MARKET

APPROACH

METHOD

THE MARKET APPROACH IS A BUSINESS VALUATION

METHOD THAT CAN BE USED TO CALCULATE
PROPERTY VALUE OR AS PART OF THE VALUATION
PROCESS FOR A CLOSED BUSINESS. IN ADDITION, THE
MARKET APPROACH CAN BE USED TO DETERMINE THE
VALUE OF A BUSINESS OWNERSHIP INTEREST,
SECURITY, OR INTANGIBLE ASSET.
calculation of the value of

technology using the Market

approach method

This valuation can be used to determine the

sale price, the percentage of royalties or the
level of investments in the business. Market-
based valuations can be divided into two types:
- Comparable Industry / Transaction Based
Approaches
- Aproximaciones basadas en ingresos futuros
How can companies

createvalue from their

innovation, applying the

Market approach method

The way to create value:

- Financial innovation
- Innovation in processes
- Innovation in the offer
- Innovation in presentation
JUAN CARLOS GIRALDO
GROUP: 212032_68
DATE: 29TH, MARCH 2021