A REPORT ON ORGANIZATIONAL STUDY AT

UNIBIC FOODS INDIA PVT. LTD.

ANUP KUMAR T

(Register No: 1AZ18MBA04)

Under the Guidance of

Prof. Om Prakash
Assistance professor,
MBAdepartment.
Acharya institute of technology.

Submitted in fulfillment of the requirement for the completion of organizational study of

3rd semester

MASTER OF BUISNESS ADMINISTRATION

To the Visvesvaraya Technological University, Belagavi.

ACHARYA INSTITUTE OF TECHNOLOGY.

VISVESVARAYA TECHNOLOGICAL UNIVERSITY, BELAGAVI.
DR SARVEPALLI RADHAKRISHNAN ROAD,
SOLDEVANAHALLI ,BANGALORE KARNATAKA. – 560082
2019-2020
 DECLARATION

I do hereby declare that this report is a bona fide record of the organization study done
by me under the supervision of Prof. Om Prakash. Acharya institute of technology and
Mr. Raj Mohamad, HR manager UNIBIC FOODS INDIA PVT. LTD. during the year
2019-20,in fulfillment of the requirements for the completion of 3rd semester
organizational study of Master of Business Administration of Acharya Institute of
Technology,Visvesvaraya Technological University, Belagavi.

This work has not been under taken or submitted elsewhere in connection with any other
academic course.

Place: Bengalore

Date:

Signature:
 ACKNOWLEDGEMENT

I wish to take this opportunity to express my sincere expression of gratitude to each and
everyone who helped me in the completion of this work.

First and foremost, I would like to take this opportunity to express my sincere gratitude to
Mr. Sannath . for his guidance and encouragement and who gave me the opportunity to
do my Internship.

I would also like to thank Mr.Yuvraj ,assistant professor MBA Department ,AIT and
Prof. Om Prakash (MBA), AIT for providing timely help all through my study.

I would like to convey my sincere gratitude to Mr. Raj Mohamad. HR manager of

UNIBIC FOODS INDIA PVT.LTD. for his guidance by spending their valuable time.

I express my deep gratitude to my dear friends and their cooperation and helping hands,
who were always friends in need.

ANUP KUMAR T

MR. OM PRAKASH
 Assistant professor MBA department,

Acharya institute of technology.

Dr.sarvepalliRadhakrishnanrd ,

Soladevanahalli, Bangalore.

CERTIFICATE:

This is to certify that ANUP KUMAR T is a student of our institution USN

1AZ18MBA04, studying in final year MBA. This report entitled

“Organizational Study of UNIBIC FOODS INDIA PVT.LTD.” has been prepared by

him in

Particular fulfillment of the requirements for the award of Master of business

Administration under the valuable guidance of MR OM PRAKASH. MBA Department

,Acharya Institute Of Technology.

Place: Bangalore

Date:

MR. OM PRAKASH

(Project Guide)
 CONTENTS

• Chapter-1: Introduction
 Introduction about the industry.
 Introduction about the organization.
• Chapter-2: Organization Profile
 Background of the organization
 Nature of business
 Vision, Mission& objective of the organization
 Workflow model
 Products/service profile
 Ownership pattern
 Achievements/Awards of organization.
 Future growth& prospect of organization.
• Chapter-3:Models
 Porters five force model reference to organization under study.
 Meckensey’s 7S Framework with special reference to organization under
study (Tom Peters and Robert Waterman- Strategy, system, structure,
staff, skills, style, shared values).
• Chapter-4: SWOT Analysis .
 Strength
 Weakness
 Opportunities
 Threats
• Chapter-5: analysis of financial statement.
• Chapter-6:Learning Experience.
• Bibliography.
 CHAPTER 1

INTRODUCTION

INTRODUCTION ABOUT INDUSTRY:

The food industry is a complex, global collective of diverse businesses that supplies most
of the food consumed by the world's population.[1] Only subsistence farmers, those who
survive on what they grow, and hunter-gatherers can be considered outside the scope of
the modern food industry.
The food Industry includes:

