Porsche Digital Retail AV-Guideline en V2.1

AV Guideline
Destination Porsche
Version 2.1 / December 2020 001
Table of
Contents
Revision history 003 Overall Specification 017 Module Detailed Overview 023
Introduction 004 Server Room 017 Structure of module design 024
Process 005 Simple control 018 M01 Vehicle exhibition 025
Basis project structure 005 Background Music 019 M02 Universal Module 031
Responsibilities 006 Sound@PoE 020 M03 Porscheplatz 043
Checklists AV design and integration 007 Digital Price Tags 021 M04 Fitting Lounge 053
AV Design Strategy 009 Ultra High Definition and Virtual Reality Car M05 Owner‘s Collection 060
Configurator (UHD / VR CC) 022
General content information 009 M06 Owner‘s Collection Hybrid 064
Architectural integration 010 M07 Service Reception 071
Table connection panel 011 M08 Consultation office 074
Recommended centralized cabling approach 012 M09 Managers‘ office 079
Decentralized cabling approach 013 M10 Meeting Room 084
M11 Classic 089
M12 Werk 1 Lounge 094
M13 Porsche Driver‘s Selection 100
Imprint 104
002
Revision history
Version Date Change Version Date Change
V 2.1 DEZ'20 • Addition of Sound@PoE V 1.1 FEB '20 • Adaptation of equipment for Must-have in the modules Highlight and Vehicle Exhibition
• Renaming VR CC to UHD / VR CC and adjustment • Combination of Welcome module and Porscheplatz
• Addition of AV design checklists • Further specification of planning process by including coordination process with furniture supplier
• Specification of network / internet connection for AV and standardization of cut-outs for table connection panel
• Addition of more details regarding the connection of the wireless control device
• Adaption of VR CC integration in Fitting Lounge and Owner's Collection Hybrid V 1.0 DEC '19 • First edition
V 2.0 JUL '20 • Addition of decentralized approach as an alternative for the recommended centralized approach
• Addition of the Universal Module and resulting adjustments of the subtypes which affects the previous
modules: Highlight, E-Performance, Tequipment and Approved due to architectural changes
• Combination of Porscheplatz and Welcome module, due to architectural changes
• More precise detailing of project process
• Elimination of the Showroom Assistant furniture. The Showroom Assistant content will be located and
provided in the Porscheplatz module
• Adaption of equipment requirements for "Recommended" and "High-end" in combination with VR CC, which
applies to the modules Owner's Collection Hybrid, Fitting Lounge and Consultation Office
• Adaption of equipment requirements in Werk 1 due to architectural changes
• Addition of a table connection panel and cancellation of background music speakers for Service Reception
• Adaption of equipment requirements for "Recommended" and "High-end" of Porsche Driver's Selection
V 1.2 MAR '20 • Adaptation of the time sequences within the defined planning process
• Addition of the "General content information" section
• Elimination of Showroom Assistant in E-Performance rendering
003
Introduction
Digitalization is not only changing the purchasing process, it is also creating a shift in what
today’s consumers expect from a luxury brand. They want to be part of something extraordinary to
experience the product world in a fascinating way.
Like the products themselves, the brand architecture and digital presence offer the grandest
touchpoint experience. Destination Porsche is where fans and owners alike become one with the
brand, with all their senses.
We at Porsche understand this. Which is why we are taking the opportunity to profoundly shape the
Porsche brand at the very place where we are closest to our customers: In the Porsche Centre.
This Guideline assists you understanding the digital touchpoints, handling the complexity of an
AV design and showcases the field of actions as well as the need of preparations for AV within
Destination Porsche and the different modules.
004
Basis project structure
Process
Architectural and interior concept Technical concept AV Design Review & ordering process and integration
Decision on building blueprint & Decision regarding the technical Preparation of building relevant documents Preparation of proposal for integration and
position of modules equipment of the modules and coordination with involved trades process for review, approval;
Ordering and integration.
Preparation of building infrastructure Definition for each module: AV design to be carried out ideally by Global • Recommendation: Handover AV design
and layout: System Integrator (GSI - Trison): documents and request for proposal to
• Wall structure & statics • AV-equipment according to • Detailed construction drawings service provider management for review
• Module allocation Must-have, Recommended, High-end • Development of cabling requirements and approval (GSORM - macom - extra fees)
• Server Room • Coordination with involved trades (i.e. • Wiring schematics for system • A validated request from the planning phase
• Power & data supply lighting, IT, HVAC) interconnection or directly from the dealer is required to start
• Cable conduits • Evaluation and coordination of costs • Coordination of required cut-outs in the standard deployment process
• With support of the market tables and walls with furniture supplier • Submission of request for proposal based on
representatives the dealer has to and millwork team 4 months before standards (and AV design) to Global System
evaluate whether an AV-planning scope opening Integrator (GSI - Trison)
is necessary or not • Coordination with dealer and project team › Proposal process and ordering
• Support and consulting for evaluation › Integration process
of the necessary requirements and › Recommendation - Technical acceptance
the respective module equipment can test: Checking whether the installation
be was carried out as designed and ordered
provided upon request by service by service provider management
provider management (GSORM - macom - extra fees)
(GSORM - macom - extra fees)
Step 1
Step 2 Step 3 Step 4
Completed no later than
8 months before Completed no later than Completed no later than Ordering of all AV equipment no later
opening 6 months before 4 months before than 12 weeks before opening
opening opening Total completion no later than
1 week before opening
005
Responsibilities
Process
Project responsibilities
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006
Checklists AV design and
integration Process
AV design and integration by GSI (recommended)
Step To Do – Dealer (in coordination with market representative) Check

1. Determine considered modules in planned dealership
1 2. Study AV Guideline
3. Fill out planning tool
• Enter amount per module type
• Select option per module
4. Ordering AV design with Trison (costs on request)
5. Handover following documents to Trison with request for a proposal for integration:
• Filled-out planning tool
• Information on project location
• List of project stakeholder with contact data (Dealer representative, market representative, architects, further trades like MEP, IT,
interior fit out, furniture supplier, etc.)
• Information of project status and current planning phase
• Timeline for planning phases, construction, AV implementation, handover and opening
• Architectural drawings in a DWG-format (Floor plans, ceiling plans, sections, elevations)
Step To Do – GSI (Trison) Check

1. Quick check of provided documents, rejection if anything is missing
2 2. Determination of basic design
• Development of technical narrative in order to summarize the AV fit out by module and to describe potential options
• Determination of potential investment costs and show different models for options which are under discussion
• Coordination with dealer, determining the options to be executed and obtaining approval
1. Finalizing AV design and coordination with project team

3 • Development of blue drawings, schematics and cabling list
• Coordination of AV integration with involved trades based on developed documents
• Handover of documents to project team and dealer
2. Development of proposal for integration of all AV components based on global pricelist
007
Checklists AV design and
integration Process
AV design by others and integration by GSI AV design and integration by others
Step To Do – Dealer (in coordination with market representative) Check Step To Do – Dealer (in coordination with market representative) Check
1. Determine considered modules in planned dealership 1. Determine considered modules in planned dealership
1 2. Study AV Guideline 1 2. Study AV Guideline
3. Fill out planning tool 3. Fill out planning tool
• Enter amount per module type • Enter amount per module type
• Select option per module • Select option per module
4. Awarding and preparation of AV design locally based on minimum hardware specification 4. Awarding and preparation of AV design locally based on minimum hardware specification
5. Handover following documents to Trison with request for a proposal for integration: 5. Request for proposal with local AV integrator based on minimum hardware specification and
• Filled-out planning tool AV design
• AV design with blue drawings, schematics and cabling list 6. Handover following documents and information to Trison with request for a proposal
• Information on project location for integration of Playout PCs:
• List of project stakeholder with contact data (Dealer representative, market representative, • Filled-out planning tool
architects, further trades like MEP, IT, interior fit out, furniture supplier, etc.) • Amount of required Playout-PCs
• Timeline for AV implementation, handover and opening • AV design blue drawings, schematics, cabling list which show connections and locations of
• Architectural drawings in a DWG-format (Floor plans, ceiling plans, sections, elevations) Playout-PCs
• Information on project location
• List of project stakeholder with contact data (Dealer representative, market representative,
architects, further trades like MEP, IT, interior fit out, furniture supplier, etc.)
• Timeline for implementation, handover and opening
Step To Do – GSI (Trison) Check Step To Do – GSI (Trison) Check

1. Quick check of provided documents, rejection if anything is missing 1. Quick check of provided documents, rejection if anything is missing
2 2. Development of proposal for integration of all AV components based on global pricelist 2 2. Development of proposal for integration of Playout-PCs based on global pricelist and third-
and third-party AV design party AV design
008
General content information
AV Design Strategy
Digital Signage in general
Digital Signage is the central project to digitize showrooms, such as Porsche Centres,
Porsche Studios and further retail formats worldwide. Both contents for non-interactive
and interactive screens as well as hardware are part of the central offering approach.
Available content / How do I get contents?

Contents are centrally provided in an weekly update process in central market
languages. Besides general model sales round contents, centrally provided contents are
a mixture of almost all relevant department-specific topics: E-Performance,
Motorsports, Connect, Financial Services, Technology, Brand, Exclusive, Porsche
Experience, Classic. Moreover Digital Signage specific contents are provided to enrich
the worldwide Digital Signage streams and rise customer attention.
All contents are provided according to central market version availability.
Via a Content Management System, local contents can be integrated by the markets.
Universal module subtype E-Performance: Specific E-Performance touch content is currently

only available for the following markets: PCGB, PCNA, PCA, PTW, PCN, PIT and PD. To
create a new market specific interactive E-Performance version, please contact your market
/ PAG contact person onwards from September 2020 for further assistance. Please consider
that a new market specific version will rise initial efforts for creation and ongoing efforts
for updates both on PAG and market side.
Cost overview Digital Signage
Universal module subtype Approved: The integration of the Porsche Finder as touch *
application in a specific market version is currently under development. Please contact
your market / PAG contact person or for further assistance. Even though the Porsche One-time costs Running costs
Finder might be available online in your country, the integration for location restriction still
needs to be verified. Please consider that a new market specific version will rise initial efforts Hardware Digital Dealer Charge (Content)
for translation on market side. e.g. displays, playout-PCs, brackets per showroom and month
Please get in contact with your PAG Digital Signage contact to verify the available Installation Costs for technical support & license fees
content in your market version and to setup processes if needed. per touchpoint according to the number touchpoints
* For detailed prices please contact your market / PAG-representative
009
Architectural integration
AV Design Strategy
What are the challenges for a well designed AV system in context of Destination
Porsche? In order to achieve the look and feel of Destination Porsche described in the
architecture guideline, the AV equipment has to be integrated into the architecture
accordingly.
Therefore, coordination with other trades involved in the project requires top priority.
The following, but not limited to, aspects have to be considered:

• Architectural integration of all audiovisual equipment in context of technical, physical and
aesthetic requirements
• Coordinated with all trades to avoid collisions
• Regarding AV this applies most of the time to:
- Displays and LED-walls
- Speakers
- Table and wall connection panels
- Local control panels
Flush-mount integration in customer facing modules

In all modules in which the displays are customer-facing (directly or through a glass
wall), the displays and soundbars must be integrated flush with the surface.
The following points shall be considered when integrating displays flush with the surface:
• Displays shall be mounted to a push-out wall bracket for easy installation

and maintenance
• The cut-out in the millwork must be at least 2 cm larger than the dimensions of the
display (+ soundbar) for displays with a diagonal <75" and at least 5 cm for displays
with a diagonal >75" to obtain a shadow gap
• The shadow gap is essential for both the maintainability and the ventilation of the display
• Clearance within the millwork above the display and a top slot must allow dissipation
of waste heat
• The type of structural integration of cut-outs and ventilation requirements must
be designed and considered by interior fittings / millwork
In areas where no customer has access (i.e. internal meeting room), the display can also
be mounted on the wall.
010
Table connection panel
AV Design Strategy
Standardized table connection panels
Connections for third-party devices such as laptops, tablets, mobile phones shall be integrated in tables where
desired. The furniture supplier is to provide a flap inside the table tailored to a connection panel underneath the table.
All tables are either provided with 335 mm or 435 mm wide cut-out, both with an installation depth of 100 mm.
The wider cut-out is to be considered in tables of Fitting Lounge and Owner's Collection Hybrid only. Depending on
the use-case within the module, the following types have to be considered:
• Type 1: Tables without connection to a display

- 2× Power socket
- 1× 2-port USB-charger (2100 mA + 1000mA)
- 2× RJ-45 connection for LAN
• Type 2: Tables with connection to non-interactive display

