A 

STUDY ON PREFERENCE OF BABY FOOD BRANDS WITH REFERENCE TO

TIRUPUR REGION
Report submitted to Bharathiyar university in partial fulfillment of the required for the
Award of Degree of
BACHELOR OF BUSINESS ADMINISTRATION (COMPUTER APPLICATION)
Submitted
By
ABHINAV KRISHNA.A
(18BBA012)
Under the guidance of
Ms. Arivumlar., MBA.., M.phil., Phd
Assistant Professor, Department of Management

RATHINAM COLLEGE OF ARTS & SCIENCE (AUTONOMOUS)

(Accredited by NAAC and ISO 9001: 2008 certified institution)
(Affiliated to Bharathiyar University)
Rathinam Techzone, Pollachi Road, Eachanari, Coimbatore-641021

April– 2021
 CERTIFICATE
This is to certify that the project work entitled A STUDY ON PREFERENCE OF
BABY FOOD BRANDS WITH REFERENCE TO TIRUPUR REGION submitted to
RATHINAM COLLEGE OF ARTS& SCIENCE, in the partial fulfillment of the
requirements for the award of the degree of BACHELOR OF BUSINESS
ADMINISTRATION WITH COMPUTER APPLICATION is a record of original project
work done by ABHINAV KRISHNA. A (18BBA012) during the period 2020 – 2021 of his
study in the Department of Management of Rathinam college of Arts & Science (Autonomous)
under my  supervision and guidance.

Place:
Date:

……………………..                                                                 ………………………
Signature of the Guide Signature of the Head of the Department

College seal

VIVA VOICE EXAMINATION HELD ON        …………………

………………………. ………………………..
Internal Examiner External Examiner
 DECLARATION

I hereby declare that the project work entitled at “A STUDY PREFERENCE OF BABY
FOOD BRANDS WITH REFERENCE IN TIRUPUR REGION" submitted to RATHINAM
COLLEGE OF ARTS & SCIENCE(Autonomous),  in partial fulfillment of the requirement for
the award of the degree of BACHELOR OF BUSINESS ADMINISTRATION WITH
COMPUTER APPLICATION is the record of original project work done by me during 2018 –
2019 under the guidance and supervision of Ms. Arivumalar.., MBA..M.phil.. phd, Assistant
professor, Department of Management RATHINAM COLLEGE OF ARTS &
SCIENCE(Autonomous), Coimbatore-21.

Signature of the Candidate

                                                                                                     
 ACKNOWLEDGEMENT

I would like to express my deepest appreciation and gratitude to all those

who provided and supported me to complete this project. 

I am sincerely grateful to R.MANICKAM MCA., M.Phil, CEO of

RATHINAM COLLEGE OF ARTS AND SCIENCE, Coimbatore for his
indirect help and guidance.

I wish to thank Mr R.MURALIDARAN M.Sc., M.Phil., Ph.D., 

ACADEMIC PRINCIPAL of RATHINAM COLLEGE OF ARTS AND
SCIENCE, Coimbatore for providing an opportunity to do the project work.

I respect and thank MS. SUBHASHINI., MBA., M.Phil., PGDCA., Ph.D.

HEAD OF THE DEPARTMENTOF MANAGEMENT for giving me all
support and guidance which made me to complete my project work successfully.

I deeply thank my guide Ms.ARIVUMALAR. MBA.. M.Phil.. Phd..,

ASSISTANT PROFESSOR, DEPARTMENT OF MANAGEMENT for her
valuable help, guidance and creative suggestions at every stage of my training and
to complete my project work as a successful one.
I am thankful to get constant encouragement and support from Faculty members of
DEPARTMENT OF MANAGEMENT for showing me right path to complete
my project.

