Professional Documents
Culture Documents
“The 21st century will be the century of the social sector organization. The more economy, money and
information become global, the more community will matter. And only the social sector nonprofit
organization performs in the community, exploits its opportunities, mobilizes its local resources, solves
its problems. The leadership, competence, and management of the social sector nonprofit organization
will thus largely determine the values, the vision, the cohesion, and the performance of the 21 st century
society.”
-Peter F. Drucker
Drucker Foundation, 1999 in Review
When I started my career almost thirty years ago, there was an active “war on poverty” by the
Federal government. During the last thirty years we have increasingly experienced an electorate
that does not see government as a primary means for responding to our social issues. Ronald
“Generosity is a reflection of what one does with his or her resources—and not
what she or he advocates the government to do with everyone’s money.”
I am not going to spend the time here arguing whether that is a good or bad thing, other than to
acknowledge what I believe is a major part of public thinking today. We recently debated how
large a tax cut there will be in our Federal budget, while at the same time acknowledging that the
needs of education, health care, the environment and our children are supposedly important.
Few national politicians of either major party are proposing that citizens consider the creation of
new revenue through increased taxes, and this is also generally true at the state, county and city
levels all across the country. The result of this position is that
government, at whatever level, will have its hands full trying to fund existing major
commitments such as education, adequate infrastructure, public safety, Medicare and Social
Security. This is a gloomy scenario for possible expanded government funding for human
service needs with a more likely outcome of cutbacks on our current investment levels.
Funding for human services is generally a longer-term investment and the American public
I highlighted in an earlier
to be growing challenges
family violence.
government in our lives as citizens. Most of the electorate today commonly believes that “the
Save Society”:
“There was a contract, a bargain that we Americans made in exchange for this limited
role of government. The bargain is simply that, in exchange for maximum individual
freedom and minimum government intrusion, each of us agrees to take on significant
obligations for the work of the community. In our system, good works such as feeding
and sheltering the poor, providing for the sick and needy, and caring for the children
when parents cannot, appear to have been some of the obligations we each took on in
exchange for a more limited form of government.”
With the inevitable cutbacks in government spending on human services in the coming
years and a continual growing need for some type of response, an opportunity is emerging
to develop new models of thinking, new roles and new investment paradigms from all our
nonprofit organizations. As Abraham Lincoln said, “The dogmas of the quiet past are
inadequate for the stormy present…So we must think anew and act anew.”
The governmental sector will need to plan how it can leverage what existing resources it has,
continue to establish standards, and make sure that services are provided in a legal and beneficial
manner. However, its most important emerging function I believe will be to convene other
stakeholders and partners, along with their own investments, to help leverage investments by
major individual donors, private foundations, and corporations in nonprofit organizations. This
is a new skill set that few politicians and/or government officials have developed. Historically it
has been a huge challenge just for different levels of government to cooperate in joint planning,
funding and/or delivery. It will be a significant paradigm shift for government at all levels to
begin to work as partners with the other non-governmental sectors. Some evidence of
change has begun, such as the new Innovation Partnership organization started in Portland,
Lester Thurow pointed out over twenty years ago in his book The Zero Sum Society that
government generally is able to effectively divide up spoils but has a very difficult time dividing
up losses.
A vulnerability for the governmental sector during this transition time will be to focus primarily
on its own employee base. Public sector unions have grown stronger over the last twenty years
and they appropriately continue to fight for their members’ wages and benefits and to a lesser
extent for more jobs within the public sector. Without new revenue, new government jobs will
If we are to have any significant hope of new investments of funds and/or people resources,
government officials and policy makers will need to be challenged to develop new partnerships
with the philanthropic, private and nonprofit sectors to respond to the growing human and
community issues. These new sectors will increasingly not invest money, time and other
The private sector continues to appropriately focus on generating shareholder wealth, which in
turn creates jobs, tax revenue and capacity for a greater standard of living. The private sector’s
mission is not fundamentally about philanthropy. However, it can and has brought some
significant talent, models and expertise to the challenges we face as a community and as a nation.
The private sector needs to realize its limits and vulnerability as well in community problem
solving. The commitment, patience and understanding of the complexities and need for
partnerships in the public and nonprofit worlds is often difficult for business leaders to
master. In addition, too often corporate and business giving has been spread very thin and wide,
and often in isolation and ignorance of other funding and service streams. Worse yet,
community involvement and giving by some corporations and businesses has been only about
The non-corporate and business part of the philanthropic sector includes individuals of major
wealth, affluence, and foundations. As a country we have never been richer, and there will be a
significant wealth transfer to the boomer generation as the “Greatest Generation” passes. New
Individual and foundation giving for the most part has also historically been done in isolation,
similar to corporate giving. As Steven Issacs, President of Health Policy Associates said in a
“While many of the nation’s largest and most prominent foundations frequently insist
that charities and nonprofits collaborate, grant makers themselves are often unable to do
so.”
