Partners in Health Care

Company Profile

Al-Musanada for Health Care Systems Supply

and Services

Baghdad – Iraq
Erbil – Iraq
Al-Sulaimaniah – Iraq
Albasrah- Iraq

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Index :

Title Page No.

1. Who are we ? 3
2. What do we do? 5
3. How do we operates ? 6
4. What we believe in (our values) 7
5. Company structure 8
6. What is making us different 9
7. Our Customer 10
8. After Sale Services 11
9. Future Outlook 12
10. Partner & Executive management experience 13-19

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1. Who are we?

Almusanada Co. has been established in 2003 specialized in medical,
lab and scientific equipment and appliances.

Almusanada Co. has an experience for more than 20 years in the

Iraqi market and more than 10 years in Middle East market , dealing
with the Healthcare and Education sectors.

1.1 History
“ We have committed ourselves to take the Medical Health care in
IRAQ region into the 21st century through systematic and through
development by supplying state – of – the – art medical equipment
& Diagnostic lab from quality manufacturer from U.S.A., Europe …
etc”

Almusanada Co. was started by Business Investors from Iraq who

already had an extensive history in the medical sector in Middle East
and Iraq. The vision was to establish a company that could
contribute to the development of health care in Iraq in the Fields of
Clinical Diag., Physiotherapy, Imaging Diagnostic, Diagnostic Lab &
Medical Appliances , Provided highest quality technical support.

Almusanada Co. drives its technical and management support from

its shareholder experience . Its apprehension of the Medical
procurement and services is an aggregation of the long and rich
experience of its founder in the health care field.

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1.2 Establishment
Almusanada Co. is a limited liability company registered and recognized
at the Iraq of Trade and Industry with an authorized and paid-up share
capital of USD 2.5M
* Our remittance every year 2.0-2.5M USD to our suppliers through our
account In BLOM bank –Erbil.

1.3. Head – Office & Branches

Almusanada company has established its Owned Buildings In Baghdad-
with total area more than 1400 sqm and Erbil with total area around
800 sqm and it is under construction now and will finished at the end of
this year 2019

Almusanada head offices now are based in following…

Erbil:
Erbil office: Tel. Hewa City- Villa 178 / Erbil-Iraq.
Email: info@Almusanada.com
Mob: 00964 7706700181

Baghdad :
Alharthyiah , Alkindi St. , Baghdad, Iraq
Email: info@Almusanada.com
Mob: 00964 7706700181.
Alsulaimanya :-
German Village , Building #A , 7th Floor, Apart.#2

Branch Offices :
- Baghdad showroom and office , Alharthyiah .,Bab Almuaatham.
- Albasrah showroom and office , Alwatany st.( under construction )
- Alsulaimaniah showroom ( under construction ) 4
- Erbil showroom , Doctors street, Alnoor building
 Partners in Health Care

2. What do we do?
Almusanada Co. Specializes in equipping hospitals & all Health Care
Facilities with clinical diagnostic equipment, diagnostic lab equipment
and supplies.

Hence our range of products is not only diverse but also comprehensive
and includes equipment for Ultrasound Imaging & X – ray, Patient
Monitoring, Cardiology, Critical Care, Diagnostic Laboratory, OR and
Surgical.

Our services as well offers products for Rehabilitation, Laboratories,

Emergency Rooms, Urology, Treatment and Diagnostic Equipment and
Even Medical Furniture.

We have Established our owned series of Labs In Baghdad Center and

other main Cities ( Umniah for advance diagnostics tests) by using our
devices and reagents from our partners and to increase the reagent
volume withdraw from them .

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3. How do we operates?
Through a highly professional, skilled and trained personnel using the
up– to date tools and resources to ensure the best quality services and
applying quality control and performance standards.

We place ourselves along side our customers to gain the best knowledge
about the needs at hand, we then take the Concept, Goal, Ideas
Information and adapt it to the new Trends in Health Care Industry and
finally communicate them in a clear, concise and appropriate solution to
the needs.

We operate through the following offices :

-Baghdad Head Office, Through Almusanada Co. for of medical, lab and
scientific systems marketing and services, which is registered in Ministry
of trade. Two sales persons and two service engineers are at the moment
on board.