- 2× Power socket Step 1: Architectural and interior concept
- 1× 2-port USB-charger (2100 mA + 1000mA)
- 2× RJ-45 connection for LAN The architects must provide the AV designer with number of tables which must be equipped with a type 1 table
- 1× HDMI connection panel and indicate them in the layout plan. The provision of the necessary infrastructure in floor boxes
- Consideration of space for transmitter box for AV transmission below table: max. W220 × L240 × H40 mm must be coordinated by the architect with the electrical consultant.
• Type 3: Tables in connection with a digital signage display with a UC soundbar or in connection with UHD / VR CC
- 2× Power socket
- 1× 2-port USB-charger (2100 mA + 1000mA) Step 2: AV Design and handover to furniture supplier
- 2× RJ-45 connection for LAN
- 1× HDMI Determination of all tables to be equipped with a type 2 or type 3 table connection panel in AV design.
- 1× USB 2.0 (for connection to interactive displays and UC-soundbar only) The AV designer provides the furniture supplier with information of required cut-outs for all types of table connection
- Consideration of space for transmitter box for AV transmission below table: max. W220 × L240 × H40 mm panels. The furniture supplier considers necessary cut-outs and flaps as well as cable routing in all tables. The
provision of the necessary infrastructure in floor boxes for the positions of the table connection panels type 2 or type
3 must be coordinated by the AV designer with the electrical consultant.
Step 3: Ordering and implementation
Consideration of all table connection panels fittings in request for proposal of Global System Integrator for AV.
The Global System Integrator must integrate all connection panels in table cut-outs provided and connect them to
the infrastructure (floor boxes) and any required AV transmitter boxes.
011
Recommended centralized cabling approach
AV Design Strategy
Centralization and hub and spoke distribution Display in module
Consideration of a central Server Room with proper ventilation from which every AV-related module / area / display
can be reached within standard network line length limits.
All required AV cabling must be routed to this location.
In order to achieve a simple deployment and easy maintainability as well as to be flexible in regard to possible system
expansion, all hardware for playout, signal distribution and control shall be located centrally. Following, but not limited
to, hardware shall be integrated in the central Server Room:
• Digital Signage playout PCs

• Video distribution equipment
• Audio amplifier and sound processing equipment
• Control units and equipment to connect to third-party control systems
• Network switches for AV
• Additional AV equipment (i.e. TV-tuner, wireless microphone receivers)
AV receiver
All wiring of inputs and outputs shall be carried out as hub and spoke distribution to enable strategy of
box behind
centralization. The transmission and interconnection of AV signals (video, audio, control) from the modules into the
display
Server Room and back into the modules (hub and spoke distribution) shall take place via a matrix system which
allows a transmission of signals for video, audio, USB and control via one twisted pair cable (or fiber for greater
distances).
In AV established technologies such as HDBaseT or streaming transmissions shall be used.
Table connection panel in module
It is highly recommended to consider one central Server Room to locate all central AV equipment. However, the
maximum cable lengths of the signal transmission must be taken into account. If it is necessary to consider two
Server Rooms, these must be interconnected with fiber connection (min. 2× OM3 multimode fiber cable with 8
cores).
The bulk of the AV cabling shall be based on twisted pair cabling. The entire distance between the start and end
points of the twisted pair cable connection must be measured according to EN 50173 (or comparable standard) and
at least meet the CAT 6A standard.
User device (i.e. laptop)
It is strongly recommended to follow this approach because of the above mentioned advantages
Central AV-rack
in Server Room
012
Recommended centralized cabling approach
AV Design Strategy
AV transmitter box below table
012
Decentralized cabling approach
AV Design Strategy
Playout PCs installed behind the displays Display in module
In order to minimize cabling and amount of AV transmitter boxes, the Playout PCs may be installed behind the screens
instead of a centralized Server Room. However, it is strongly recommended to follow the centralized approach as
described before, since following disadvantages must be taken into account when installing Playout PCs behind the
screens:
• Poorer maintainability: If a Playout PC defect cannot be solved remotely and on-site service is indispensable,
the service call must be made within the showroom. While the recommended centralized approach allows to
route a content stream from another Playout PC to the display, with the decentralized approach the display
remains black until the fault has been eliminated on-site.
• No interconnection: Due to decentralized integration, multiple interconnections are not possible. Thus, it is
mandatory to install one Playout PC for each touchpoint and the use of one device for several rooms (e.g. with
several Consultation Offices) is not possible
• Limitation of event capability: Compared to the old architecture, Destination Porsche with its AV strategy has
great cross-selling potential in form of multiple use of space and integrated components. With a decentralized
approach these potentials are strongly limited
• Loss of controllability: The AV transmitter boxes perform several tasks simultaneously. They not only transmit IT distribution Playout PC HDMI receiver box
behind display behind display
video and audio signals from A to B, but also offer additional possibility of carrying out automated control
functions (e.g. real-time controlled switching on and off of display or switching of signal inputs, both also
remotely) via single cable connection. Due to the absence of these components, these functions are not available.
• No additional, central playout equipment: An uniform or targeted distribution of a central signals (e.g. TV tuner) is
not possible due to the decentralized approach Table connection panel in module
Even if the Playout PCs are integrated behind the displays, certain minimum requirements must be met to ensure
the general quality:
The Playout PCs must be ordered and installed by the Global System Integrator (GSI - Trison)
• The Playout PCs require an internet connection. It is mandatory that the connection between the Playout PC and
the IT infrastructure is a twisted pair cable connection (not wireless), which meets at least the CAT 6A standard.
• HDMI and USB signals of table connection panels must be transmitted with extenders (e.g. HDBaseT) via a twisted
pair cable from floor box to display.
• The background sound system must continue to be run centrally: Loudspeaker cables must be wired from one IT User device (i.e. laptop)
room and the necessary equipment for signal amplification and signal processing must be located in the same
room
Due to multiple disadvantages with the decentralized approach it is strongly recommended to follow the centralized approach described on previous page.
013
AV Design Strategy
HDMI transmitter box below table
013
Variant 1: Display only AV Design Strategy
Alternative cabling
If "Decentralized cabling approach" is applied, the cable requirements mentioned in the upcoming module
descriptions must be carried out differently. The following module descriptions are always based on the
recommended centralized approach. If the choice of the decentralized approach requires a different wiring, this is
indicated at the bottom of the page with the exclamation mark symbol and a link to the respective page.
The different cabling types are divided into three variants depending on the touchpoint equipment
VARIANT 1: Display only
Cabling according to recommended centralized approach and module description Cabling according to decentralized approach
AV distribution network Playout PC behind display
Playout PC connected to AV receiver box IT distribution Playout PC

AV transmitter box connected to display connected to display
in Server Room in module in module
Cabling / Connections
2× Twisted pair from Server Room
TP TP 2× Twisted pair from IT distribution
014
Variant 2: Screen and table connection
panel
AV Design Strategy
Alternative cabling
VARIANT 2: Display and table connection panel
AV distribution network Playout PC

behind display
Playout PC connected to
AV receiver box IT distribution HDMI receiver box
AV transmitter box
connected to display connected to display
in Server Room
in module in module
Table connection panel connected 2× Twisted pair from Server Room

to AV transmitter box below table
TP 015
Variant 2: Screen and table connection
panel
AV Design Strategy
Alternative cabling
T ed to HDMI transmitter box below

a table
b
l Cabling / Connections
e TP 1× Twisted pair from floor box to display
c
o
n
n
e
c
t
i
o
n
p
a
n
e
l
c
o
n
n
e
c
t
015
Variant 3: Screen and table connection panel and VR CC AV Design Strategy
Alternative cabling
VARIANT 3: Display and table connection panel and UHD / VR CC
AV distribution
network
HDMI + USB receiver

AV receiver box IT distribution for UHD / VR CC HDMI receiver box
connected to display connected to display
in module in module
AV transmitter box
Table connection panel connected HDMI + USB transmitter Table connection panel connected
for UHD / VR CC
to AV transmitter box below table for UHD / VR CC to HDMI transmitter box below
table
Cabling / Connections 2× Twisted pair from Server Room 2× Twisted pair from Server Room
TP Cabling / Connections
TP
016
Variant 3: Screen and table connection panel and VR CC AV Design Strategy
Alternative cabling
1× Twisted pair from floor box to
1× Twisted pair from floor box to TP
display TP
display
016
Server Room
Overall Specification
The central Server Room is the heart of the AV system
According to the AV strategy and its spoke-hub concept, all AV signals converge in a
central Server Room.
All central AV equipment must be installed in 19" racks. The requirements for space and to
other involved trades depend on final scope of the AV equipment. The assumptions listed
below shall be covered for a central Server Room. Final requirements must be determined in
design process.
• Spatial requirements:
- Two independent 19" AV racks with a footprint of 80×80 cm and designed
for 42 height units
- Equipped with removable wall parts and lockable glass door
- Free access from at least two sides
• HVAC requirements:
- Heat dissipation of equipment of up to 10 kW
• Electrical requirements:
- Approx. 6 kW power connection for each rack
- Grounding for each rack
- 5× Internet connection for each rack
- 1× Connection to third party control system(s) (i.e. KNX, DALI, BACnet)
- 1× Normally Closed contact (NC) of fire alarm contact to mute audio equipment in case
of an alarm
- 1× connection to TV distribution system (DVB/C2 or DVB/S2)
017
Simple control
Stay in control of AV equipment in the dealership
Provision of a control device for overall system operation.
The complex structure of AV equipment requires a professional control system.

Efficiency can be increased through automation of standard functions and connection
with other control systems.
It is recommended to provide automated control where possible (i.e. automatic signal

switching via signal detection, automatic shutdown according to opening hours of
dealership). However, when applying the centralization strategy, higher-level control is
significant in order to operate AV-related functions and, if desired, third-party room control
functions (i.e. lights, shades) as well.
In order to provide the user with a control environment which is as simple and intuitive as
possible, it is necessary to program and illustrate control options on a wireless control device.
The device shall provide intelligent control with a simple graphical user interface, which is to be
programmed individually for each project.
As a minimum standard the wireless control device is used for operating event scenarios using
the Ambient Presenter and its connections in the Vehicle Exhibition and/or in the Universal
Module subtype Highlight (depending on indivdual setup) to switch from default digital
signage content to a local video connection, control of volume and wireless microphones. In
addition, the device is also used for the volume control of the individual background sound
channels. The wireless connection for this control device is enabled in the area of the Ambient
Presenters only. Nevertheless, all background sound channels can also be controlled at any
time via a centralized touch panel in the AV rack in the Server Room.
By request of the dealer and under consideration of extra costs, the reception area of the
wireless control device can be extended and other areas or control functions can be added.
However, it is recommended to separate simple control functions from more sophisticated
functions on the wireless control device. This allows volume settings by module, simple
event controls to be displayed in a generally accessible interface. Special functions such as
matrix settings, changes of automations, etc. should be hidden within a password-protected
area of the wireless control device.
The wireless control device requires a wireless LAN connection and can either be operated
in dealership wireless network using a separate, hidden SSID which is connected to AV
control network or within a wireless network through AV-provided access points.
018
Background Music
Comprehensive background music in all public areas of the dealership
A distributed and zoned sound system shall be provided for playback of Lift
background music using ceiling-integrated or pendant speaker in a regular

PDI (Pre-Delivery
Car Wash
Inspection) Battery Room, Building
Night
Special Tools Installation
7
Hazardous Substances, Delivery
Cleaning Equipment, Room
Interims
Parts Cleaning
Paternoster
grid of max. 4×4 m. The speakers shall be wired in groups according to

Storage Sales Managers Office Owner's
Collection
Consultation Module,
Sales Back Office Service Back Office Office Salon
module allocation in order to set individual volume or to mute if desired. The

Genuine Parts
Sale to external
Workshops Parts Storage Archive / Office Supplies / Printer Consultation Office
Module / Topic,
Archive / e.g. Approved
Transmission - &
individual wiring zones are shown in the adjacent exemplary illustrations.

Workshop Equipment & Tyre Service Office Supplies
Engine Repair
or Cleaning
Storage Room
Special Tools Room Fitting
Parts
Technics
8
Advisor Lounge
Car Wash
Sales Back Office
Topic
For the background music, one source is to be used for all zones, which Waste Collection Waste Collection Waste Collection
Wheel Alignment
can be overridden by local inputs within the modules if available.

Parts After Sales Managers
1
Management Office Genuine Highlight Module
Parts
A Sound Player is to be used as central background music source which is to 9

Module,
e.g. E-Performance
Heritage Wall
Standard Standard Standard Standard Standard Standard High-Voltage
be connected to the central audio distribution.

