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Abstract
India is the world's second largest producer of cement behind China with ever growing
industry capacity of over 200 plus million tonnes (MT) and has left behind developed
markets such as the US and Japan. With low per capita consumption of 28 kg in the
1980’s, it has risen to 110 kg in the 2000’s but still far behind world present average of
260 Kgs. It is a highly capital-intensive industry and operates with a high level of fixed
cost. With huge investments planned in the Indian Infrastructure both by government and
private sector, to various national infrastructure projects, road networks and housing
facilities, growth in the cement consumption is anticipated in future years. For smooth
running of cement industry it is important to have overall balanced projection. The
current scenario of Cement industry in India is more concerned of solving the consumer
complaints, resolve disputes with special attention given to public interface. For smooth
survival and competitive growth it is paramount important for cement industry to
evaluate the past performance and the expected future performance of companies along
with the profitability position.
Key Words: EPS, OPM, NPM, DER, PER, DPR, CR, KILIN, Ho, Ha,
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fundamental of the company or not. The core aspect is to evaluate the past performance
and the expected future performance of companies, to analyze the profitability position of
the companies and the various ratios of the past five years of sample companies. The
study is based on the secondary data collected from various government records and
published national document, websites and adopts analytical and descriptive research
design.
Sampling Technique: The study is done with special reference to large scale private
sector cement companies and the technique of ‘Convenience Sampling’ is being adopted
for the study.
Sample Size: Five Indian Large scale companies are chosen as sample size of the study,
on account of sales, production and profitability.
Analysis of Variance (ANOVA): The statistical tool that is used for testing hypothesis is
one-way Analysis of Variance (ANOVA).
The study tests whether the selected variables of sample companies vary significantly
during the study period.
This specific hypothesis is tested at appropriate time while analyzing and interpreting the
results.
The two basic hypotheses have been taken for testing. One is null-hypothesis and another
is alternative hypothesis, which have been framed as follows:
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INTRODUCTION
Every developed and developing nation’s favorite project is infrastructure and cement is a
key infrastructure industry. India is fast emerging on the world map as a strong and
efficient economy and an effective global power. The country is going through a multiple
phase of rapid development and growth. All the core industries and sectors of the country
are registering growth and thus, luring investors. And cement industry is one of them.
With growing Government Expenditure on Infrastructure sector in India has generated a
higher demand of cement in the country and resulted increased participation of larger
companies in the sector making seventy years old Indian cement industry second largest
cement producer in the world, producing more than 200 million tones annually. There are
a total number of 134 large cement plants with an installed capacity of 173.08 million
tones approximately and more than 350 operating mini-cement plants, with an estimated
capacity of 11.10 million tones per annum. At early stage it was highly centralized sector
but it has been decontrolled from price and distribution on 1 st March, 1989 and further
delicensed on 25th July, 1991. For raising efficiency in the sector, the Planning
Commission of India in the 10th plan has formed a 'Working Group on Cement Industry'.
However, the government regulatory body monitors the performance of the industry and
prices of cement at regular intervals. The constraints faced by the industry are reviewed
in the Infrastructure Coordination Committee meetings held in the Cabinet Secretariat
under the Chairmanship of Secretary (Coordination).Its performance is also reviewed by
the Cabinet Committee on Infrastructure.
Curiosity of exploring some thing good in the 18th century activated honorable people to
explore the truth and to understand why some limes possess hydraulic properties. John
Smeaton generally known as "father of civil engineering in England" concentrated his
efforts in this field. Getting influenced by the work of Smeaton and Parker in 1812 the
French Engineer Louis Vicat started investigative study of hydraulic limes. In 1818 an
English patent was granted to Maurice Leger for "Improvement method of making lime"
(Leger used Vicat's method), in 1822 the civil commercial production of "British
Cement" had been started by James Frost at Swanscombe based on a patent for "a new
cement or artificial stone”. Joseph Aspedin, an English Bricklayer in 1824 should be
credited for the invention of Portland cement. It involves a double kilning such as was
described by Vicat. In 1838 Isaac Johnson a young chemical engineer innovated the
modern Portland cement. In 1875, standards of cement were proposed by German
Chemist Wilhelm Michaelis. Further the chamber kiln was an improved design developed
and patented by Mr. Johnson. Portland cement Company in 1898 bought revolution in
cement industry by improving the design of kilin. After 1900 there was speedy growth in
both rotary kiln and auxiliary equipment technology in the US.