1
CHAPTER TITLE PAGE
NO

I INTRODUCTION OF THE STUDY 1

1.1 INTRODUCTION

1.2 OBJECTIVES  OF THE STUDY

1.3 SCOPE OF THE STUDY

1.4 LIMITATION OF THE STUDY

II RESEARCH METHODOLOGY 7

III REVIEW OF LITERATURE 10

IV ANALYSIS & INTERPRETATION 16

V FINDINGS & SUGGESTION 36

VI CONCLUSION 39

2
CHAPTER 1

INTRODUCTION
3
Cerelac is a brand made by Nestle. The cereal is promoted for infants 6 months
and older as a supplement to breastmilk. Cerelac is not a substitute for breast milk
and it is advised to continue breast feeding along with Cerelac. Cerelac can help
babies to develop tastes for other food as they are weaning from breast milk. It
contains vitamins and minerals like iron, along with essential fatty acids. Cerelac
products also Have digestive tracks of breastfeed. The brand was first registered in
1949 and it is currently sold in Kenya. During this period, children undergo a
significant increase in physical and mental development. Around the six month
mark baby will probably show signs of being ready for bites of their first food
.This is called om -nom- nom stage because the more common sounds you will
hear from them around this time. Watch several signs before introducing baby food
they are,ability to support head and neck, the strength to sit without support.
Morning is the best time to feed the baby because that is the time the baby will be
hungry. Health experts advise not to delay the introduction of any solid food
beyond the age of six months. Avoid adding sugar and salt while preparing baby
food give them the natural source of flavors. Nestle offers high quality nutritionally
balanced in the first 1000 days of life. It is the foundation for the lifelong health.
The industrial revolution is the beginning of the baby food market which promoted
baby foods as an convenience items .In developed countries babies are now often
commercially produced infant cereals , and then move on to mashed fruits and
vegetables. Commercial baby foods are available in dry ,ready to feed frozon
forms ,in small batches for convenience of preparation . Your baby food should be
smooth in consistency and lump free to prevent choking. Mixing solid food with
breast milk or may help with the consistency and also make it taste more familiar.

4
5
6
7
History of Baby Food
The invention of baby food

Baby food as traditionally known jars of sweet potatoes and cans of rice cereal did not exist
in 1920 s. According to Amy Bentley, the author of inventing baby food ,the first solid baby
food to appear on the market was invented by a man named Harold Clapp. The story is
that whwn his wife fell ill and could not care their baby. Clapp developed a soup made
from beef broth ,vegetables and cereals.When Clapp saw how well his baby did on the
soup,he began making big batches and eventually started selling it to other parents via
local drugstores.

8
The future of feeding babies

Numerous studies have shown that the more variety of tastes,textures,colors and mouth feels a
baby is exposed to,the more likely those children are to accept new foods later on. Further
research studies have shown that babies fed diet of bland ,textureless foods are more likely prefer
these foods later on.As the evidence builds for the benefits of introducing a variety of
wholwsome ,real food for babiesare shifting.Methods such as baby led weaning are
quicklygrowing in popularity.

Nutritional needs and amount of food

About 40% of the food energy in these milks comes from carbohydrates, mostly from a simple
sugar called Lactose.

As shown in the 2008 Feeding infants and todlers study, the overall diet of babies and toddlers,
the primary consumers of baby food, generally meets or significantly exceeds the recommended
amount of Macronutrients. Toddlers and preschoolers generally ate too little dietary fiber, and
preschoolers generally ate too much Saturated facts although the overall fat intake was lower
than recommended. Micronutrient levels were typically within the recommended levels. A small
group of older infants in the American study needed more iron and zinc, such as from iron-
fortified baby foods.A substantial proportion of toddlers and preschoolers exceeded the upper
recommended level of synthetic folate, preformed vitamin A, zinc, and sodium .
The World Health Organization recommends starting in small amounts that gradually increase
child gets older 2 to 3 meals per day for infants 6 to 8 months of age and 3 to 4 meals per day
for infants 9 to 23 months of age, with 1 or 2 additional snacks as required.
Homemade or commercial
Homemade baby food is less expensive than commercial baby foods. Homemade food is
appropriate only when the family has a sufficient and varied diet, as well as access to
refrigeration and basic sanitation. It is important to follow proper sanitation methods when
preparing homemade baby food such as washing and rinsing vegetables or fruit, as well as the
cooking and packaging materials that will be used.
Homemade food requires more preparation time than simply opening a jar or box of ready-to-eat
commercial baby food. Food may need to be minced or pureed  for young babies, or cooked
separately without the salt, intense spices, or sugar that the family chooses to eat. Avocados and
bananas are foods that can be easily mashed and are high in vitamins and nutrients, making them
ideal starter foods for an infant 6 months in age or older. Because breast milk takes on the flavor
of foods eaten by the mother, these foods are especially good choices
Food type
Cereals
On a typical day about half of American babies aged four and five months old are
fed Infant cereal. The baby may have eaten as little as one small bite of infant cereal, or
even as little as one small bite of a food that contains infant cereal mixed with other