 Agriculture: raising crops, livestock, and seafood

 Manufacturing: agrichemicals, agricultural construction, farm machinery and
supplies, seed, etc.
 Food processing: preparation of fresh products for market, and manufacture of
prepared food products
 Marketing: promotion of generic products (e.g., milk board), new
products, advertising, marketing campaigns, packaging, public relations, etc.
 Wholesale and food distribution: logistics, transportation, warehousing
 Foodservice (which includes catering)
 Grocery, farmers' markets, public markets and other retailing
 Regulation: local, regional, national, and international rules and regulations for food
production and sale, including food quality, food security, food safety,
marketing/advertising, and industry lobbying activities
 Education: academic, consultancy, vocational
 Research and development: food technology
 Financial services: credit, insurance

Biscuit
A biscuit is a flour-based baked food product. This article covers the type of biscuit found in
Africa, Asia, and Europe, which is typically hard, flat, and unleavened. In North America, a
biscuit is typically a soft, leavened quick bread, and is covered in the article Biscuit (bread).
Variations in meaning

In Commonwealth nations and Ireland, a biscuit is a small baked product that would be called
either a "cookie" or a "cracker" in the United States and most of English-speaking Canada.
Biscuits in the United Kingdom, the Isle of Man, and Ireland are hard and may be savoury or
sweet, such as chocolate biscuits, digestives, hobnobs, ginger nuts, rich tea, bourbons, and custard
creams. In the Commonwealth Nations and Ireland, the term "cookie" typically refers to only one
type of biscuit (chocolate chip cookie) however, it may also locally refer to specific types of
biscuits or breads.

In the United States and some parts of English Canada, a "biscuit" is a quick bread, somewhat
similar to a scone, and usually unsweetened. Leavening is achieved through the use of baking
powder or, when using buttermilk, baking soda. Biscuits are usually referred to as either "baking
powder biscuits" or "buttermilk biscuits" if buttermilk is used rather than milk as a liquid. A
Southern regional variation using the term "beaten biscuit" (or in New England "sea biscuit") is
closer to hardtack than soft dough biscuits.

INTRODUCTION ABOUT COMPANY :

Unibic Foods India Pvt Limited (Formerly known as Unibic Biscuits India Pvt Limited) is a
leading domestic Cookie brand with an exclusive focus on the "premium" segment of the cookies
market in India. The Company mainly focuses on the "Indulgence" and "Health & Wellness"
category and offers differentiated products. Unibic Foods India Private limited was incorporated
in July 2004, with an initial investment of Rs 15 Crore. The company was established as an
Indian subsidiary of the fourth largest Australian cookie maker, Unibic Australia. Unibic has been
manufacturing and marketing premium cookies in India since 2004, with the objective of carving
a niche at the premium end of the market and the company has been satisfying the consumers
with great taste

However, today UNIBIC Foods India Pvt Ltd. is a privately held company backed by reputed
international private equity firms. The company is headed by its Managing Director Mr. Nikhil
Sen. Headquartered in Bangalore, UNIBIC has a state-of-the-art manufacturing unit located a
little outside the city. The company has been manufacturing and marketing premium cookies for
10 years in India. UNIBIC India started as an organization marketing two variants of cookies and
now the company grown leaps and bounds since. The company now market close to 30 different
types of cookies in the Indian market. It also export to multiple countries across the world. It is
one of the fastest growing FMCG brands in the country and we remain committed to delighting
consumers with unique, premium products.
Unibic operates in the high-margin cookies segment in India, with a share of around 8%. The
company retails biscuits in India, has strategic alliances to make cookies for PepsiCo's Quaker,
Future Group's Tasty Treat and Cafe Coffee Day besides exports. Sen says it will continue to
focus on the health and wellness platform. Its recent launch was a sugar-free cookie. The 12,000-
crore biscuits market consists of big players such as Parle Products, Britannia, ITC, United
Biscuits and Cremica, besides several regional players. In India the largest markets for the
company are in the South of the country.

The company is also present in various cities and towns in Maharashtra, West Bengal, and North
East and in Delhi NCR. The company is growing rapidly and is entering new markets every
month. The company also exports to countries like UK, Korea, Australia, New Zealand, Middle
East and many more.

