Feasibility plan

Name: fizza Liaquat

Roll number: MCOF19M012

Assignment: Entrepreneurship

Submitted to: Sir Khurram Amin

Semester: 3rd
Feasibility plan:

1. Executive summary
2. Business concept
3. Product or service
4. Market research and analysis
5. Market plan
6. Manufacturing and operation
7. Entrepreneurial team
8. Financial documentation
 Executive summary

Finzy medicated shoes is going to launch a medicated shoes. We are going to offer
Medicated shoes only for patients in a certain diseases to reveal their discomfort.
Offering best shoes for heel pain is our main priority. These shoes are made with the
consultant of special doctors of these diseases.
This disease push us to think that there is a need in the market of Pakistan of medicated
shoes. There are some brands which also offer the comfort shoes but they are offering
with the verity of shoes like heels, jogar, and all other kind of shoes. But we decide to
offer only medicated shoes for the patients who are suffering from the heels diseases.

We will offer the shoes on affordable price

Venture defined:

Mission:

Providing high quality comfort shoes to the customer and maintain a customer. We train our
worker for providing services to our customer in a best manner.

Mission statement:
 “Providing best quality and increase in shareholders wealth”

Vision:

To achieve sustainable growth and become a market leader.

Portfolio:

A portfolio with innovation will satisfy a customer.

Purpose:

The main purpose of business is to earn profit by satisfying a customers and maintain a high
customer value and creating a good will and also becoming a market leader. The purpose of
this business is to providing comfortable shoes to the patients so that they feel better and able
to enjoy every moment.

Our purpose is to meet with all type of heel problem. For some shoes we are authorized our
customer so that they can order for custom shoes.

Nature of the business:

Business strives for a profit by providing goods and services desired by its customers. The
nature of the business is partnership and manufacturing concern all except that we are opening
our brands on different places in different cities.

Goods are manufactured and sold to the customer only on our own brand shops. No local sale
is allowed.

Product or service:

Shoes will be manufactured in the factory according to the demand of customer or on the basis
of market research. And when the shoes are manufactured and dispatch, we will send to these
in the warehouse. From warehouse shoes are distributed to the different outlets in different
areas where there is a need of displaying.

The services are of all types will be offered by the company. And all vehicles for delivery is
provided by the company.

Market characteristics:

The shoes are available in all cities of Pakistan with the passage of time but we are coming as a
newly start company so in start we only open outlets in Lahore.

The target market will be

  All areas of Lahore (in start)
 It cover almost all class people
 Salaried and no salaried people

Entrepreneurial team:

The chairperson of the company named as fizza Liaquat with 10 year chief executive officer
experience Bata. And chief executive officer of the company will be Liaquat Ali who have also a
15 year experienced with good reputation and sound background history in business.

There will be hierarchy in the management of business from top to bottom and left to right all
department will be managed according to hierarchy.

All hired management will be experienced according to their destination. Every individual will
be responsible to their work and must be checked by the authorized person.

All workers and employed fully trained and skilled. They must be motivated enough so that no
one compete their market.

Key people of the company are:

Lawyer:

Sohail nazeer

Trustee:

Musmil commercial bank

Habib bank limited

Alied bank limited

Superior management.

Board of directors

Under writer: abdul

Role:

Lawyer play a very important role in registration and in any legal policy.
Trustee provide the finance and have a great role in financing the company.

The role of all employee, chief executive officer, managers of all type upper lower and middle
will be define according to their post.

Chief executive officer involved in decision making of upper level problems and responsible to
secure every shareholders wealth and must made a decision with the knowledge so that a
company cannot bear any loss and protection of shareholder must be within the mind.

Managers role will be must define because they are only who will responsible for any quire on
management level. financial manager must be responsible for finance, production manager is
for material, also as all are responsible for their jobs.

Underwriter will also be a key people of this business he sell shares. We have an agreement
with him that he is responsible for unsold shares and we will offer the share to the underwriter
less than the market price.
Organizational hierarchy:c

Chair person

CEO

VICE PRESEDENT

HRM R ND D MAR/SALE FINANCE

MANAGERS MANAGERS MANAGERS MANAGERS

 EMPLOYEE EMPLOYEE
EMPLOYEE EMPLOYEE

Business concept:

In Pakistan there is a no company who offer medicated shoes as a niche and established a set
for medicated shoes.

