JAGUAR

Introduction:

Jaguar was founded by William Lyons, William in 4 September 1922 at united Kingdom

Jaguar is the luxury vehicle brand of Jaguar Land Rover, a British multinational car manufacturer with its
headquarters in Whitley, Coventry, England

Key people Chairman: Ratan Tata

CEO: Thierry Bolloré

Revenue: £22.984 billion (2019–20)

MISSION

We will inspire and create an exceptional place to work and to do business. One employee, one
customer, one vehicle at a time.

VISION

Astorg Auto of Charleston holds a responsibility to foster an environment which empowers

employees and promotes innovation, relationships, and growth. We will continuously strive to
inspire consumer confidence by supplying a transparent atmosphere and offering a premium
automobile product with individualized customer.

Jaguar strategy, objectives and goals:

 Jaguar segments its luxury range of cars on Psychographics & Behavioural factors. It targets
customers from upper-class income group such as Professionals & Executives, businessman.

 It uses selective targeting strategies to attract selected customers group or potential

customers and strategies promotional techniques accordingly.

 A strong brand and a positive image are keys to success for a premium car manufacturer.

 It targets young buyers who love to drive. The car emphasises more on experience & thrill of
driving. It uses Value based intangible positioning strategies to highlight the passion for
performance, design and advanced engineering

 Our objective is to position Jaguar Land Rover for long-term, sustainable, profitable growth
as we advance our vision of zero emissions, zero accidents and zero congestion. Jaguar Land
Rover is a British company with global capabilities in manufacturing and engineering
  All Jaguar and Land Rover nameplates to be available in pure electric form by end of the
decade; first all-electric Land Rover model in 2024. Our aim is to achieve net zero carbon
emissions across our supply chain, products and operations by 2039.

Conclusion:

Jaguar Land Rover is a company which focuses mainly on engineering and manufacturing quality into
their processes. The strategy of JLR in the community program is all about to approaching the
operations as a business which has control especially CSR and CO2 equipoising activities and makes
impacts which are positive in communities around the globe. The company is planning to make an
improvement to the lives of about of 10 million individuals by the year 2020 (Analysis of Strategic
Aspects of Operation Management For Jaguar Land Rover Company, 2018). They have set many
activities in order to meet these aims. The company’s operations, logistics and supply chain
management is progressively focused on making use of the renewable energy in increase, making
improvements on energy efficiency.