BUSINESS PROPOSAL

‘COFFEE MEMORIES’

Compiled as Daily Assignments for English courses

Supporting lecturer : Devi Mulatsih, S.Pd.,M.Hum

Arranged by:
1. Fina Idamatusilmi (120020179)
2. Anita Putri Lianie (120020173)

Class : 1E Management

PRODI MANAJEMEN

FAKULTAS EKONOMI

UNIVERSITAS SWADAYA GUNUNG JATI CIREBON

Jl. Pemuda No. 32 Telp. (0231) 206558 Fax. (0231) 236742 – Cirebon 45132 Email : ugj@ugj.ac.id
 TABLE OF CONTENTS

Cover

Foreword .................................................................................... i

BAB I PRELIMINARY

1. Background................................................................................. 1
2. Purpose, Vision and Mission ....................................................... 1

BAB II PEMBAHASAN

1. Marketing Target ....................................................................... 2

2. Name and Location .................................................................... 2
3. Product Aspects ......................................................................... 2
 Product Plan ......................................................................... 2
 Execution time ..................................................................... 2
 Business Equipment ............................................................. 2
 Capital Aspects .................................................................... 2
 Profit Calculation ................................................................. 2
 Marketing Strategy ............................................................... 3
 Delivery Process .................................................................. 3

BAB III CLOSING

1. Conclusion ............................................................................... 4
2. Suggestion ................................................................................4
 FOREWORD

Praise the writers of praying for the presence of Allah SWT who has given him his
grace and guidance, so that this Business Planning Proposal Task Report can be completed
without any obstruction.
The author of this report was created to fulfill the Proposed Business Planning Task
for PTI Subjects as Students of Gunung Jati Swadaya University Leadership with the Regular
Business Writing Program and did not forget to say thank you..
1) Parents who have provided support, motivation and materials to complete this business
planning proposal assignment.
2) Ms. Devi Mulatsih, S.Pd.,M.Hum as an English Language Lecturer
3) And Anita Putri Lianeu who has helped start the manufacturing process until it's finished.
Finally, with the preparation of this Business Planning Proposal Task Report,
hopefully it can provide benefits for Gunung Jati University Students.

Author,
 BAB 1
PRELIMINARY

A. Background
A cafe or coffee shop business is one of the businesses that are being of interest to
entrepreneurs throughout Indonesia. The number of cafes or coffee shops that have sprung up
has resulted in business owners trying to win the competition. Therefore, coffee shop
entrepreneurs are required to have creativity in creating flavored coffee products that are sold,
so that they can differentiate from other beverage products sold by other coffee shops and can
survive or even outperform the competition.

Benefits of Proposal Making

We make this proposal to be useful, such as for independent study to fill spare time after
school, it can also be useful for:
Helping entrepreneurs to develop businesses and testing strategies and expected results from
the perspective of other parties (investors).
Helping entrepreneurs to think critically and objectively in the field of business they are
going to run.
As a communication tool in presenting and convincing ideas to other parties.
Helping increase the trust of entrepreneurs.

B. Purpose, Vision , And Mission

 Purpose
This proposal is made to fulfill an English course assignment. As an assessment of
understanding the material. Entrepreneurial initiative as a business owner in opening a
business. Advancing community life and improving the community economy. Being a
student is more creative and innovative about entrepreneurship. Train students to be able to
do entrepreneurship well. Increase experience and knowledge about entrepreneurship.

 Vision
Making a coffee shop business that is able to compete with other coffee shop businesses and
has its own characteristics, so that it has the power to attract consumers.

 Mission
Provide quality coffee products and provide satisfaction to consumers.
 BAB II
DISCUSSION
A. Marketing target
My marketing target is for young people who like to hang out with their friends and
their parents.

B. Name and Location

The name of my coffee shop is "COFFEE MEMORIES" which is located at the address
Jl. Pemuda Raya No.32, Sunyaragi, Kec. Kesambi, Cirebon City, West Java 45132

C. Product Aspects
1) Product Plan
Products that will be sold in this business are coffee drinks using robusta and arabica
beans as well as non-coffee beverage products.

2) Execution time
Services to consumers can be done from Monday - Saturday starting from 09.00 - 22.00

3) Business Equipment
In this coffee shop business, the equipment needed is as follows::
 Mixer
 Spoon
 Measuring cup
 Manual oven / microwave
 Stove
 Plastic mica jars
 Glass
 Ice place
 Water heater
 Cup of coffee

4) Capital Aspects
In the business process that I made, I needed an initial capital of
Rp.25,000,000, - is included in the goods and places such as container boxes.
5) Profit Calculation
The profit from each coffee drink product offered is different, for each coffee drink
product gets a profit of Rp. 5,000 - Rp. 10,000 depending on the type of coffee drink
product. Hopefully the capital I get is enough to meet my business needs
 6) Marketing Strategy
The strategies used here are offline and online systems, so purchases can be made
directly by coming to your coffee shop and ordering via the Gojek or Go Food application.

7) Delivery Process
The process of sending coffee drink products that I use is via go food or gojek.
 BAB III
CLOSING
A. CONCLUSION
The most important thing in running a business is hard work, the desire to progress and
discipline in running a business. This coffee shop business can be used as a profitable side
job or a business that is used as a promising main income.

B. SUGGESTION

The drafting proposal requires improvement and constructive criticism and suggestions.
So that the preparation of proposals in the future will be even better. Therefore, the compilers
ask for suggestions in completing this proposal. And it is hoped that the preparation of this
proposal can become a guide for making business proposals and can add new jobs that can
reduce unemployment in Indonesia..