Workbay Workbay Workbay Workbay Workbay Workbay Workbay
Topic, e.g. Tequipment
FAS
Brake
Following criteria shall be met for overall system:

Test
Work Bays &
Traffic Area
Info for
B-HT02
Mechanics Porscheplatz
• Speaker / Cabling optional High optional High Workshop

Service Reception Service Reception 5
- High-quality 2-way full-range ceiling loudspeakers with 6.5"/1"
Voltage Area Voltage Area Consultation Office
Standard Standard Standard Standard Standard Management
Workbay Workbay Workbay Workbay Workbay High-Voltage
Workbay
2
Welcome
combination 3
Cloak Room
Diagnostic Work Bay Diagnostic Work Bay Diagnostic Work Bay
- Speaker shall be capable of 8 Ω and 70 V/100 V operation 6

Toilets
4
HV repair
equipment
and tools PDS
- Speakers shall be operated in 8 Ω if the cable length accommodates

Waste Collection
- If the speakers need to be operated in 70 V/100 V 1-10 Speaker Wiring Zones

maximum transformer tap shall be used
- It is recommended to use (2LIY1,50 mm²)Y speaker cables for wiring
GM assistant
Lift
• Signal processing and distribution / Amplification First Server Room

Common Room / Training
Aid Room Warranty Parts
Admin Back Office Service Back Office

Paternoster
- For signal processing and distribution a professional 19"-rack- Cleaning Storage

Emergency door Sales Back Office
Emergency door
mountable Digital Sound Processor (DSP) shall be used Staff Toilets & Changing
Parts Storage Pantry Printer / Office Supplies
Meeting Room
- DSP shall provide industry-standard digital audio protocol

Building Services Room
Oil Room
Cleaning Room
interface (Dante, AES67)

- Proper 19"-rack-mountable multi-channel audio amplifiers filling of oil tanks via workshop
Archiv
Meeting Room
- Audio signal connection from DSP to amplifier must be carried out General Managers Office
10
via digital audio protocol (Dante, AES67 or proprietary)
019
Sound@PoE
Sound@PoE
It gets into your heart and stays in your head. In short: It ensures enthusiasm and emotions, which you
can now enhance in your Porsche Centre – with the right music. With the appropriate soundtrack from
Porsche Sound@PoE to match the brand and the vehicles. The visit to the Porsche Centre will then be a
consistent overall experience for your customers. It looks like Porsche. And it also sounds exactly like
Porsche. For an atmosphere in which your customers can feel at home, and your staff too. Just typically
Porsche.
Summarized, Sound@PoE offers:
• Exclusively compiled music pool of 350-500 tracks from different genres (ambient, downbeat,
alternative, international pop)
• Automatic monthly updates
• The varied mix is a simple way of setting the scene in your Porsche Centre
• A network connection ensures that the music is up to date and guarantees a varying program
• The music compilation takes account of times of day as well as customer frequency and biorhythms
• Altering playlists vary within the daily and weekly program
• The simple Plug & Play solution can be directly connected to an existing music system
• Offline availability once the playlists have been downloaded
• Different playlists for varying use cases (Daily business, Lounge,
Event) Sound@PoE is available in two versions:
• Hardware Player (recommended)

- Professional hardware player device in AV rack of the Server Room connected
to infrastructure and DSP
- Playlist management and volume control via dedicated website
- Volume control also via AV control system
• App Player
- Consumer Apple device (iPhone 6 or above or iPad latest generation / iOS 10 or
above / 10GB available space) located in the Server Room and connected to DSP
via an audio connection panel with flexible cable
- Internet connection via WiFi
- The device should not be used for other activities
- Volume control via the app and AV control
system Both solutions require monthly costs for music curation and
020
Sound@PoE
support.
020
Digital Price
Tags Overall Specification
Digital Price Tags, a state of the art visualization of vehicle relevant information
The Digital Price Tags are used to display relevant information directly at the vehicle. A potential
customer can learn more about the vehicle and its options or share the configuration as well as
checking corresponding up-to-date prices.
The Digital Price Tags requires an independent (wireless) LAN connection at the dealership
connected directly to Porsche Vehicle Management System in order to automatically generate Digital
Price Tags illustrations.
The Digital Price Tags are available in two versions:
• Power cable version (recommended)

- Comes with adapter plate to cover cables from price tag to floor box
- Must be connected via floor box below car and requires following connections:
TP 1× Twisted pair from IT Room
POWER
1× Power socket
• Powerbank version
- Runs for at least 15 hours with one charge
- Automatic restart of device and app after daily exchange with backup powerbank
A Digital Price Tag shall be considered at each vehicle in following modules:

• Vehicle exhibition
• Universal module subtype Highlight
• Universal module subtype E-Performance
• Universal module subtype Approved
• Universal module subtype Tequipment
• Classic
021
Ultra High Definition and Virtual Reality Car Configurator (UHD / VR CC)
Ultra High Definition and and Digital Signage) to be
Virtual Reality Car located within a ventilated
Configurator (UHD / VR cabinet of the table and to
CC)
be connected to AV system:
The UHD / VR CC is a
- HDMI output of the graphic
Porsche Car
card and USB 2.0 connection
Configurator to be used
(for optional touch feedback)
at your Point of
must be connected to AV
Experience in order to
system via twisted pair
enrich the customer
extender systems
journey or rather to
- Consideration of a space in
simply continue your
a cabinet of the table to
clients’ configuration
install the POS-system with
where they left off on
proper active ventilation
the internet. The
- Hardware requirements:
application can either
System: Intel i7 8700 (6-Cores,
be used with an UHD
12MB Cache, up to 4.6 GHz with
(touch)screen which lets
Intel Turbo Boost Technology)
you and your customers
Power supply: 850W EPA Bronze
interact intuitively with
PSU Liquid Cooled Chassis
configurations or with
RAM: 64 GB Quad Channel DDR4
the virtual reality option at 2666 MHz (16GBx4)
to immerse into an Hard
even more emotional drives:
experience – both 512GB
controlled with a tablet PCIe SSD
by the salesperson. The (Boot),
setup needs to be 2TB
connected to the AV 7200RPM
system, therefore the SATA
following requirements 6Gb/s
need to be considered: (Storage)
Graphic
• POS-system card:
(Playout and NVIDIA
management PC GeForce
for UHD / VR CC RTX 2080
022
Ti via the Bluetooth keyboard
wi connected to the POS-system
th a
11
GB d
GD
DR d
6
Communication:11ac Wifi i
Dual Band 2.4&5Ghz,
Bluetooth 4.1, t
1000MBit/s Ethernet, 4×
USB 3.0
i
• VR goggles (system can also

o
be used without the goggles
if desired)
- Tested and approved n
model: Oculus Rift S
- Directly connected to a
POS-system with system
cabling without any l
extension
- Storage for VR goggles
• Control F r
- Wireless remote device
(Apple iPad Pro 12,9") to o e
be connected to POS-
sytem via WiFi for l q
TP
general control of
configuration l u
- Bluetooth keyboard and
mouse to operate POS- i
o
system
w r
• Signal switching
- The display to which the e
UHD / VR CC is connected i
shows digital signage
content in default mode n m
- The UHD / VR CC
application is g e
activated as an overlay
022
n r o
t a a r
s r t
e b
e
f o
d
o r x
r e U
q b
H
m u e
D
o i l
d r / o
u e w
V
l d
R l
e
t o
C
c o c
C
a a
i :
b t
l n i
F
i t o
l
n e n
o
g g
022
o r o
o m
f m
POWER 2× Power socket
S
e
P r
v
O e
r
S
R
o
s o
m
y
2
s ×
t T
w
e i
s
m t
e
d
2
×
p
a
T
i
w
r
i
s
f
t
r
e
o
d
m
p
I
a
T
i
r
R
o
f
022
Module Detailed Overview
M01 Vehicle exhibition 025
M02 Universal Module 031 M03 Porscheplatz 043
M04 Fitting Lounge 053

M05 Owner‘s Collection 060 M06 Owner‘s Collection Hybrid 064
M07 Service Reception 071

M08 Consultation office 074 M09 Managers‘ office 079
M10 Meeting Room 084 M11 Classic 089 M12 Werk 1 Lounge 094 M13 Porsche Driver‘s Selection 100
023
Structure of module design
Selection of module AV equipment
Based on the selection of modules within the dealership as defined in the
architectural concept, the dealer selects the desired audiovisual equipment for
each module on the basis of this guideline.
The determination of desired equipment is accompanied by an AV planning- Exemplary illustration of different module configurations
and consulting-process in order to select the equipment with regard to
future use-cases.
Must-have Recommended High-end
The module equipment is divided into three categories
• Must-have
• Recommended
• High-end
The dealer chooses the equipment category module by module, however, it

is not mandatory to equip all modules in the same category, as the
equipment requirements in each module may be different towards the
considered use- cases. Nevertheless, at least the equipment listed in the Backlit poster Videowall with speaker LED-wall with speaker
Must-have section must be implemented.
If a Must-have option is selected which demands no AV components in a

customer-facing module, the module must be connected to the central
Server Room in accordance with the defined spoke-hub distribution and
the centralization strategy in order to enable subsequent signal
connections.
The module must then be connected with the following cabling (each for
potential location for display and floor box):
TP
POWER
4× Power socket
024
M01 Vehicle exhibition
The Racing Line, intended to resemble both a Like in a city, visitors gain more exciting insights
main street and a racetrack, displays one into the Porsche world at every turn. Side streets
representative of each of the current model series. showcase additional cars, whereas module blocks
It connects all products and topics. present theme specific exhibitions.
Audiovisual equipment Must-have Recommended High-end

Visual
4×4 Videowall 4×4 Videowall LED-wall
16× Videowall display 55" 16× Videowall display 55" 2.5 mm pixel pitch
16:9 aspect ratio
Sound Type Speaker Subwoofer Type Speaker Subwoofer Type Speaker Subwoofer
Background Music Ceiling integrated / Pendant - Background Music Ceiling integrated / Pendant - Background Music Ceiling integrated / Pendant -
Module specific 1× Line speakers on each side 1× on each side Module specific 1× Line speakers on each side 1× on each side Module specific 1× Line speakers on each side 1× on each side
next to videowall next to videowall next to videowall next to videowall next to LED-wall next to LED-wall
Connection and Connection Control Connection Control Connection Control

local control Connection panel in floor Wireless control device Connection panel in floor Wireless control device Connection panel in floor Wireless control device
box or wall panel in sight of box or wall panel in sight of box or wall panel in sight of
videowall videowall LED-wall
Note:
025
Digital Signage Playout PCs must be installed centrally due to maintenance reasons. Decentralized approach is not possible for videowall or LED-wall in the Vehicle Exhibition.
025
Overview M01 Vehicle
Must-have / Recommended / High- exhibition
end
AV Integration Interior / Millwork Mechanical, electrical, and plumbing
Visual Videowall Dimensions Cabling / Connections
and Sound • 4× horizontal / 4× vertical Surrounding shadow gap of at least 2 cm from display to cladding Behind each display:
(Module specific) videowall display 55" POWER 2×power socket
each with FHD resolution Installation depth of min. 30 cm
• The total image is scaled to UHD across all (Display + bracket + speaker + cladding) TP 2× Twisted pair from Server Room
displays Weight
• Digital Signage playout kg approx. 720 kg Behind each front speaker:
• Video signal transmission via twisted pair (Display + bracket + speaker) POWER 2× Power socket
extender system Sub-construction
• Line speakers and subwoofers left and Solid substructure in order to accommodate the depth of the TP 2× Twisted pair from Server Room
› For more details see p. 029 right of videowall loudspeakers.
• Digital, wireless microphone system Cladding COAX 2× Coaxial antenna cable (RG-8/U) from Server Room
Note: antennas integrated in cladding of Surrounding cladding for videowall and speakers incl. acoustic
The videowall shall be installed at a location in the showroom videowall transparent cover in front of the speakers to be provided by AV Heat dissipation
with the largest possible viewing area. system integrator tailored to project and situation max. BTU: 23.200
Installation at the height of the first floor
Sound Closed ceiling above module
(Background Music) • Ceiling integrated speaker
Con
throug
spaces in
rest
› For m
C t n a
o i d l
n o
n n l c
e o o
c a c n
• 1× HDMI (connected to Server Room via twisted pair transmitter box)

• 2× RJ-45 for AV cross connection (connected to Server Room) Consider a wireless network access for AV control
• 1× MIC-In (XLR3/f connected to Server Room via CAT- and Dante-based audio extension unit) tablet.
• 2× Audio-In (XLR3/f connected to Server Room via CAT- and Dante-based audio extension unit) › For more details see p. 018
Control via wireless control device

› For more details see p. 018
026
end
t Loc i s cations Cut-outs / Cabling / v o
r al n must be Cladding Connecti e x
con • Separate empty ons
o g t determin r
nec 4× Power
l tio o ed during floor box POWER
socket to
n e planning directly next to integrate
pan R
AV floor box to in floor
el x v process.
box o
Co t i Followin accommodate o
nne e d g active AV- m
2
cti r e connecti components or
TP
×
ons n o ons shall space in wall t
in a w be panels o
T
flo l a consider • Locations for
floor boxes or w
or v l ed:
wall connections i
i
box i l • 2× in direct sight to
s
n
Power videowall
es d .
socket t
t
or e e
e
wal o C
d
g
l o r
pan o r
p
a
els r r
a
t
(hi a e
i
e
dde u s
r
n d p i
in i o
f
n
acc o n
r
essi d f
o
ble d i
m
l
fla e n o
ps) v g
S
o
for i e
r
link c l
r
e o b

026
end
Visual LED-wall Dimensions Cabling / Connections
and Sound • Service and installation from the front Surrounding shadow gap of at least 2 cm from LED cabinets to cladding Behind LED-wall:
(Module specific) • Pixel pitch 2.5 mm POWER 12×/ 20× Power socket (220V /
• Total resolution FHD Installation depth of min. 30 cm 110V) Up to 9.500 (W/h)
• 16:9 aspect ratio (no scaling) (Display + bracket + LED cabinets + cladding) TP 6× Twisted pair from Server Room
• Digital Signage playout Weight
• Video signal transmission via twisted kg approx. 380 kg Behind each front speaker:
pair extender system (LED cabinets + bracket + speaker) POWER 2× Power socket
• Line speakers and subwoofers left and Sub-construction
right of LED-wall. Solid substructure mounted to wall for mounting the LED cabinets. Depth TP 2× Twisted pair from Server Room
› For more details see p. 030 • Digital, wireless microphone system must be considered in order to accommodate the depth of the loudspeakers.
antennas integrated in cladding of Cladding COAX 2× Coaxial antenna cable (RG-8/U) from Server Room
Note: LED-wall Surrounding cladding for LED-wall and speakers incl. acoustic transparent
The LED-wall shall be installed at a location in the showroom cover in front of the speakers to be provided by AV system integrator Heat dissipation
with the largest possible viewing area. tailored to project and situation max. BTU: 27.500
Installation at the height of the first floor
Sound Closed ceiling above module
(Background Music) • Ceiling integrated speaker
Con
throug
spaces in
rest
› For m
C t n t
o i d r
n o o
n n l l
e o
c a c

