Hello 5G

New Radio. New Core.

New Opportunities.
Time for a New Approach
to Digital Commerce.
Get Ready World,
Things Are Speeding Up
The enhanced digital experiences promised by 5G are driving Telcos to adopt
new monetization strategies.

3G and 4G were just the beginning

Texting friends. Calling family. Watching videos.
Snapping pics. Tomorrow’s users will still do everything
they’re doing today.
Powered by 5G, they’ll just be able to do it faster.
With speeds on mobile devices expected to be up to
100x quicker than 4G, user experiences will have the
potential to become ubiquitously instant – texts, videos,
shopping carts, you name it.
Every step of a user’s mobile journey will be
immediately gratifying.

Improved speed.
Increased capacity.
Greater flexibility.
A Rich Digital Experience One-size-fits-all
no longer applies.

The impact of 5G
on digital commerce
As Telcos move from
leading with the network to
leading with the experience,
the one-size-fits-all model
no longer applies. Instant
digital experiences will
Preparing
become the new baseline
for the future of
for consumer loyalty, with
monetization
subscribers wanting their
services to be customized, Because of this shift in the
along with control over their digital climate, Telcos are
pricing and transparency rethinking how they can
from their mobile offers. re-monetize their existing
services, capitalize on new
features and meet changing
expectations. 5G, unlike 4G
before it, provides the ultra-
low latency, network slicing
and bandwidth needed to
provide these rich digital
experiences across multiple
devices and providers.
The Digital Revolution Defines the
Customer Experience
5G gives Telcos an undeniable opportunity to provide improved features, serve many segments from
one platform and monetize on offerings, including:

Small-cell-as-a-service increases capacity and

bandwidth where large groups congregate. Telcos have the
opportunity for monetization by engaging customers with
technology such as Virtual Reality through advertising, for
example, by providing a managed service for an event venue.

Smart family monetizes the increasing digital footprint of

multiple smart devices under one roof. With so many devices
in use, and often supported through various suppliers,
Telcos have an open door to supply a one-stop solution that
brings disjointed service under one plan. Can extend beyond
tablets and mobile devices, to incorporate home security,
VR gaming and smart appliances.

Enhanced broadband bandwidth will remain a

key monetization opportunity as file sharing, streaming video
Improved and VR increase and innovations improve. Quality of Service,
features, new bandwidth pooling, latency and bandwidth on-demand all
opportunities. become value added tools to avoid the commoditization trap.
Virtualizing
the network Network Slicing Is the Key to Unlocking
the Real Value of 5G
end-to-end.

The ability to virtualize the network end-to-end and treat groups, domains and segments
of the market based on their specific needs, big or small, is interesting. Throw in ring-fenced
security with specific traffic management, and the ability to offer user self-determination,
and things become even more intriguing. Whether its Enterprise slice on-demand, industrial
IoT slices, autonomous vehicle slices or MVNO slices, it’s a possibility of one slice or many.
IoT Presents a
Truly Unique Opportunity
As the market for IoT matures,
IoT customers will demand
availability for things like
alternative billing methods as
monthly billing for mobile
data will not align with IoT’s
capabilities. As a result, Telcos
will need a digital commerce
platform capable of supporting
diverse requirements of new
applications and services.
Both an opportunity for
monetization and a challenge,
Telcos will need to move
beyond simple connectivity
and look for ways to include
value-added solutions as
part of their long-term
strategy.

Moving
beyond simple
connectivity.
 5G: Trust in the Transformation
As applications and Industrial IoT
services become more
Remote-controlled industrial
mission critical, so does
robotics, remote surgical
the value of the network
procedures, critical plant
to deliver them reliably
telematics, IIoT services.
and with unquestionable
Ensuring always-on, always
commercial integrity.
precise monetization of these
services is a critical role for
the digital commerce platform.

