Website Proposal Project

Franciscan University Evangelization Website Proposal, Cronin 1
Franciscan University Evangelization Website Proposal
Maddie Cronin
COM 381: Writing for Interactive Media
1. Design Objectives
a. Purpose of the Site
This website is for the Franciscan University Evangelization
Office. On the Franciscan website there are links to events that
occur within the office of evangelization, but most students do
not go there to find information. It is somewhat hidden within
the site and so that is why I am making one that is engaging to
students, will provide helpful information and also include

student led media to be shared such as blogs, videos,
photography, and audio such as podcasts. The overall purpose is
to share information to the audience about how they can get
involved in the vibrant Catholic faith life of Franciscan
University. Students can have a place to explore what all the
ministries of our campus are all about and how they can attend
events or join teams. Through a simple and modern design for
today’s media savvy generation, things are easy to find, and the
content is worth looking at.
b. Target Audience
The target audience of my website is primarily college students
of Franciscan University aging between 18-24. These students are
most likely Catholic. Current students are most likely to use the
website, but potential students and alumni are included as well.
The Steubenville community and surrounding areas could also be
interested in this website, as some events are open to the
public.
The target audience of Franciscan students can easily find what
they need through this website. The homepage has links to the
different ministries as well as a link for shared media. The
homepage is updated frequently with upcoming events and new
posts, so everything is easy to navigate.
2. Content Outline and Wireframes
a. Home Page
Title: The title of this website is “Franciscan University
Evangelization”. There can also be sub-titles that help the
audience to find the website and recognize what it is.
Images: The home page should make the audience excited to search
and look around on the website. A slideshow on the front page
will feature different pictures from retreats or events on campus
that are related to the page. There are also some pictures of
students who have a short quote or testimony to share. This adds
a great personal touch.
Text: There is not a huge amount of text on the front page
because it is easier to draw people in visually. There will be

text beneath the pictures of students, featuring a little quote
from them. There is also some text in the section about the blog
posts. In this section, you can read the headlines and then click
to view more of the story.
Navigation Bar: On the top of each page there will be a logo that
links to the homepage, along with the title. The Navigation bar
can be opened up from the button you see on the right-hand side.
These links will take you to various pages on the website such as
the about page, student ministries, retreats, Household life and
media. Some of these pages have a lot of information packed into
one, so it is not just a single page option for all of the sub-
headings.
Links: On the homepage, the main links are the ones linked to the
title and then the navigation bar. On the student testimonies,
there is a link to see more, as well as with the blog posts. If
you click on the pictures in the slideshow, that also is linked
to whatever that picture corresponds to. For example, if it is a
picture from a women’s ministry event, then the link goes to more
information about women’s ministry.
Functionality: The audience has the capability to click through
the slideshow, click the links to the other sub-pages and view
even more.
b. Student Ministries Page

Title: The
Title “Student Ministries” stands out, especially because of the
picture behind it. This could also be a slideshow, as there are
so many ministries that could be displayed.
Images: There is an image at the top to bring attention to the
page and also pictures used to attract and inform the user of
what these ministries are all about.

Text: Text is used to provide information, as shown above with
the text boxes for men and women’s ministry. Contact information
and social media is also given in text.
Navigation Bar: The navigation bar links back to the homepage.
Links: There are links to get in contact with those who run these
ministries. There are also links to the various social media
accounts depending on the ministry.
Functionality: Users can scroll through the page, click to see
more, contact, and get in touch through social media links.
c. About Page
Title: The title is “About Us”.
Images: There is an image displayed behind the title and also
there could be pictures added at the bottom of page. They are
also viewable through the link to view more information.
Text: Text displayed in the text boxes for who we are, what the
mission is and history. As well as with contact information at
the bottom of the page.
Navigation Bar: see above
Links: Links that take you to view more in-depth information,
that is more than just a few sentences. Links for contact info.
Functionality: see above
d. Retreats Page
Title:
“Retreats”
Images: There is an image behind the title. There is also an
image provided with every textbox about the various retreats.
Text: There is a little bit of text as a small description of
each retreat, link will provide more text. Text is also shown
further down on the page with the quotes from retreatants
experiences.
Links: see above

