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SENA
o
7§ BUSINESS WORKSHOP

Look up the followíng words in the díctionory

fair fr,
}"'tulfr Ur
IrfrFclrorv tr
*ig,l,+
furnover E

Ex.l iAatch the words on the left w¡th the words on the right:

brr.l¡ E!{\ti\¡h}s
2. trqini b. centr,e.
ti*BqÉlF.c.rü¡' .*r[]¿itw ,..'
3.mdin "..--'-'
f$'lt'ttt§rr u -
4.
: ,r .; '.'
-/
3. Save ,/
,?$i9\-**FlhL
/
f. custome'r'
WlitlL{ft[,
7. competit

'#lT;,r'
llrr*.$ ur* i)sÍ

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7§Ex 2,,^0t,n.,,","n
"n"],u:::: :::::::,.,,
rhere ore rour
",--opfii'$'*r
e¡<tro words:

#;"",Vru§ff»^ o';f"'" ;'#; :i;;:';i *fff

,purchasing raiiá"idlary stgn target f-uinover uholesaler"-
acl'{,.,'lrr'- }'riÉ-Iú# i:''t'q
7í'7 t+ñ,0 Úe{uEto"
FWil;ALrá*
I
1. The compony', ...."kH.tf. .....1or¡,{.or was :.billion.
. z. rrlor" tÍili"L(n).#r,sry;d,".'d.4,it¡, on important client'
3. Pleose....*.f.gn". *..,Íyow nome in the visitors' book'
¡

4. A(n) .f;.L..:.;..i...J..:t.i.:,'r. mar1direr buys oll the things that the compony needs.
:
I
a

5. One of the robots on the ."."..,i..r...':.i..'....

./" hos stopped working.
....'.frrne tll
É-
6.
t,. A(n) ....i..,:.;....,."."'..""..'t..
n\rl/, ..:.:..,.;....,.....,...,......0.. ¿Ft e¿ products
stgfus |Jr vuqerr in a worehouse. F-
9.

7. Youwrite down your oppointments in o(n) ..".",.1..:'.¡.,....'. I L

t-
8. At o hotel, you gel o(n).......,....... / when you leove.

9. A(n) , person does not woste time of work.

10. Our products ore too expensive. We must

Fill ín the blanks with the words in fhe box.

, I¡dustry - donotions Jinances chority rui

volunteer stock exchonge
tnd,J§hü$ &flkrcroneS Yrbun*st! -,¡icrr"ü: .
fh$t"u§*,e"

1. At christmas mony people gire #n*'*t 'nfl4' to help

needy children.

some lorge corporotions declored

3. It is good to work os a vo(t¡nker . ,/ ; it reolly shows your

support for o couse since it's not actuolly a job, ond you're not moking money.

4. f should hove bought in Somsung when it wos just

storting. Now, it,lq o huge longlomerot¿, ond its '
.- ,,' '. I ' -l{ \ *-- ore profiting handsomely.
 o
SENA
7§ BUSINESS WORKSHOP

More ond more companies are increosing their languagetroining budgetsto

eguip stoff for global business. But longuage alone isn't olways enough. Accordíng to
Neil Calder, communicotions consultont, longuoge troining is only holf the story.
"Componies from different countries con usually deol with culturol differences. Thot's
where int¿rcultural training comes ¡n."

A the diff er ences betw een northern ond southern Europeon

ccordi n g t o Calder,
countries are well documented. Ex¿cutives from Germany who want to do business ín
ftgf or Spoin need to understond the ground rules. Meetings ore rarely used to solve
problems ond reoch agreement in these countri¿s. Insteod, meetings ore used to
spreod informotion obout decisions tuhich hove olreody been mode.

Similorly, business peopleneedto understond the cultural iystams of respect

dnd deferencewhenthey meet up with Asian counterports. For example, senior
executives from fopon will only discuss business with people from the same
monogement level. The messoge for componies here is, don't send onybody but senior
people to meeting wíth Joponase counterports.

C.alder hos turned his aitention recently to central ond Eostern Europe (CEE).
5o what hos he found out?

"There ore 6s many business cultures in CEE os there ore countries, but we con
make o few generalízations. For one thing, you cqn expect to discuss lo proposol of o
meeting right through to the agreemenl stoge. But, inthe end, verbol agreements
ore not token seriously in the region: your bqsiness partners úvill want to see
something in writíng outlining the agreement in the doys after the meeting."

5o how does Calder se.ethefuture of interculturoloworeness ih business?

"Componies ore still investing more money in ímproving foreign longuoge skills. f
wont to see a situotionwhere investmenf in interculturol oworeness is on the same
level as languoge trainíng. Only then will componies be able to send out well-rounded
executives copoble of building business bridges in the globol environment.

Sum up each parograph with o sentence.

Poragraph 1.

r}ki{ü r :il1ü'*{frJ tf' d¡*ut'*

'#"itl' L:,,¡§ tufls§ rh ftull Or ,51hrn qt'q) *y1*r+ rJbqt*.r:{rrnc$

"t\-,q: Lwfr.
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 o
SiENA
7§
BUS]NESS WORKSHOP

5. The Wotl Street S{OCh gX(TtAklG E ' is the most powerful

trading site in the world.

ó. The first yeor of o new business usuolly doesrt't yield much

?ñnnr-Y with so much stort up overheod'

7. This yea?,s (rIYli,l,h,1:T shows on increose in

production from lost Yeor.

g. if a CEo connot monage comPorry SganE*nB*ra well, the

compony is likely to foil. - !

i
I

9. íúkfi * f i.. : ,' i.: -.

is on essentiol port of the Red i

depends on choritable donations'

[,
Cross since it - ¡,

[.
t'

10. The auto tld.i,i i', slowed production after the fl

recession in 2008.
- L.

11. f often give money to o [.t,]..:*"1\¿,ilr1 =- like Solvotion Army

or Red Cross.

12. To keep abusiness running, componies must hove plenty of

{]i}+'!'i i'"i

f ?
¡e. f i*r i', i i
¡
' \
I -" ' !.ii
. with l¡mited liobility is a privilege'

Building interculturql bridges for reaching business agreements

different countries often breok down becouse

Discussions betweencompanies from
as well as
of o lack of culturol understanding. Training in rnterculturol owor¿ness,
gap, writes Somontha Cole'
longuoges, is the key to bridging the communicotion