027
end
L oor e irectly x
C Cabling /
o box o next to
ut Connection
c POWER
es w - AV s
a
o 4× Power
l or a floor
ut socket to
c
TP
wal l s box to integrate in

o
/ floor box
n l l accom
Cl
n
pan . a modat
e
els d e 2
c
di
t (hi C active ×
n
i
dde o g AV-
o
n n r •S compo T
in r e nents w
p
a acc e p or i
n essi s a space s
e
l ble p r in wall t
fla o a panels e
C
ps) n t • Locatio d
o
for d e ns for
n floor
link i e p
n boxes
ing n m or wall a
e
p connect i
c ext g ions in
ern t direct r
t
y sight to
i al l
videowa
vid o f f
o ll
eo c l r
n
or a o o
s
aud t o m
i
n io i r
dev o b S
ice n o e
f
s to s x r
l
vid d v

027
More Details M01 Vehicle
Background Music exhibition
1
1
1 Pendant speaker
1
1
1
1
028
Must-have / Recommended: Videowall exhibition
2 2
4
1 1 1 1
1 1 1 1
4
1 1 1 1
1
Videowall bracket
3 3
2
Front speaker
1 1 1 1
3
Subwoofer
4
Sub-construction
5
Videowall display
6
5 5 5 5 Acoustic transparent
speaker cover
5 5 5 5
6 6
5 5 5 5
Note:
5 5 5 5
Sub-construction and cladding is to be provided by AV
system integrator tailored to project and situation.
029
High-end: LED-wall exhibition
2 2
4
1 1 1 1
1 1 1 1
4
1 1 1 1
1
LED mount brackets
3 3
2
Front speaker
1 1 1 1
3
Subwoofer
4
Sub-construction
7
5
LED cabinets
6
Acoustic transparent
speaker cover
7
Shadow gap
6 5 6
Note:
030
Universal
M02
Module
The Universal module combines several modules Due to this standardization, the module provides
in one type of interior fit-out in order to simplify two areas for potential integration of digital
planning and deployment of interior. Thus the elements. The Universal Module covers the
Universal Module can be used in several areas of subtypes: Highlight, E-Performance, Approved and
the dealership in its four different versions. Tequipment.
Areas for integration of digital elements Types of digital elements
Zone #1: Surface behind presented vehicle

Zone #1: Surface behind presented vehicle
• Large rear wall surface
In all subtypes of the Universal Module the wall element behind the vehicle must be equipped at least with a backlit poster.
• Either backlit poster or a video presentation surface
• Subtype E-Performance / Subtype Approved / Subtype Tequipment: The wall behind the vehicle is to be equipped with
• A video presentation surface is only considered in subtype "Highlight"
a backlit poster, which is NOT to be provided by AV
• Further details are specified in the descriptions of the subtypes on
• Subtype Highlight: › Please see specification on p. 032
the following pages
Zone #2: Surface to side of presented vehicle

Zone #2: Surface to side of presented vehicle
• Side wall for integration of a display
In all subtypes of the Universal Module the wall element placed to the side of the vehicle must be equipped with a display.
• Either 43" FHD interactive display or 55" UHD non-interactive display
The type of display to be integrated depends on the subtype of the module and the market / country where the dealership is
• The type of display depends on the subtype of the module and
located. In those subtypes / markets where interactive applications are available, a 43" FHD interactive display must be
the available market content
used:
• Further details are specified on the right and in the descriptions of
• Subtype Highlight: No interactive content available
the subtypes on the following pages
• Subtype E-Performance: Interactive content is currently limited to the markets PCGB, PCNA, PCA, PTW, PCN, PIT and PD.
Please contact your market / PAG contact person for further assistance or to inquire whether touch content is available /
can be created in your market version.
• Subtype Approved: Interactive content in form of "Porsche Finder" is currently under development for all markets
• Subtype Tequipment: Interactive content in form of "Tequipment Finder" is available for all markets
031
Universal
M02
Module
• All other subtypes / markets may integrate a 55" UHD non-interactive display.
Further specifications are listed on the following pages in the detailed descriptions of the individual zone specifications.
031
Universal
M02
Module
Zone #1
The Universal module combines several modules
in one type of interior fit-out in order to simplify Due to this standardization, the module provides
planning and deployment of interior. Thus the two areas for potential integration of digital
universal module can be used in several areas of elements. The Universal Module covers the
the dealer ship in its four different versions. subtypes: Highlight, E-Performance, Approved and
Tequipment.
Audiovisual equipment Must-have (For all Recommended (For subtype "Highlight" only) High-end (For subtype "Highlight" only)
Visual subtypes)
4×4 Videowall LED-wall
Backlit poster 16× Videowall display 55" 1.2 mm pixel pitch
to be provided 16:9 aspect ratio
by furniture supplier Native UHD
Sound None Type Speaker Subwoofer Type Speaker Subwoofer

Module specific 1× Line speakers on each side 1× on each side Module specific 1× Line speakers on each side 1× on each side
next to videowall next to videowall next to videowall next to videowall
Connection and None Connection Control Connection Control

local control Connection panel Connection panel Connection panel in cladding Control panel in cladding
in cladding of videowall in cladding of videowall of LED-wall of LED-wall
Note:
032
Universal
M02
Module
The digital elements described in "Recommended" and "High-end" are only applicable in Universal Module subtype "Highlight"
032
Overview M02 Universal Module
Must-have / Recommended / High- Zone #1
end
Visual Videowall Dimensions Cabling / Connections
• 4× horizontal / 4× vertical Surrounding shadow gap of at least 2 cm from display to cladding Behind each display:
videowall display 55" POWER
2× Power socket
each with FHD resolution Installation depth of min. 30 cm
• The total image is scaled to UHD across all (Display + bracket + speaker + cladding) TP
displays Weight
• Digital Signage playout kg
approx. 720 kg
• Video signal transmission via twisted pair (Display + bracket + speaker)
extender system Sub-construction
Solid substructure in order to accommodate the depth of the
› For more details see p. 035 loudspeakers.
Cladding
Surrounding cladding for videowall and speakers incl. acoustic
transparent cover in front of the speakers to be provided by AV Heat dissipation
system integrator tailored to project and situation max. BTU: 23.200
S cif S i
o ic) p n s
u e e u
n a b
d k s w
e p o
(
r e of
M
s a e
o
y k rs
d
s e le
u
t r ft
l
e s a
e
s m n
s a d
p n
e ri
•L d g
• 2× RJ-45 for AV cross connection (connected to Server Room) TP
6× Twisted pair from Server Room to integrate in
• 2× Power socket connection panel
• 1× MIC-In (XLR3/f connected to Server Room via CAT- and Dante-based audio extension unit)
• 2× Audio-In (XLR3/f connected to Server Room via CAT- and Dante-based audio extension unit)
Local control panel
Integrated in side cladding of videowall with following control options:
• Switching of video signal (Digital Signage / Local connection)
• Local / Module volume control
If "Decentralized cabling approach" is applied, the above mentioned cable requirements must be carried out differently. 033
› Please see p. 015 for further explanations.
end
h
2 TP
2 COAX
POWER
C
l POWER

Local control panel
Integrated in side cladding of videowall with following control options:
end
Visual LED-wall with native UHD resolution Dimensions Cabling / Connections
• Service and installation from the front Surrounding shadow gap of at least 2 cm from LED cabinets to cladding Behind LED-wall:
• Pixel pitch 1.2 mm POWER 12× / 20× Power socket (220V /
• 16:9 aspect ratio (no scaling) Installation depth of min. 30 cm 110V) Up to 9.400 (W/h)
• Digital Signage playout (Display + bracket + LED cabinets + cladding) TP 6× Twisted pair from Server Room
• Video signal transmission via twisted Weight
pair extender system kg approx. 600 kg
(LED cabinets + bracket + speaker)
Sub-construction
Solid substructure mounted to wall for mounting the LED cabinets. Depth
› For more details see p. 036 must be considered in order to accommodate the depth of the loudspeakers.
Cladding
Surrounding cladding for LED-wall and speakers incl. acoustic transparent
cover in front of the speakers to be provided by AV system integrator Heat dissipation
tailored to project and situation max. BTU: 35.000
Sound Speaker systems Microphones Cladding Cabling / Connections

(Module specific) • Line speakers and subwoofers left and right of videowall • Digital, wireless microphone system antennas Surrounding cladding for videowall and speakers incl. acoustic Behind each front speaker:
integrated in cladding of videowall transparent cover in front of the speakers to be provided by POWER 2× Power socket
AV system integrator tailored to project and situation
TP 2× Twisted pair from Server Room
COAX 2× Coaxial antenna cable (RG-8/U) from Server Room
C L C POWER
I •F

Local control panel
Integrated in side cladding of LED-wall with following control options:
end
C
2

Local control panel
Integrated in side cladding of LED-wall with following control options:
More Details M02 Universal Module
Recommended (For subtype "Highlight" only): Videowall 1 Zone #1
2 6 6 6 6 2
6 6 6 6
4 4
6 6 6 6
1
2
6 6 6 6
3 3 3
Sub
4
Con
5
Vide
6
8 Aco
8
7
Sha
5 5 5 5
5 5 5 5
Note:
7 7
5 5 5 5
5 5 5 5

035
High-end (For subtype "Highlight" only): LED-wall Zone #1
2 4 2
1 1 1 1
1 1 1 1
4 4
1 1 1 1
1
LED
3 3
2
1 1 1 1 Sub
3
5
Aco
7
6
4
Sha
7
Note:
6 5 6

036
M02 Universal Module
Zone #2 interactive *
Due to this standardization, the module provides
in one type of interior fit-out in order to simplify
two areas for potential integration of digital
planning and deployment of interior. Thus the
elements. The Universal Module covers the
universal module can be used in several areas of
subtypes: Highlight, E-Performance, Approved and
the dealer ship in its four different versions.
Tequipment.

Visual Display 43" FHD Display 43" FHD Display 43" FHD
interactive interactive interactive
flush mount in wall flush mount in wall flush mount in wall
› Please see footnote for › Please see footnote for › Please see footnote for
exception below exception below exception below
Module specific Ceiling integrated / Pendant - Module specific Ceiling integrated / Pendant - Module specific Ceiling integrated / Pendant -
Connection and None None None

local control
* Note:
Specific touch content depends on the module subtype and market. If no touch content is available, the dealer is of course free to use an interactive display as future use and to operate the device as non-interactive.
Alternatively the dealers may consider a non-interactive 55" UHD display according to upcoming description of "Universal Module Zone #2 non-interactive". Please contact your market / PAG contact person for further assistance or to inquire whether touch content is available and see p.031.
037
Must-have / Recommended / High-end Zone #2
interactive
AV Integration
Interior / Millwork Mechanical, electrical, and plumbing
V Displa Dimensions
i y 43" (
s Surrounding shadow
UHD, gap of at least 2 cm D
u
a intera from display to cut-
out i
l ctive,
s
flush
mount p
I
in l
n
wall a
s
• Digital y
t
Signage
a
› For more details see playout via +
l
p. 039 a playout
l
PC which is b
a
located in r
t
the Server a
i
Room c
o
• Video- and k
n
USB-signal e
transmissio t
d
n as well as
e
display +
p
control via
t
one twisted r
h
pair e
extender c
o
system e
f
• Push-out i
wall v
m
bracket e
i
shall be r
n
used for
.
easy b
maintenan o
1
ce x
5
)
Consider air vent
c
between ceiling
m
and millwork and
e C P
a B
2 4 TP
Heat
POWER
max
Sound Clo O Closed compo Open ceiling above

(Backgr se •2 ceiling nents module
ound d above • Drill-hole in ceiling
(i.e.
Music) cei module
lin cable for speaker
•C
g or suspensions
ab ut
ov ventil
-
e ation
mo ou
ducts,
dul t
e lightin
in
•2 g)
ce
×
Conne C ili
ction e ng
il
and i ac
local n co
g
contro rd
i
l n in
t g
e
g to
r ch
a
os
t
e en
d sp
s
p ea
e ke
a
k r
e • Conside
r r the
height
of the
speaker
in the
ceiling
and
avoid
collisio
ns with
other
C a
I
›
Must-have / Recommended / High-end: Display 55" UHD Zone #2 interactive
5 5
5
1
Display
6 6
2
Push-out wall bracket
3
Receiver box
4
4
3 3 Shadow gap
5
5 cm deep air vent
1 1 4 1
6
2 Open space in
millwork for airflow
039
M02 Universal Module
Zone #2 non-interactive
Due to this standardization, the module provides
in one type of interior fit-out in order to simplify
two areas for potential integration of digital
planning and deployment of interior. Thus the
elements. The Universal Module covers the
universal module can be used in several areas of
subtypes: Highlight, E-Performance, Approved and
the dealer ship in its four different versions.
Tequipment.