We an innovator and coming as a first mover in the market of Pakistan. Pakistani or foreign
brands in Pakistan still no one have introduce the brand like that.

Finzy medicated incorporated on apirl 2020. Finzy have a long chain of distribution channel in
its on outlet.

The company will offer shoes for both gender male and female and customer shoes for some
diseases as well.

Company will launch the brand in Pakistan only but with the passage of time we will ship the
shoes across the boarder.

We know that time vaku of our customer so,We provides our services online as well. We
facilitate our customer by online order but for custom shoes the customer must have to visit
the outlet for desired produt.Our online websit name is finzy MD.com.

Mission define the clear image of the business as define in mission we are going to to provide
high quality shoes. We trained our employee and enhance their value and teach about business
ethic to them. Ethics are more important in business then ever. We arrange the outlet in a way
that attract the customer.

The main purpose of the business is to earn profit and maximize the wealth of its shareholders.
There are more many purposes of the business that are satisfy customer is one of them we are
trying with our best that provide a shoes that customer really wants to wear. It is our main
priority for our customer.

We valued our customer by providing such an amazing comfort shoes and that shoes are able
to reveal our customer from pain.

The material which we use have a great quality and long lasting. We will offer warranties for our
shoes to our customers. Shoes will be manufactured in the factory in the presence of
responsible manager. After the shoe is manufacture it will be tested. If it is approved then
dispatch for the outlets.

All the outlets are connected with the office of chief executive officer and he can see any time
whats going on in the outlets. All the managers and officers are well experienced and well
trained. We will facilitate our employee, manager, worker with some facilities according to their
post.

There will be residual hostels for managers and officers and we will providing them all type of
facility to them which is needed. We have a lawyer as well he will help us in any logistic
problem. We pay off all charges of our employee.

We will be using a modern technology for making our shoes. All modern technology important
from the japan. All work will be on machines. We convert the system completely on machinery.
Shoes will be produced by using modern techniques. Custom shoes are also manufactured with
the machines and by hand as well.

Shapes are down by the experts on the software then these shapes are applying in production
department after the approval of concerns. and material for these shoes must be preffered high
quality. After the design completion sketch must be approved by the doctors as well.

In production department design is set in the machines and material is put all, cutting and
finishing work done by the machines. after the shoes is ready it will be packed by the machines
as well. After proper packing shoes will reached in the warehouse. And from wherehouse these
will be distribute in all outlets.

Products or services:

our product is unique because there is no a wide range of shoes or you can say a different kind
of shoes. We are providing a wide range of variety with in medicated shoes we are not offering
any kind of shoes like pencil heel shoes etc. with in our product there is a wide range. We offer
our shoes for men and women but also child.we use a very high quality material which
comforts our customers.
The major characteristic of the shoe is that these are more comfortable then any other brands.
Easy to walk easy to use easy to keep. The softness of the shoes releax your feet and you don’t
have to bear this pain for using our shoes because these are made ater consulting with the
doctors. These are more safe and some of our daily usage shoes are also washable. But the
shoes which you cant wash the material is given to the customer for cleaning the shoes.

When shoes relex your feet then your mind is satisfying as well. We offer slipper, cyndles,
winter shoes and child shoes and custom shoes as well.We give 10% off to our new customers.
Discounts are also offered when required.

We provide a best services to our customer. We try to provide quick online service with in a
day. We are managing a web store separately in every city so that quick service should be
maintained.

Loyal customer is our target all the time.

Market research and analysis :

Before the incorporation we conduct market research from different ways. We visit the market
and visit all the brands thoroughly and put all the imporatan things on the paper then analyze.
We visits many doctors at the time of research and consult with them about the heel diseases
of patients.

Many type of heel diseases we explore when we meet with the doctor after that we conclude
that there is a need of medicated shoes of different kind.

Doctors help us more for exploring this research.

In Existing market we don’t have a strong competitor and no one adopted a medicated shoes
as a niche. So we are free from any type of fear.

Market segmentation:

finzy segmenting market in 3 groups.

Geographic

Demographic

Behavioral

Geographic:

Lahore
Multan

Karachi

Sargodha

Islamabad

Faisalabad

Demographic: potential customer includes:

Children

Male

Female

Classes:

Lower higher

Upper middle

Middle middle

Lower middle

Our potentiation customers will be patients and who are seeking for comfortable shoes as well.
Businessman, salaried person have a monthly income at least start from 25000. When we are
researching on customers we have find that customers want a comfortable shoes. After
Forecasting the future market we find there will be a need forcomfortable shoes. Because
everyone is going to seek for comfortable shoes.

