STICKER

PROMOTE

FEATURES
• 100% viewable ad units deliver total impact for brand messaging
• Campaign messaging is pinned to the foot of the page for unrivaled
awareness
• Unit disappears after a short countdown to ensure minimal interruption 

for a premium experience

OBJECTIVE AWARENESS

PLATFORM MOBILE

METRICS TIME IN VIEW / CTR

CATEGORIES ENTERTAINMENT / FASHION / RETAIL

POSITION: Mobile Adhesion Responsive Width x 150px

ACTION: Adhesion unit that includes static or light animation creative

ASSETS: Text / images

DEMO LINK: Here

STICKER

Interruptive, Unit appears over content Visible countdown until the

adhesive footer unit for maximum impact unit disappears (after 5secs)

POSITION: Mobile Adhesion Responsive Width x 150px

ACTION: Adhesion unit that includes static or light animation creative

ASSETS: Text / images

DEMO LINK: Here DESKTOP TABLET MOBILE

TECH SPECS
DESCRIPTION REQUIRED ASSETS

1. Adhesion unit is pinned to the bottom position of the page

MAIN VIDEO: n/a
2. Creative is either static, or includes some form of light animation
3. 5 second auto close timer appears after ad has loaded
KEY MESSAGING: Any copy or branding assets appropriate to the campaign.
4. ‘X’ close button is on the top right side of the unit, but a custom
button may also be used IMAGERY: .jpg, .png, .gif, .tiff, file format images scaled at 2x size for HiDPI/Retina Display
(300x600 > 600x1200)

3RD PARTY TRACKING: Click and impression tags accepted.

TARGETING & BEHAVIOR ANIMATED STATES

END FRAME BANNER: Mockups of creative action based on VICE-provided PSD templates.
FREQUENCY: One impression per user per day.

VIDEO: Video not permitted.

USER INITIATION: Video plays un-muted on user interaction.

WIREFRAMES
MOBILE
1. Adhesion unit is pinned to the bottom position of the page
2. Creative is either static, or includes some form of light animation
3. 5 second auto close timer appears after ad has loaded
4. ‘X’ close button is on the top right side of the unit, but a custom
button may also be used

RESPONSIVE WIDTH X 150PX ADHESION