Congratulations Group A!

Thank you for your eye-pleasing and informative presentation of

these leading brands in their respective industry.

For years that I have been using Adobe products from time to time, I agree that this brand
already established its perceived quality, having the overall superiority among its competitors,
through the innovative features that their products constantly offer that give no limit to a person's
creativeness. As for its loyalty program, as a user, I am guilty of using free cracked versions of
Adobe softwares since I only use it whenever I feel the need to, and I still have not yet
developed a deep relationship with the brand, but maybe someday, I will be able to pay its
premium prices.

As for Starbucks and Apple, I think both brands excel on both pricing and place strategy, for
one, they both use premium pricing and are a crucial factor to be seen as brands that are a
status symbol for consumers. For their channels, Starbucks in the Philippines alone has over
300 locations nationwide and each store is unique on their own together with its pricing, and for
Apple's distribution channels that bear exclusivity, both brands reinforce high-end image, that
again captures a consumer's emotion.

Overall, I agree with what you have stated in the conclusion where the cruciality of a brand's
marketing programs and activities plays a huge role in building their brand equity, and these
aspects should be carefully integrated if the brand aims to be on the top of consumers' minds.