9
 foods. Other types of grain-based foods are rare at that age. About 90% of babies aged six
to twelve months eat some type of grain, although only half eat infant cereal. The others
eat rice, bread, crackers, pasta, or cereal designed for older children.
Fruits
On any given day, about 20% of babies aged four and five months eat some type of fruit,
usually a prepared baby food.As with all of these, this may represent as little as one small
bite of fruit or a food partly composed of fruit. Two-thirds of babies aged six to nine
months, and between 75% and 85% of babies and toddlers older than nine months, eat
some type of fruit. At age six to nine months, half of babies are eating prepared baby
food fruits, but toddlers aged 12 months and older primarily eat non-baby food fruits,
such as fresh bananas or canned fruits. Apple and bananas are common fruits for babies
of all ages. Fruit juice, primarily apple and grape juice, is usually introduced later than
fruit, and about half of older babies and toddlers drink some type of 100% fruit juice.

Vegetables
In a typical day, about a quarter of babies aged four and five months eat some type of
vegetable at least once, almost always prepared baby food, and usually a yellow or
orange vegetable like carrots, pumpkin, sweet potatoes, and winter squash. At age six to
nine months, about 60% of babies and about 70% older babies and toddlers eat
vegetables, with baby food vegetables rapidly being replaced by cooked vegetables after
about nine months. Raw vegetables are uncommon for all babies and toddlers. By the
first birthday, almost a third of babies eat potatoes on a given day.
Meat
Very few four- and five-month-old American babies eat meat or other protein source
.Six- to nine-month-old babies mostly eat meat as part of a baby food that contains a
small amount of meat along with vegetables or grains. About three-quarters of nine- to
twelve-month-old babies are given either meat or another protein source, such as eggs,
cheese, yogurt, beans, or nuts. More than 90% of babies aged 12 to 18 months old, and
nearly all toddlers older than that, are given a protein source at least once a day. Almost
three-quarters of these toddlers are given a non-baby food meat, prepared baby food meat
is uncommon at any age.
Sweet and salty foods
Sweet and salty foods are uncommon for babies. Compared to a prior study in 2002, the
number of babies under age nine months that received any sort of sweetened food, snack,
or beverage, had dropped by nearly half. At age nine to twelve months, fewer than half of
babies are given sweetened foods like cookies, ice cream, or fruit-flavored drinks.
Prepared baby food desserts are uncommon at any age, but are given to almost 12% of
babies age nine to twelve months.

10
 Toddler foods
Some commercial baby food companies have expanded their lines to produce specialty
foods for toddlers from the age of about 12 months to two and a half years old.  These
, include juice cereal, small microwaveable meals, baked goods, and other foods that
. have been formulated for the toddlers
Geriatric use
In the late 1940 s, Gerber Products Company and Beach nut produced
special cookbooks to promote the sale of commercial baby foods for use by
elderly, sick, or disabled people.

CONTROVERSIES
Nestle France decided to recall a batch of  pot baby food as a precautionary measure after a
customer reportedly found glass shards in one of their jars. An investigation into the incident's
scope led the company to conclude that it had been an isolated occurrence and that the rest of the
batch had not been affected

11
12
Objectives of the study
 To identify the purchasing perception of consumers that influence the buying intension of
consumers
 To study the impact of various baby food brands on consumer buying preference .
 To know the consumer perception towards baby food products .

