Department of Fashion Design and Technology

Submitted By : Submitted To :
MD.Amir Hossain Mr.Nadim Khan
ID : 2171401011 Lecturer
Semester : 12th Department Of FDT
Batch : 14th Uttara University

Assignment :
Measuring the effectiveness of Facebook as a medium of Brand communication in
Bangladesh

Digital Marketing
Digital marketing is the component of marketing that utilize internet and online based digital technologies such as desktop
computers, mobile phones and other digital media and platforms to promote products and services
Example of Digital Marketing
Social Media Marketing (SMM)
Search Engine Optimisation (SEO)
Search Engine Marketing (SEM)
Email Marketing.
Marketing Automation.
Digital Advertising.
Content Marketing.

Social media marketing (SMM)

Social media marketing is the use of social media websites and social networks to market a company's products and
services. Social media marketing provides companies with a way to reach new customers, engage with existing customers, and
promote their desired culture, mission, or tone
Example of Social Media Marketing
Facebook
Twiter
Linkedin
Gmail
Youtuve
Example of Social Media Marketing
Facebook
Twiter
Linkedin
Gmail
Youtuve

Facebook
Facebook is a social networking site that makes it easy to connect and share with family and friends online. Facebook is defin
as an online social networking website where people can create profiles, share information such as photos and quotes about
themselves, and respond or link to the information posted by others
Effectiveness of facebook
to reach out and create positive interactions
increases the number of opportunities for busines
to reach out and target new customers.
to form groups, communities, play games and start businesses
Focus on engaging audience
Invite people to opt in at the right time.

Facebook is a brand communication in Bangladesh

Facebook has become one of the largest social communication sector in Bangladesh .
.There were 33 713 000 Facebook users in Bangladesh in January 2019, which accounted for 19.6% of its entire population.Th
majority of them were men - 73.8%.People aged 18 to 24 were the largest user group (15 600 000).The highest difference
between men and women occurs within people aged 18 to 24, where men lead by 6 400 000

Facebook as the brand-building power of social media grows, it no longer makes sense
to treat it as an experiment. That’s why companies in Bangladesh are coming
forward to have their strong and active presence on facebook. Some big
companies are even recruiting social media managers for managing their
pages on social media and interacting with the page members (clients)
actively. Social media principles and guidelines have also been enacted in
some companies for their executives.
Facebook as the brand-building power of social media grows, it no longer makes sense
to treat it as an experiment. That’s why companies in Bangladesh are coming
forward to have their strong and active presence on facebook. Some big
companies are even recruiting social media managers for managing their
pages on social media and interacting with the page members (clients)
actively. Social media principles and guidelines have also been enacted in
some companies for their executives.

Company's name as Example

Rank Official page name Brand Industry Local Fans International Fans
1 Airtell buzz Airtel Telecommunication 1168096 41275
2 Banglalink Mela Banglalink Telecommunication 929267 55154
3 Robi Axiata Ltd Robi Telecommunication 923179 74537
4 Grameen Phone Grameen phone Telecommunication 777883 74560
5 Bickroy .com Bickroy.com E-commerce 700704 27039
6 Cell bazar Cellbazar E-commerce 631623 14957

Scenario of Branding activities using FB in BD

Bangladeshi marketers are sharing their stories, posting their latest offerings, communicating and getting quick response and
new ideas from the customers, offering attractive promotional offerings, selling the desired stuffs and managing a long term
relationship with these customers directly without the involvement of any third party.

A large number of people, particularly the youth, are spending a lot of time over Facebook, which designates a strong
opportunity for the consumer brands to incorporate it as a viable marketing form. To grab this opportunity, many of the
Bangladeshi marketers have already started to. Now a days, many different businesses in Bangladesh have own Facebook pag
to communicate conveniently with their customers and to execute other marketing tasks as well

Another important facet of this entrepreneurial tendency is that there has been a shift of mindset towards entrepreneurship
among the young and educated women of Bangladesh. Whereas socially they are more inclined to being at home looking afte
their family and/or searching for desk jobs as preferred career option, many young girls are now taking up initiative to take the
ideas and competencies to a marketable level by starting business using Facebook. The key motivation behind is that they can
manage their business at the comfort and safety of their own home and take a stand to create their own economic freedom a
identity

Benefits
Social Interaction
Promote business
Image and Video Hosting
News & Information
Personal Portfolio

Challenges
Fake Facebook Profiles
Time-consuming
Private Status Published Publicly
Privacy
Challenges
Fake Facebook Profiles
Time-consuming
Private Status Published Publicly
Privacy

Conclusion
Facebook is arguably the most powerful social media and social networking site. Moreover, by using this effective platform,
these entrepreneurs are now making a direct, successful negotiation with their customers and charging a more competitive pr
over the other competing brands. Facebook fan page by which followers are assessing the quality of the offerings and finally
taking the purchasing decisions. Additionally, for fruitful promotion, they are offering exclusive fan-only promotional discounts
coupons, contests, personalized promotional inbox messages, and so many attractive promotional incentives that yield more
customer engagement, greater brand equity and long term relationship with their customers.

The End
Thanks For Reading
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