There is a biggest opportunity for us to launching a medicated shoes now. The pricing system of the
product will be on market research prices will start from 1000 and so on as quality define itself the price
of the product.

Sale forecast:

First month:1M

Second month: 1.5M

Market plan:
Market plan is that we are competing the market with providing the services best. We have a sound
knowledge member of the company.

We market our product by different strategy. Pricing system of the product should be depend on the
market. In our business market is a price setter because our motive is to provide a comfortable shoes for
our customer.

Pricing:

As above mention pricing is setting by the customer. The of prices start from 1000 to 50000.

Products are avaible on our own outlets so shoes must be available there and no local sale for reseal is
mentatory.

Promotion:

Advertise our product and market it. But we are going to select a doctors for the promotion of the
product. Commercials are on-air now on tv on every chennals.

Also banners are made for advertisement.

Place:

Shoes are displayed on our own outlet. We are opening a 5 outlet in Lahore at the same day. And flate
10% will be off on any type of shoes. All outlets are on the main roads of the area.

Location is so beautiful so that a patient feel so comfort when he or she enter in the outlet .

Product:

finzy main product is shoes. But it contain a special charteristics that other don’t offer.

Finzy shoes are reliable, longlasting and comfortable. Shoes are warranted for one year if there is any
damage in shoes the company is responsible for the claim. It is very easy for claim you have to go to the
outlet and registred your claim. If your claim is realistic then your claim will be adjusted within the week.

Shoes are for men or women or chaild. shoes are also recommended by the doctors as well.

Manufacturing and operations:

Manufacturing and operating activities are defines as:

Facilities:

We have purchase a plant for factory work. The land is owned by the business where all activities will be
take place. We purchase a plant for all the operating activities. All machinery installed in the plant. All
setup cost beard by the company. All logistic requirements fulfilled which are necessary for the plant.
But the land for 5 outlets, on a lease for five year agreement. All leasing policies signed by the BODs and
other authoritative persons. We also pay one year payment of all the outlets. All the agreement signed
and approved in the annual general meeting.

Equipment:

Finzy purchase its equipment like;

 Stamping machine
 Stitching machine
 Molding machine
 Lasting machine
 Heeling machine
 Clicker cutting machine

Material will be:

 Leather
 Textile
 Synthetics
 Rubber
 Foam

Packing and transport:

Packing is most important thing in the business. It attract the customer. Finzy keeps in mind the
importance of packing and decorate their shoe boxes according to this. Finzy design their product so
that it will not be damaged during transit from warehouse to out lets and from outlet to final consumer.

The customer will have an unforgettable experience with the packing satisfaction of finzy. It’s a gateway
for finzy product and also company to the next level.

Legal and zoning:

Finzy plant is satatiuatd in the industial areas which is for away the residential areas. Incorporation is
after fulfilling the all legal and zoning issues.

Entrepreneurial team:

All the team member of finzy company well experienced and have a sound background history
in the business.

 All member have a good communication skills

  All are motivated
 Interested
 Heavily engaged in business and willing to invest

Key personnel:

Chief executive officer

Lawyer

Banks

Managers

Chief executive officer

 Responsible for upper level issues

 Responsible for communicate with BODs and managers
 Responsible to keep organization in running position
 Responsible for signing all the projects
 Responsible for vision and mission of the organization

Human resource management:

 Responsible for all HR problems

 Responsible for training worker when needed
 Responsible for hiring capable person when require
 Developing polices for workplace
 Developing strategies to retain employees

Administration:

 Ensure the efficient performance of all departments

 Act as middle man between management and employee
 Answering calls, taking massages, managing correspondence, ordering
supplies, keeping the area organized and functional

Role of marketing manager:

 Responsible for managing the promotion and positioning of a brand

 Responsible of the services that the company sells
 Responsible to attract the customer
Sales manager:

 Responsible to hitting target

 Responsible to achieving growth
 Responsible for hiring and training new sale representative
 Achieve objective through effective planning
 Setting sale goals
 Projecting future performance

Accountants:

 Preparing accounts and tax returns

 Administrating payroll and controlling income and expenditure
 Auditing financial information
 Compiling and presenting reports, budgets, business plan, and financial
statements
 Analyze accounts and business plans
 Responsible for financial record

SWOT Analyses:

Finzy prepare its strategic planning techniques used to help an organization to identify
strengths, weaknesses, opportunities, and threats related to business competition or project
planning.