SCOPE OF THE STUDY

 It is a comparative analysis of the baby food brand .Thus the study is a limited aspect
within the literature.
 The research focuses on the satisfaction of baby food brands of consumed by the
consumers .
 The results of the study can be used for the development of the different baby food
brands .

LIMITATIONS OF THE STUDY

 IT IS PARTICULARLY ANALYZED IN TIRUPUR REGION

 THE RESPONDANT IS BIASED

 THE TIME IS LIMITED FOR THE RESPONSE

13
CHAPTER 2

14
Research Methodology
The process used to collect information and data for the purpose of making business decisions.
The methodology may include publication research, surveys and other research techniques, and
could include both present and historical information. The type of research method used for the
study is descriptive research.

The data is been collected through primary and secondary data. These include sampling
procedures and I also cover the instruments of data collection, data analysis and interpretation.

RESEARCH DESIGN
The research design consists of sample size of 60. The sampling method adopted for the study
Stratified sampling method.

TYPES OF RESEARCH

Descriptive research:
Descriptive research includes surveys and fact finding, the major purpose of the research is
description of the state affairs as it exists at present. The researcher has no control over the
variables. For this study, descriptive research is been carried out.

Sources of Data :
There are mainly two sources of data through which the data required for the research is
collected.

Primary Data:
Primary data is data that is collected by a researcher from first-hand sources. It is collected with
the research project in mind, directly from primary sources.

Secondry Data:
Secondary data refers to data which is collected by someone who is someone other than the user.
It is time-saving and cost-efficient.

Both Primary data and Secondary data collection methods were considered. The Primary data
was collected through questionnaire, 25questionnaire were received from the total sample of 60.
Secondary data was taken from various websites, research papers, magazines and previous
documents.

15
Data collection tool:
A questionnaire has been constructed to collect information about personal details of students
and their buying behavior through online and television is selected as a tool for primary data.

SAMPLING PROCEDURE :
Convenience sampling is the sampling procedure used in this survey. This refers to selecting a
sample study based on convenience. The researcher may make use of any convenient base to
select the required number of samples. This procedure is one type of non probability sampling
technique.

Framework of analysis
The raw data thus collected has been classified, edited and tabulated for analysis. In this study
students perception towards mobile technology updated is described with the help of percentage
analysis and an interpretation has been made. Five point scaling technique and average rank
analysis have also been used.

16
Chapter 3

17
REVIEW OF LITERATURE

References
 World Health Organization. What is the recommended food for children in their very
early years? Accessed 2 August 2011.
 Arikpo, Dachi; Edet, Ededet Sewanu; Chibuzor, Moriam T.; Odey, Friday; Caldwell,
Deborah M. (2018-05-18).Educational interventions for improving primary caregiver
complementary feeding practices for children aged 24 months and under”..
 Stephen A, Alles M, de Graaf C, et  (July 2012). "The role and requirements of digestible
dietary carbohydrates in infants and toddlers". Eur J Clin Nutr.
 Butte NF, Fox MK, Briefel RR, et al. (December 2010). "Nutrient intakes of US infants,
toddlers, and preschoolers meet or exceed dietary reference intakes"
 Siega-Riz AM, Deming DM, Reidy KC, Fox MK, Condon E, Briefel RR (December
2010). "Food consumption patterns of infants and toddlers:
 Bentley, Amy (2006). "Booming Baby Food: Infant Food and Feeding in Post-WWII
America" ). Michigan Historical Review. 
 Carruth BR, Ziegler PJ, Gordon A, Barr SI (January 2004). "Prevalence of picky eaters
among infants and toddlers and their caregivers' decisions about offering a new food".
 Carruth BR, Ziegler PJ, Gordon A, Barr SI (January 2004). "Prevalence of picky eaters
among infants and toddlers and their caregivers' decisions about offering a new food".
 Wright CM, Parkinson KN, Shipton D, Drewett RF (October 2007). "How do toddler
eating problems relate to their eating behavior, food preferences, and
growth?". Pediatrics. 
 Scaglioni S, Arrizza C, Vecchi F, Tedeschi S (December 2011). "Determinants of
children's eating behavior". 
 Bentley, Amy (2014). Inventing Baby Food: Taste, Health, and the Industrialization of
the American Diet. University of California Press.
 Beck, Julie (24 November 2014). "How Canned Baby Food Became King". The
Atlantic. Atlantic Media Company. Retrieved 24 November 2014.
 Barrett, J. R. (2011-10-03). "Aflatoxin Exposure after Weaning: Solid Food Contaminant
Impairs Growth". Environmental Health Perspectives. 
 Nestlé Global. Retrieved 12 March 2014.  Salameh, Cascia
 Pelto, Gretel H.; Levitt, Emily; Thairu, Lucy (2003-03-01). "Improving feeding practices:
current patterns, common constraints, and the design of interventions" .
 Wells, J.C.K. Nutritional considerations in infant formula design. Seminars in Fetal &
Neonatal Medicine, 1(1): 19–26 (February 1996)
 Medicine, Institute of; Board, Food Nutrition; Formula, Committee on the Evaluation of
the Addition of Ingredients New to Infant (2004). . Retrieved April 3, 2011.
 . Fomon, Samuel J. (2001). Infant Feeding in the 20th Century: Formula and Beikost. San
Diego, CA: Department of Pediatrics, College of Medicine, University of Iowa.
Retrieved September 16, 2006.
 . Ryan, Alan (April 4, 1997). "The Resurgence of Breastfeeding in the United
States". Pediatrics. 99  Retrieved May 24, 2008.