-Through Nahj Altatweer Scientific Bureau to comply with Ministry of

Health and KIMADIA regulations, which registered according the
approval of Syndicate of Iraqi Pharmacists No. 3692 dated 09.08.2014.

-Through sales and showrooms outlet in Baghdad, Basrah, Alsulaimaniah

and Erbil. Each office work through 3 sales persons and 4 engineer .

- Through our series Labs ( Umniah Lab ) in Baghdad .

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4. What we believe in (our values):

Almusanada Co. operates under the principles of integrity, efficiency and
professionalism. We believe that our values are:-

• Integrity
We comply with all our partners policies and guidelines, and work in very
open and transparent manner.

• Excellence
We challenge each other to improve our services, our processes, and
ourselves. We are dedicated to diversity, fair treatment, mutual respect
and trust.

• Team Work
We create an environment that encourages innovation, creativity and
result through team work. We practice leadership that teaches, inspires,
and promotes full participation and career development. We encourage
open and effective communication and interaction.

• Accountability
We honor the commitments we make, and take personal responsibility
for all actions and results. We create an operating discipline of
continuous improvements that is an integral part of our culture.

• Customer satisfaction
We provide complete solutions for our customer needs. We always try to
exceed our customer expectations.

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Administration office

Management
Back Office Managements: 4
Sales :9
General Manager & CEO Service: 14
Firas Kubba Application Specialist: 2
Finance & Auditing Back office:7
Finance : 5
System: 5
Warehouse: 5
Legal Logistics :9
Executive Managers Legal: 2
Total : 62

Logistics

Erbil Branch AlSulaimaniah Branch Service Department Marketing & Sales

Baghdad Branch

Management Management Back Office Back Office

Management

Marketing Team
Back Office Back Office Back Office Biochemistry Line

Sales Team
Sales Sales Sales Hematology Line (Almousel,Karkuk,Aanbar,Fal
ouga, Babil,Karblaa,
Nagaf,Diwaniah, Simawa,
Nasiriah, Umara, Basrah )

Service Service Service Auto immune and

Hormones Line

Logistics Logistics Logistics

Application
Specialists
RT PCR (new)

POC Line

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6- What is making us different?

• Long experience in the market for more than 20 years.

• Qualified managers with more than 20 Years experience in

Healthcare business in Iraq.

• Qualified Iraqi HR as workforce supported by their international

experience in their specialties.

• Following the international Standard in our activities and

management.

• Two main offices in Baghdad and Erbil , in addition to 4 showrooms

and offices , distributed in Erbil, and Basrah , Baghdad and Al
Sulaimaniah to cover the Iraqi market in sales and after sale services.

• Our series Labs ( Umniah Lab )

- Advance Management System to manage all Al-Musanada

Accountanting– Logistics – Warehouses & Service .

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7. Our Customers
1- Iraqi Governmental Entities:
• MOH : Ministry of Health – Kimadia
• MOED : Ministry of Education
•OST : Ministry of Science & Technology

2- Government of Kurdistan entities.

3- United Nation Organizations … UNICEF, UNESCO, WHO … Etc..

4- NGO’s … Care International, CHF, IRD … Etc.

5- Private Sector (Thousands of Labs , clinics, institutes, hospitals,

individuals & private companies).

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9. After Sale Services:

After sales service plays an important role in customer satisfaction and customer
retention. It generates loyal customers.

Customers start believing in the brand and get associated with the organization for a
longer duration. They speak good about the organization and its products.

A satisfied and happy customer brings more individuals and eventually more
revenues for the organization.

In order to manifest our abilities and engrave our commitment to highest quality
service level…
- Almusanada Co. has heavily invested in recruiting and training the best engineers
and technicians who are available round the clock to address any maintenance
issues.

- Sales and Service Professionals staying in touch with the customers even after the
deal and ever ignore their calls.

- Call them once in a while to exchange pleasantries.

- Give them the necessary support. Help them install, maintain or operate a product.
Take feedback of the products and services from the customers. Feedback helps us
to know the customers better and incorporate the necessary changes for better
customer satisfaction.