Visual Display 55" UHD Display 55" UHD Display 55" UHD
non-interactive flush mount in wall non-interactive flush mount in wall non-interactive flush mount in wall

local control
040
Must-have / Recommended / High-end Zone #2 non-interactive
V Displa Dimensions (
i y 55" D
s Surrounding
UHD, i
u shadow gap of
a non-
at least 2 cm s
l intera
from display to p
ctive,
flush cut-out l
mount I a
in wall y
n
• Digital s
Signage t +
› For more details see playout via a

p. 042 a playout l b
PC which is l r
located in a a
the Server t c
Room i k
• Signal o e
transmissio n t
n and
display d +
control via e
twisted p r
pair t e
extender h c
system e
• Push-out o i
wall f v
bracket e
shall be m r
used for i
easy n b
maintenan . o
ce x
1 )
5 Consider air vent
between ceiling and
c millwork and ensure
kg m capability of airflow
from behind the
d C P
a B
2 2 TP
Heat
POWER
max
Sound Clo O Closed compo Open ceiling above

(Backgr se •2 ceiling nents module
ound d above • Drill-hole in ceiling
(i.e.
Music) cei module
lin cable for speaker
•C
g or suspensions
ab ut
ov ventil
-
e ation
mo ou
ducts,
dul t
e lightin
in
•2 g)
ce
×
Conne C ili
ction e ng
il
and i ac
local n co
g
contro rd
i
l n in
t g
e
g to
r ch
a
os
t
e en
d sp
s
p ea
e ke
a
k r
e • Conside
r r the
height
of the
speaker
in the
ceiling
and
avoid
collisio
ns with
other
C a
I
›
Must-have / Recommended / High-end: Display 55" UHD Zone #2 non-interactive
5 5
5
1
Display
6 6
2
3
4 Receiver box
4
3 3 Shadow gap
5
5 cm deep air vent
1 1 4 1
6
2 Open space in
042
M03 Porscheplatz
interactive
*
Customers and fans alike meet at the openly
instance while they wait for their electric vehicle
designed Porscheplatz to share their enthusiasm
to finish charging or their Porsche’s oil change
for the brand, enjoy a coffee, or find out about new
to be completed. Linked to the Porscheplatz, the
Porsche products and events. The comfortable
Kids Area and the Porsche Driver’s Selection
seating area is a space for them to relax, for
shop entertain all age groups.

Visual
Display 43" FHD Display 43" FHD Display 43" FHD
interactive interactive interactive
mounted to room divider mounted to room divider mounted to room divider
Background Music Surface-mounted - Background Music Surface-mounted - Background Music Surface-mounted Ceiling integrated
Module specific - - Module specific - - Module specific - -

local control
043
* Note:
Interactive content is limited to markets PCGB, PCNA, PCA, PTW, PCN, PIT and PD only. Therefore, these markets must choose Touch-Display option. All other markets are free to use an interactive display as future use and to operate the device as non-interactive or consider a non-interactive
55" UHD display according to upcoming description of "Porscheplatz non-interactive". Please contact your market / PAG contact person for further assistance or to inquire whether touch content is available / can be created in your market version.
043
Overview M03 Porscheplatz
Must-have / Recommended / High- interactive
end
Visual Display 43" FHD, interactive, Weight Cabling / Connections
mounted to room divider kg approx. 40 kg Behind display:
• Digital Signage playout via a playout PC (Display + bracket) POWER 2× Power socket
which is located in the Server Room
• Video- and USB-signal transmission Free space in front of display TP 4× Twisted pair from Server Room
as well as display control via one Ensure a free space of at least 1.8m in front of the display to
twisted pair extender system allow touch interaction
• Flat surface-mount bracket shall be Heat
used to achieve the smallest possible max
installation depth
S c
› For more details see p. 046 o
u
n
d
(
B
a
c
k
g
r
o
u
n
d
M
u
s
i
Connection and
local control
If "Decentralized cabling approach" is applied, the above mentioned cable requirements must be carried out 044
differently.
end
C
•1
•1
•1
•1
Connection and
local control
differently.
end
Visual Display 43" FHD, interactive, Weight Cabling / Connections
mounted to room divider kg approx. 40 kg Behind display:
• Digital Signage playout via a playout PC (Display + bracket) POWER 2× Power socket
which is located in the Server Room
• Video- and USB-signal transmission Free space in front of display TP 4× Twisted pair from Server Room
as well as display control via one Ensure a free space of at least 1.8m in front of the display to
twisted pair extender system allow touch interaction
installation depth
S c) S e Su ated
› For more details see p. 046 o subwoofe
•4 b
u w r
n oo
d fe
( r
B •1
a ×
c C
k › e
g il
r F i
o o n
u r g
n i
d m n
o t
M r e
u e g
s
r
i d
Connection and
local control
differently.
end
S
• C ••
•
•
Connection and
local control
differently.
More Details M03 Porscheplatz
Must-have / Recommended / High-end: Interactive display 43" FHD interactive
1
Display
2
Wall bracket
3
Receiver box
4
4
Revisable top panel
3
5
Lightbox or back panel
1 1 (revisable)
5
046
Must-have / Recommended / High-end: Ceiling speaker interactive
1
1
Surface-mounted speaker
5 1 2
U-beam
mounted to false ceiling
3
Ceiling integrated
subwoofer
4
No rails for ceiling panels
3
below subwoofer
5
Ceiling panels
Note:
Please consider the Architecture
3
Guideline regarding available
space between the panels
5 4
047
M03 Porscheplatz
non-interactive
Customers and fans alike meet at the openly
instance while they wait for their electric vehicle
designed Porscheplatz to share their enthusiasm
to finish charging or their Porsche’s oil change
for the brand, enjoy a coffee, or find out about new
to be completed. Linked to the Porscheplatz, the
Porsche products and events. The comfortable
Kids Area and the Porsche Driver’s Selection
seating area is a space for them to relax, for
shop entertain all age groups.

Visual
Display 55" UHD Display 55" UHD Display 55" UHD
non-interactive non-interactive non-interactive
mounted to room divider mounted to room divider mounted to room divider
Background Music Surface-mounted - Background Music Surface-mounted - Background Music Surface-mounted Ceiling integrated

local control
048
Must-have / Recommended / High- non-interactive
end
Visual Display 55" UHD, non- Weight Cabling / Connections
interactive, mounted to room kg approx. 40 kg Behind display:
divider
(Display + bracket) POWER 2× Power socket
• Digital Signage playout via a playout PC
which is located in the Server Room TP 2× Twisted pair from Server Room
• Signal transmission and display control
via twisted pair extender system
installation depth
S S
› For more details see p. 051 o •4
u
n
d
(
B
a
c
k
g
r
o
u
n
d
M
u
s
i
c
)
differently.
end
Visual Display 55" UHD, non- Weight Cabling / Connections
interactive, mounted to room kg approx. 40 kg Behind display:
divider
(Display + bracket) POWER 2× Power socket
• Digital Signage playout via a playout PC
which is located in the Server Room TP 2× Twisted pair from Server Room
• Signal transmission and display control
via twisted pair extender system
installation depth
S Speake S S Su co
› For more details see p. 051 o r •1 •C b rdi
u w
n • 4× ng
Surface oo
d fe to
-
( mount r ch
B ed •C
a os
speake u
c r with en
k U- t sp
g bracke
r - ea
t
o o ke
u u
n r
d t • Conside
r the
M
u i height
s n of the
i
c › For speaker
) more c
in the
details e
see p. ceiling
i
052 and
l
avoid
i
collision
n
s with
g
other
compone
a
nts (i.e.
c
cable or
differently.
end
v
•C •
•
•
•
•
differently.
Must-have / Recommended / High-end: Display 55" non-interactive
UHD
1
Display
2
Wall bracket
4 3
Receiver box
4
Revisable top panel
3
5
Lightbox or back panel
1 1 (revisable)
5
051
Must-have / Recommended / High-end: Ceiling speaker non-interactive
1
1
Surface-mounted speaker
5 1 2
U-beam
mounted to false ceiling
3
Ceiling integrated
subwoofer
4
No rails for ceiling panels
3
below subwoofer
5
4 Ceiling panels
Note:
Please consider the Architecture
3
Guideline regarding available
space between the panels
5 4
052
M04 Fitting Lounge
Individualizing a Porsche is a matter of the heart. dream car. Digital elements and genuine materials
This passion can be let loose in the Fitting are combined here to make the configuration
Lounge, where customers can customize their process an innovative and memorable experience.
personalized
Audiovisual equipment
Must-have Recommended High-end
Visual
non-interactive non-interactive interactive *
flush mount in flush mount in flush mount in wall
wall wall UHD / VR CC UHD / VR CC
Ultra High Definition and Ultra High Definition and
Virtual Reality Car Virtual Reality Car
Configurator Configurator
Module specific - - Module specific Soundbar - Module specific Soundbar -

local control Table connection panel - Table connection panel - Table connection panel -
053
* Note:
The touch function of the display can be used in conjunction with the VR CC, but only for simple actions such as opening doors and trunk, rotating the vehicle, zooming and changing of viewing positions. The Virtual Car Configurator is mainly operated via a separate wireless control unit.
053
Overview M04 Fitting Lounge
Must-have / Recommended / High-
end
Visual Display 55" UHD, non- Dimensions Cabling / Connections
interactive, flush mount in wall Surrounding shadow gap of at least 2 cm from display to cut-out Behind display:
• Digital Signage playout via a playout PC POWER 2× Power socket
which is located in the Server Room Installation depth of min. 15 cm
• Signal transmission and display control (Display + bracket + receiver box) TP 4× Twisted pair from Server Room
via twisted pair extender system Consider air vent between ceiling and millwork and
• Push-out wall bracket shall be used for ensure capability of airflow from behind the display to air
easy maintenance vent Weight Heat
kg approx. 40 kg max
(Display + bracket)
S C u
› For more details see p. 057 o l t
u o
n -
s
d e o
( d u
M t
c
o e i
d i
n
l
u i
l n c
g
e e
a
b i
s o l
v
p e i
e n
m
c g
o
i d
f u a
l
i e c
c •C c
Local HDMI must be connected to AV transmitter box located below the table. to integrate in floor box
Signal switch via automatic signal detection: If HDMI-source is connected to the local
connection, the system must switch to local connection. If the local connected signal is TP
2× Twisted pair from IT Room
unplugged, the system must switch back to digital signage content. to integrate in floor box
differently.
end
o P
•C •
4 TP
C Table C C
o connectio
•C a
•S
n panel b
n li
Connectio
n ns in n
e table g
connectio /
c C
n panel
ti for linking o
external n
o n
video
n audio e
devices c
a
display: t
n i
d • Infrastr o
ucture: n
l 2× s
o Power
socket F
c 1× l
o
POWER
a Charger
/ 2× o
l r
45
c LAN b
o
o • 1× x
n (connect b
ed e
t Server l
r Room o
via w
o
twisted
l pair t
transmit a
ter b
l
e
:
4
×
differently.
end
and Sound interactive, flush mount in wall Surrounding shadow gap of at least 2 cm from display to cut-out Behind display:
(Module specific) • Digital Signage playout via table integrated PC POWER 2× Power socket
for UHD / VR CC Installation depth of min. 15 cm
• Video-signal transmission as well as display (Display + bracket + receiver box) TP 4× Twisted pair from Server Room
control via one twisted pair extender Consider air vent between ceiling and millwork and
system ensure capability of airflow from behind the display to air UHD / VR CC:
• Push-out wall bracket shall be used for easy vent Weight › For more details see p. 022
maintenance kg approx. 60 kg
• Soundbar below display to playback connected (Display + bracket + soundbar)
› For more details see p. 058 sound, covered by acoustic transparent fabric
tailored to width of display
(no connection to background music system)
UHD / VR CC Heat dissipation
› For more details see p. 022 max. BTU: 4.200
S s × Closed
o P ceiling
u e above
n n modul
d d e
( a
n •C
B
a t u
c s
t
k p
e -
g
r a o
o k
e u
u
n r t
d i
M n
u
differently.
end
c e C tegrate in
•1 floor box
C 4×
T C
Twisted
o I a
•I pair from
n• 1 bl
Server
in
n Room
g
e /
C
c o
t n
i n
e
o ct
n io
n
s
a Fl
n o
or
d
b
ox
l b
el
o o
c w
ta
a
bl
l e:
4
c ×
P
o o
n w
er
t
so
r c
o k
et
l to
in
differently.
end
Visual Display 65" UHD, interactive, Dimensions Cabling / Connections
and Sound flush mount in wall Surrounding shadow gap of at least 2 cm from display to cut-out Behind display:
• Video- and USB-signal transmission as well (Display + bracket + receiver box) TP 4× Twisted pair from Server Room
as display control via one twisted pair Consider air vent between ceiling and millwork and
extender system ensure capability of airflow from behind the display to air UHD / VR CC:
UHD / VR CC Heat dissipation
› For more details see p. 022 max. BTU: 4.300
S C C u
o •2 l t
u o
n s -
d e o
( d u
B
a c t
c e i
k i
l n
g
r i
o n c
u g
a e
n
d b i
o
l
M v
u e i
s n
i m
c o g
) d
u
a
l
e c
•C c
056
end
o e 1 S p e e for C
r l UHD / F
VR CC 4
d i hardw POWER
C source is connected 4
i Table C n are
TP
o connectionlocal connection, the systemut (PC 2

n d and
TP
panel -
g n must switch to local o e VR-
In table s
n connection. If the local ut goggle
connection k
s s)
t e panel connected signal is
c linking unplugged, the • C• S › For
o external u p more
ti video switch back t a details
c o audio signage content. - c see p.
devices o e 022
h n display. u
o a • Infrastruc t f
o
s n ture:
Power a r
e d n
socket
n l 1× USB- d t
r
Charger
o
2× RJ-45 c a
s c for LAN o n
v s
p a • 1× HDMI e m
e l (connecte r i
d to t
a c
Server f t
k o Room o e
e n twisted r r
pair
r t transmitte b
t
r box) o
•C r a
x
o o b
l b
n l Local e
must be e
s l
connected c o
i to AV o w
d transmitter n
box located n t
e below e a
r table. c b
Signal t l
i e
t switch
o
h automatic n• S
p
e signal
p a
detection: a c
h If HDMI- n e
056
More Details M04 Fitting Lounge
Must-have: Display 55" UHD
5 5
5
1
Display
6 6
2
3
4 Receiver box
4
3 3 Shadow gap
5
5 cm deep air vent
1 1 4 1
6
2 Open space in
057
Recommended / High-end: Display 65" UHD with soundbar
5 5
5
1
Display
6 6
2
4 3
Receiver box
4
3 3 Shadow gap
5
5 cm deep air vent
1 4 1
1 6
2 Open space in
7
Soundbar
7 7 7
058
Recommended / High-end: UHD / VR CC integration
4 6
1
5
1
POS-system
6 3
2
VR Brille
3
Active air supply
4
Active air exhaust
5
HDMI and USB
extender
6
Ventilation vents in
2
furniture
059
M05 Owner‘s Collection
A handover could not be more personal. The new the customer experience their vehicle on a new
Owner’s Collection turns prospects into owners level. The flexible, decorative cabinet elements
and owners into collectors. No matter if they are and customized display interactions give the
picking up their first or tenth car, the individualized room design a personal touch and directly
handover in the Owner’s Collection Lounge lets address the owner.