Forward looking statement. We have grown, and intended to grow, focusing on harnessing our
willingness to experiment and innovate our ability to transform our drive towards excellence in
quality, our people first attitude and our strategic direction. Vision. To achieve this by delighting
customers with Fresh and healthy food products, those are a benchmark for quality in the
Industry. To be a preferred employer by nurturing entrepreneurship, managing career aspirations
and providing innovation avenues for enhanced employee prosperity. Mission is to providing
customers with hygienic, affordable and convenient supply of fresh and healthy food products.
Tag Line is to “Delight in Every Bite” Slogan. When you are happy, we are happy we live for
your Health and Happiness Customer. Timely supply of Quality& Healthy Products. High
customer satisfaction. Employees. Enhancing the Technical and Managerial skills of Employees
through continuous training and development. Best appraisal systems to motivate employees.
Incentives, bonus and rewards systems to encourage employees

Qualities of Management Principles.

Customer focuses to understand and meet the changing needs of the expectations of customers.
People involvement to promote team work and tap the potential of people. Leadership to set
constancy of purpose and promote quality culture throughout the organization. Process approach
to assess the efficiency and effectiveness of each process. System approach to understand the
sequence and interaction of process. Factual approach to decision making is used to ensure its
accuracy.

Unibic follows a social marketing principle for all its brands. Globally, the company supports
such social initiatives through association with various charitable organizations. On the
promotional side, the brand is not an aggressive promoter compared to its competitors. Infact
some of their advertisements landed them into trouble in the past. When Unibic was launched, it
directly pitted itself against the market leader Britannia. Share Holding Pattern. Unibic foods
India is a private company limited by shares. The shares of Unibic are held majorly held by
Peepul capital fund III LLC (72%), Mauritius, which is the holding company of Unibic Foods.
Around 25% of the remaining share are held by Busi India Holdings Limited. Remaining shares
of the company are held by the promoters of the company.

Website : http://www.unibicindia.com

Industry : Food Production

Company size : 201-500 employees

Type : Public Company

Founded : 2004

CHAPTER 2

ORGANIZATIONAL PROFILE

BACK GROUND OF UNIBIC :

Since the early 1950s, Australian food manufacturer Unibic has been producing fine
specialty biscuits, cakes and pastries for local and international markets. In order to meet
rising market demand for its popular brands, Unibic recently upgraded its Melbourne
production facility with the addition of a new high-output manufacturing line. Unibic the
Australian company is known for manufacturing specialty biscuits and cookies. Unibic
came to India in 2005. The company at that time had three brands: Anzac, Bradman and
Butter Cookies.

Unibic was incorporated in India in August 2004 as a joint venture between premium
cookies maker Unibic Australia and Dhruv Deepak Saxena, a Melbourne-based serial
entrepreneur, who has since exited the business.
The company started operations in March 2005 importing two cookie brands, Anzac
(oatmeal) and Bradman (chocolate chip), from Unibic Australia. By late 2005, its
manufacturing unit in India was up and running, producing cookies at costs that were as
much as 40% lower than procuring them from Australia. A five-year deal with
Amalgamated Bean Coffee Trading Co for supplies to its Café Coffee Day outlets came
as a shot in the arm for Unibic India. It went on a marketing overdrive, spending Rs.7.5
crore on advertising and promotions in 2006. Around 60% of this was for television
commercials aired on southern regional and national channels. The rest was on
association with sports events and cricket, where it brought the Unibic Bradman 20/20
tournament to India Unibic Foods India Pvt Ltd had its genesis in Australia where the
brand Unibic originated. Unibic India was set up as a subsidiary of Unibic Australia.

By early 2007, Nikhil Sen was on board with sweat equity, as COO. Soon after, it
established a retail and distribution presence in a few southern states, and bagged an
export deal from Australian supermarket Coles. This was also the time that US-based
private equity firm Lighthouse Capital picked up a reported 20% stake in the company.
The next few years saw the company further consolidate its presence in South India, sign
on Australian supermarket chain Woolsworth as a customer, and receive an eligibility
certificate by the British Retail Consortium for exporting cookies to the UK market. Its
private label business had begun to grow by now, as well. By 2010, its revenues had
reportedly touched Rs.60 crore.

Unibic’s fresh-off-the-oven success caught the fancy of FMCG major Marico, which
evinced interest for a 51% stake in the company in late 2010.

