Running head: The Aussie-Brave company Case 1

The Aussie Brave Company Case

THE AUSSIE-BRAVE COMPANY CASE 2

Table of Contents
Introduction.............................................................................................................................................3

Kenya......................................................................................................................................................4

Environmental Sustainability, Infinite Energy & Land Administration...................................................5

Political Stability.....................................................................................................................................5

Corruption...............................................................................................................................................6

Market Risk.............................................................................................................................................6

Quantifiable Market Opportunity............................................................................................................6

Brazil Political Stability...........................................................................................................................7

Corruption...............................................................................................................................................7

Financial Risk..........................................................................................................................................7

Conclusion...............................................................................................................................................8
THE AUSSIE-BRAVE COMPANY CASE 3

Introduction
Aussie-Brave Ltd (AB), an Australian firm that makes short -excavator MINX that is one of its
products. MINX is like any other short-excavator in the world but it has a fixed qualities that gives the
firm an edge over its competitors based on both mental attributes and advancement. MINX contains smart
tracking device, software related to the shapely force system using area print to adjust the balance. When
cultivating or ball in the ground, so that it cannot be bended (350 high inclination) even if it is too thin
and / or difficult to reach building, therefore giving AB the trade secret.

At Brave they have a shown path record of advancement produced in a series of truly various
skills. This allows them to make advanced, braver, more advanced, bigger designs and purpose that help
the clients search for the lively media platform. They do work in the two levels which are:

Planning Things

They do Product Editing

Product Properties

Media designing / Strategy

Distribution Editing

Universal Selling

Research Writing

Doing Things

Joint drives

Writing Progress

Online, global and smartphone marketing

Website building

One to One Selling

They have a big record and an ongoing responsibility to finance, popular facilities, popular
change and the new look for concepts that could change the world one day. In fact, they spend 5% of our
time doing things that we love.
THE AUSSIE-BRAVE COMPANY CASE 4

In Brave, they are quite active, flexible, media questioning, self-supporting talking agency. Their
belief: No one does better than us. With the strong data collected in our numerous research and with a
focus on nonstop hearing, real-time, ongoing testing and processing they can achieve better results. Not
just in today's world. But today as well as, tomorrow.

With unmatched breaking, limitless competition and advanced selling planning all companies
must need to work with their full potential, work with speed and give maximize returns more than ever
before.

With more opportunities in different areas of the world, especially in Sahara Africa and South
America Continent , More customer division, more marketing and manufacturing , And more issuance of
Channels, they are dealing with lots of competition and difficulties .

The Aussie-Brave is now thinking for an overseas growth for the first time. The firm has an
overall market funding of more than Australian Dollar $ 90 m (based on their annual working of $ 60 m
and a profit of $ 11m).the two continent countries of South America and Sahara Africa are given
importance .The Board of Directors are focused in Brazil and Kenya to get a relate with the exciting
opportunities in South America and Sahara Africa. So I am explaining both the countries in detail for the
opportunities for the company.

Kenya

 Kenya is generally regarded as a country full of opportunities for business expansion for being as
profitable, trading and defined planning hub of the African district. Kenya's cities areas,
especially its capital city Nairobi is known for its strong business atmosphere.

 The residents of Kenya is also very young, with about 80% of its 52 m peoples are under the age
group of 35. Advancement has made great pace in Kenya where now the country is considered
best in value-added services, like in internet access, and shopping.
THE AUSSIE-BRAVE COMPANY CASE 5

 Leading export district include energy, medicine and ownership. Some small American
companies have also received success by dealing with the Kenyan tourism industry,

 Kenya is also full of natural things, and the country has also started to develop it’s oil and gas
places own. Starting business in Kenya is now much simple than before, thanks to government
actions that have reduce raw material cost.

Environmental Sustainability, Infinite Energy & Land Administration

In order to continue to enter worldly, Kenya manages and maintain its domains and natural
resource foundation. And the global wealth, foreign exchange and it plays an offerings to Gross Domestic
Product and it depends on agriculture and the cultivation industries, travel, water capital and energy. In
spite of this fact Kenya faces many environmental challenges including soil wear and tear, land
embarrassment, geologic process, water shortage and industrial impurity.[ CITATION Bir01 \l 1033 ]

Political Stability

Productive growth for the business gets slow during every election year; during the 2007/08
disaster the economy fell down to almost zero. Kenya's Central Bank has reduce the possible negative
resulted of the upcoming election economy, calling it a round happening that will exceed to long-term
economic foundations. During the campaign and the introduction of a new government business and
government are mostly going to decrease.