Visual
flush mount in screen wall flush mount in screen wall flush mount in screen wall
or shelf (S size only) or shelf (S size only) or shelf (S size only)
Background Music Ceiling integrated / Pendant Ceiling integrated / Pendant Background Music Ceiling integrated / Pendant Ceiling integrated / Pendant Background Music Ceiling integrated / Pendant Ceiling integrated / Pendant
Module specific Ceiling integrated / Pendant Ceiling integrated / Pendant Module specific Ceiling integrated / Pendant Ceiling integrated / Pendant Module specific Ceiling integrated / Pendant Ceiling integrated / Pendant
Connection and Connection Connection Connection

local control
Local connection panel in shelf Local connection panel in shelf Local connection panel in shelf
060
Overview M05 Owner‘s
Must-have / Recommended / High-end Collection
V Display 55" Dimensions (

i UHD, non- D
s Surrounding shadow
interactive, gap of at least 2 cm i
u
a flush mount from display to cut-
out s
l in screen
p
wall or shelf
l
• Digital I
a
Signage n
y
playout via a s
playout PC t
+
which is a
› For more details see p. located in l
062 and p. 063 b
the Server l
r
Room a
a
• Signal t
c
transmission i
k
and display o
e
control via n
t
twisted pair
extender d
+
system e
• Push-out p
r
wall bracket t
e
shall be h
c
used for
e
easy o
i
maintenanc f
v
e
e
m
r
i
n
b
.
o
x
1
)
5
Consider air vent
between ceiling
c
and millwork and
m
kg ensure capability
of airflow from
b C n × r 600 Collection
a a s o
2 m
b B Sound Clo O
TP
pen Closed Open ceiling above

l e sed ceilin ceiling module
i S (Module
h g
POWER
e specific cei above • Drill-hole in ceiling for

n i lin abov modul
g r and
n g e e
/ d v modu
e ab • Cut-
C d ov le
o i r out
e • 4× in
n s mo
n R Pen ceilin
p dul dan
e l o g
o e t accor
c a
t m •4 spe ding
y ake
i : × to
o C r
2 ei
li
n
N g
T in
H
t
m e
g
r
a
t
e
d
s
p
e
a
k
e
r
C a ntegrate in connection Collection
Background Music) 1× Ceiling integrated subwoofer chosen
1× Pendant speaker
subwoofer i panel speaker suspensions 1× Speaker cable from first to second speaker
Consider the height of the speaker in the ceiling and avoid collisions with other components (i.e. cable or ventilation ducts, lighting) 1× Speaker cable from second to third speaker
1× Speaker cable from third to fourth speaker
If 1× Speaker cable from Server Room to subwoofer
"Decentr
alized
cabling
approac
h" is
applied,
C Local C C the
panel • C I above
2 mention
To be ed cable POWER
shelf 1
require
TP
external ments
audio must be
display: carried
• 2× out
differen
• 1× tly.
(connected
Server › Please
twisted see p.
transmitter 015 for
further
explanat
The local HDMI must ions.
be connected to the
infrastructure via a
twisted pair
transmitter box
integrated in the
connection panel.
Signal switch via
automatic signal
detection: If HDMI-
source is connected
to the local
connection, the
system must switch
to local connection.
If the local
connected signal is
unplugged, the
system must switch
back to digital
signage
More Details M05 Owner‘s
Must-have / Recommended / High-end: Display 55" UHD in screen wall Collection
5 5
5
1
Display
6 6
2
3
4 Receiver box
4
3 3 Shadow gap
5
5 cm deep air vent
1 1 4 1
6
2 Open space in
062
More Details M05 Owner‘s
Must-have / Recommended / High-end: Display 55" UHD in shelf Collection
5 5
4
6 6
3 3
1
Display
2
1 4 1
1
3
Receiver box
2
4
Shadow gap
5
5 cm deep air vent
6
Open space in
063
M06 Owner‘s Collection Hybrid
A handover could not be more personal. The new the customer experience their vehicle on a new
Owner’s Collection turns prospects into owners level. The flexible, decorative cabinet elements
and owners into collectors. No matter if they are and customized display interactions give the
picking up their first or tenth car, the individualized room design a personal touch and directly
handover in the Owner’s Collection Lounge lets address the owner.

Visual
non-interactive non-interactive interactive *
flush mount in flush mount in flush mount in wall
wall wall UHD / VR CC UHD / VR CC
Ultra High Definition and Ultra High Definition and
Virtual Reality Car Virtual Reality Car
Configurator Configurator
Background Music Ceiling integrated / Pendant Ceiling integrated / Pendant Background Music Ceiling integrated / Pendant Ceiling integrated / Pendant Background Music Ceiling integrated / Pendant Ceiling integrated / Pendant
Module specific Ceiling integrated / Pendant Ceiling integrated / Pendant Module specific Soundbar - Module specific Soundbar -
Connection and Connection Connection Control Connection Control

local control Table connection panel Table connection panel - Table connection panel -
* Note:
064
The touch function of the display can be used in conjunction with the VR CC, but only for simple actions such as opening doors and trunk, rotating the vehicle, zooming and changing of viewing positions. The Virtual Car Configurator is mainly operated via a separate wireless control unit.
064
Overview M06 Owner‘s Collection
Must-have / Recommended / High- Hybrid
end
via twisted pair extender system Consider air vent between ceiling and millwork and ensure
• Push-out wall bracket shall be used for capability of airflow from behind the display to air vent No
easy maintenance Weight te:
approx. 40 kg Th
kg
(Display + bracket) e
dis
pla
y
mu
st
be
pro
pe
rly
ins
tal
led
in
scr
ee
n
wa
ll,
th
us
th
e
co
nt
en
t is
vie
differently.
end
patio t l S n Cabling / o
n h •1 e Connections
H l 2
max.
TP
e C Table below the table. C i Floor box below

connectio u n table:
o Signal switch POWER
S s C g n panel t d 4× Power socket

o s n signal detection:
•l - e to integrate in
u Connecti
•o p n source is connected o s floor box
n a ons
s e u k
d e table local connection, the system
e c t
a connectio •S
( d c must switch to local s 4
c n panel
TP
p
c k ti for connection. If the local •C a ×
M e o
e o linking connected signal is u c
o il r external t e
i r n
d d video unplugged, the - f T
n i audio switch back to o o
u a w
g i
n devices u r
l a n signage content. i
n to t t
b d display: r s
e o g
t l a a t
s v • Infrastr
n n
e h o ucture: e
p t d s
m e 2×
c m d
e o o Power c i
d a socket o
c t
u c / 1× v
i c l t p
l USB- e
e c e a
f e h Charger r
i r
o / 2× i
i •C o b
l RJ-45 f
s n o r
c u for o
i x
a t e tr • 1× r b
n o (connec e f
n - n
g ted t l
d o l a r
Server o
a b o
B u s Room w
n via l
a t p m
twisted e t
d
c e pair a
transmi c b
k i a S
a tter o l
g n k n e
box) e
v n
r e r
o e
o c r c v
i Local
u e • Consi HDMI t e
d must i
n i der r
connecte o
d l the d to n
c
i heigh transmitt R
M o p
er box
u n t of located a o
l
differently.
end
• Signal transmission and display control via (Display + bracket + receiver box) TP 4× Twisted pair from Server Room
twisted pair extender system Consider air vent between ceiling and millwork and
• Push-out wall bracket shall be used for easy ensure capability of airflow from behind the display to air UHD / VR CC:
maintenance vent Weight › For more details see p. 022
• Soundbar below display to playback connected kg approx. 60 kg
sound, covered by acoustic transparent fabric (Display + bracket + soundbar)
› For more details see p. 069 tailored to width of display
Note: UHD / VR CC
The display must be properly installed in screen wall, thus the › For more details see p. 022 Heat dissipation
content is viewable from the seating group and is not covered by max. BTU: 1.200
the vehicle
S ) O ×
o p Pend
u e ant
n n spea
d c ker
( e • 1×
B il Pend
a i ant
c n sub
k g woof
g a er
r b
o o
u v
n e
d m
o
M d
u u
s l
i e
c •4
connected to the local connection, the system must switch to local connection. If the TP
local to integrate in floor box
connected signal is unplugged, the system must switch back to digital signage content.
differently.
end
C i × o w table C
l •C •1 n • Space F
o for UHD 4
s C Table source is C p POWER
/ VR CC 4
e o connection ut a
hardwa
TP
d panel - n
n re (PC
o e
In table and VR-
c n ut l
connection goggles)
e s
e panel i › For
i
c linking •C n more
l
external u details
i ti video t d see p.
n
o audio - e 022
g
devices o s
n display. u
a k
a • Infrastru t
b •S
o n cture:
2× a p
v d
Power n a
e
l socket d c
e
m o 1×
Charger c
o
c / 2× o f
d
45 v o
u a
LAN e r
l l r
e • 1× t
c r
•C (connect f
o ed a
u o
Server n
n r
t Room s
t twisted m
- t
pair i
r a
o transmitt t
o b
er box) t
u l
l e
t e
r
When c b
i button o o
selected n x
n signal n
switch e b
automatic c e
c
signal t l
e detection: i o
If HDMI-
differently.
end
Visual Display 65" UHD, interactive, Dimensions Cabling / Connections
• Video- and USB-signal transmission as well (Display + bracket + receiver box) TP 4× Twisted pair from Server Room
as display control via one twisted pair Consider air vent between ceiling and millwork and
extender system ensure capability of airflow from behind the display to air UHD / VR CC:
Note: (no connection to background music system)
The display must be properly installed in screen wall, thus the UHD / VR CC Heat dissipation
content is viewable from the seating group and is not covered by › For more details see p. 022 max. BTU: 1.300
the vehicle
S ) O Closed
o p ceiling
u e above
n n modul
d c e
( e •C
B il
a i u
c n t
k g
a -
g
r b o
o o
u
u v
n e t
d m i
o
M d n
u u
s l c
i e
c e
differently.
4× Pendant speaker
1× Pendant subwoofer
end
i •C p e a k
C
C
l •C F
i •S 4
C harger / •S
n T › 4
p 2× RJ-45
g a
a for LAN
b
n • 1× HDMI
l
e (connecte
a e
l d to Server
c f
c Room via
c o o twisted
n r pair
o
n transmitte
r e l r box)
c i
d
t n
i k When
i
n o i button 1 is
n n selected
g g signal
p switch via
a e automatic
t
n x signal
o e t detection: If
l e HDMI-source
r is
c I n
h n a
o l
t v
s a i
b d
e
l e
n e o
c o
s o r
p n
e n a
e u
a c d
k t i
i o
e o
r n d
differently.
More Details M06 Owner‘s Collection
Must-have: Display 55" UHD Hybrid
5 5
5
1
Display
6 6
2
3
Receiver box
4
4
3 3 Shadow gap
5
5 cm deep air vent
1 1 4 1
6
2 Open space in
068
Recommended / High-end: Display 65" UHD with soundbar Hybrid
5 5
5
1
Display
6 6
2
4 3
Receiver box
4
3 3 Shadow gap
5
5 cm deep air vent
1 1 4 1
6
2 Open space in
7
Soundbar
7 7 7
069
Recommended / High-end: UHD / VR CC integration Hybrid
4 6
1
5
1
POS-system
6 3
2
VR goggles
3
Active air supply
4
Active air exhaust
5
HDMI and USB
extender
6
Ventilation vents in
2
furniture
070
M07 Service Reception
The Aftersales showroom, known as the Service The integrated consultation island incorporates
Reception, is located next to the consultation area. the customer into the diagnostic process and
With its large glass walls, it becomes part of the creates a high quality of stay and trust.
showroom and allows customers to experience the Additionally, Porsche Service Displays can be
fascinating technical side of the Porsche world. placed next to the vehicles, along with large-scale
aesthetic graphics.