More than ever, partnerships are needed in community building. Resources, people and
“solo” manner is becoming more a part of the problem than part of the solution.
“The significant problems we face cannot be solved at the same level of thinking that
created them.”
-Albert Einstein
the commitment, discipline and foresight to focus their work with other partners within the
success in addressing our social issues. Grant makers should begin to examine their funding
well as leverage their funding with other funders. Nonprofit organizations are in desperate need
for ongoing infrastructure funding support and the governmental sector will not be the likely
The nonprofit sector must also change. Since 1970 there has been an explosion of nonprofit
organizations. All too often nonprofit organizations have ignored their relationships and
connections with other community organizations. Frequently they have been encouraged to
follow the business model of competition for resources and visibility rather than developing
The essence of the new model for all sectors committed to effective community problem
“The bulk of innovation today will take place not in programs and
services but in management. And the thrust of that innovation will be
toward greater collaboration between nonprofit organizations and all others
carrying out similar missions. What we call mergers and alliances are really just
a part of the innovation that the nonprofit sector must deliver over the next two or
three decades.”
With government funding likely shrinking for human services, the philanthropic and
private sectors will become even more important. As I stated earlier, these sectors will unlikely
give funds directly to government, but they will be very open to supporting nonprofit
organizations.
The major ingredients of new models are collaboration and partnerships. Partnerships are messy,
time consuming and complex. Sorting out leadership, accountability and conflict issues are not
easy or smooth.
Too often institutions suffer from the old adage, “When the only tool in the tool box is a
hammer, the whole world looks like a nail.” The problems of children, families and our
communities today are deeply complex and no one intervention, funding source or strategy
can be successful unless its tied and connected to other initiatives and resources.
Nonprofit organizations and structures can become excellent vehicles for leveraging
support. Nonprofit organizations can also more effectively engage other citizens in the
work of their communities. Borrowing Stephen Ambrose’s term, “citizen soldiers” are needed
“Somehow we got the idea that someone else could do just as good a job doing the work
of the community. What is worse is that we thought someone else would pay for it. In
the process we forgot our old notions of community responsibility for those less fortunate
than ourselves.” He goes on to say, “I would suggest we’ve lost sight of an original
social contract, the one that requires each of us to take some responsibility for others in
our communities.”
-Craig Wruck
There is an opportunity for nonprofits to tap into new “citizen soldiers,” the group of individuals
over the age of 50 that is rapidly emerging. The demographics of the age group 18-25 are
shrinking and fewer individuals in the younger age group are going into the professions of
nursing, teaching and human services. The labor shortages that nonprofits currently experience
Thus the need to forge partnerships with the over age 50 experienced workforce is a significant
opportunity if not a necessity. 76 million boomers will be moving into this stage of life.
Nonprofits that redesign and adapt their workplaces to meet the unique challenges and needs of
this age group will create a tremendous opportunity for synergy. As Margaret Mead said:
“Never doubt that a small group of thoughtful, committed citizens can change
the world. Indeed, it is the only thing that ever has.”
Beverly Goldberg, in her book Age Works: What Corporate America Must Do To Survive
the Graying of the Workforce, emphasizes organizations need different attitudes and assumptions
to tap into this new workforce . She points out some of the negative assumptions:
“Older workers are ill more often than younger workers. The reality is that older workers
tend to be absent from the workforce less often than younger workers. Older workers are
less flexible and adaptable than younger workers.” The reality is that while older workers
are more likely to ask why a change is being made, it does not mean that they are
unwilling to accept it. ‘You can’t teach an old dog new tricks.’ The reality is that people
over 40 are the most educated of that age group that we have ever had, and are deeply
committed to continuous learning.”
Nonprofit organizations will need to examine their policies and procedures, and develop more
part-time, flexible and project oriented work to tap into the needs of the over-50 age group.
The engagement needs of this new workforce will tend to focus on the desire for meaningful
work, recognition, opportunity for learning and making a difference. Compensation and benefits
are often less a need of the experienced worker. Nonprofit organizations have generous
amounts of the former, but little of the latter, now and for the foreseeable future.
Nonprofits will need to develop new training curriculums to be used not only by the older,
experienced worker, but also training focusing on integrating more diverse teams of younger,
older and multi-cultural employees with different work schedules and needs.
I believe that the social, emotional, psychological and spiritual needs of individuals over 50 will
Research on new models and strategies of community involvement are needed on behalf of all
sectors including government, private, philanthropic and nonprofit. These models and strategies
should include tapping into the growing new workforce that will be rapidly emerging, the over