Purpose:

It helps the business and identify what its doing right and what need to change in the
organization and the process is to simple. SWOT analysis is a planning methodology that helps
the finzy build a strategic plan to meet goals, improve operations and keep the finzy medicated
shoes relevant.

Strength and weaknesses:

Strength and weakness of finzy related to indoor management. These are based on internal
matter of the finzy. And finzy have a complete control on these.

FINANCIAL DOCUMENTATION:

PROJECTED INCOME STATEMENT

 Projected Income Statement for three Years

Items Year 1 Year 2 Year 3

Gross 1500000 1800000 2500000

Sales
Returns and Allowances 4200 4500 5000
Net Sales 1495800 1795500 2495000
Cost 93500 105000 150000
of Goods Sold
Gross 1402300 1690500 2345000
Profit
Operating Expenses
Commission and Distributor’s Allowances 42300 47500 50000

Salaries 90000 95000 100000

and Wages
Office Overhead 4200 4500 4530
Warehousing Expenses 7540 8320 8500
Equipment Expenses 5630 5830 6000
Research and Testing 5920 6100 6300
Market Development 1320 4210 4520
Interest 1590 2500 3000
on debt
Depreciation Expenses 7000 7500 8000
Miscellaneous Expenses 5000 6000 7000
Total Operating Expenses 385310 197850
170500

Total Operating Expenses 385310 197850

170500
Operating Income or Loss 1231800 1305190 2147150
Other Income 50000 55600 60000
Other Expenses 25000 27800 30000
Profit before Taxes 1256800 1332960 2177150
Taxes 78520 89944 216573
Net Income/ 1178280 1243016 1960577
Loss

PROJECTED CASH BUDGET

Projected Cash budget for Three Years

Items Year 1 Year 2 Year 3

Cash Receipts
Cash Sales 200000 250000 350000
Credit Sales 110000 125370 200000
(within 90 days)
Total cash receipts 310000 375370 550000
Cash Disbursements
Commission And Distributor’s Allowances 42300 47500 50000
Salaries And Wages 49500 48300 65000
Office Overhead 2500 2900 3000
Warehousing Expenses 7540 8320 8500
Equipment Expenses 5630 5830 6000
Research And Testing 5920 6100 6300
Market Development 1320 4210 4520
Loan Payments 50000 60000 70000
Miscellaneous Fees 1000 1500 2500
Payroll Taxes 25000 35000 45000
Corporate And Business Taxes 20000 22000 25000
Total Cash Disbursements 210710 241660 285820
Net Cash Flow 99290 163710 264180
Opening Cash Balances 150000 399290 763000
Loans 150000 200000 175000
Closing Cash Balances 399290 763000 1202180
PROJECTED BALANCE SHEET

PROJECTED BALANCE SHEET FOR YEAR 2021

 Assets Amounts Amounts Amounts Liabilities and Amounts Amounts Amounts
(Rs) (Rs) (Rs) Owner’s equity (Rs) (Rs) (Rs)
Current Current
Assets Liabilities
Cash In 399290 763000 1202180 Accounts Payable 250000 275000 300000
Bank
Accounts 95300 105600 123400 Commission 90000 93200 95400
Receivables Payable
Inventory in 305500 325500 355000 Operating Credit 0000 50000 100000
Hand Line
Advances to 5600 6000 7500 Corporate Tax 50000 75000 100000
Distributors Payable
Prepaid 11550 17500 19640 Total Current 390000 493200 595400
Expenses Liabilities
Total current 817240 1217600 1707720
Assets
Long Term Debts
Fixed Assets Equipment Loan 20000 25000 30000
Office 30000 32000 35000 Total Long Term 20000 25000 30000
Equipment Debts
Machinery 30000 35000 50000
Accumulated (1000) (2500) (5000) Total Liabilities 410000 518200 625400
Depreciation
Total Fixed 59000 64500 80000
Assets
Owner’s Equity
Common Stock 250000 250000 250000
Retained 316240 513900 912320
Earnings
Total Owner’s
Equity

Total Assets 876240 1282100 178772 Total Liabilities 876240 1282100 1787720
0 And Owner’s
Equity