non-interactive flush mount in wall non-interactive flush mount in wall non-interactive flush mount in wall
Sound None None None

local control Table connection panel - Table connection panel - Table connection panel -
071
Overview M07 Service Reception
Must-have / Recommended / High-end

easy maintenance vent Weight
kg approx. 40 kg
(Display + bracket)
Heat dissipation
max. BTU: 600
Connection and Table connection panel Cut-outs Cabling / Connections

local control Connections in table connection panel for linking external video or audio devices to • Cut-out and cover for table connection panel in desk Floor box below table:
display: • Space for transmitter box below table 4× Power socket to integrate in floor box
POWER
• Infrastructure: 2× Power socket / 1× USB-Charger / 2× RJ-45 for LAN

• 1× HDMI (connected to Server Room via twisted pair transmitter box) 2× Twisted pair from Server Room
TP
to integrate in floor box

Local HDMI must be connected to AV transmitter box located below the table.
Signal switch via automatic signal detection: If HDMI-source is connected to the local 2× Twisted pair from IT Room
TP
connection, the system must switch to local connection. If the local connected signal is to integrate in floor box
unplugged, the system must switch back to digital signage content.
If "Decentralized cabling approach" is applied, the above mentioned cable requirements must be carried out diffe
Overview M07 Service Reception
rently.
072
More Details M07 Service Reception
Must-have / Recommended / High-end: Display 55" UHD
5 5
5
1
Display
6 6
2
3
4 Receiver box
4
3 3 Shadow gap
5
5 cm deep air vent
1 1 4 1
6
2 Open space in
073
M08 Consultation office
Consultation offices are best for finalizing the needed privacy for financial exchanges and can
contract and sale. The enclosed spaces provide also be booked using calendar tools such as
the Outlook.
Audiovisual equipment Must-have
Recommended High-end
flush mount in flush mount in flush mount in
wall wall wall

Background Music - - Background Music - -
Module specific Soundbar - Module specific Soundbar -
Connection and
local control Connection Connection Connection
Table connection panel Table connection panel Table connection panel
074
Overview M08 Consultation office
end
• In case of multiple offices, one ensure capability of airflow from behind the display to air Heat
playout PC can be used for all vent Weight max
displays (signal must be split up via kg approx. 40 kg
central AV signal management system (Display + bracket) C Table box located C

o table.
connection u
• Push-out wall bracket shall be used for
panel Signal switch t
easy maintenance n
Connections -
n signal detection:
in table o
e source is connected u
connection
panel local connection, the t
c s
linking system must switch to local
t external •C
i video connection. If the local u
audio connected signal is t
o
devices -
n unplugged, the
display: o
› For more details see p. 077 a must switch u
• Infrastruc
ture: signage content. t
n
Power
d a
socket
n
l 1×
d
Charger
o
2× c
c for o
a • 1× v
l (connecte e
d to r
c Server
o Room f
twisted o
n r
pair
t transmitte
r box) t
r
a
o b
l Local l
must e
connected
to AV c
transmitter o
differently.
end
n
•S
POWER
TP
TP
differently.
end
(Module specific) • Digital Signage playout via a playout PC which POWER 2× Power socket
is located in the Server Room Installation depth of min. 15 cm
• In case of multiple offices, one playout PC can ensure capability of airflow from behind the display to air
be used for all displays (signal must be split vent Weight
up via central AV signal management system kg approx. 60 kg
• Push-out wall bracket shall be used for easy (Display + bracket + soundbar)
› For more details see p. 078 maintenance
• Soundbar below display to playback connected
sound, covered by acoustic transparent fabric
tailored to width of display Heat dissipation
(no connection to background music system) max. BTU: 1.200
C ntrol Table connection unpl

o Connections switc
n connection panel signa
linking external
n audio devices
e
• Infrastructure:
c socket / 1×
t / 2× RJ-45
i • 1× HDMI (connected
Server Room
o pair transmitter
n
Local HDMI must
a connected to
n transmitter box
below the table.
d
Signal switch
l
signal detection:
o
source is connected
c
local connection, the
a
system must switch to local
l
connection. If the local
c
connected signal is
o
differently.
end
C C k
•C a
•S 2
b TP
l 2 TP
i
n
g
/
C
o
n
n
e
c
t
i
o
n
s
F
l
o
POWER
o
r
b
o
x
b
e
l
o
w
t
a
b
l
e
:
4
×
P
o
w
e
r
s
o
c
differently.
More Details M08 Consultation office
Must-have: Display 55" UHD
5 5
5
1
Display
6 6
2
3
4 Receiver box
4
3 3 Shadow gap
5
5 cm deep air vent
1 1 4 1
6
2 Open space in
077
More Details M08 Consultation office
Recommended / High-end: Display 65" UHD with soundbar
5 5 5
1
6 6
Display
2
4 3
Receiver box
4
Shadow gap
5
5 cm deep air vent
1 4 1
1 6
2 Open space in
7
Soundbar
7 7 7
078
M09 Managers‘ office
Managers’ offices are furnished with a desk and a panel. Two armchairs, a table, and a floor lamp
sideboard, placed against a wall featuring a complement the room.
wooden

Visual
None Display 55" UHD Display 55" UHD
non-interactive non-interactive
flush mount in wall if office is flush mount in wall if office is
in sight of a customer in sight of a customer
Sound None None Type Speaker Subwoofer

Background Music - -
Module specific Soundbar -
Connection and Connection Connection

None
local control
Table connection panel Table connection panel
079
Overview M09 Managers‘
Must-have / Recommended / High- office
end
Visual Display 55" UHD, non-interactive Dimensions Cabling / Connections
• Optional Digital Signage playout via a Surrounding shadow gap of at least 2 cm from display to cut-out Behind display:
playout PC which is located in the POWER 2× Power socket
Server Room Installation depth of min. 15 cm
twisted pair extender system Consider air vent between ceiling and millwork and ensure capability
• Display to be flush mounted in wall if of airflow from behind the display to air vent Heat
the office is in sight of a customer. If Weight max
not, the display can also be surface- kg approx. 40 kg
mounted (Display + bracket) C Table box located C

o table.
connection u
• If flush mounted a push-out wall bracket
panel Signal switch t
shall be used for easy maintenance, if n
Connections -
n signal detection:
not normal wall bracket is sufficient in table o
e source is connected u
connection
panel local connection, the t
c s
linking system must switch to local
t external •C
i video connection. If the local u
audio connected signal is t
o
devices -
n unplugged, the
display: o
› For more details see p. 082 a must switch u
• Infrastruc
ture: signage content. t
n
Power
d a
socket
n
l 1×
d
Charger
o
2× c
c for o
a • 1× v
l (connecte e
d to r
c Server
o Room f
twisted o
n r
pair
t transmitte
r box) t
r
a
o b
l Local l
must e
connected
to AV c
transmitter o
differently.
end
n
•S
POWER
TP
TP
differently.
end
Visual Display 55" UHD, non-interactive Dimensions Cabling / Connections
and Sound • Optional Digital Signage playout via a Surrounding shadow gap of at least 2 cm from display to cut-out Behind display:
(Module specific) playout PC which is located in the Server POWER 2× Power socket
Room Installation depth of min. 15 cm
twisted pair extender system Consider air vent between ceiling and millwork and ensure capability
• Display to be flush mounted in wall if the of airflow from behind the display to air vent
office is in sight of a customer. If not, the Weight
display can also be surface-mounted. kg approx. 50 kg
• If flush mounted a push-out wall bracket (Display + bracket + soundbar)
› For more details see p. 083 shall be used for easy maintenance, if not
normal wall bracket is sufficient
• Soundbar below display to playback
connected sound, covered by acoustic Heat dissipation
transparent fabric tailored to width of max. BTU: 800
display (no connection to background music
system)
C ntrol Table connection unpl
o Connections switc
n connection panel signa
linking external
n audio devices
e
• Infrastructure:
c socket / 1×
t / 2× RJ-45
Server Room
o pair transmitter
n
Local HDMI must
a connected to
n transmitter box
below the table.
d
Signal switch
l
signal detection:
o
source is connected
c
a
l
c
connected signal is
o
differently.
end
C C k
•C a
•S 2
b TP
l 2 TP
i
n
g
/
C
o
n
n
e
c
t
i
o
n
s
F
l
o
POWER
o
r
b
o
x
b
e
l
o
w
t
a
b
l
e
:
4
×
P
o
w
e
r
s
o
c
differently.
More Details M09 Managers‘
Recommended: Display 55" UHD office
5 5
5
1
Display
6 6
2
3
4 Receiver box
4
3 3 Shadow gap
5
5 cm deep air vent
1 1 4 1
6
2 Open space in
082
More Details M09 Managers‘
High-end: Display 55" UHD with soundbar office
5 5
5
1
6 6
Display
2
3
Receiver box
4
4
Shadow gap
5
5 cm deep air vent
1 1 4 1
6
2 Open space in
7
7 7 7 Soundbar
083
M10 Meeting Room
The main element of the meeting rooms is a Meeting rooms can also be used for employee
large meeting table. The side walls are made of training sessions with Web Based Training (WBT),
walnut wood panels and feature a display Virtual Classroom Training (VCT), and Assessment
installed on one side. The corridor walls are made Centre (AC).
of glass.

Visual
None Display 65" UHD Display 85"/86" UHD
flush mount in wall if the flush mount in wall if the room
room is in sight of a customer is in sight of a customer

Background Music - - Background Music - -
Module specific Soundbar - Module specific UC-Soundbar -
Connection and
None Connection Connection
local control
084
Overview M10 Meeting Room
end
(Module specific) • Optional Digital Signage playout via a POWER 2× Power socket
playout PC which is located in the Server Installation depth of min. 15 cm
Room (Display + bracket + receiver box) TP 4× Twisted pair from Server Room
• Signal transmission and display control via Consider air vent between ceiling and millwork and ensure capability
twisted pair extender system of airflow from behind the display to air vent
• Display to be flush mounted in wall if the Weight
room is in sight of a customer. If not, the kg approx. 60 kg
display can also be surface-mounted (Display + bracket + soundbar)
› For more details see p. 087 • If flush mounted a push-out wall bracket
shall be used for easy maintenance, if not
normal wall bracket is sufficient
• Soundbar below display to playback Heat dissipation
connected sound, covered by acoustic max. BTU: 1.200
transparent fabric tailored to width of
display (no connection to background music C trol Table connection must
system) o Connections signa
n connection panel
linking external
n audio devices
e
• Infrastructure:
c socket / 1×
t / 2× RJ-45
Server Room
o pair transmitter
n
Local HDMI must
a connected to
n transmitter box
below the table.
d
Signal switch
l
signal detection:
o
source is connected
c
a
l
c
connected signal is
o
unplugged, the
n
differently.
end
C C k
•C a
•S 4
b TP
l 4 TP
i
n
g
/
C
o
n
n
e
c
t
i
o
n
s
F
l
o
POWER
o
r
b
o
x
b
e
l
o
w
t
a
b
l
e
:
4
×
P
o
w
e
r
s
o
c
differently.
end
Visual Display 85"/86" UHD, non-interactive Dimensions Cabling / Connections
(Module specific) • Optional Digital Signage playout via a (larger shadow gap in order to lift display into bracket) POWER 2× Power socket
playout PC which is located in the Server Installation depth of min. 15 cm
Room (Display + bracket + receiver box) TP 4× Twisted pair from Server Room
• Signal transmission and display control Consider air vent between ceiling and millwork and ensure capability
via twisted pair extender system of airflow from behind the display to air vent
• Display to be flush mounted in wall if Weight
the room is in sight of a customer. If kg approx. 70 kg
not, the display can also be surface- (Display + bracket + soundbar)
› For more details see p. 088 mounted
• Push-out bracket not possible due to
display size, therefore standard wall bracket
• UC-Soundbar below display for soft-codec Heat dissipation
videoconferencing and to playback connected max. BTU: 1.900
sound (no connection to background music
system)
C ntrol Table connection syste
o Connections conn
n connection panel conn
linking external
n unpl
audio devices
e switc
• Infrastructure:
c socket / 1× signa
t / 2× RJ-45
Server Room
o pair transmitter
n • 1× USB for
a (connected
Room via twisted
n transmitter
d
Local HDMI must
l
connected to
o transmitter box
c below the table.
a Signal switch
l signal detection:
c source is connected
o local connection, the
differently.
end
C C k
•C a
•S 4
b TP
l 4 TP
i
n
g
/
C
o
n
n
e
c
t
i
o
n
s
F
l
o
POWER
o
r
b
o
x
b
e
l
o
w
t
a
b
l
e
:
4
×
P
o
w
e
r
s
o
c
differently.
More Details M10 Meeting Room
Recommended: Display 65" UHD with Soundbar
5 5
5
1
Display
6 6
2
4 3
Receiver box
4
3 3 Shadow gap
5
5 cm deep air vent
1 1 4 1
6
2 Open space in
7
Soundbar
7 7 7
087
More Details M10 Meeting Room
High-end: Display 85"/86" UHD with UC-Soundbar
5
5
1
Display
6
2
4 Wall bracket
3
Receiver
3
4
box Shadow
5
gap
1 2 1 4
10 cm deep air vent
6
Open space in
7
7 7 UC-Soundbar
088
M11 Classic
The Classic module is where Porsche heritage genuine parts, which are displayed on the wall and
is brought to life. Vintage-style lamps and in the workshop cabinets. This makes the module
real cabinets create an authentic workshop both an eye-catcher and a driver of sales of
feeling Porsche Classic Genuine Parts and services.
and are an homage to the past. A Porsche
classic car can be showcased here if desired,
next to the

