Presented By:Shashank prasar AIMTDM1113311

Lily

Langtry also named as Lily Breton was born in Jersey in 1853. The daughter of the dean of the Jersey, she married Edward Langtry in 1874. She did not make her first stage appearance until 1881 but soon obtained the reputation as one of Britain's most beautiful actresses. Nicknamed the Jersey Lily.
Her

first husband Edward Langtry, who died in 1897, and in 1899 she married Hugo de Bathe, who became a baronet in 1907

She

made advertising socially acceptable, toured America with her own acting company, started a winery in America and was a successful owner of race horses.
In

Nineteenth century singer and actress, Lily Langtry, learned to capitalize on her popularity in a way that seems uncannily modern: she made one of the first celebrity endorsement deals, lending her name and likeness to Pears Soap..

Celebrity Endorsement
Celebrity endorser refers to a famous person who makes use of his or her recognition through a consumer. By definition, a celebrity is a well-known persona such as entertainer, actor, or athlete who is being identified by public for his or her achievements in the areas additional to the product category endorsed.

Lillie

started up a winery and produced wine bottles with her image on the label she also decided to breed horses. She had a similar effect on American society as she had in England and became very fond of this huge continent. She endorsed products, set up a diverse range of companies, and became a millionaires in her own right.
Impact

of that in Indian market, i.e. most of the products of many companies are being endorsed by the Bollywood actors and Indian cricketers for better sales targets. Television is something which is watched all over Indian by the people of all class whether the people belong to lower class or middle class or upper class, all of them watch television to entertain themselves.