The protracted talks eventually fell through, and in 2011, Lazard India Private Equity
picked up Unibic Australia’s majority share in the Indian holdings. Yet again, in late
2012, private equity firm Peepul Capital bought out Lazard private equity’s majority
stake in Unibic India for a reported Rs.100 crore. Its current owners now include Peepul
Capital and Lighthouse Capital, with Sen’s holdings said to be in the 10-15% range.
The Indian business continues to pay a nominal royalty to Unibic Australia for use of the
brand. However, today Unibic Foods India Pvt Ltd. is a privately held company backed
by reputed international private equity firms.

The company is headed by its Managing Director Mr. Nikhil Sen. Headquartered in
Bangalore, Unibic has a state-of-the-art manufacturing unit located a little outside the
city. Armed with sufficient funds, this time around Unibic is betting on a favorable
environment to grow faster than it has so far. Its timing could be just right. The
composition of India’s biscuits market has changed significantly over the past couple of
years with the share of glucose biscuits, traditionally the largest selling category, coming
down. Hence the company also should make the adjustments according to the industry so
as to capture more share of cream of the biscuit industry

The company also started operating in the health segment of the biscuit industry by
providing sugar free cookies to its customers. The company is in operation only for more
than a decade in India from being established from 2004 with a strong base of existence
in Australian cookie market for the past 60 years. The company is tailored to meet the
needs of the customers from both higher and lower income strata of the market. The
company believes on the philosophy of carrying on business not only with aim of making
profit but also to serve the society by providing high quality products with great taste to
the customers.

Current Market. Unibic India started as an organisation marketing two variants of cookies
and now the company have grown leaps and bounds since. It has market close to 30
different types of cookies in the Indian market and also exports to multiple countries
across the world. Unibic cookies are being retailed through more than 100,000 outlets
across the country. 60% of sales of Unibic comes from south India, and the rest from
metros such as Delhi and Mumbai. While Unibic’s retail brands bring in 70% of
revenues, its contract manufacturing and private label business contributes another 20-
25%.
Business Performance. During the year 2014-2015 the company had a turnover of 140
crores. Compared to last year the company had an increase of 77% increase in revenue.
In the year 2015-16 the company also made a net profit of Rs.9 crores. The company
made a net profit for the first time after being established in the year 2004.The company
has a shelf spaces in all major branded retail stores like Big Bazar, Spar stores, Reliance
stores and Lulu. As a result of this the products of the company has even become
renowned all over India with a short span of time. Hence the company is growing in its
revenue and customer loyalty year by year.

Exports. Unibic has a good market base in the foreign markets also. It makes exports to
all major countries in the world. Some of the countries to which the company makes its
exports are Australia, China, UAE, Qatar, Bahrain, Oman, Jordan, Kuwait and many
more. The revenue which the company earns from exports are increasing year by year. It
makes exports under two brands Unibic cookies and Unibis cookies. UNIBIS is the
flagship international brand from UNIBIC Foods India Pvt. Ltd. UNIBIS is sold in the
USA, the UK and 12 other countries around the world. UNIBIS cookies are made using
the finest ingredients and meet high quality standards. Around 4% of the total revenue of
the company comes from exports of cookies. But the percentage increase in the revenue
from exports is comparatively less compared to domestic sales, thus efforts should be
taken by the companies to increase its revenue from foreign markets.

Manufacturing Facilities. The factory of the company is located at Huskur Road in

Bengaluru. It has state-of-the-art machines imported from Italy with two oven lines
working at 75% capacity. The processes are employed to make its cookies lend an
authentic texture. The company claims that is the first biscuit maker in India to use wire
cut technology in baking cookies and it is the only method available to make cookies
softer and chewy, unlike biscuits. Biscuits are typically made through sheeting and
cutting or rotary molding. In sheeting and cutting, the dough is passed through rollers to
get the desired thickness and then cut using plastic or metal dies. The dough has to be
kept hard so that it retains its shape when the extra scrap is being removed after. In rotary
molds, the dough needs to be compressed into dies or slots mounted on a roller with extra
dough being scraped off. The dough needs to be stiff here as well for the biscuits to retain
their shape. In wire cut technology, the short dough or much softer dough is extruded
through a die and cut by wires at regular intervals without being pressed by
rollers. Unibic’s promise of more is amply demonstrated in every product. For example, Choco
Chip has 21% chocolate, one of the highest in the market while Butter Cookies contain 9.4% real
butter, almost double the nearest competitor.