Visual
None Display 43" FHD Display 43" FHD
flush mount in wall or flush mount in wall or
free-standing wall element free-standing wall element
Connection and
None None None
local control
089
Overview M11 Classic
end
Visual
Sound Closed ceiling above module Open ceiling above module Closed ceiling above module Open ceiling above module Cabling / Connections
(Background Music) • 2× Ceiling integrated speaker • 2× Pendant speaker • Cut-out in ceiling according to • Drill-hole in ceiling for • 1× Speaker cable from Server Room to first speaker
chosen speaker speaker suspensions • 1× Speaker cable from first to second speaker
• Consider the height of the speaker
in the ceiling and avoid collisions
with other components (i.e. cable or
ventilation ducts, lighting)
090
end
Visual Display 43" FHD, non- Dimensions Cabling / Connections
or free-standing wall element
• Digital Signage playout via a playout PC Installation depth of min. 15 cm
which is located in the Server Room (Display + bracket + receiver box) TP 2× Twisted pair from Server Room
• Signal transmission and display control Consider air vent between ceiling and millwork and ensure
via twisted pair extender system capability of airflow from behind the display to air vent
• Push-out wall bracket shall be used for Weight Heat
easy maintenance kg approx. 30 kg max
(Display + bracket)
S C O e
› For more details see p. 092 and p 093 o •2 p i
u e
n l
n
d c i
( e n
B il
a i g
c n f
k g
o
g a
r b r
o o s
u v
n e p
d m e
o
a
M d
u u k
s l e
i e
c r
•D
) s
r
u
il
s
l
p
-
e
h
n
o
s
l
i
e
o
i
n
n
s
c
end
C•
I
›
More Details M11 Classic
Recommended / High-End: Display 43" FHD
5 5
5
1
Display
6 6
2
3
Receiver box
4
4
3 3 Shadow gap
5
5 cm deep air vent
1 1 4 1
6
2 Open space in
092
More Details M11 Classic
Recommended / High-End: Display 43" FHD in free standing wall element
1
Display
5 5
2
3
Receiver box
6 6
4 4
33 Shadow gap
5
5 cm deep air vent
1
1 4 1 6
2 Open space in
093
M12 Werk 1 Lounge
With its exclusive ambiance and living room- The Werk 1 Lounge is much more than just a
like atmosphere, the Werk 1 Lounge creates standard car dealership waiting area: it is a place
the appropriate venue for the international – or rather a home – exclusively for Porsche
Porsche community and events of all kind. customers and members.

Visual
None Display 65" UHD Display 85"/86" UHD
flush mount in flush mount in
wall wall
Background Music Ceiling integrated / Pendant - Background Music Ceiling integrated / Pendant Ceiling integrated / Pendant Background Music Ceiling integrated / Pendant Ceiling integrated / Pendant
Module specific - - Module specific Ceiling integrated / Pendant Ceiling integrated / Pendant Module specific Ceiling integrated / Pendant Ceiling integrated / Pendant
Connection and
None
local control Connection Connection
094
Overview M12 Werk 1
Must-have / Recommended / High- Lounge
end
Visual
(Background Music) • Ceiling integrated speaker • Pendant speaker • Cut-out in ceiling according to • Drill-hole in ceiling for • 1× Speaker cable from Server Room to first speaker
• Consider the height of the speaker and so on
Consider multiple speaker within in the ceiling and avoid collisions
module in a 3×3 m grid. with other components (i.e. cable or
095
Overview M12 Werk 1
end
easy maintenance vent Weight Heat dissipation
kg approx. 60 kg max. BTU: 1.100
(Display + bracket)
S C ut-
› For more details see p. 098 out
o •C
in
u ceili
n ng
acco
d rding
to
(
B
a
c
k
g
r
o
u
n
d
• Infrastructure: 2× Power socket / 1× USB-Charger / 2× RJ-45 for LAN • Space for transmitter box below POWER
4× Power socket to integrate in floor
• 1× HDMI (connected to Server Room via twisted pair transmitter box) table box
• 1× 3.5mm plug (connected to Server Room via twisted pair transmitter box) TP
Signal switch via automatic signal detection: If HDMI-source is connected to the local TP
differently.
Overview M12 Werk 1
end
Oand modulei specific) nCeilingrintegrated subwoofer chosen speaker
Ceiling integrated subwoofer speaker suspensions 1× Speaker cable from first to second speaker and so on
•D g Consider the height of the speaker in the ceiling and avoid collisions with other components (i.e. cable or ventilation ducts, lighting)
1× Speaker cable from Server Room to subwoofer
/ Consider multiple speaker within module in a 3×3 m grid

and one subwoofer each 10 m²
C
o
n
n
e
c C C C
t •C F
i
o
n
s
•1
×
S
p
e
a
k
e
r
c
a
b
l
e
f
r
o
m
S
e
differently.
Overview M12 Werk 1
end
Visual Display 85"/86" UHD, non- Dimensions Cabling / Connections
• Digital Signage playout via a playout PC (larger shadow gap in order to lift display into bracket) POWER 2× Power socket
• Display must be mounted flush in wall. ensure capability of airflow from behind the display to air
Push-out bracket not possible due to vent Weight Heat dissipation
display size, therefore standard wall bracket kg approx. 70 kg max. BTU: 1.700
(Display + bracket )
S Clo d O ndan
› For more details see p. 099 t
o M sed •C p
cei e spea
u u ker
lin n
n s g Cons c • Ceili
d i ab e ng
ov il integ
c e i rate
( an mo n d
d dul g subw
B
m e a oofe
a od b r
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c ul ei o
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k sp e
n
g ec g m
ifi in o
r
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o u
e
u gr l
a e
n
t •P
d e e
differently.
Overview M12 Werk 1
end
C C t •1 a a k e l
l s • •1 s • e from
× k
o p r Serve
s p e e r
e e a S r c Room
d k a to
a p b
e subwo
c k r e c l ofer
e
e
i
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C o
i •C T C
n a u
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a e o
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v d n s
e n •C
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mr c t
o t -
d i o
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l h n t
e a
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a
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t o
e l
- v
i C e
o o r
g
u n f
h n o
t e
t r
c t
i t a
o i b
differently.
More Details M12 Werk 1
Recommended: Display 65" UHD Lounge
5 5
5
1
Display
6 6
2
3
4 Receiver box
4
3 Shadow gap
5
5 cm deep air vent
1 1 4
6
Open space in
2
098
More Details M12 Werk 1
High-end: Display 85"/86" UHD Lounge
5 5
1
Display
6
2
Wall bracket
4
3
Receiver
3
4
box Shadow
5
gap
1 2 1 4
10 cm deep air vent
6
Open space in
099
M13 Porsche Driver‘s Selection
The product world of Porsche Driver’s Selection is to move from Porsche enthusiasm to Porsche
closely related to the Porsche vehicle world. Placed lifestyle. The changing decorations allow a seasonal
in direct proximity to the vehicles and Porscheplatz, presentation. When positioning the module, close
the Porsche Driver’s Selection shop evokes a proximity to the Porscheplatz is recommended.
desire

Visual
None Display 43" FHD Display 43" FHD
flush mount either flush mount either
in in
"Highlight-wall solution" or "Highlight-wall solution" or
"Back-wall solution" "Back-wall solution"
Connection and
None
local control None None
100
Overview M13 Porsche Driver‘s
Must-have / Recommended / High- Selection
end
Visual
(Background Music) • 2× Ceiling integrated speaker • 2× Pendant speaker • Cut-out in ceiling according to • Drill-hole in ceiling for • 1× Speaker cable from Server Room to first speaker
• Consider the height of the speaker
in the ceiling and avoid collisions
with other components (i.e. cable or
101
end
Visual Display 43" FHD, non-interactive, Dimensions Cabling / Connections
flush mount in "Highlight-wall solution" Surrounding shadow gap of at least 2 cm from display to cut-out Behind display:
or "Back-wall solution"
• Digital Signage playout via a playout PC Installation depth of min. 15 cm
which is located in the Server Room (Display + bracket + receiver box) TP 2× Twisted pair from Server Room
• Signal transmission and display control Consider air vent between ceiling and millwork and ensure
via twisted pair extender system capability of airflow from behind the display to air vent
• Push-out wall bracket shall be used for Weight Heat
easy maintenance kg approx. 30 kg max
(Display + bracket)
S C O e
› For more details see p. 103 o •2 p i
u e
n l
n
d c i
( e n
B il
a i g
c n f
k g
o
g a
r b r
o o s
u v
n e p
d m e
o
a
M d
u u k
s l e
i e
c r
•D
) s
r
u
il
s
l
p
-
e
h
n
o
s
l
i
e
o
i
n
n
s
c
end
C•
I
›
More Details M13 Porsche Driver‘s
Recommended / High-end: Display 43" Selection
FHD
5 5
5
6 6
1
4 Display
2
3
1 Wall bracket
1 4 3
Receiver
2
4
box Shadow
5
gap
5 cm deep air vent
6
Open space in
103
More Details M13 Porsche Driver‘s
Recommended / High-end: Display 43" Selection
FHD
Note:
The exemplary visualization represents the integration of the display in the "Back-wall solution". However, the integration of the display into the highlight wall is carried out in the same manner.
104
Imprint
Publisher
Dr. Ing. h.c. F. Porsche Aktiengesellschaft
Porscheplatz 1
70435 Stuttgart-Zuffenhausen, Germany
www.porsche.de
Contact (Technical & Concept)

Oliver Rummel
VMK5 | Digital Retail
Phone: +49 1523 911-4145
Mail: oliver.rummel1@porsche.de
Contact
(Content) Shanine Johnson /
Marco Duus VMK1 | Digital
Signage
Phone: +49 711 911-21766 / 49 711 911-21759
Mail: shanine.johnson@porsche.de / marco.duus@porsche.de
Design, Editorial work,

Layout & Illustrations
macom GmbH and LT Informationsdesign
Version 2.1 - December 2020

Subject to
change. No guarantee can be given in whole or parts of the
contents.
© Copyright: 2020 Dr. Ing. h.c. F. Porsche

AG All texts, pictures and other information are subject to the
copyright of
Dr. Ing. h.c. F. Porsche AG. Any duplication, reproduction or other use without the
prior written consent of Dr. Ing. h.c. is prohibited. F. Porsche AG is not permitted.
105

Porsche Digital Retail AV-Guideline en V2.1

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Porsche Digital Retail AV-Guideline en V2.1

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AV Guideline

Introduction 004 Server Room 017 Structure of module design 024

Process 005 Simple control 018 M01 Vehicle exhibition 025

Responsibilities 006 Sound@PoE 020 M03 Porscheplatz 043

Architectural integration 010 M07 Service Reception 071

Table connection panel 011 M08 Consultation office 074

Recommended centralized cabling approach 012 M09 Managers‘ office 079

Decentralized cabling approach 013 M10 Meeting Room 084

M11 Classic 089

M12 Werk 1 Lounge 094

M13 Porsche Driver‘s Selection 100

Version Date Change Version Date Change

Step To Do – Dealer (in coordination with market representative) Check

Step To Do – GSI (Trison) Check

1. Finalizing AV design and coordination with project team

Step To Do – GSI (Trison) Check Step To Do – GSI (Trison) Check

Available content / How do I get contents?

All contents are provided according to central market version availability.

Universal module subtype E-Performance: Specific E-Performance touch content is currently

* For detailed prices please contact your market / PAG-representative

The following, but not limited to, aspects have to be considered:

Flush-mount integration in customer facing modules

• Displays shall be mounted to a push-out wall bracket for easy installation

• Type 1: Tables without connection to a display

• Type 2: Tables with connection to non-interactive display

Step 3: Ordering and implementation

• Digital Signage playout PCs

VARIANT 1: Display only

AV distribution network Playout PC behind display

Playout PC connected to AV receiver box IT distribution Playout PC

VARIANT 2: Display and table connection panel

AV distribution network Playout PC

Table connection panel connected 2× Twisted pair from Server Room

T ed to HDMI transmitter box below

VARIANT 3: Display and table connection panel and UHD / VR CC

HDMI + USB receiver

The complex structure of AV equipment requires a professional control system.

It is recommended to provide automated control where possible (i.e. automatic signal

background music using ceiling-integrated or pendant speaker in a regular

grid of max. 4×4 m. The speakers shall be wired in groups according to

module allocation in order to set individual volume or to mute if desired. The

individual wiring zones are shown in the adjacent exemplary illustrations.

can be overridden by local inputs within the modules if available.

A Sound Player is to be used as central background music source which is to 9

be connected to the central audio distribution.

Following criteria shall be met for overall system:

• Speaker / Cabling optional High optional High Workshop

- Speaker shall be capable of 8 Ω and 70 V/100 V operation 6

- Speakers shall be operated in 8 Ω if the cable length accommodates

- If the speakers need to be operated in 70 V/100 V 1-10 Speaker Wiring Zones

• Signal processing and distribution / Amplification First Server Room

Admin Back Office Service Back Office

- For signal processing and distribution a professional 19"-rack- Cleaning Storage

- DSP shall provide industry-standard digital audio protocol

interface (Dante, AES67)

Event) Sound@PoE is available in two versions:

• Hardware Player (recommended)

The Digital Price Tags are available in two versions:

• Power cable version (recommended)

TP 1× Twisted pair from IT Room

A Digital Price Tag shall be considered at each vehicle in following modules:

• VR goggles (system can also

M04 Fitting Lounge 053

M07 Service Reception 071