VIT Business School

COURSE CODE: BMT6113

COURSE NAME: BUSINESS RESEARCH
METHODS SLOT NO: B2
NAME OF THE FACULTY: MOHAMED JASIM K

Submitted by

ROBIN A -22MBA0163
VIGNESH M -22MBA0170
DINESH K -22MBA0225
ABISHEK M -22MBA0253

DATE OF SUBMISSION: 05/01/2023

INTRODUCTION

In earlier days people used to go to different shops in person, as they didn't have a
great deal of easy access to information on products in the internet. But nowadays
due to the development of World Wide Web it has now become easy to access the
products available worldwide without wasting time, money and other resources. The
attitude of the customers is changing slowly from store shop to online shop.

Moreover, gender is another important factor in different shopping situations. As

men and women exhibit different preferences for shopping situations, they will
behave differently while shopping, even in the same situation. The explanation is that
women, having the two hemispheres of their brains being more interconnected, tend
to be more holistic and comprehensive in information processing while men’s brain
exhibits more specialization, with stronger lateralization.

Consequently, we want to better examine the relationship between customer

experience and customer satisfaction in the context of different shopping situations.
We selected typical online and physical store clothes selling enterprises as subjects in
this study and we introduced the factor of shopping situations to clarify the
relationship between online and physical store shopping situations. Furthermore, we
introduced the variable of gender to discuss its influence on the relationship

Our problem area that is Consumers attitude towards online shopping will determine
the attractive factors that influence consumers to shop online and those factors will
help marketers to formulate their strategies towards online marketing respectively.
As our area of research will be on India and specifically on Vellore District of Tamil
Nadu so our research will not only be helpful for the marketers in general but
specifically will be helpful for the marketers in India. Researchers will precede this
work with primary data which will help them in covering the subject area in more
diversified way.

The main theme of the study is to know the factors that influence the consumer’s
attitudes and behaviors towards online shopping. Researchers will also focus on how
consumers form such attitudes with the help of models and who are truly the online
shoppers. “Internet knowledge, income, and education level are especially powerful
predictors of Internet purchases among university Students”.
STATEMENT OF THE PROBLEM

“An increasing number and variety of firms and organizations are exploiting and
creating business opportunities on the Internet”. Above mention statistics indicate the
rapid growth in the field of virtual shopping. With this emerging field of shopping
the interest of marketers is also increasing in studying what actually motivates
consumers to shop online. Fierce competitions among online sellers have forced
them to gain the competitive edge in the field of virtual shopping.

In order to gain competitive edge in the market, marketers need to know the
consumer behavior in the field of online shopping. So it is important to analyze and
identify the factors which influence consumers to shop online in order to capture the
demands of consumers. Other than the factors which influence consumers to shop
online, online shopper’s demography in terms of Age, gender, income and education
is equally important to define their strategies accordingly.

At any given time there are millions of people online and each of them is a potential
customer for a company providing online sales. Due to the rapid development of the
technologies surrounding the Internet, a company that is interested in selling products
from its web site will constantly have to search for an edge in the fierce competition.
Since there are so many potential consumers, it is of the out most importance to be
able to understand what the consumer wants and needs.

The importance of analyzing and identifying factors that influence the consumer
when he or she decides to purchase on the Internet is vital. Since the Internet is a new
medium for there have been new demands set by the consumer. That is why it is
crucial for the online retailers to know what influences the online consumer.

NEED OF THE STUDY

Almost every study has some need and so as in our study. One of the needs in this
study is time limit. At the same time cost is also another limitation in our study. In
the beginning we had a plan to comparative analysis on online shoppers. But later on
considering time and budget we changed our mind, so we have made survey about
online shoppers in Vellore District. Another limitation in our study is the simple
random sampling; due to unavailability of data on Vellore district we could not draw
stratified random sampling. And most of our respondents are Vellore district online
shoppers so generalization is also limited but this study provides a base for further
extension in the field of online shopping in general in Tamil Nadu and specifically
Vellore District. Lastly the sample size is also not so much high as only sample of
100 online shoppers is taken.
SCOPE OF THE STUDY

Online Shopping have some scope i.e. customers does the web research about the
products he needs and finds the products listed on the sites of different market or
stores. He can check specification of products and features of the products, such
as price, quality, delivery status etc. Various studies have been conducted in
urban and rural area, the present research study particularly emphases on
consumer behavior of online shopping, factors influence on consumer about
online shopping, brand choices towards buying home appliances. There is a huge
demand and scope for online shopping in global market. The present study is
focused on only Bangalore North region to found what are the problems faced by
customer during online shopping of electronic gadgets.

OBJECTIVES OF THE STUDY

The following are the objectives set based on the research questions discussed in the
previous section.

1. To identify the factor influencing towards consumer’s satisfaction towards online

shopping.
2. To know the Factors influencing the consumer attitude with reference to online
shopping
3. To know the consumer attitude towards Online shopping experiences
4. To evaluate the Impact of Social media respect to online shopping
5. To Suggest Remedial measures to safeguard the interest of customers.