Nature of Business
The company Unibic Foods India Pvt limited mainly focuses at the premium segment of
the Indian Biscuit industry. Its nature of business is basically manufacturing of different
flavours of cookies

Vision

To delight the consumers with unique premium products at reasonable prices.

Mission

Offer “superior quality, differentiated products” always and be seen as an innovator who
keeps introducing new variants from time-to-time to cater to consumer's taste buds

PRODUCTS/SERVICE PROFILE :

Chocolate Love

Choco Ripple Cookies

Meet the all new Choco Ripple Cookies, the latest addition to the UNIBIC Family. This
chocolaty cookie crumbles with every bite. Priced at Rs. 10 for 75 Gram this cookie is a
crispy crunchy delight for your taste buds as well as your pocket!
Choco Chip Cookies
Every bite of the Choco Chip cookie will give you a mouthful of chocolate. Filled with
chocolate chips, these cookies are specially baked for the chocoholics.
Choco Nut Cookies
Those who love nuts as much as chocolates will love this nutty and chocolaty
combination. Choco Nuts are best served with piping hot coffee.

Choco Kiss Cookies

Bite into this crunchy cookie and let the gooey chocolate at its core kiss your taste buds.
UNIBIC was the first company to introduce this centre-filled cookie in the Indian market.
Fruit And Nut Cookies
Lots of nuts and fruits make this cookie a bicalicious fruity snack. Filled with blackberry,
cranberry, fruits, cashew and almonds, these cookies are an all-time favourite.

INGREDIENTS
Wheat flour (34%), sugar, margarine, dry fruits (10%), (black currant, papaya,
cranberry), nuts (6%), (cashew, almond bits), butter, liquid glucose, dates syrup, milk
solids, raising agents (E 500ii, E 503ii), emulsifier (E322), salt, spices (cloves and
nutmeg)

Butter Cookies
Baked with dollops of butter, these crisp cookies let you savour the real taste of butter.
These cookies contain 15% butter, three times more than our nearest competition.
Cashew Cookies
Another all-time favourite that combines the rich taste of butter and the crunchy goodness
of cashews. These cookies contain 10% cashew, two times more than cashew than any
other brand of cookies!
Pista Badam Cookies
A spoonful of pista addes to almonds makes every Pista Badam cookie exceptionally
tasty and lip-smacking. Stock up these delicious cookies for fun times.
Doosra Chilli Butter Cookies
Like your cookies spicy? Try the Doosra Chilli Butter cookies for an Indian twist to
cookies. Presenting cookies in an all new avatar with ingredients like chilli, onion, garlic
& curry leaves.

Doosra Jeera Cookies

A flavourful combination of butter, jeera and ajwain makes for a perfect cookie with your
evening tea.
 Ginger Nut Cookies
A heart-warming combination of ginger and cinnamon, soaked in golden honey syrup
makes this cookie ideal for cold afternoons.

Unibic Ginger Nut Cookies 75g is a perfect combination of ginger and cinnamon. These
cookies are delicious and crispy. It goes well with tea, coffee etc. Unibic is one of the
most trusted brands in cookies industry.

Benefits Description Having a cookie with the ginger essence is the right way to start your day!
• The consistent flavor of ginger and nuts make it appetizing for people of
all ages • This product is crunchy and crispy in every bite.

Features 0% CholesterolTrans Fat FreeSuitable for Vegetarians.

Lifestyle Suitable for Vegetarians.

Lifestyle 0% CholesterolTrans Fat Free.

Other Text

Allergy Contains SoyaMay Contains Traces of Nuts.

Other Text

Scotch Finger Cookies

Original Scottish shortbread cookies; these extra-soft cookies melt in your mouth leaving
a rich and creamy after-taste.
Oatmeal Digestive Cookies
The only digestive cookies with oats, these cookies can be eaten at any time of the day, in
any quantity!