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Indian Cement Industry
Cement hold key status in infrastructure industry and in India it has undergone a major
shift over the last 6 years but still brand premium is almost non-existent in the industry.
India is second largest producer of cement in the world and produce 200 plus million
tones of cement annually but it ranks below steel and aluminum in terms of value-
addition though it is a highly capital-intensive industry and operates with a high level of
fixed cost and therefore volume growth is critical. India is also producing different
varieties of cement like Ordinary Portland Cement (OPC), Portland Pozzolana Cement
(PPC), Portland Blast Furnace Slag Cement (PBFC), Oil Well Cement, Rapid Hardening
Portland Cement, etc. Between April to November 2008, 25 per cent of all cement
produced was OPC, 67 per cent was PPC and 8 per cent was PBFC. For its smooth
survival access to raw materials (limestone and coal) and consuming markets are equally
important in the long term. In order to meet ever growing demand, cement companies are
multiplying their production capacity and fast developing new plants and expected to add
111 MT of annual capacity by the end of 2009–10 (FY 2010), riding on the back of
approximately 141 outstanding cement projects. According to a report by the ICRA
Industry Monitor, the installed capacity is expected to increase to 241 MTPA by FY
2010-end. For the past couple of years in general Indian cement industry demand growth
has surpassed the nation’s economic growth rate and is likely to record an annual growth
of 10 percent will continue to grow by 1.2 x GDP growths in FY10, with higher domestic
demand resulting in increased capacity utilization. According to a Research Analyst at
RNCOS, “The Indian cement industry is expected to grow rapidly in coming years due to
heavy demand from housing, retail and infrastructure industry. Though India has low per
capita consumption (110 Kgs of cement in India as compared to world average of 260
Kgs), moreover, several players have decided to raise their production capacity during
2009-2012, which, in turn, boosts the production volume of the cement industry.
As per the Department of Industrial Policy and Promotion's latest data reveled that Indian
cement modern plants are among the best in the world and comprises of 134 large cement
plants with overall installed capacity of 173.08 million tones along with more than 350
operating mini-cement plants, with an estimated capacity of 11.10 million tones per
annum. Continuous technological changes, upgrading and assimilation of latest
technology have been going on in the cement industry. At present 93 per cent of the total
installed capacity in the industry is based on modern and environment-friendly dry
process technology and remaining 7 per cent of the capacity is based on old wet and
semi-dry process technology. The cement industry in India has to be viewed on a regional
basis viz. northern, western, southern and eastern. Since demand is erratic in certain
regions, companies that focus on these regions suffer if there is a decline in prices. The
Indian cement industry is highly fragmented; generally the top six companies share
almost 60% of industry capacity and the remaining 40% is distributed among 40 small
players. The boom in the real estate and construction industry in India saw a sudden and
sharp increase in the price of cement, to the extent of a price increment as high as 17 per
cent in a single month (Ritu Raj Arora and Runa Sarkar). Against a 17 per cent rise in
demand last year, cement industry saw a sluggish growth in installed capacity, at only a
little more than 1 per cent, says a recent study conducted by the Government (D.Murali).
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With increase in production capacity, in tune with the demand, we need to focus on
“good construction practices” as quality works is poor at present, especially material
prepared for construction at site. This would help in improving the life span of the
structure (Nitish Bhartwal). Further R. Dadras (1999) measure technical efficiency of the
cement industry and suggested that efficiency is time decreasing and ownership type
affects the efficiency of cement industry and Government interventions, price controls
and export bans have contributed to decreasing efficiency trend. M. Sameti (1995)
measures the efficiency of cement manufactures of public and private sectors and reveled
that productivity of capital in private sector companies has experienced the highest level
as compared with other sectors, while some countries (China) benefited joining WTO,
others suffered from loss of domestic industry, moreover the success depends crucially
on the structure of industry and the level of protections imposed before joining WTO.
The state has still to play an important role in determining the development path in a
developing country like India. Though the neo-liberal development paradigm expects
that, the role of the state is to undertake “market friendly” intervention so as to enable
markets to operate efficiently (Indira Hirway and Amita Shah).