Autonomous vehicle –
cars, trucks and buses
The smart city of the future
will be awash with autonomous
vehicles and sensors that
ensure their smooth and safe
progress. Millions of devices on
the move sharing gigabytes
of data every day. Defining the
service offerings and capturing
the monetization opportunity
Reliability
accurately at that level of scale
and integrity
is something no Telco can
at the core of
afford to miss.
digital commerce.
5G unleashes
a whole new era Enterprise Unleashed
for enterprise.
The mobility explosion in enterprise has had a profound impact on business efficiency. Enhanced
bandwidth pooling, vertical-specific applications, slicing on-demand and integrated consumer
and IoT plans are just some of the ways 5G will further accelerate that efficiency gain.

The Consumerization Whether that’s real-time

of Enterprise
The celebrated digital-first app
approach to commerce
doesn’t end with the everyday
consumer. The same self-help,
real-time, personalization and
control capabilities open new
opportunities for enterprise.
balance and plan management,
movement of quota
between individuals, groups
and departments or ongoing
plan analytics and spend
management, 5G unleashes
a whole new era.
Monetization on multiple
fronts, from industry 4.0
applications to key business
verticals to the deployment
of smart cities and IoT, the
enterprise opportunity opened
by 5G has never looked more
compelling.
The Power of a Single Source of Truth
How do you de-risk the future? By not missing opportunities or becoming too costly to serve them.
By delivering innovative plans and offers, rich new features and appealing to new customer segments.

The Challenge Single Source of Truth

The challenge of delivering at Adopting this single source
huge scale adds complexity, of digital truth is an approach
uncertainty and risk with the delivering supreme business
need to evolve from 3G and flexibility that scales with
All Plans Any 4G, and the blurring of lines demand, reducing the com-
Network between things, consumers plexity, nullifying uncertainty
Type
and enterprise offers. and massively decreasing the
overall risk. Single source
Single Source
of Commerce
The Opportunity simplicity. A true ally
of innovation.
5G is an expansive opportunity
that no business can afford
to miss. To maximize the value
Every Customer Segment
of new service offerings
and digital customer journeys,
businesses need a single
source of commerce delivering
all plans on any network type Simplicity
to every customer segment. unlocks
opportunity.
Think Big. Start Small. Act Quickly.
The evolution of 5G
won’t happen overnight.
It must co-exist with existing
3G and 4G networks while
still delivering the rich, digital-
first services that customers
demand today. Scaling up
and out as 5G arrives should
be a key strategy for Telcos to
follow for some years ahead.
Getting digital commerce
right in every vertical, every
slice, every transaction, every
millisecond to 100’s of millions
of customers in real time “across
the Gs” is why so few companies
can deliver real-world solutions
to this challenge.
Meeting the Rigors of 5G
The MATRIXX Digital Commerce Platform, with its patented in-memory database
and high-speed decision engine, was specifically designed to handle the scale,
agility and rigors that 5G will bring.

Our platform delivers

With the ability to manage
a massive number of
transactions per second
across highly complex,
richly featured plans while
maintaining consistent
low latency performance,
the platform delivers
the capabilities
and flexibility that
5G demands.

Digital-grade,
for the digital-future.
Digital-First, Digital-Now
In the world of instant gratification, consumers will not wait patiently for a
digital-first experience. The time to implement your digital transformation is now.
The MATRIXX
Digital Commerce Platform is ready.
Are you?
SCHEDULE A DEMO TODAY >

Silicon Valley based MATRIXX Software is committed to helping

Telco’s reinvent themselves into leaders of the digital economy.
Our multi-patented MATRIXX Digital Commerce platform was
built from scratch to serve as the foundation for next-generation
IT architectures capable of powering rapid transformation. Through
innovations in engineering, product, sales and deployment,
we empower Communications Service Providers with the speed,
agility and autonomy they need to give their customers modern,
digital experiences.

matrixx.com

© 2018, MATRIXX SOFTWARE INC.