The country has a market-orientated economy with a free FTP. Now the Government plans has
been promoting economic growth for securing the future by allowing local funding and encouraging
exports.[ CITATION LEE06 \l 1033 ]
THE AUSSIE-BRAVE COMPANY CASE 6

Corruption

In 2016, Kenya dropped another six places to 145 out of 176 in the world most corrupt countries.
Despite market changes many researches show t that the corruption is still spread and that firms must
meet the demands of bribes in Kenya. Foreign investing firm usually find corruption a big threat when
entering markets and business introduction stages. Kenya's manufacturing district is also afflicted by
corruption among firms and corrupt people.

Market Risk

1. There is much instability in Kenya

2. Climate changes and can affect the business in Kenya

3. Poor management, lack of clarity in management of resources, lack of accountability cause of national
concern

4. Insufficient foundation to fund STI in schools and universities

5. The slow effect of new technologies in the country

Quantifiable Market Opportunity

1. New Innovation is going towards low cost products in Kenya. Especially in the electrical department

2. Lots of opportunities for the private and public firms all around the country.

3. This increase new technological advancement in the electric department has contributed to increased
energy across the country.
THE AUSSIE-BRAVE COMPANY CASE 7

Brazil Political Stability

The government of Brazil takes care of their citizens and works towards their betterment. And
government support is likely to increase by more than 20m people out of poverty but sport groups have
caused dispute, especially over how much it will in real it costs. The government budget deficiency
reaches 11% of production, up from 4% in 2020. That, in turn, play a significant impact of doing business
in Brazil.

Investor’s believe in doing business in Brazil is increasing, and families are positive about rising
personal income, financial status.[ CITATION Leo14 \l 1033 ]

Corruption
Corruption is the biggest barrier to business in Brazil. Brazil is currently involved in a series of
remarkable corruption cases. Corruption is most common in tax departments, public firms. The law in
Brazil says firms are responsible of corrupt attempts by their workers.

Brazilian law makes no difference between bribery and bribery. In Brazil giving gifts is illegal
and unusual when you are doing business and developing relationships between firms. Businesses are
advised to look into and not to exchange gifts etc. [ CITATION Tro93 \l 1033 ]

Financial Risk

Financial risks in Brazil have increased, and cash in and out errors are again increasing as
investment situations in the market has been slow. This in this way increases the clash with payment of
the payer and how the businesses save themselves from risks. Although a developing political atmosphere
is supposed to have an increasing impact on growth. However, slower growth could decrease the overseas
investment opportunities as well.
THE AUSSIE-BRAVE COMPANY CASE 8

Conclusion

And for our business of construction and farming, doing market study will include going the
market, which is important for pleasant possible domestic members, developing relationships, and
inspecting the market growth opportunities. Kenya has many strong business process firms that can give a
good platform for the business development, networking, and competitive intelligence.

A strong advertising planning must be developed, e.g. visiting the country; the significance of
building relationships with the locals and finding a good partner; the use of representatives and
knowledge is a key in doing business overseas.

Kenya is one of the key path to the East African Community (EAC) and that is why many
overseas companies are building their headquarters in Kenya.

When negotiating an agent or distribution agreement with a potential Kenyan partner, there are
many considerations to consider

Most importantly, it is suggested that you take advice from the member of that country for market
exploration, development planning.

Market entrance plan for Brazilian business environment depends purely on individual
connections. Firms need a powerful existence and must spend their time developing relationships in
Brazil. Studies mainly recommend that the company should first visit Brazil to meet face-to-face with the
people with whom they will be working.

One of the most recommend ways to enter the Brazilian markets is to go to their local trading
events and seminars to get the good understanding of the people and their preferences, their likes and
dislikes. It is important that the company who want to do business in the Brazilian market should first
come with a well-known person who known all about the Brazilian market. So it would be more suitable
to be working in partnership in Brazil for some time and after that we can also understand the Brazilian
market and can operate well.
THE AUSSIE-BRAVE COMPANY CASE 9

References

Albo, L. P. (2014). Brazil’s New Imperial Capitalism. Socialist Register. London: Merlin Press.

