Coffee Shop Presentation

Section 15 ITM 209 Group 5

Darsh, Daniel, Max, Alyssa, and Paige
Business Strategy
• Integrate new coffee shops to different states
• Implement new/customized drinks
• Boba Tea
• Seasonal Drinks
• Kiosk Systems
• Different Languages
• Customize Drinks
• Personalize Coffee & Espresso Beans
Competitive Landscape
• To stand out from other businesses
• Food and beans Unique to our café

• Having 2 sides to our store one for groups and one for individuals

• Kiosks and Boba tea to cater to international students

Information Technology Plan
1. Computing inventory management

2. Improving customer satisfaction and marketing

3. Creating a website for advertising purposes

4. Protecting databases while offering a Wi-Fi system that has available

access to customers.
Coffee Shop Tableau Analysis
Tableau Analysis
The visualizations we created show where the business could be
improved. The first one tells us which product types we should increase
the amount we spend on marketing in hopes of raising sales. The
second visualization regarding inventory allows us to see where we
have most of our inventory in case there is a shortage in another area
or state. This is helpful to avoid selling out of certain items and keep
the business running smoothly. The last graphic of the map shows us
the profit of each state, this allows us to see where we are most
profitable and where we could amp up marketing or promotions to
increase sales. All these visualizations allow the user to filter out
different products to be able to understand their different statistics.
IT Enablers
• Kiosk IDevices enabled with Amazon Alexa bot
speakers

• Square Programming System

• Apple Pay Wearable Technology

• Separate WI-FI Systems (Private vs. Public)

• Radio Frequency Identification (RFID) Tags

RFID Tags
Integration
• Putting Tech and Goals together
• 4 Business goals

1. Comfort for customers

1. Paying convenience
2. Wearable Tech
2. Customer Retention
1. Social Media
2. Delivery
Integration (Cont.) & Future Prospects
1. Safety
1. Secure WIFI using WPA2
2. Secure Payment
2. Efficiency
1. RFID for Inventory Control
2. Square for Salaries and Analytics

• At the Present – Just the one cafe

• For the Future – Expansion where it is necessary
Project Methodology

• Group Me
• To communicate with each other

• One Drive
• Each person could update their section at the
same time