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Impact of Inflation on Cement Industry
Inflation is indirect tax which cannot be omitted. With inflated economy every segment
of industry has to face the heat of cost. Cement seems to be one of the worst hit sectors as
the prominent industry players have reported 42 percent jump in the raw material cost
against 25 percent increase in sales in the last quarter of fiscal '08. A recent study by
industry body ASSOCHAM on 'Cost Escalation in Cement Industry has revealed that the
cement industry facing the charges of cartelization, has borne a sharp rise of 42 percent in
its raw material cost in the fourth quarter of fiscal 2008 even as the wholesale prices of
cement surged by 8.5 percent during this period. According to AEP the wholesale prices
of limestone, a key ingredient for cement manufacturing, have climbed by 13.9 percent in
first three months of the year 2008. Fire clay has risen by as much as 30 percent. The
power and fuel cost, which constitute 60 per cent of the total operating expenditure of the
cement companies have increased by 24 percent in the fourth quarter. This is on account
of the 10 rise in coal prices," said ASSOCHAM President, Venugopal N. Dhoot. Due to
inflation one-third market share of industry, have registered least or no growth in the last
quarter of financial year 2007-08. But at the same time cement remains one of the highest
tax items in the country under the higher duty regime, the cement production growth
declined from 9.5 percent in April-February 2006-07 to 7.5 percent in the corresponding
period of the financial year 2007-08. The AEP stated that continued rise in the raw
material cost of the cement companies may prove detrimental to their expansion plans in
view of their inability to share the cost burden with the consumers. Under the shadow of
inflation companies are registering percent growth in sales with no growth in net profit.
Industries, whose three-fourth revenue comes from cement segment, recorded a rise of 26
percent while sales grew by 18.7 percent. The net profit growth was restricted to nine
percent.
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of VAT may have to be borne by the cement producers. With high duties and various
taxes companies will feel negative impact on their profitability and thus it needs prompt
and positive consideration for its growth and global competition.
o ULTRATECH CEMENT
o INDIA CEMENT LIMITED
o SHREE CEMENT LIMITED
o MADRAS CEMENT LIMITED
o JK CEMENT LIMITED
Operating Profit Margin indicates how effective a company is at controlling the costs and
expenses associated with their normal business operations. This ratio is found out using
the following formulae and expressed in percentage terms.
Operating Profit Margin = Operating Profit X 100
Net Sales
The Operating Profit Margin position of the sample companies is depicted in Table: 1 and
discussed below.
Table: 1
India Shree Madras
Year Ultratech cement cement cement Jk cement
2004 15.1476 11.7720 27.2112 23.8261 0
2005 13.84606 12.2437 28.9412 20.5010 10.8246
2006 17.02132 17.3030 31.7156 20.7580 14.1677
2007 29.00031 33.0483 42.3327 35.2514 24.5698
2008 31.33826 35.8899 41.0466 37.2673 28.5040
Average 21.2707 22.0514 34.2495 27.5207 15.6132
Source: Computed using MS- Excel spread sheets from the data available in
money.rediff.com
Here we can see that operating profit margin of Shree cement is highest among all the
companies and JK cement is very low so Shree cement is best among all in case of
operating profit margin.
Hypothesis Testing
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Ho: OPM position of Ultratech, India cements, Shree cements, Madras cements & JK
cements does differ significantly.
Ha: OPM position of Ultratech, India cements, Shree cements, Madras cements & JK
cements does differ significantly.
As shown we can watch here that NPM of Madras cement is 12.06 which are higher than
other four companies so here we can easily interpret that in terms of NPM madras cement
limited is best amongst all the five companies.
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Ho: NPM position of Ultratech, India cements, Shree cements, Madras cements & JK
cements does differ significantly.
Ha: NPM position of Ultratech, India cements, Shree cements, Madras cements & JK
cements does differ significantly
Table 4: One-Way ANOVA for Net Profit Margin
Sum of Mean 5% F-
Squares df Square F limit
Between Groups 81.859 4 20.465 .271 2.87
Within Groups 1510.711 20 75.536
Total 1592.570 24
Source: One-way ANOVA has been calculated by SPSS
Inference: Since the calculated value of F is .271 which is less than the table value of
2.87 (CV < TV at 5% significance level), the null hypothesis is accepted and hence it is
concluded that the net profit margin position of Ultratech, India cements, Shree cements,
Madras cements & JK cements does differ significantly.