18
 World Health Organization. Global strategy for infant and young child feeding. Geneva,
2003. Retrieved August 8, 2011.
 "Infant and Young Child Feeding and Care". UNICEF. Retrieved June 8, 2007.
 World Health Organization. Guidelines for the safe preparation, storage and handling of
powdered infant formula. Geneva, 2007.
  "Breastfeeding Frequently Asked Questions". Centers for Disease Control and
Prevention. May 22, 2007. Retrieved May 24, 2008
 Nestle FAQ – Should all mothers be encouraged to breastfeed exclusively for the first 6
months?
 Results :Breastfeeding and Infant Feeding practices. www.cdc.gov. December 5, 2017.
Retrieved April 3, 2018.
 Schleiss MR (2006). "Acquisition of human cytomegalovirus infection in infants via
breast milk: natural immunization or cause for concern?"
 .Przyrembel H, Heinrich-Hirsch B, Vieth B (2000). "Exposition to and Heal Theffects of
Residues in Human Milk". Exposition to and health effects of residues in human
milk. Adv. Exp. Med. Biol. Advances in Experimental Medicine and Biology.
 Rogan, W. J.; et al. (1991). "Should the Presence of Carcinogens in Breast Milk
Discourage Breast Feeding?". Regulatory Toxicology and Pharmacology.
 Brouwer, A., et al. Report of the WHO Working Group on the Assessment of Health
Risks for Human Infants from Exposure to PCDDs, PCDFs and
PCBs, Chemosphere 1998
 Marriott, William McKim; Schoenthal, L. (1929). "An experimental study of the use of
unsweetened evaporated milk for the preparation of infant feeding formulas". Archives of
Pediatrics. 
 .  Lonnerdal B.; Hernell O. (1998). “ Effects of feeding ultrahigh temperature treated
infant formula with different protein concentrations or powdered formula “
 UNICEF Philippines. Breastfeeding advocates form consolidated action against formula
companies Makati City, November 13, 2006. Retrieved August 9, 2011.
 International Assassination of Infant Food Manufacturers  January 7, 2010.
 Chen, Yi Chun (2006). “Effects of work related factors on the breastfeeding behavior of
working of working mothers”. BMC Public Health.

 Nestle to respond to baby milk critiscism in coming days “. 2 February

2018.Archived from the original on 24 August 2019.
 Kerzner B et al. A Practical Approach to Classifying and Managing Feeding Difficulties.
Pediatrics 2015 Results may vary in children at nutritional risk given nutritional
counseling with or without nutritional supplementation for 90 days.

