FUNDAMENTALS OF

ENTREPRENEURSHIP (ENT300)

BUSINESS NAME: EZ-MART

PRODUCT : SNACK

PREPARED FOR:

PREPARED BY:

NAME STUDENT ID
MUHAMMAD SYAFFI GHAZZI BIN MD ROSDI 2021455498
MUHAMMAD NORHAKIM BIN NOR HALIM 2021800268
MUHAMMAD ZIKRY BIN MOHD SOPIAN 2021838266

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TABLE OF CONTENT
CONTENT PAGE
ACKNOWLEDGEMENT 3

EXECUTIVE SUMMARY 4

INTRODUCTION 5-6
-Name of business
-Nature of business
-Location of business
-Purpose of business plan

BUSINESS BACKGROUND 7-10

-Vision and Mission
-Logo and Description
-Organization Chart
-General manger
-Administrative manager
-Marketing manager
-Operation manager
-Financial manager

BACKGROUND OF PARTNERSHIP 11-13

LOCATION OF BUSINESS 14

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ACKNOWLEDGEMENT

Assalammualaikum wbt,

Alhamdulillah, praise to Allah S.W.T for the completion of this Business Plan as one
of the requirements that need to be accomplish in the course work assessment for the
code ENT 300.

Special thanks to our parents in supporting us to complete this business plan. This
business plan has been prepared with the cooperation and support from many people.
Besides, not to be forgotten to our lecturer which are Doctor Sam and his kindness in
helping us during the process of completion of this project work. He have given us a
good service by providing useful information to us. Without him, we would not be
able to complete this business plan.

Through these problems we manage to become more organize and mature in

dealing with problems that occur during our research. This business plan covers
organization, marketing, operation, financial and training plan, and any other information
needed by a new entrepreneur as a guide to start this business.

Lastly, to those who had involved and contributed directly or indirectly to this
business plan, we are very grateful to them for the effort and initiative that they have
shown in our project until we successfully completed our business plan. I apologize to all
other unnamed person who helped us various ways to complete this project and we
hope this business plan report can give us little bit about Entrepreneurship world and
fact about how to become a entrepreneur in future.

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EXECUTIVE SUMMARY

Ez-mart will prepare and supply product such as junk food to customers, such as
candy, Coki Coki, KitKat, carbonate drink and more.

As a seller, we will make sure that the price that we offer are affordable with the quantity
and quality of the quantity of the product. Our main target for our product is student at UiTM
Permatang Pauh because student really like this kind of food especially at night.

Across the UiTM Permatang Pauh, this business has seen an explosion of growth
because there are many students and café already started to be selling this type of food.
Moreover, this product is one of student’s will which have a very high potential by selling
it. Hence, by its high demand, we know that our business will be lit when we start sell it.

Ez-Mart strategy is to emphasize the quality and price of our product and quantity of
the product. We offer the affordable price because we want to help consumer have
delicious and worth food by their price and will. Thus, we develop our marketing strategy
that gives attraction to construction company for hire us to join their business.

Our team is fill with three people which start from Syaffi, Hakim and Zikry. These
three partners will be take role responsibilities together instead different duties and
portfolio of partners.

We already promote our product through ads and business catalogs and put it at Laman
Perdana, and social media platform such as WhatsApp, telegram and Instagram to attract
customer. Ez-Mart will sure fulfill the role to fill and supply all the student will and needed.

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 INTRODUCTION

Name of the Business

Our company is name’s Ez-Mart cooperation. We use the name

Ez-Mat, as our company’s name is because we want to make all

the buying process and supply in a easy ways with a easy and

reasonable price in the UiTM Permatang Pauh. We hope that we

can attract more customers to come and support us while we are

doing this business.

Nature of Business
Our main activity is providing a junk food or late-night snack

for student. We supply and sell a lot of type of junk food and

snack for student. We not only provide snack but instead we

also provide carbonate drink in our shop.

Location of the business

The premise is located ground floor of café Intan at UiTM

Permatang Pauh. The chosen location can be considered as

strategic since it near with student collage and room to make

them easier to come and buy our product.

Date of business commencement

We have registered our business on 25/4/2023 and we start running a business on

1/5/2023.

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Purpose of preparing the business plan

 It enabled the entrepreneur to assess the proposed business venture critically,

objectively, and practically. The business plan can demonstrate to the
entrepreneur the potential of the venture and serve as a management manual.

 A business plan’s purpose is to persuade interested parties of the project’s

investment potential. Business plans offer details about the management,
administration, marketing, and financial standing of the company.

 As a result, potential investors may see how the business is run overall. The
business plan aids the entrepreneur in managing the project’s finances. This is
so because the business owner has listed all the operating expenses. He or she
can therefore manage the budget to finance.

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BUSINESS BACKGROUND

Name of business : ez-mart enterprise

Business address : Kolej Intan , Universiti Teknologi Mara, Kampus Permatang Pauh,  Jalan
Permatang Pauh 13500 Permatang Pauh, Pulau Pinang

Business location : Kolej Intan, UiTM Permatang Pauh

Business main activities : selling snack

Legal form : Partnership

Phone number : 04-3678-9288

Soasial media : @Ez-martYo

Business Hours : 3.00pm – 10.00pm

Date of registration : 25/4/2023

Business operation date : 1/5/2023

Registration number : 616528-J

Bank account number : 462770659774

Vision and Mission

Vision
“A mart that will provide and fulfill all your desire.’’

