STRATEGIC MANAGEMENT

PHASE 4 – Team Leadership – FACEBOOK CASE

SEBASTIAN FRANCISCO GOMEZ. COD. 7,713,949

JUAN CARLOS GIRALDO COD. 7.697.490
OLIVERIO SUAREZ FORERO COD. 1.003.809.340
SILVESTRE MEDINA RODRÍGUEZ COD.7.702.369

PRESENTED TO:
EFREN HUMBERTO GARCIA

COURSE 212053_19

UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA - UNAD

SCHOOL OF BASIC SCIENCES, TECHNOLOGY AND ENGINEERING – ECBTI
PROGRAM: INDUSTRIAL ENGINEERING
MAY, 2021
 TABLE OF CONTENTS

Page

1. INTRODUCTION..............................................................................................................3
2. OBJECTIVES.....................................................................................................................4
3. YOUTUBE LINK OF EACH STUDENT..........................................................................5
4. STRATEGIC PROPOSAL ACTIVITIES ASSIGNMENT AND WORK
RESPOSIBILITIES CHART.....................................................................................................5
5. ORGANIZATIONAL POLITICS......................................................................................6
6. ORGANIZATIONAL CONFLICT....................................................................................6
7. LEADERSHIP....................................................................................................................8
8. CONCLUSIONS..............................................................................................................12
9. REFERENCES.................................................................................................................13
 1. INTRODUCTION

The organizational behavior is the study of both group and individual performance and activity

within an organization. Principally, this area study and examines the human behavior in a work

environment and determines its impact on job structure, performance, communication,

motivation, leadership, etc.

With this in mind, the organizational behavior is carried out for the fecabook company that has

some problems related to the interests of its employees, that is why each member of the group

handles a type of analysis of the organizational behavior of the company which they will support

through the infographic presented

Leadership in the company is essential because it is what defines, to a large extent, its correct

course. As the barcode captain is the most important of the entire crew, or the conductor is the

most important of the entire orchestra, the role of the leader is essential in the company. In this

work, the causes and consequences of a central problem found in the case proposed in the

Facebook case phase will be analyzed in depth with the analysis. Each student will make a video

explaining what was found in the case, and with the application of knowledge. From Unit 3, a

strategic behavior plan will be executed in companies, covering areas such as

 2. OBJECTIVES

General Objective

Identify the various ways to perform the analysis of organizational behavior in the case of the

Facebook company and the advantages of each of the types of analysis over the case study.

Specific Objectives

• Apply and distribute organizational resources effectively

• Acquire new resources when needed

• Analyze and adapt to the changing environment in which the organization operates

• Comply with the legal, ethical and social responsibilities of the community

• Develop relationships with and between people to execute strategies and plans
 3. YOUTUBE LINK OF EACH STUDENT

Student name Youtube link

Sebastián Francisco Gómez https://www.youtube.com/watch?v=mP9wvz4MVgM
Oliverio Suarez Forero
Silvestre Medina Rodríguez https://youtu.be/k4Zgivopc_4

Juan Carlos Giraldo Villamil

4. STRATEGIC PROPOSAL ACTIVITIES ASSIGNMENT AND WORK

RESPOSIBILITIES CHART

Strategic Proposal Activities Assignment and Work

Responsibilities
Group Number: 212053_19
Case title:
Student name Selected topic Mark with (X) the student
chosen to submit the final
document to the
Evaluation
Environment

Juan Carlos Giraldo Organizational Politics x

Student 2. Name Power

Silvestre Medina Organizational Conflict x

Rodriguez
Sebastian Francisco Leadership x
Gomez
Student 5. Name Team building
 5. ORGANIZATIONAL POLITICS

Concept Summary Referene (Use APA)

Organizational Organizational politics represents
Politics different interests and seeks to
obtain the power to interpret and
evaluate information and in this
way intervene in the goals and
objectives of the organization for
their own interests.
6.
Hiriyappa, B. (2009).
Organizational Behavior
(pp.186-195). New Age
International.

Organizational politics process is

listed below:
 Source of organizational
politics
 Source of power
 Strategic change

Source of The main sources of organizational Hiriyappa, B. (2009).

Organizational policy are the following: Organizational Behavior
Politics  Rational view (pp.186-195). New Age
 Political view International.