 Pediasure Ranked first in Value Sales in Toddler HFD (Health Food Drinks) Segment of
Beverage Category for the Period MAT Dec 2018 in All India (Urban)-
 Nutritive vaules of Indian foods ICMR 2012 Ghosh AK effects of oral nutritional
supplementation on growth and recureent upper respiratory tract infections in picky
eating children at nutritional risk.

19
 Dietary omega 3 fatty acids and the developing brain kuratko . The relationship of
Docosahexaenoic Acid (DHA) with learning and Behavior in Healthy children.
 Ekstein S et al. Does Picky Eating Affect Weight-for-Length Measurements in Young
Children. Clinical Pediatrics, 2010. 

20
CHAPTER 4

21
ANALYSIS AND INTERPRETATION

ANALYTICAL TECHNIQUES
The data collected are sorted , coded and processed. Various Statistical techniques are used in
order to simplify the data and information Diagrammatic representation is used to portray the
interpretation more accurately.

FOLLOWING TECHNIQUES ARE USED IN THIS CHAPTER:

o Percentage Analysis
o One Way Anova

All the two tests are carried out at 5% level of significance

The Parameters which are analysed include:

1. Demographic details of all respondants of only tirupur region

2. Quality,Taste and price matters
3. Only popular brands can reach consumers easily
4. Advertisements play a major role
5. Goodwill referred by the consumers
6. Impact of sales is more in Rural areas compared to Urban areas.

ANOVA OF GENDER :
One way ANOVA TEST is performed for all the Age of the customers to find out variance in
responses.

Null Hypothesis (H1) :There is no association between Age and responses to the customers in
varience in responses.

Alternate Hypothesis(H1):There is no asssociation between Age and respondents to the

customers in varience in responses.

22
     Sum of Mean
Squares df Square F Sig.
DO YOU USE Between .793 2 .396 3.295 .044
BABY FOOD Groups
Within 6.857 57 .120
Groups    
Total 7.650 59      
AT WHAT AGE Between 5.976 2 2.988 6.226 .004
DID YOU Groups
START Within 27.357 57 .480
WEANING Groups    
YOUR CHILD
Total 33.333 59      
DO YOU USE Between .126 2 .063 .478 .622
HOME MADE Groups
FOOD Within 7.524 57 .132
Groups    
Total 7.650 59      
DO YOU Between 5.335 2 2.667 3.650 .032
CURRENTLY Groups
FEED YOUR Within 41.649 57 .731
BABY BABYS Groups    
FOOD
Total 46.983 59      
WILL YOLU Between .202 2 .101 .055 .946
OFTEN FEED Groups
YOUR YOUR Within 104.381 57 1.831
CHILD A Groups    
MIXTURE OF
BOTH Total 104.583 59      
WHAT IS THE Between .335 2 .167 .651 .525
PREDOMINAN Groups
T STYLE OF Within 14.649 57 .257
FOOD YOU Groups    
FEED TOUR
CHILD Total 14.983 59      
IF CHOOSING Between .430 2 .215 .926 .402
WOULD YOU Groups
RATHER HAVE Within 13.220 57 .232
YOUR CHILD Groups    
EAT
Total 13.650 59      
WHAT IS Between .227 2 .114 .206 .815
MORE Groups
CONVENIENT Within 31.506 57 .553
FOR YOU AS A    
Groups
PARENT
Total 31.733 59      

    Sum of Mean
Squares df Square F Sig.

23
WOULD YOU Between .452 2 .226 .683 .509
SAY THGAT Groups
MAKING THE Within 18.881 57 .331
FOOD Groups    
SCRATCH IS
BETTER FOR Total 19.333 59
     