Mission
“We will make sure that all our customer will satisfied with our quality, taste and price of our
snack to fulfills their desire”

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Logo and description

- description
Ez mart is a mart where you can find a multiplied type of snack which will fulfill all your
desire. Our shop will only provide a snack that are 100% halal and very tasty flavor that will
made you crave all the time.

Promotion Poster

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Organization Chart

Ez-Mart

MUHAMMAD NORHAKIM BIN NOR HALIM

(GENERAL MANAGER)

MUHAMMAD SYAFFI GHAZZI BIN MD ROSDI

(ADMINISTRATIVE MANAGER AND
MARKETING MANAGER)

MUHAMMAD ZIKRY BIN MOHD SOPIAN

(OPERATION MANAGER AND FINANCE
MANAGER)

The organisation chart is organised by worker function. Mr Muhammad Norhakim bin

Nor Halim, the key concept behind the creation of the quick tent, is the general
manager for our team. Mr Muhammad Syaffi Ghazzi Bin Md Rosdi is the
administrative manager and marketing manager, and he excels at project planning
and management., while Mr Muhammad Zikry Bin Mohd Sopian is the operational
manager also the finance manager.

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General Manager

Aside from overseeing the day-to-day operations of the company, the General
Manager is responsible for increasing productivity and increasing the profitability of
specific departments. They oversee several areas of a business, including hiring
staff, setting operational budgets, and launching price promotions that may result in
increased client volume.

Administrative Manager

Administrative Managers oversee assisting with schedule coordination as well as

maintaining payroll and personnel records. They create reports for use by persons in
other administrative jobs. They also develop rules and standards to ensure that
personnel have gotten proper training and are confident in their abilities.

Marketing Manager

Conducting market research, becoming familiar with industry trends and customer
preferences, developing marketing strategies and budgets, supervising the
production of marketing materials and content, and completing any and all other
tasks relevant and necessary for increasing a company's sales are all responsibilities
of a marketing manager.

Operational Manager

The basis of operations management in its most basic form is controlling a

company's operations with the objective of achieving goals, increasing productivity,
and producing profits. This includes the methods for planning, organizing, and
supervising operations, production and manufacturing processes, and service
delivery to provide the intended output of a high-quality product or service that meets
the consumer's needs.

Financial Manager

The Financial Manager is one of the most crucial decision-makers in a corporation.

They use data analysis to advise senior managers on profit maximization ideas,
which may help optimize corporate earnings over time by aiding senior managers in
making educated decisions about investments or spending cash in the most
profitable way.

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BACKGROND OF PARTNERSHIP

1. Name : Muhammad Norhakim Bin Mor Halim

2. Identity card number : 03
3. Email : 2021800268@student.uitm.edu.my
4. Contact number : 017-470-3590
5. Permanent address : No 46, Jalan Haji Mohd Zain, Assam Kumbang, 34000,
Taiping, Perak
6. Marital status : Single
7. Academic qualification : Diploma of Civil Engineering
8. Course attended : Civil Engineering (CEEC 110)
9. Working experience : Cashier
10. Skill : Have a great communication skill
11. Capital contribution : RM3500

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1. Name : Muhammad Syaffi Ghazzi Bin Md rosdi
2. Identity card number : 030223020787
3. Email : syaffighazzi@gmail.com
4. Contact number : 011-11185-8325
5. Permanent address : No 11, Jalan Bukit Tinggi 1, Taman Desa Bukit Tinggi,
06200, Kepala Batas, Kedah
6. Marital status : Single
7. Academic qualification : Diploma of Civil Engineering
8. Course attended : Civil Engineering (CEEC 110)
9. Working experience : Waiters
10. Skill : Can handle multiplied task
11. Capital contribution : RM2500

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1. Name : Muhammad Zikry Bin Mohd Sopian
2. Identity card number : 030812020769
3. Email : muhdzikrysopian@gmai.com
4. Contact number : 019-374-2208
5. Permanent address : S-35, Lorong 1, Taman Sri Tanjung, Sungai Layar,
08000, Sungai Petani, Kedah
6. Marital status : Single
7. Academic qualification : Diploma of Civil Engineering
8. Course attended : Civil Engineering (CEEC 110)
9. Working experience : none
10. Skill : Good at negotiate
11. Capital contribution : RM2000

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LOCATION OF BUSINESS

- Kolej Intan UiTM Permatang Pauh

The location of Ez-Mart is extremely advantageous as it is situated near residential

areas. The surrounding area is fill with student and lecturer that are resident of the
UiTM which our snack will be one of the top pick food or snacks near them which this
will help us gain a regular customer and made our sales’ steady.

Intan food court

Location: Kolej Intan , Universiti Teknologi Mara, Kampus Permatang Pauh,  Jalan
Permatang Pauh 13500 Permatang Pauh, Pulau Pinang