BUSINESS PLAN

SUBMITTED TO:
PROF. KHURRAM AMIN SB.

SUBMITTED BY:
MAHBOOB UL HASSAN
( MCOF19M006 )

SUBJECT:
ENTREPRENEURSHIP
Business Plan

Quick Pay
( No Late No Wait )

Owners

Mahboob UL Hassan(MCOF19M006)
Muhammad Sabir (MCOF19M013)
Muhammad Imran (MCOF19M003)
Muhamma Faizan(MCOF19M043)
Muhammad Bilal (MCOF19E009)
Quick Pay (Online Bus ticket Booking Application)

City: Sargodha
Cell No: 0307-5327818
0306-0689819

E-mail: QuickPay@gmail.com
Facebook: www.facebook.com/QuickPay
Executive Summary
Our business plan is to provide online bus ticket booking service around all areas
in Sargodha and to accomplish this plan at initial stage with the partnership of five
partners named Mahboob UL Hassan,Muhammad Sabir, Muhammad Imran
,Muhamma Faizan and Muhammad Bilal. We provide online bus ticket booking
facility on mobile phone. Our application name is Quick Pay. We are launching

this idea because in Sargodha there is no such facility with the help of which
travelers get all information of every transport company on mobile phone with in
seconds. Our customer will be travelers who travel daily, weekly and monthly
bases from Sargodha to different cities of Pakistan belongs to all classes and
cultures living in Sargodha (Businessmen, Students, Salesperson and Travel
Lovers). It is a innovative and unique concept in our city. QuickPay provides
quality services withour professional, featured and Updated mobile application.
We will give full attention to customer’s requirements and provide services
according to their demand and desire. Customer is the King and our every move is
related to their comfort, facility and value. We will provide services of online
ticket booking, updated schedule, current fairs and latest route maps moreover
customers will get news about every discounts and offers which any travel
company is offering. Our mobile application will get major market share of ticket
booking in Sargodha because no one is offering such vast services in this field. We
would like to expand our business city by city around all over the Pakistan and we
are considering it as our future prospect.

General Company Description

Mission

Comfort, Convenient and economic travel with stopwatch accuracy

Vision
Quick Pay Mobile Application in phone of every citizen of Sargodha

Underlying the mission statement are the following core beliefs and values

 Our clients are the Quick pay’s most important assets. Empowerment, trust,
creativity and use of latest technology are our key business principles.
 We will strive to exceed the desires, needs and expectations of our business
plan partners for services/support through the proactive and ethical efforts
of our workers.
 We will continually promote an atmosphere focused on latest technology,
latest features and convenience..

Key to success
 Comfortable and quality service will promote customers loyalty.
 Desired services will promote customers satisfaction.
 Online ticket booking service will save customers time, effort and
money.
 Uniqueness and innovation of business will surely attract customers.
 Friendly and easy to use features will leave every client happy on every
booking.
  Quick and convenient services make feel clients as honored guests.
 Providing an easily accessible, conducive to giving relaxing and
professional services for customers.
 Offering clients a wide range of services in one mobile application.
 Consistent in our quality and efficiency of service.

Logo
Tag line

“NO LATE NO WAIT”

Company goals and objectives

Short term and long term Goals

Short term goal is to increase our advertising budget each month for the next 5
months and Long term business goal is that the short term goal helps to achieve
double business revenue by the end of the fiscal year & also to receive 95%
positive feedback regarding the services of Quick Pay. Due to advertising more
customers are attracted towards our application and they will choose us instead of
going to other typical booking counters. Thus we will get more customers and also
our revenue increase. The company goal is to provide high standard and quick
services.
 Our primary goal is to focus on our customers first and foremost to better
their experience by improving our services and customer care.
 To build mutual trust with customers and business partners.
 To ensure continuous improvement in services and workers performance.
 Employing innovation and uniqueness.
 Measuring the cost and benefits to business of its activities.
 Create an uplifting, positive environment for customers and business
partners.
 To provide maximum efficiency and effectiveness for our customers. We
commit to managing our time and setting specific goals within that time.
 We believe our strength lies in our passion to implement new ideas and
bring technological advancements. We realize that innovation involves
 risking failure, but we choose to risk failure in our pursuit of success rather
than fail passively.
 Strive to reflect the highest ethical standards in everything we do and make
everyone leave with a smile.
 Education is one of the strongest tools an owner can provide to staff
members to help them succeed and can be paired with team earning goals
to create a team culture within the business.
 Monitor progress.
 Audit results.

