REINVENTING VIDEO ADVERTISING

Creative Guideline
Viewable display and Video
inRead – Landscape
Device: Desktop, Mobile/Tablet
• File Type: MP4 or MPEG
• Maximun File Size: 10MB
• Video Lenght: Max 30sec
• Dimension: 1280x720
inRead - Square
Device: Desktop, Mobile/Tablet

Format: MP4

File size: under 3MB for mobile

Resolution: Max. 1280 x 1280

Length: 20 sec max

Aspect ratio: 1:1 ratio

 inRead – Vertical
Device: Desktop, Mobile/Tablet

File Type: MP4

File size: under 3MB for mobile

Resolution: Max. 2080x1920

Length: 20 sec max

Aspect ratio: 9x16

Codec: Any video codecs format that work with MP4

 • General campaign briefing

• Storyboard design (if available in PDF and PSD)

• Brand Guidelines
Viewable Display • Layered High Res images - Not Flattened
[ APPLIES FOR ALL FORMATS ]
• Campaign Layered Key Art - Not Flattened

• All relevant High Res Logos (including client, brand, partners)

• Approved CTA/advertisement copy - per ad format

• All relevant Fonts

• All relevant URLs/website links supporting current campaign

Canvas Square Device: Mobile/Tablet

• File Type: .jpg, png

• Maximum File Size: 200KB per image
• Ratio: 1:1, 9:16
• Collapsed dimension:: 540x540 (Responsive to the
page level)
• Expanded slide dimension: 540x960 (Responsive to
the page level)
• Tags Accepted: SSL 1x1

• Minimum number of slides: 3

• Maximum number of slides: 8
Canvas Landscape Device: Mobile/Tablet

• File Type: .jpg, png

• Maximum File Size: 200KB per image
• Ratio: 16:9, 9:16
• Collapsed dimension: 960x540 (Responsive to the
page level)
• Expanded slide dimension: 540x960 (Responsive to
the page level)
• Tags Accepted: SSL 1x1

• Minimum number of slides: 3

• Maximum number of slide: 8
Slideshow Landscape Device: Mobile/Tablet

• File Type: .jpg, png

• Maximum File Size: 200KB per image
• Ratio: 16:9
• Slide Dimension: 960x540 (Responsive to the page
level)
• Tags Accepted: SSL 1x1

• Minimum number of slides: 3

• Maximum number of slide: 8
Slideshow Square Device: Mobile/Tablet

• File Type: .jpg, png

• Maximum File Size: 200KB per image
• Ratio: 1:1
• Slide Dimension: 540x540 (Responsive to the page
level)
• Tags Accepted: SSL 1x1

• Minimum number of slides: 3

• Maximum number of slide: 8
Carousel Square Device: Mobile/Tablet

• File Type: .jpg, png

• Maximun File Size: 200KB per image
• Ratio: 3:4
• Slide Dimension: 405x540 (Responsive to the page
level)
• Tags Accepted: SSL 1x1

• Minimum number of slides: 3

• Maximum number of slide: 8
Carousel Landscape Device: Mobile/Tablet

• File Type: .jpg, png

• Maximun File Size: 200KB per image
• Ratio: 1:1
• Slide Dimension: 540x540(Responsive to the page
level)
• Tags Accepted: SSL 1x1

• Minimum number of slides: 3

• Maximum number of slide: 8
inRead Scroller
Device: Desktop/Mobile/Tablet

• File Type: .jpg, png

• Maximun File Size: 200KB
• Ratio: 16:9
• Dimension: 700x1400 (Responsive to the page level)
• Tags Accepted: SSL 1x1
inRead Scroller Square
Device: Mobile/Tablet

• File Type: .jpg, png

• Maximun File Size: 200KB
• Ratio: 1:1
• Dimension: 700x700 (Responsive to the page level)
• Tags Accepted: SSL 1x1
inRead Swing Landscape
Device: Desktop, Mobile/Tablet
• File Type: JPEG
• Maximun File Size: 1MB
• Ratio: 16:9
• Dimension: 750x405 (Responsive to the page level)
• Tags Accepted: SSL 1x1
inRead Swing Square
Device: Mobile/Tablet

• File Type: JPEG

• Maximun File Size: 1MB
• Ratio: 1:1
• Dimension: 405x405 (Responsive to the page level)
• Tags Accepted: SSL 1x1
display formats guidelines
_Scroller
1400x700px

This is the last view area

The safe area correspond

to 394x700px
where is recommend
to insert all information

This is the first view area

Click here to download

the correspond PSD
_Carousel Square :: animated
405x540px This blue area is visible too but, to close
to the margins to have critical informations

The safe area correspond to 305x440px

For this creative where is recommend to insert all information

works, it must have

at least three (3) This is a

simulation
how the
steps. carousel will
become

Click here to download

the correspond PSD
_Carousel Lanscape :: animated
540x540px
This blue area is visible too
but, to close to the margins
to have critical informations
For this creative

works, it must have

The safe area correspond
to 440x440px
at least three (3) where is recommend
to insert all information
steps.

Click here to download

the correspond PSD
_Slideshow Square :: animated
540x540px
This blue area is visible too
but, to close to the margins
to have critical informations
For this creative

works, it must have

The safe area correspond
to 440x440px
at least three (3) where is recommend
to insert all information
steps.

Click here to download

the correspond PSD
 _Slideshow Landscape :: animated
960x540px This blue area is visible too
but, to close to the margins
to have critical informations

For this creative

works, it must have

at least three (3)

steps.

The safe area correspond to 440x440px

Click here to download
the correspond PSD where is recommend to insert all information
 _Swing Square
405x405px
This blue area is visible too
but, to close to the margins
to have critical informations

The safe area correspond

to 305x305px
where is recommend
to insert all information

For Swing implementation, the images need to

be saved in JPG and named as follows:
img (x) .jpg - where x is the number of step. Click here to download
the correspond PSD
 _Swing Landscape
720x405px
This blue area is visible too
but, to close to the margins
to have critical informations

The safe area correspond

to 620x305px
where is recommend
to insert all information

For Swing implementation, the images need to

be saved in JPG and named as follows:
img (x) .jpg - where x is the number of step. Click here to download
the correspond PSD
 _Swing Vertical
405x720px
This blue area is visible too
but, to close to the margins
to have critical informations

The safe area correspond

to 620x305px
where is recommend
to insert all information

For Swing implementation, the images need to

be saved in JPG and named as follows:
img (x) .jpg - where x is the number of step. Click here to download
the correspond PSD
Thanks_