As shown in table EPS position madras cement is very high Rs.536 as compare to others
and that of India cement is very low just Rs.8 so here we can say that madras cement
enjoys a good position in market as compared to other companies.
The EPS position of sample companies are compared and tested using the following
hypothesis. The details are shown in Table.
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Ho: EPS position of Ultratech, India cements, Shree cements, Madras cements & JK
cements does differ significantly.
Ha: EPS position of Ultratech, India cements, Shree cements, Madras cements & JK
cements does differ significantly
Inference: Since the calculated value of F is 4.961 which is more than the table value of
2.87 (CV > TV at 5% significance level), the null hypothesis is rejected and hence it is
concluded that the earning per share position of Ultratech, India cements, Shree cements,
Madras cements & JK cements does differ significantly.
This ratio tells us about the dividend paying of a particular company. This ratio
determines about the dividend as a return from the point of view of investor.
Dividend per Share:-
Equity dividend *100
Number of equity shareholders
Table 7: Dividend per share (in %) of the sample companies
India Shree Madras Jk
Year Ultratech cement cement cement cement
2004 0.5000 0 2.9996 27.4849 0
2005 0.7501 0 3.9986 36.6668 0
2006 1.7516 0 5.0004 54.9697 1.5001
2007 3.9997 68.4400 5.9993 91.6364 3.4994
2008 4.9998 2.3376 8.0001 145.5455 4.9995
Average 2.4002 14.1555 5.1996 71.2606 1.9998
Source: Computed using MS- Excel spread sheets from the data available in
money.rediff.com
As shown in above table we can easily come to know that madras cement has paid the
maximum DPS approax Rs.71 which is quite high if compares to other companies. While
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JK cement is just Rs.2 so it is good to go with Madras cement if an investor wants to have
a fair return on his investment.
The DPS position of sample companies are compared and tested using the following
hypothesis. The details are shown in Table.
Ho: DPS position of Ultratech, India cements, Shree cements, Madras cements & JK
cements does differ significantly.
Ha: DPS position of Ultratech, India cements, Shree cements, Madras cements & JK
cements does differ significantly.
Inference: Since the calculated value of F is 5.465 which is more than the table value of
3.06 (CV > TV at 5% significance level), the null hypothesis is rejected and hence it is
concluded that the dividend per share position of Ultratech, India cements, Shree
cements, Madras cements & JK cements does differ significantly.
This ratio DPR tells us about the amount of dividend given as compared to what the
earning of share is. It shows us the ratio of dividend as per the ratio of earning of share.
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2007 6.3647 6.36134 11.8079 9.8175 13.6995
2008 6.1769 10.3351 10.7039 11.7637 13.1839
Average 73.0825 3.3392 49.0486 18.6662 11.8182
Source: Computed using MS- Excel spread sheets from the data available in
money.rediff.com
From this table we can easily came to know that ultratech cement limited has got the best
position if dividend payout ratio is concerned.
Hypothesis Testing
Ho: DPR position of Ultratech, India cements, Shree cements, Madras cements & JK
cements does differ significantly.
Ha: DPR position of Ultratech, India cements, Shree cements, Madras cements & JK
cements does differ significantly.
Inference: Since the calculated value of F is .489 which is less than the table value of
3.06 (CV < TV at 5% significance level), the null hypothesis is accepted and hence it is
concluded that the Dividend payout position of Ultratech, India cements, Shree cements,
Madras cements & JK cements does differ significantly.
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6 RETURN ON NET WORTH (RONW)
This ratio helps us in examining what the shareholders getting after paying out all the
liabilities. RONW takes into account final profit and all the shareholders funds.
This table shows us that India Cements has got very low figure 7.808 and that of Madras
cement is quite good as compared to others. Madras cement RONW is around 24 so here
we can say that madras cement enjoying the dominant position over the other companies
in terms of return on net worth.
Hypothesis Testing
Ho: RONW position of Ultratech, India cements, Shree cements, Madras cements & JK
cements does differ significantly.
Ha: RONW position of Ultratech, India cements, Shree cements, Madras cements & JK
cements does differ significantly.