Objectives
 To create a services based online booking whose goal is to exceed
customer’s expectation.
 To increase the number of customers served by at least 20% per year
through superior performance and words of mouth referrals.
 To develop a sustainable start-up business, contributing to increased
employment of community residents.
 Keeping current client happy.
 We believe in total commitment to the team. The team objective is a guide
for us to follow in our services to our customers, support of each other and
team growth.
 We believe our team management system should be utilized in all activities
to provide maximum efficiency and effectiveness for our customers. We
commit to managing our time and setting specific goals within that time.
 Maintain positive, steady growth each month.
 Grow the profit margin by 10% per year.
 Creating an atmosphere of trust will create a positive and professional
environment that will be experienced not only by the business partners but
also by the customers.
 To develop a framework for successful achievement in all our goals and to
deliver our mission statement.
 Our core objective is to become a leading online bus ticket booking
application offering quick booking services.
  Our aim is to deliver exceptional services and standards in the travel and
online ticket booking.
 We cater to the needs of our customers, by updating our services and
providing features according to latest technology
 Customer satisfaction is of upmost importance and we aim to achieve the
highest standards in customer care.

Business Philosophy
Our basic philosophy is to provide quality services that is prompt while creating a
comfortable and welcoming environment for the customers with honesty, integrity
and respect because it is the only way to succeed in such type of business. The
customer is always right. It is of our utmost importance to treat everyone with
compassion, kindness and courtesy to make customers secure and to feel confident
and comfortable. We place the customer experience at the core of all we do. Our
customers are the reason for our existence. We demonstrate our appreciation by
providing them with high quality and superior service at a great value. We follow a
simple business philosophy to devote our talent and skills to creating superior
services that contribute to an attractive image of our mobile application .

Market Research
Accurate research is essential in creating the right mix to win customer loyalty and
market share. Market research considers everything that affects customers buying
decisions. These buying decisions can often be affected by wider factors than just
the service itself. Through market research, we establish a prominent position in
the minds of customers. This is known as branding. The overall market demands
quality service at a fair price. Our name of ticket booking application is very easy
that if someone hears they will never forget. People will welcome this booking
application in Sargodha because this is new and unique service for them which are
at their personal smart phones. This is unique type booking application which can
secure individuality and potentially more customers.
Market segmentation
The target market for any ticket booking application is determined by gender,
geography, population, media, time and psychological elements (people’s way of
living).Our target gender is both males and females from all cultures and
socioeconomic status in Sargodha. For geographic the services are provided in all
rural and urban areas of Sargodha and the population is not specified, for any type
of age the services can be provided. It is based on the fact that different media tend
to reach different audiences and we can discourage competitors from using that
media. For that purpose we have used different types of Media’s like social media,
newspaper, radio (audio ad), video ad etc. And psychological elements include
attitudes, values, behaviors, emotions, perceptions, beliefs, and interests of
customers.

Industrial Growth
Travel and trips isa growing market and are driving strong growth in demand in the
Sargodha city and country too. This is the new innovation which can play a vital
role in serving people. We focus solely on quick online services. We offer a variety
of services like online ticket booking, latest schedule, current fairs and route maps.
Our service concentrates on customers from all classes and cultures from
Sargodha. In short run, it is obvious that this customer demographic is growing as
the economy develops and more good services become available, increasing
people’s incomes. We also find this group of people who travels daily, weekly and
monthly is easier to serve.
We will be in a unique position in the domestic market because our booking
application will enjoy a very strong brand and a loyal customer base. Our services
are of high quality, and we have specific knowledge in such services.
In long run, we will restructure, modify and update our services and marketing by
focusing on largest global customers and consolidated operation, customer
consolidation and future competition. In long run, ticket booking application will
grow by creating the more innovative services with in minimum cost at global
level according to the customer requirements and needs.
SWOT Analysis
Strength
Our quick, accurate service and online service are our major strengths. It is also
our strength that it becomes convenient for everyone to get booking facility online
at their smart phones as compare to those competitors where they have to book
tickets on traditional booking counters by standing in long queues. Only we are
providing such a vast facilities in such field and we don’t have any direct
competitor, so it’s also our strength.