YOUR CHILD
PLEASE PICK Between 5.910 2 2.955 1.684 .195
YOUR Groups
PREFERRED Within 100.024 57 1.755
CHOICE Groups    
Total 105.933 59      
HAVE YOU Between 3.268 2 1.634 1.109 .337
MADE YOUR Groups
OWN BABY Within 83.982 57 1.473
FOOD , Groups    
WHAT
MOTIVATED Total 87.250 59
YOU TO DO      
SO
HAVE YOU Between .755 2 .377 .918 .405
MADE YOUR Groups
OWN BABY Within 23.429 57 .411
FOOD ,DOES Groups    
YOUR CHILD
EXCLUSIVEL Total 24.183 59
Y EAT      
HOMEMADE
MEALS
DO YOU Between .755 2 .377 1.882 .162
KNOW Groups
ABBOTT Within 11.429 57 .201
Groups    
Total 12.183 59      
DO YOU LIKE Between .255 2 .127 .144 .867
ABBOTT Groups
Within 50.595 57 .888
Groups    
Total 50.850 59      
HAVE YOU Between 5.542 2 2.771 4.179 .020
PURCHASED Groups
PRODUCTS Within 37.792 57 .663
FROM Groups    
ABBOTT
Total 43.333 59      
WHICH OF Between .351 2 .176 .224 .800
THE Groups
FOLLOWING Within 44.649 57 .783
REASONS    
Groups
WOULD YOU
PURCHASE Total 45.000 59
ABBOTT      
PRODUCTS
FOR

24
   Sum of Mean
Squares df Square F Sig.
Between 5.976 2 2.988 6.226 .004
Groups
Within 27.357 57 .480
Groups    
Total 33.333 59      

INFERENCE:
As the significance difference values are less than 0.05 for east reach online and best way to
introduce there is statistical significance between department and outpace dimensions scores .So
there is no evidence to reject null hypothesis.

Parameter Analyses:

25
1.Demographic details of all respondants of only tirupur region.

FEMALE

MALE

0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5

Inference

Therefore most of the responses are collected from the female customers.

2.Quality,Taste ,and price based on age:

41 to 50

31 to 40

21 to 30

0 0.5 1 1.5 2 2.5 3 3.5 4 4.5

This above bar graph shows that the age category between 21 to 30 preferred the quality ,taste
and price of the product.

3.Only popular brands can reach consumers easily:

26
 7

0
Ellas kitchen Nestle Mother diary Pedia sure

Inference

Therefore the Nestle products are preferred by most of the customers compared to pedia sure.

4.Advertisements plays a major role:

Sales

Watching Advertisements
Reference by others

27
Inference

Advertisements plays a major role in buying decision of the customers.

5.Impact of sales is more in urban areas compared to rural areas:

Sales

Urban areas
Rural areas

Inference:

This pie chart shows that sales is more in urban areas compared to rural areas.

28
Chapter 5

29
FINDINGS:
 The study tells that the purchase is based on customers who prefer to consumers taste.
 They buy their product by individual perception it can be based on seeing advertisements
and referred by others.
 The survey has been take only in tirupur region.
 Commercial baby foods are tainted with significant levels of toxic heavy metals.
 Rice in particular might not be a suitable ingredient for baby foods because it tested high
in inorganic arsenic .
 Females are more dominant compared to males and most of the purchase is done by the
female group.
 This above bar graph shows that the age category between 21 to 30 preferred the quality
taste and price of the product.
 The analyses shows that sales is more in urban areas compared to rural areas.
 The Nestle products are preferred by most of the customers compared to pedia sure.

30
Suggestions:

Nestle :
 They can decrese their product price so all the groups can easily buy them.
 It must be a trustable product without the advice of the health worker they must consume
the product .
 Health benefits must be equal to breastfeeding.
 Mislabeling must be avoided .
 They should give suggestion when there is no gain.

Pedia sure:
 They can give more advertisements so consumers can be aware of this products.
 In this product they should decrease the sugar contant of the products.
 It contains some issues like constipation ,bloating and nausea.
 There might be a risk of high sugar foods so the consumption is high .so that they must
decrease the sugar level.
 They can drecrese the price so all the groups can buy the product.

31
Chapter 6

32
Conclusion
The success of a product depends on the advertisement strategy .The study reveals that
the most important fact that influences shopping is the advertisement .The consumers are much
influenced by the advertisement in the purchasing decision .The study shows that an
advertisement is must for the success of a product in the marketing strategies. An attractive
advertisement can boost up the sale of a product. So an advertisement,which improves from
time to time ,can only influence the consumers.

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