Table 12: One-way ANOVA for Return on Net Worth
Sum of Mean 5% F-
Squares df Square F limit
Between Groups 1023.767 4 255.942 .730 2.87
Within Groups 7011.698 20 350.585
Total 8035.465 24
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Inference: Since the calculated value of F is .730 which is less than the table value of
2.87 (CV < TV at 5% significance level), the null hypothesis is accepted and hence it is
concluded that the return on net worth of Ultratech, India cements, Shree cements,
Madras cements & JK cements does differ significantly.
7. CURRENT RATIO
Current ratio is a liquidity ratio which shows the liquidity position of a company. Current
ratio is current assets over current liabilities. Current ratio signifies how efficient the
company is to pay off its liabilities the higher the ratio better the company is in liquidity
position.
Over here we can see that India cement is a having a good liquidity position near around
3 so here we can say that its good to go with India cement although JK cement having
very high current ratio but having this much high ratio also bad for the company it shows
that company has got idle funds wasted in current assets good ratio is near around 2.
Hypothesis Testing
Ho: CR position of Ultratech, India cements, Shree cements, Madras cements & JK
cements does differ significantly.
Ha: CR position of Ultratech, India cements, Shree cements, Madras cements & JK
cements does differ significantly.
Table 14: One-way ANOVA for Current Ratio
Sum of Mean 5% F-
Squares df Square F limit
Between Groups 17929.342 4 4482.335 1.007 2.87
Within Groups 89008.436 20 4450.422
Total 106937.778 14
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Source: One-way ANOVA has been calculated by SPSS
Inference: Since the calculated value of F is 1.007 which is less than the table value of
2.87 (CV > TV at 5% significance level), the null hypothesis is accepted and hence it is
concluded that the current ratio of Ultratech, India cements, Shree cements, Madras
cements & JK cements does differ significantly.
Source: Computed using MS- Excel spread sheets from the data available in
money.rediff.com
from the above table we can easily interpret that almost all the companies has got some
what similar ratio but India cement has got really high debt equity position i.e.3.12 and
ultratech cement limited has got least debt equity ratio.
Hypothesis Testing
Ho: DER position of Ultratech, India cements, Shree cements, Madras cements & JK
cements does differ significantly.
Ha: DER position of Ultratech, India cements, Shree cements, Madras cements & JK
cements does differ significantly.
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Table 16: One-way ANOVA for Debt Equity Ratio.
Sum of Mean 5% F-
Squares df Square F limit
Between Groups 18.102 4 4.525 1.007 2.90
Within Groups 85.414 19 4.495
Total 103.516 23
Source: One-way ANOVA has been calculated by SPSS
Inference: Since the calculated value of F 1.007 which is less than the table value of
2.90 (CV < TV at 5% significance level), the null hypothesis is accepted and hence it is
concluded that the debt equity position of Ultratech, India cements, Shree cements,
Madras cements & JK cements does differ significantly.
As shown in above table we can easily conclude that Ultratech cement is best in price
earning ratio as it has got the highest Rs.317 and Madras cement limited is having low
price earning ratio. So a shareholder/investor can have very good response towards
Ultratech if he goes for price earning ratio as criteria for investment.
Hypothesis Testing
16
Ho: PER position of Ultratech, India cements, Shree cements, Madras cements & JK
cements does differ significantly.
Ha: PER position of Ultratech, India cements, Shree cements, Madras cements & JK
cements does differ significantly.
Inference: Since the calculated value of F 1.095 which is less than the table value of
2.93 (CV < TV at 5% significance level), the null hypothesis is accepted and hence it is
concluded that the price earning ratio of Ultratech, India cements, Shree cements, Madras
cements & JK cements does differ significantly.
Industry
It is reveled that in India domestic demand for cement has been increasing at a
fast pace and it has surpassed the economic growth rate of the country
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Cement consumption in India is forecasted to grow by over 22% by 2009-10 from
2007-08 and the installed capacity is expected to increase to 241 MTPA by FY
2010-end
Housing sector is expected to remain the largest cement consumer in coming
years
It is reveled that Indian cement modern plants are among the best in the world and
93 per cent of the total installed capacity is based on modern and environment-
friendly dry process
It is reveled that due to inflation there is 42 percent rise in its raw material cost,
wholesale prices of cement surged by 8.5 percent, prices of limestone have
climbed by 13.9. Fire clay has risen by as much as 30 percent. The power and fuel
cost, have increased by 24 percent, 10 percent rise in coal prices.