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10. Future Outlook

Almusanada Co. is focused on maintaining its strong
foothold in Iraq. We are determined to have a pivotal role in the
reconstruction and development of Iraq Health care Sector.

Our products range will be of another era, which we will pay

attention to in the near future. Our goals for the future is a global
solution; to become developers and turnkey solution provider for
Healthcare facilities in Iraq .

We look to the future with a positive eye, growth in mind, bringing

New technologies and experience to our country.

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1- VITAL Scientific Biochemistry

2- Tosoh Bioscience Immunity and Hormones

3- Diatron Hematology Analyzer

4- Microptic SEMEN Assessment

5- Genrui Biotech Specific

Inc. Protein/Coagulation/
Urine Analyzers

6- APTACA Test Tubes and Lab

accessories.

7- NanoEntek Point Of care testing

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8- HEADWAY UREA Breath Test

China

9- AESKU Group Aeskulisa Elisa Kits

10- Intersurgical, Respiratory Systems

UK

11- ProteomeTech Allergy Scanner ,Food, Inhalant &

Atopy

12- Rayto Coagulation ,Elisa ,Hematology

13- Abbott Nicocard HbA1c & Afinion HbA1c

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14- NovoDx. Rapid Test

15- Fisher Analyze H2 breath test devices

Instruments

16- Wescor Sweat Analysis

17- Orgentec Alegria , Elisa

18- GOLDSITE Nephelometer analyzer

19- AGBL PCR

20- BioActiva Medical Appliances

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Project References
“SUPPLYES and others”

No Achievements Provinces
Supplying TOSOH Immunoassay ( Reagents and devices) for
1 more than 500 Private Labs All Iraqi Provinces

Supplying for Biochemistry analyzers (SYSTEMs and KITs ) –Elitech Group

2 All Iraqi Provinces
More Than 150 private Labs
Supplying for various reagent and KITS for ELisa All Iraqi Provinces
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Hundreds of Private Labs
Supply and Install POC Devices – Breath Tests , Vit-D , Protein analyzers , ISE
All Iraqi Provinces
4 Analyzers , Allergy Devices , Diabities analyzers ,..etc.
Hundreds of Labs

Supplying for Hematology analyzers (SYSTEMs and KITs ) –Diatron , Rayto All Iraqi Provinces
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More Than 100Labs

All Iraqi Provinces

6 Supply a lot of Analyzers to the Private and Governmental clients for free

MAIN PROJECTS & Contracts

1- Signed contract with “Wasit health Directorate”
for supplying Biochemistry analyzers to Serve More
than (6) main Hospitals.
2- Signed contract with “Wasit health Directorate”
for supplying Hormone analyzers.

3- Signed contract with “Wasit health Directorate”

for supplying HPLC Analyzers

4- Signed contract with “Nainawa health

Directorate” for supplying Hormone analyzers to
Serve more than 12 main Centers .
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Project References
“SUPPLYES and others”

MAIN PROJECTS & Contracts

5- Signed contract with “Nainawa health
Directorate” for supplying HPLC analyzers to Serve
more than 4 Main Centers
6- We Delivered Biochemistry Analyzers For the
Following MAIN Hospitals During 2019. :-
- Ibn Albaladi Hospital –Baghdad.
- AlKarama Hospital – Wasit.
- AlEmam Alsadiq Hospital- Babil.
- Alshifa’a Hospital – Basrah.
- Ibn Ghazwan Hospital – Basrah .
- Thalassemia Hospital – Basrah.
- Supply Reagents for Alsulaimnya Health Office
8- We Delivered Immunoassay and Hormones
HPLC Analyzers For the following MAIN Hospitals
During 2019. :-
- AlKarkh General Hospital – Baghdad.
- AlKarkh Obstetric Hospital – Baghdad.
- AlMahmoudia General Hospital – Baghdad.
- AlMuthana DOH – Alsamawa .
- Karkouk Specialized center – kakrouk.
- Ronaki Center – karkouk .
- Raheem Aawa Center – karkouk.
- Thalassemia center- Mousil.
- AlKindy Hospital - baghdad
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