MULTI-LINGUAL NEWS FEED ANALYSIS FOR EVALUATING INDIAN

SOCIAL MEDIA SYSTEMS

Sentiment and opinion analysis in social media help to understand the stability rate of
news feeds. Moreover, this analysis gives various news feeds comparisons with
respect to their intensions such as, politics, cinema, sports, public issues, national
issues, business updates, articles and technology etc.

Natural Language Processing (NLP) is the basic technology which comprises the
technical aspects of sentiment analysis and opinion mining strategies. The techniques
are widely applied for various fields to analyse the data gathered from domain specific
resources. The NLP and sentiment analysis techniques are applied in movie review
analysis, business analysis, website analysis, tweets and other social network
activities.

There are different issues arise in this domain regarding collecting data items,
implementing efficient mining techniques, developing data specific intelligent
algorithms and analysing critical data items. In this regard, the researches focus on the
adaptation of machine learning and deep learning techniques with sentiment analysis.

This research work focuses on the collection and evaluation of Indian social media
activities (news feeds). In this regard, the data can be collected from various news
feed databases (real and trained databases). The news data can be collected from either
web contents or news paper contents. Dataset may contain text, word, sentence,
numbers, image, ratings, feedback collections (like or unlike), nature of reviews
(person name, locational words, religion, age, time, repetitions, other languages,
reviewer history, information posting time, … etc….).

Particularly, the proposed system uses multi-lingual news feeds (English, Tamil,
Hindi and Telugu etc.) for the analysis process. In order to achieve effective data
analysis, the proposed system is designed with different news data classification, data
analysis, and data handling techniques. They follow as given below.

 NLP Data pre-processing and classification

For data pre-processing and classification processes, the proposed system uses,
multi-classifier SVM and principle component analysis
 Multivariate Lexical analyser design and weight determination (NLP steps)
Multi-lingual lexical analyser is designed for analysing the news feed inputs
and initial weight determinations. This design helps to understand multiple
languages and news feed patterns.
 ML methods?
Once the initial level of linguistic processes is executed, machine learning
techniques are applied over the patterned news feeds. The proposed system
uses multi-level reinforcement learning techniques, Enhanced Hidden Markov
Chain Model and image sensitive graphical approaches.
 DL methods?
In the same way, the deep learning techniques such as multi-layer perceptron,
deep linguistic neural-networks and recurrent networks are applied on the news
dataset.

Results and comparison

This system gives over all news feed analysis about entire sectors. In addition this
helps to know the neutrality of any social media companies in India. Simply says,
the importance given by social media to particular news (public issue or cinematic
issues).

Performance Analysis
 Standalone multi-lingual language processing (MLP) techniques
 MLP with ML
 MLP with DL
 Existing vs all proposed techniques