It is reveled that it is one of the highest tax items in the country and certainly the
highest in the world.
It is reveled that 25 per cent of all cement produced was OPC, 67 per cent was
PPC and 8 per cent was PBFC.
It is reveled that Indian consumption of cement is comparatively lower than
international standard.
Companies
It is reveled that Operating profit margin is maximum of Shree cement over the
period of five years 2004-2008.
Net profit margin is at dominant position in case of Madras cement i.e. 12.05912
over the five year period time 2004-2008.
It is reveled that Earning per Share of Madras Cement tends to have advantage its
really very high as compared to other companies it is 536.1515 which shows good
earning per share.
Dividend per share is also found to be maximum in case of Madras cement
limited over the period of five years 2004-2008. It shows that shareholder of
Madras limited tends to gain good rate of return.
The study reveled that dividend payout ratio of Ultratech cement is 73.0825
percent, followed by Shree cement 49.0486 percent.
Study reveled that return on net worth of Madaras cement is 27.4478 followed by
Ultratech cement which is 21.5447.
The study reveled that Current Ratio of India Cement has got comparative
advantage on others as it is around 3:1 which shows good liquidity position.
It is found that Debt equity ratio of India cement is comparatively high and its
position i.e.3.12 and simultaneously ultratech cement limited has got least debt
equity ratio.
The Study reveled that Ultratech cement has better Price earning ratio than others
it is around Rs.317.3531 over the period of five years 2004-2008 and Madras
Cement has lowest PER which is Rs. 5.6258 per share.
Recommendations
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Infrastructure projects are considered as mother of employment and it require proper and
futuristic planning which may generate more balance growth and employment.
Government initiatives in the infrastructure sector and the housing sector are likely to be
the main drivers of growth for the industry. The international cement demand is
derivative in nature as it solely depends on the constructional activities, real estate and
other related industrial activities and the demand-supply situation is tightly balanced.
Government has to develop balance and growing if not then constant demand for the
industry through promoting housing development, concrete highways and roads and use
of ready mix concrete in large infrastructure projects. Government has to rationalize the
tax and duties structure with more liberalized export, import policy. Foreign companies
have to be allowed with controlled freedom and government has to act as parental body.
Licensing of coal and limestone reserves, supply of power from the state grid and
availability of railways for transport have to be economical, efficient and effective.
Rising interest rates, price of raw material, fuel prices are to be controlled as it has direct
impact on cost of the product and its profitability. To meet out increasing demand
expansion must be eco friendly. Companies who have sound ratios have to keep pace and
promises and those who have average and below to average have to improve their
performance for their competitive survival.
References
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Detecting Cartels in the Indian cement industry: An Analytical Framework by
Ritu Raj Arora and Runa Sarkar. rituraja@iitk.ac.in runa@iitk.ac.in,
runa@iimcal.ac.in, runa.sarkar@gmail.co.
Study adopted from Centre for Development Alternatives Email:
sgoswami31@rediffmail.com Web site: www.cfda.ac.in
Effects of Iran’s WTO accession on the cement industry” The 4th European
Cement Conference Barcelona, Spain, by R. Dadras in 1999
Effects of Iran’s WTO accession on the cement industry” The 4th European
Cement Conference Barcelona, Spain, by M. Sameti in 1995
RNCOS publishers Indian Cement Industry Forecast to 2012,
UAE Construction Industry Outlook to 2012 Indian Housing Sector Analysis,
Financial Management – S.N.Maheswari, Ravi.M.Kishore
Basics of Financial Management – V.K. Saxena, C.D. Vashist
Punithavathy Pandian (2007), “Security Analysis and Portfolio Management”,
New Delhi: Vikas Publishing House Pvt Ltd.
Global Cement Magazine. Monthly. PRo Publications International.
(http://www.propubs.com)
International Cement Review. Monthly. Tradeship Publications Ltd.
(http://www.cemnet.com)
H M Bangur, President of Cement Manufacturers’ Association (CMA) and
reported by economic times
ASSOCHAM, Study on “Cost Escalation in Cement Industry”
ICRA
Websites:-
www.moneyrediff.com
www.google.com
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