CREATIVE THINKING

Orientasi Mahasiswa Baru

Master in Management FEB UGM
Kampus Jakarta

Rocky Adiguna, Ph.D.

Fakultas Ekonomika dan Bisnis
Universitas Gadjah Mada

6 September 2020
Hi, I am Rocky
Born in Fort Collins, Colorado, USA
Academic background:
• M.Sc. — Jönköping International Business School
(Sweden)
• Ph.D. — University of Luxembourg (Luxembourg)
Research interest: family business, entrepreneurship,
creative industry
I love typography, photography, and philosophy

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Agenda

1. Creativity and creative thinking

2. From creative thinking to creative living
3. Q&A

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PART ONE

What is creativity?

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Creativity is not art

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Creativity is not passion

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Creativity is not freedom (from)

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What is creativity?

“The relationship between a human being and

the mysteries of inspiration”
(Elizabeth Gilbert, Big Magic)

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What is creativity?

inspiration

Ideas

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What is creativity?

Creativity is about overcoming resistance and

actually doing the work.
(Steven Pressfield, Do the Work)

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What is creativity?

Creativity is about shipping and getting

yourself exposed.
(Seth Godin, Poke the Box)

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What is creativity?

Creativity is the
freedom to … create,
explore, choose
(Erich Fromm,
Escape from Freedom)

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What is creativity?

It is not that we have or don’t have creativity.

We are creative. Creativity is an experience
that we live with.

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What is creativity?
Csikszentmihalyi’s
systems view of
creativity

(Csikszentmihalyi,
1988)

Source: Weisberg, R. W. (2006), Creativity: Understanding Innovation in Problem

Solving, Science, Invention, and the Arts. Hoboken: John Wiley & Sons. 14
What is creativity?
Modified
Csikszentmihalyi
cycle

(Weisberg, 2006)

Source: Weisberg, R. W. (2006), Creativity: Understanding Innovation in Problem

Solving, Science, Invention, and the Arts. Hoboken: John Wiley & Sons. 15
Creativity is about loving the path you choose

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 Design. Lateral.
Creative. Thinking.
Critical. Smart.

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“Monkeys Can
Think about
Thinking, Too”
(Scientific American, 2016)

Source: https://www.scientificamerican.com/article/
monkeys-can-think-about-thinking-too/ 18
What is thinking?

Knowledge World
Cognition

Knowledge

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What is creative thinking?

Knowledge World
Cognition
+ Curiosity
Metacognition
Knowledge

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What is creative thinking?

“Creative thinking occurs when a person

intentionally produces a novel product while
working on some task.”

Source: Weisberg, R. W. (2006), Creativity: Understanding Innovation in Problem

Solving, Science, Invention, and the Arts. Hoboken: John Wiley & Sons. 21
The building blocks

Creative thinking

Knowledge base Metacognition Personality factors

What you know Thinking about Values, attitudes,
thinking emotion

Source: Feldhusen, J. F. (1995), Creativity: A Knowledge Base, Metacognitive Skills,

and Personality Factors. The Journal of Creative Behavior, 29: 255-268. 22
Creative thinking and mindset
World
Expands Shrinks
Cognition (growth (fixed
mindset) mindset)

Source: Dweck, C.S. (2006). Mindset: Changing the way you think to fulfil your potential. London: Robinson. 23
Questions?

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PART TWO

Creative thinking living

Because creativity is not only something
that you think, it’s something that you do.

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The building blocks

Creative thinking

Knowledge base Metacognition Personality factors

What you know Thinking about Values, attitudes,
thinking emotion

Source: Feldhusen, J. F. (1995), Creativity: A Knowledge Base, Metacognitive Skills,

and Personality Factors. The Journal of Creative Behavior, 29: 255-268. 26
Read, read, read

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Learn about how you learn

What narratives do you tell yourself?

Unsupportive self-talk Supportive self-talk
I don’t need this. What would my future look like if I did?
I’m already fine at this. Am I really? How do I compare with my
peers?
This is boring. I wonder why others find it interesting.
I’m terrible at this. I’m making beginner mistakes but I’ll get
better.

Source: Andersen, E. (2016), Learning to Learn. Harvard Business Review. March. 28

Learn about how you learn

Expose yourself to a new way of thinking

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Let go of perfect

Deliver. Move on. Improve on the go.

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Build your routine, respect your vocation

Show up, every day

Get lonely
“What you give life to will give life to you”

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Find your focus

Defend your creative time

Disconnect to connect—the technology
paradox
Do ‘mindless’ work as a break to your brain
for the next ‘mindful’ work

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The ‘success conundrum’

Don’t define yourself based on your success

(or failure)
“I don’t want to create because it might not
be as successful as my last creation”
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Creativity is about being the child within us

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Tolerate ambiguity, be ready for surprises

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There is ease within hardship

“The more constraints one

imposes, the more one frees
one’s self of the chains that
shackle the spirit”
Igor Stravinsky — composer,
pianist

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Parting thoughts

Take the precious opportunity in MM UGM

to develop understanding not only about the
subjects (expertise), but also about yourself
(wisdom)

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Thank you
email: rocky.adiguna@ugm.ac.id
IG: @rockyhiro

Credits:
Photographs borrowed from Unsplash