Weaknesses
New business face many growth difficulties to achieve the customer’s satisfaction
with more profit margins. Translating business model to national markets could be
difficult for our business because it becomes very complex and difficult to
handle.Our business is at initial stage and have to follow the price which
competitors and market set because it is essential to stay in the market. We have no
experience in the market so it’s our weakness at this time.

Opportunity
No competitor is providing such wide range of services which provides facilities
for every transport company of Sargodha city. In today’s modern world every
business field is bombarded with technologies and use of online services whereas
in our area we are using old, typical and slow techniques as we are providing
online facilities according to modern world then definitely everyone wants and
ready to use our services.

Threats
Currently we don’t have any direct competitor but when any competitor enters
market with more investment and provides promotional discounts then our
customers start shifting towards competitors and this will be a threatening situation
for our company’s future. In our region travel companies are not providing online
booking, schedules and fares facility. So we are providing these services and
getting benefit but when these companies realize about their this deficiency and
they start providing such facilities then this will be threatening for our business
survival.

Core Competencies

We have a unique way of providing ticket booking services which our competitors
don’t have. Only very few people knows about online booking through mobile
application. Strict confidential contracts must be signed while handing out the
secret information to the concerned people. This process accounts to core
competences. Our best skilled group members and business partners are the
strength of our company. The operating practices are systematically internalized
within the business partners cognition and attitude through high level training
standards. Formal training programs are conducted and individual training is done
with the help of that training. Good online, quality services, overall services to all
area of Sargodha, positive feedback, unique business of services, Customer
satisfaction, innovation, sincere leadership and quality services are succeeding
factors of our business.

Legal form of business

We are doing partnership and we are five partners in the business. The type
ofBusiness we are doing prefers partnership. It will be successful through
partnership because we all are committed and everyone is a trustful person.

Product and services

Services Industry
We have printed some banners, brochures and visiting cards, audio and video ads
for advertisement. We are providing online ticket booking facility which just
requires a smart phone when customers want to use. And we can control whole
operation from our office through internet. Booking contract with travel companies
is important and essential step of our business which require high level of
professional knowledge and financial knowledge of the market.

Competitive Advantage
We are introducing our unique idea of online ticket booking in the Sargodha which
no competitor has. We are sure that all potential customers who want to make their
life more comfortable and easier will prefer our services.

i. It will save time to go out and search for a good and suitable transport
service.
ii. It also saves cost in great aspect.
iii. Friendly environment will surely make customers feel better than other
services.
iv. Quality and efficient services will definitely make each customer satisfy and
justify the money which is paid by them.

Competitive Disadvantages
i. We don’t have any experience so there is uncertainty.
ii. It’s a new business people are not too much aware of this so there is
chances it may face problems.

Pricing

Our prices are suitable according to our services and facilities we provide as
compare to our competitor prices and their services.

Marketing Plan
We can capture market easily because we have potential. Definitely target market
is very vast and has potential for growth. Our quality and efficient service is value
based and focus of our target is every citizen of Sargodha who travels out of city
daily, weekly and monthly. We use online and direct marketing to communicate
directly with customers and prospects through mail, email, texts and
other promotional material. From online banners to those annoying pop ups, online
marketers have attempted to get their customers attention any way they can. The
systematic research is required for a successful venture. It ensures that business is
on track and can face any difficulty. Business planning process is used as
opportunity to uncover the data and to question to our market efforts.

Tools of Marketing Research

There are two types of tool of marketing research

 Primary tool
We have conducted a survey of 500 people with questions regarding of proposed
location, how many time a customer travels out of city, competitors, acceptance of
our new business of online booking, and to learn about consumer behavior,
preferences and purchasing power. We visited the different bus stands of Sargodha
city to learn about prices, bus stand environment, problems areas and desires of
travelers.