Birkland, T. (2001). Theories, Concepts and Models of Public Policy Making. An Introduction to the
Public Policy Process.

Last Name, F. M. (Year). Article Title. Journal Title, Pages From - To.

Last Name, F. M. (Year). Book Title. City Name: Publisher Name.

LEED-ND. (2006). A Report Prepared for theLeadership in Energy and Environmental Design Rating
Systemfor Neighborhood Development. Understanding the Relationship Between PublicHealth
and the Built Environment.

Trompenaars, F. (1993). Riding the Waves of Culture. Understanding Diversity in Global Business.
THE AUSSIE-BRAVE COMPANY CASE 10

Appendix

 
  Brazil     Kenya  

GOVERNMENT
Annual GDP [+] 2019 1,839,077M. 95,410M.$ 2019 Annual GDP [+]
$

GDP per capita [+] 2019 8,751$ 2,004$ 2019 GDP per capita [+]

Debt (M.$.) [+] 2019 1,645,294 59,243 2019 Debt (M.$.) [+]

Debt (%GDP) [+] 2019 89.47% 62.10% 2019 Debt (%GDP) [+]

Debt Per Capita [+] 2019 7,829$ 1,245$ 2019 Debt Per Capita [+]

Deficit (M.$) [+] 2019 -110,591 -7,379 2019 Deficit (M.$) [+]

Deficit (%GDP) [+] 2019 -6.01% -7.73% 2019 Deficit (%GDP) [+]

Expenditure (M.$) [+] 2019 696,177.7 24,245.7 2019 Expenditure (M.$) [+]

Education Expenditure (M.$) 2015 112,342.0 4,671.2 2018 Education Expenditure (M.$)
[+] [+]

Education Expenditure 2015 16.22% 19.10% 2018 Education Expenditure

(%Bud.) [+] (%Bud.) [+]

Gov. Health Exp.(M.$) [+] 2017 81,392.2 1,619.4 2017 Gov. Health Exp.(M.$) [+]

Gov. Health Exp. (%Bud.) [+] 2017 10.26% 7.98% 2017 Gov. Health Exp. (%Bud.) [+]

Defence Expenditure (M.$) [+] 2019 27,145.2 1,102.9 2019 Defence Expenditure (M.$) [+]

Defence Expenditure (%Bud.) 2019 3.86% 4.60% 2019 Defence Expenditure (%Bud.)
[+] [+]

Expenditure (%GDP) [+] 2019 37.86% 25.41% 2019 Expenditure (%GDP) [+]

Expenditure Per Capita [+] 2019 3,313$ 509$ 2019 Expenditure Per Capita [+]

Education Expenditure P.C [+] 2015 552$ 100$ 2018 Education Expenditure P.C [+]

Gov. Health Exp. P.C. [+] 2017 389$ 33$ 2017 Gov. Health Exp. P.C. [+]
THE AUSSIE-BRAVE COMPANY CASE 11

Defence Expenditure P.C. [+] 2019 129$ 23$ 2019 Defence Expenditure P.C. [+]

Moody's Rating [+] 05/15/2020 Ba2

S&P Rating [+] 01/11/2018 BB- B 03/05/202 S&P Rating [+]

1

Fitch Rating [+] 05/05/2020 BB- B+ 12/10/201 Fitch Rating [+]

9

Corruption Index [+] 2018 35 27 2018 Corruption Index [+]

Competitiveness Ranking [+] 2019 71º 95º 2019 Competitiveness Ranking [+]

Fragile States Index [+] 2018 68.7 97.4 2018 Fragile States Index [+]

RTI Raking [+] 09/28/2018 27º 20º 09/28/201 RTI Raking [+]
8

Innovation Ranking [+] 2018 64º 78º 2018 Innovation Ranking [+]

LABOUR
Unemployment Rate [+] December 13.9%
2020

Unemployment rate [+] 2018Q4 11.7%

Unemployed [+] 2018Q4 12,193 m.

NMW [+] 2021 212.6 $ 159.4 $ 2012 NMW [+]

Human Capital Ranking [+] 2017 77º 78º 2017 Human Capital Ranking [+]
THE AUSSIE-BRAVE COMPANY CASE 12