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Celebrity (noun): A unique persona made widely known to the public via media
coverage, and whose life is publicly consumed as dramatic entertainment, and whose
commercial brand is made profitable for those who exploit their popularity, and perhaps
also for themselves[
Although his book is subtitled "from Bronze Age to Silver Screen", and despite the fact
that "Until very recently, sociologists argued that celebrity was invented just over 100
years ago, in the flickering glimmer of early Hollywood" and the suggestion that some
medieval saints might qualify, Jenner asserts that the earliest celebrities lived in the
early 1700s, his first example being Henry Sacheverell.
Becoming a celebrity
People may become celebrities in a wide range of ways; from their professions,
following appearances in the media, or by complete accident. The term "instant
celebrity" describes someone who becomes a celebrity in a very short time. Someone
who achieves a small amount of transient fame (through, say, hype or mass media)
may become labeled a "B-grade celebrity". Often, the generalization extends to
someone who falls short of mainstream or persistent fame but who seeks to extend or
exploit it.
Success
There are no guarantees of success for an individual to become a celebrity. Though
celebrities come from many different working fields, most celebrities are typically
associated with the fields of sports and entertainment, or a person may be a public
figure who is commonly recognizable in mass media with commercial and critical
acclaim.
Though glamour and wealth may certainly play a role for only famous celebrities, most
people in the sports and entertainments spheres, be it music, film, television, radio,
modelling, comedy, literature etc. live in obscurity and only a small percentage achieve
fame and fortune.[13][14][15][16]
Outside of the sports and entertainment sphere, the top inventors, professionals such
as doctors, lawyers, and scientists, etc. are unlikely to become celebrities even if they
are enormously successful in their field due to society's disinterest in
science, invention, medicine, and courtroom law which is not fictional. American
microbiologist Maurice Hilleman is credited with saving more lives than any other
medical scientist of the 20th century.[17] After Hilleman's death Ralph Nader wrote, "Yet
almost no one knew about him, saw him on television, or read about him in newspapers
or magazines. His anonymity, in comparison with Madonna, Michael Jackson, Jose
Canseco, or an assortment of grade B actors, tells something about our society's and
media's concepts of celebrity; much less of the heroic."[18]
Difficulty
Wealth
Forbes Celebrity 100
Forbes Magazine releases an annual Forbes Celebrity 100 list of the highest-paid
celebrities in the world. The total earnings for all top celebrity 100 earners totaled $4.5
billion in 2010 alone.
For instance, Forbes ranked media mogul and talk show host, Oprah Winfrey as the top
earner "Forbes magazine’s annual ranking of the most powerful celebrities", with
earnings of $290 million in the past year. Forbes cites that Lady Gaga reportedly earned
over $90 million in 2010.[25] In 2011, golfer Tiger Woods was one of highest-earning
celebrity athletes, with an income of $74 million and is consistently ranked one of the
highest-paid athletes in the world.[25] In 2013, Madonna was ranked as the fifth most
powerful and the highest-earning celebrity of the year with earnings of $125 million. She
has consistently been among the most powerful and highest-earning celebrities in the
world, occupying the third place in Forbes Celebrity 100 2009 with $110 million of
earnings, and getting the tenth place in the 2011 edition of the list with annual earnings
equal to $58 million.[26] Beyoncé has also appeared in the top ten in 2008, 2009, 2010,
2013, 2017, and topped the list in 2014 with earnings of $115 million.
Entrepreneurship and endorsements