 Secondary tool
In secondary tool we mainly focused on World Wide Website for research
purposes to cover our business plan and search about such services of online ticket
booking in different regions to make our plan and working better and more
productive. By analyzing our research material we deduced that it could be very
profitable in such busy and fast moving life.

Market Research

All questionnaires filled by male and female travelers living in a Sargodha city and
travels out of Sargodha. Some travels daily, some travels weekly and some travel
few times in a month and following results comes in front regarding this.

 66.16% of respondents agree with our idea and respond positive (Yes)
 33.84% of respondents disagree with our idea and respond negative (No)
 80% of respondents are males
 20% of respondents are females
 42% of respondents are job holders.
  14% of respondents are from Business.
 44% of respondents are from others category (i.e students, unemployed e.t.c)
 33% of respondents have no income(Mostly are students which depends on
pocket money)
 51.2% of respondents have income from 5000 to 50000.
 15.8% of respondents have income from 50000 to 100000+.
 21% of respondents have age from 1 to 20 years.
 62.4% of respondents have age from 21 to 40 years.
 16.6 % of respondents have age from 41 to 60+.
 22% of respondents are graduates.
 78% of respondents are undergraduates.

Economics
Current Demand in target market
Mostly people in Sargodha are willing to enjoy the services of online ticket
booking application because it’s easy way to get desired services in a quick and
efficient way. It will save their time and money as well. Now they don’t need to go
to formal booking counters and don’t need to wait in long queues for booking.
Now the services is at their smart phones with in few seconds or minutes.

Trends in target market

Everyone is in a hurry now days everyone wants efficiency and time saving
facilities for daily life activities. So here is a online bus ticket booking application
which is going to provide services of online booking, latest buses schedules,
current fairs and latest route maps of buses. It’s an amazing and best idea to tackle
the target market.
Little competition is there because of 1 competitor(Daewoo Express) is offering
such facilities but he is providing services just for their own bus service and we
provide facilities about all travel companies including that competitor also.

Our services are

 Online Bus ticket booking

 Online Bus Schedule check facility
 Online information about current fairs
 Online facility to check latest route map of buses
Features and benefits

 To provide services online at your mobile phone is our main feature.

 We are trying to our best to provide the high quality and economic services.

Barriers
 High ticket cost.(Original price of Ticket)
 People are not aware about this it will take time for consumer acceptance
and brand recognition.
 High marketing cost.

Change in technology
Now a day mostly people search services available at their mobile phone so it’s a
great idea to provide them online bus ticket booking facility at their phones. They
can invite friends by just sending a text or through call about our service and this is
the best way of publicity with out any cost. We will provide all these services to
every citizen who travel from Sargodha to any other city.
Change in the economy
It affects us if competitors adopt any unreachable strategy to get control over us.
Also when costs are high we have to pay more to bus services from where we are
buying tickets to sale online, when taxes rises it will affect our business.
Change in your industry
When more competitors come then there will be more competition as
New innovation also affects our industry. If Competitor with big investment enters
market he willa danger for our survival.

Target Customers
All the people in Sargodha from all income groups who travels daily, weekly,
monthly out of city are our customers.
 Competitors
Our competitors are:

(1) Daewoo Express Online Booking Application

(2) Bookme.pk online ticket booking Application

FACTOR Me Strength Weakness Daewoo Bookme.pk Importance

Express to
Customer
Products Online Ticket Yes No Online Online Ticket Yes
Booking Ticket Booking
Booking

Charges 20 Yes No Normal Normal Yes

Charges Charges

Quality Moderate Yes No High Low Yes

Yes
Service Online Bus yes No Already Already Exist
ticket Exist
booking

Yes Yes
Reliability yes No Better Less reliable
repute
in market
 Quick online 15+ years 5 years of Yes
Expertise ticket No No of Experience
booking Experience

Company Newly No Yes Better No reputation Yes

Reputation formed reputation
Business in market

Advertisin Through Yes No FaceBook No Yes

g social media, page
newspaper,
ads audio
video,
Facebook
page
New image Yes
Image No Yes Good Not so
image famous