Honey Oatmeal Cookies

These legendary cookies are inspired by the spirit of the Australia and New Zealand
Army Corps. In India, they were introduced by UNIBIC and were then called Anzac
Oatmeal Cookies. The rich taste of honey combined with oats makes these one of our
favourites
Multigrain Breakfast Cookies
Missed Breakfast? Just grab a pack of these cookies to make up for it! It’s a wholesome
combination of five exotic and rich ingredients – cranberries, black currant, almonds,
dates and honey. Make our mornings crunchy with these power bites.
Milk Cookies
The goodness of rich milk is packed into these cookies. Take a bite to savour the milky
taste.
Sugar free Multigrain Breakfast Cookies
This is their offering for those who want to enjoy the
sweetness without the sugar. Choose from 7 flavours of
sweet cookies that we can enjoy guilt-free. They even
make sugar free cream cookies.

Product description

Unibic sugar free multi grain cookies is the perfect way to

enjoy a cookie without the guilt of eating sugar. Containing 10 vital nutrients and high
dietary fibers you can include this cookie in your daily breakfast too. The cookie does not
contain sugar but is great in taste and a perfect accompaniment for your daily cuppa.
These cookies are an offering from Unibic brand of baked cookies. Unibic is renowned to
bake perfectly crunchy and delightful cookies using best quality ingredients to indulge
taste preference of different customers.

Sugar free Cashew Butter Cookies

This is their offering for those who want to enjoy the sweetness without the sugar.
Choose from 7 flavours of sweet cookies that we can enjoy guilt-free. They even make
sugar free cream cookies.

Sugar free Butter Cookies

This is their offering for those who want to enjoy the
sweetness without the sugar. Choose from 7 flavours of
sweet cookies that we can enjoy guilt-free. They even
make sugar free cream cookies.

Product description

This is made with premium ingredients that is sugar free

which thus helps in controlling the blood cholesterol
levels. It comes with no preservatives that ensures a
healthy intake. With a lip smacking taste, it provides
satiety and helps you feel fuller for a long time. It is a
good source of dietary fibre and is high on protein. It is an
ideal healthy snack for everyone, especially for weight
conscious individuals. It comes in a pack of two.FSSAI's
Initiative on Safe & Nutritious Food.

Sugar free Oatmeal Cookies

This is their offering for those who want to enjoy the
sweetness without the sugar. Choose from 7 flavours of sweet
cookies that we can enjoy guilt-free. They even make sugar
free cream cookies.
Sugar free Orange Cream Cookies
This is their offering for those who want to enjoy the sweetness without the sugar.
Choose from 7 flavours of sweet cookies that we can enjoy guilt-free. They even make
sugar free cream cookies.

Sugar free Pineapple Cookies:This is their offering for those who want to enjoy
the sweetness without the sugar. Choose from 7 flavours of sweet cookies that we can
enjoy guilt-free. They even make sugar free cream cookies.
Product Description
Sugarfree cream cookie sandwich with a pineapple flavour. These cookies contain 0%
sugar and 0 Trans fat

Sugar free Vanilla Cookies

This is their offering for those who want to enjoy the sweetness
without the sugar. Choose from 7 flavours of sweet cookies that
we can enjoy guilt-free. They even make sugar free cream
cookies.

DESCRIPTION

In these cookies sugar is replaced by multirole, as a result of

which sugar levels in your body do not rise. The cookies are
perfectly baked with the right amount of crispness that they melt
in your mouth.

FUTURE GROWTH AND PROSPECTS

With growth in the cookie market estimated at 20-25%, the company expects its business
to grow faster at 35% in the near future. It is lining up new products such as
chyavanprash based and a sugar-free cookies, even as it works on growing reach among
the top 20% population towns. “Expanding distribution is key for the company and it is
working on it diligently. The target is to eventually have a pan-India presence, especially
by increasing retail reach in north Indian cities such as Jaipur and Chandigarh, and in
cities such as Pune and Nasik in the West, by the end of the current financial year. Also
in the case of promotion the focus is strictly on below-the-line (BTL) activities such as
in-store promotions and on social media outreach. Thus the company has already started
making and implementing strategies to achieve these plans and targets.

It makes cookies for Café Coffee Day and Indigo for its onboard service, and for the
private labels of Future Group for its Tasty Treat store brand and Aditya Birla Retail’s
“More chain”, which sells its own food products under the Feasters label. The rest comes
from exports to the US, UK, New Zealand and countries in West and South East Asia.
Unibic have around 7-8% of the premium cookie market and hope to achieve 10% market
share over the next 12-18 months. The Company is also looking to expand its market
share in the health and wellness segment.