1.

3 làm lại theo key paper

This study analyzes the impact of four types of risks, namely, financial risk,
product risk, security risk, and privacy risk on consumers’ satisfaction and as well
as the blow of satisfaction on usage purpose. It also enables us to recognize the
relevance of usability on strategic indicators of the triumph of companies by
resolving the influence of observe usability on consumer pleasure levels and the
aim to use a website. Therefore, this research adds to the texts by assess how
menace decreases the understand usability influence on consumer satisfaction and
the readiness to use a website. The study is establish as follows.s. The working
notion will be formalized in the following section. Thereafter, validation
procedures for data collection and analysis is made clear, conducted by analytical
results. In the end, The writer discusses the study’s key conclusions, organizational
outcomes, and weaknesses, besides some future research possibilities.

1.3 dựa vào link tham khảo

-Purpose of research:
+ Mục tiêu nghiên cứu chung: Research on financial risks, product risks, security
risks and privacy risks on customer satisfaction and the impact of intended use
satisfaction on Shopee purchase intentions clients in Ho Chi Minh City.
+Mục tiêu cụ thể: Measure the impact of overall risk perception on attitudes
towards online shopping and customers' intention to increase online shopping in
Ho Chi Minh City. Examine differences between qualitative variables (gender, age,
education, occupation, income and marital status) for general risk perceptions,
attitudes toward online shopping and customers' intention to increase online
shopping in Ho Chi Minh City. From the analysis results, the author can infer
policy implications for businesses to reduce the risk of customers' perception of
online shopping and improve the ability to attract customers to buy online products
/ services of your business.
Tham khảo: https://123doc.net//document/2991377-nghien-cuu-anh-huong-cua-
nhan-thuc-rui-ro-den-thai-do-va-y-dinh-cua-khach-hang-trong-mua-sam-truc-
tuyen-tai-tp-hcm-luan-van-tha

 Theoritical: Research online shopping behavior to find out the factors that
influence buyer attitudes in the e-commerce market and how attitudes
influence online shopping behavior. (The previous studies were done with
the research subjects and the broad research scope, in general nature.
Therefore, the research will focus on going into more detail, narrowing the
scope of the research, to identify the factors that influence the intention to
 buy online on a research object, namely the snow shopping site Shopee
within HCM city.) There are many research studies enumerating online
shopping abroad to explain online shopping behavior of consumers, but
there is hardly any research that can fully cover the factors but only focus on
a few muscle factors versions such as research by Koufaris (2002), Pavlou
(2003),... In Vietnam, research on online shopping behavior is still limited
because it is a complex social phenomenon in terms of technique, behavior
and psychology (Ngo & Gwangyong, 2014), so the research on people
Consumers in the e-commerce market are also numerous but mostly
descriptive studies. In the study of buyer attitudes in the e-commerce market,
there are many positive and negative factors that affect consumers. Many
studies show that awareness of risks and benefits is always the top factor of
concern for consumers.
Practial: This study was conducted to identify “factors influencing online buying
intention in the typical case of Shopee website in HCMC”, from which to give
reviews and propose some suggestions to help Shopee online shopping channel
reach consumers and sell more effectively. When researchers study behavior,
researchers often use descriptive research to learn about the consumer behavioral
traits that manifest in the buying process or analyze the behavior into two Part is
buying intent and buying behavior. Online shopping attitudes are always assumed
to have a positive influence on buying behavior. Pole of online shoppers will
increase online shopping behavior. Online shopping behavior research is
conducted to identify the factors affecting the attitudes of buyers in the e-
commerce market that will help market participants, especially sellers can adjust
buyers' attitudes in the market. From the analysis results, the author can infer
policy implications for businesses to reduce the risk of customers' perception of
online shopping and improve the ability to attract customers to buy online
products/services of your business.

Link tham khảo: https://luanvan1080.com/nghien-cuu-hanh-vi-mua-sam-truc-

tuyen.html?
fbclid=IwAR1bbS32dtFoOylly7M_12zhglDU31IaScTsDKdVkdkPa7rHIcSDjqRJ
u2k
-https://123doc.net//document/2381290-nghien-cuu-cac-yeu-to-anh-huong-den-rui-
ro-khi-mua-hang-qua-mang.htm
SỬA BÀI
- THEORITICAL: như ý trong phần được tô vàng của Vy làm, nhưng bổ sung
thêm ý này
Các bài nghiên cứu trước được thực hiê ̣n với đối tượng nghiên cứu và phạm vi
nghiên cứu rô ̣ng, mang tính tổng quát. Vì vâ ̣y, bài nghiên cứu sẽ tâ ̣p trung đi vào
chi tiết hơn, thu hẹp phạm vi nghiên cứu, để xác định các yếu tố ảnh hưởng đến ý
định mua hàng trực tuyến trên đốI tượng nghiên cứu cụ thể là trang mua sắm trực
tuyết Shopee trong phạm vi thành phố HCM
-PRACTICAL: sửa lạI theo ý này nè
Bài nghiên cứu này được thực hiê ̣n để xác định “các yếu tố ảnh hưởng đến ý định
mua hàng trực tuyến trong trường hợp điển hình trang web Shopee tạI thành phố
HCM” (tên đề tàI của mình á), từ đó đưa ra các đánh giá và đề xuất mô ̣t số gợi ý
nhằm giúp kênh mua sắm trực tuyết Shopee tiếp câ ̣n với người tiêu dùng và bán
hàng hiê ̣u quả hơn

PHẦN HOÀN CHỈNH: mong là vậy:(((

 Theoritical: Research online shopping behavior to find out the factors that
influence buyer attitudes in the e-commerce market and how attitudes
influence online shopping behavior. The previous studies were done with the
research subjects and the broad research scope, in general nature. Therefore,
the research will focus on going into more detail, narrowing the scope of the
research, to identify the factors that influence the intention to buy online on
a research object, namely the snow shopping site Shopee within HCM city.
In the study of buyer attitudes in the e-commerce market, there are many
positive and negative factors that affect consumers. Many studies show that
awareness of risks and benefits is always the top factor of concern for
consumers.
Practial: This study was conducted to identify “factors influencing online buying
intention in the typical case of Shopee website in HCMC”, from which to give
reviews and propose some suggestions to help Shopee online shopping channel
reach consumers and sell more effectively. When researchers study behavior,
researchers often use descriptive research to learn about the consumer behavioral
traits that manifest in the buying process or analyze the behavior into two Part is
buying intent and buying behavior. Online shopping attitudes are always assumed
to have a positive influence on buying behavior. Pole of online shoppers will
increase online shopping behavior. Online shopping behavior research is
conducted to identify the factors affecting the attitudes of buyers in the e-
commerce market that will help market participants, especially sellers can adjust
buyers' attitudes in the market. From the analysis results, the author can infer
policy implications for businesses to reduce the risk of customers' perception of
online shopping and improve the ability to attract customers to buy online
products/services of your business.

Link tham khảo: https://luanvan1080.com/nghien-cuu-hanh-vi-mua-sam-truc-

tuyen.html?
fbclid=IwAR1bbS32dtFoOylly7M_12zhglDU31IaScTsDKdVkdkPa7rHIcSDjqRJ
u2k
-https://123doc.net//document/2381290-nghien-cuu-cac-yeu-to-anh-huong-den-rui-
ro-khi-mua-hang-qua-mang.htm