Rational view It is directly related to the point of Hiriyappa, B. (2009).

view in decision making and the Organizational Behavior
factors are the following: (pp.186-195). New Age
 Total information available International.
in the organization
 Agreement over
organizational goals
 Agreement over the
appropiate means for
achieving goals
 Decision – making by
calculated plan
Political view The political vision determines the Hiriyappa, B. (2009).
policies and goals of the Organizational Behavior
organization, to achieve the (pp.186-195). New Age
objectives where commitments, International.
negotiations are established and in
this way influence the strategic
management process in promoting
their own interests.
 The political vision factors are
identified below:
• Selected information available to
the organization
• Disagreement about the objectives
of the organization.
• Disagreement on the appropriate
means to achieve the objectives.
• Decision making through
negotiation, bargaining and
compromise.

6. ORGANIZATIONAL CONFLICT

Concept Summary Reference (Use APA)

Using Authority:
Chief executive officer or
manager is using their
authority to resolve the
conflict among the
divisions of the
organization. They are act
as mediation and try to
open up the situations so
that the parties in conflict
can find their own solution.

Changing Task
Relationships:
Chief executive or manager
aims to change
interdependence among
Conflict resolution functions of the Hiriyappa, B.
strategies organization. However, (2009). Organizational
which in this way conflict is Behavior. New Age
removed. Strategic International (pp.189-195).
managers can reduce the
degree of dependence
among the parties in high
tech companies and its
managers can use a matrix
structure to provide the
 integration necessary to
resolve conflict.

Changing Conflicts:
Conflict also is managed by
altering the organization
control and evaluation
system. For example,
reward system that has
achieved the targets.
Determining the need for
change:
The first step in the change
process involves
determining the need for
change, analyzing the
organization current
position and determining
the ideal future state that
strategic managers would
like it to attain, we are
conduct swot analysis, first
we examine strengths and
weakness. Once identified
strength, weakness then
determine the change of the
management.

Determining Obstacles to Hiriyappa, B.

Steps in the Changing Changes: (2009). Organizational
process The second step in the Behavior. New Age
change processes is International (pp.189-195).
determining the obstacles to
change. Strategist must
analyses the factors such as
corporate, divisional,
functional and individual.
These factors are causing
organization inertia and
preventing the company
from reaching its ideal
future state at the corporate
level strategy seemingly
trivial ways may
significantly affect
company’s behavior some
corporate culture are easier
to change than others

Implementing Change:
Implementing change stage
is introducing and
managing changes raises
several questions generally,
a company can take two
main approaches to change.
*Top down change
*Bottom up change
In the case of Top down
change approach CEO
implementing change in the
organization. Bottom up
change approach, in the
case low level management
response to top level made
changes in the
organizational decision-
making.

Evaluating Change:
This is the last step in the
changes process. It is to
evaluate the effects of the
changes in strategy and
structure on organization
performance. It is more
difficult however, to assess
the effects of changes in
structure on company
performance.
 7. LEADERSHIP

Concept Summary Reference (Use APA)

Leadership Leadership will become the central engine of McManus, J. (2006).
definition 21 Leadership : Project and
Economy of the Century and the Future State Human Capital
of Project Management Management (pp.18-22).
It is now linked to the leadership, stakeholders,
1 and risk2 management paradigm.
Peter Drucker, argued that leaders who worked
most effectively never used the word “I”.
Leaders, he suggested, do not think “I”. They
think “we”, they think “team”. They
understand their job is to make the team
function. They accept the responsibility and do
not sidestep it, but “we” gets the credit. There
is an identification (very often, unconscious)
with the task and with the group. This is what
creates trust and what enables project
managers to get the task done. Drucker
identifies four key competencies associated
with leadership. They are: A willingness to
listen A willingness to communicate A
willingness not to alibi yourself A willingness
to realize how unimportant you are compared
to the task
Leadership Communication skills, Ability to motivate Riquelme, M. (March 9,
skills others, be honest, Analyze and solve, seek 2017). Leadership skills:
results, strengthen relationships, gain List of top leadership skills
experience, help others develop, Creativity, of successful bosses. Web
Innovative and charismatic. and companies. Retrieved
from
https://www.webyempresas.
com/habilidades-de-
liderazgo-listado-de-las-
principales-habilidades-de-
liderazgo-de-los-jefes-
exitosos/
Transactional The concept of transactional leadership refers Riquelme, M. (March 9,
leadership to a type of business leadership that is based 2017). Leadership skills:
on exchange. The worker offers his services List of top leadership skills
and obtains for this salary and other benefits of successful bosses. Web
and on the other hand, the leader recognizes and companies. Retrieved
what he wants to achieve and provides from
workers with the necessary resources to make https://www.webyempresas.
 them achieve it. The leader gives his workers com/habilidades-de-
interests and rewards and they respond with liderazgo-listado-de-las-
their work. principales-habilidades-de-
liderazgo-de-los-jefes-
exitosos/
Transformation Common process of leader and workers to S.f (s.f). Transformational
al leadership advance to a higher level of morale and leadership.
motivation. It is a transformation that produces Smart life Euroresidents.
significant changes in the company and in the Retrieved from
people that make it up. https://www.euroresidentes.
It could be said that it is a more motivating com/empresa/liderazgo
push and closer to the worker and a more / leadership-
important exercise in transmitting the transformational
company's objectives than other styles of
leadership. Hence, his name is also charismatic
leadership.
 8. CONCLUSIONS

The examination looks for information on all parts of conduct in hierarchical conditions
through the deliberate investigation of individual, gathering and authoritative cycles; the basic
goal of this information is to build the adequacy and prosperity of the person.

Propelling workers is one of the essential undertakings of a pioneer or supervisor inside

an association or organization. Keeping representatives propelled is fundamental so they feel
submitted and their work is additionally fulfilling.
 9. References
Employees., F. P. (2018). The New American, 24, 7. Retrieved from:. Obtenido de
https://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/login.aspx?
direct=true&db=edsgao&AN=edsgcl.568726484&lang=es&site=eds-live&scope=site
Hales, G. &. (2017). Uber’s Competitive Advantage vis-à-vis Porter’s Generic Strategies. IUP
Journal of Management Research, 16(4), 7–22. Retrieved from:. Obtenido de
https://bibliotecavirtual.unad.edu.co/login?url=https://search-ebscohost-
com.bibliotecavirtual.unad.edu.co/login.aspx?
direct=true&db=buh&AN=126823931&lang=es&site=ehost-live
Hiriyappa, B. (2009). Organizational Behavior (pp.186-195). New Age International. Retrieved
from: . Obtenido de https://bibliotecavirtual.unad.edu.co/login?
url=http://search.ebscohost.com/login.aspx?
direct=true&db=nlebk&AN=268251&lang=es&site=eds-
live&scope=site&ebv=EB&ppid=pp_184
Kaplan, R. S. (2007). Using the Balanced Scorecard as a Strategic Management System.
Harvard Business Review, 85(7/8), 150–161. Retrieved from:. Obtenido de
http://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/login.aspx?
direct=true&db=buh&AN=25358567&lang=es&site=eds-live
Masters, G. M. (2019). Simultaneous Short- Term and Long-Range Planning: Does your
organization have the right strategic plan? Healthcare Executive, 34(3), 54–57.
Retrieved from:. Obtenido de https://bibliotecavirtual.unad.edu.co/login?
url=http://search.ebscohost.com/login.aspx?
direct=true&db=buh&AN=136396933&lang=es&site=eds-live&scope=site
McManus, J. (2006). Leadership : Project and Human Capital Management (pp.1-21).
Butterworth-Heinemann. Retrieved from:. Obtenido de
https://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/login.aspx?
direct=true&db=nlebk&AN=189617&lang=es&site=eds-
live&scope=site&ebv=EB&ppid=pp_1
Morris, J. (. (s.f.). Strategic Management. Corporate-level Strategy (pp. 147 - 165). Retrieved
from: . Obtenido de https://open.oregonstate.education/strategicmanagement/part/unit-7/
Porter, M. (1986). Ventaja Competitiva. Editorial C.E.C.S.A. México.
Triana Ortiz, K. (21,04,2020). Porter´s Generic Strategies. [Video]. Retrieved from:. Obtenido
de https://repository.unad.edu.co/handle/10596/33487