Functionality: see above, one new addition is that users who have
attended these retreats can submit feedback and testimonies from
their experience.
e. Media Page
Title:
“Media”
Image: Image behind the title. Collage of images are compiled at
the bottom of the page. These images will show who the
photographer is as you hover over the photo. There is a video
that can be played in the center. There is an image thumbnail to
attract the user to watch it.
Text: There is an introduction of a blog post shown, users can
read that and then have the option to read the whole thing. There
is also a list of some podcasts to listen to with links provided
to them.
Links: There is a link to view the whole blog post or to other
blogs. Link to begin watching video. Links to various podcasts to
listen to. And links to the artists who took the photos.
Functionality: This page is very functional because there are so
many options as to what you want to view, the blogs, podcasts,
photography or watch a video.
3. Flow-Chart Outline
Home Page
About Us Student Retreats Household Media

Ministries Life
Contact Social Media Registration Download a Blog pages,

Links Form Covenant podcasts and
4. Production and Marketing Plan YouTube channel
This website’s main purpose is to bring together a community of
people who are committed to pursuing a relationship with Jesus
and also want to share Him with the world. This website is used
to inform and grow the community though it’s events and the
content that is shared. The layout is easy to navigate, fairly
simple but has an artsy touch that is appealing to a young
generation.
a. Phases
First, we need to plan out the website by making a wireframe of
each page and plan out the layout and writing for the pages. Then
it is important to plan out the design. This will look like
figuring out the fonts, color scheme and other design themes that
you will use. Next, you need to execute this design and layout by
putting it into an html layout using a program such as
Dreamweaver. In this process you can do the coding of links and
the design. This is when your website starts to really come to
life. Wireframes could change slightly in the actual design and
coding process, and it will probably progress into even greater
ideas!
b. Marketing
The Franciscan University Evangelization page can be marketed
through the main Franciscan University website and also through
their social media. This website will also have its own separate
social media accounts that can market it, such as Facebook and
Instagram. Also, when marketing for events, retreats or ministry
opportunities that are apart of this through flyers are around
campus, you could be directed to the website.
c. Timeframe
The general timeframe for this website is probably around three
weeks to a month for everything. To have it completely finished
it will take around this amount of time because there are many
pages that are linked up and need to be designed. I’d say it
would take around one week for all the planning to be finished
and then creation, writing and design come next and some time for
edits and revisions.
d. Budget
The proposed budget for this website is around $2,000-2,500
because of the amount of time spent on creating it. This allows
for a functional website made with a good design as well.
Sources:
“How Much Does a Website Cost? Options for Small

Businesses.” NFIB, 14 May 2018,
www.nfib.com/content/resources/technology/what-does-it-
really-cost-to-build-a-small-business-website-64151/.
www.Franciscan.edu

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Franciscan University Evangelization Website Proposal, Cronin 1

Franciscan University Evangelization Website Proposal

COM 381: Writing for Interactive Media

a. Purpose of the Site

This website is for the Franciscan University Evangelization

Office. On the Franciscan website there are links to events that

occur within the office of evangelization, but most students do

not go there to find information. It is somewhat hidden within

the site and so that is why I am making one that is engaging to

students, will provide helpful information and also include

student led media to be shared such as blogs, videos,

photography, and audio such as podcasts. The overall purpose is

to share information to the audience about how they can get

involved in the vibrant Catholic faith life of Franciscan

University. Students can have a place to explore what all the

events or join teams. Through a simple and modern design for

content is worth looking at.

The target audience of my website is primarily college students

of Franciscan University aging between 18-24. These students are

website, but potential students and alumni are included as well.

The Steubenville community and surrounding areas could also be

interested in this website, as some events are open to the

The target audience of Franciscan students can easily find what

different ministries as well as a link for shared media. The

homepage is updated frequently with upcoming events and new

posts, so everything is easy to navigate.

2. Content Outline and Wireframes

Title: The title of this website is “Franciscan University

Evangelization”. There can also be sub-titles that help the

audience to find the website and recognize what it is.

and look around on the website. A slideshow on the front page

will feature different pictures from retreats or events on campus

students who have a short quote or testimony to share. This adds

a great personal touch.

Text: There is not a huge amount of text on the front page

because it is easier to draw people in visually. There will be

text beneath the pictures of students, featuring a little quote

to view more of the story.

the about page, student ministries, retreats, Household life and

media. Some of these pages have a lot of information packed into

title and then the navigation bar. On the student testimonies,

there is a link to see more, as well as with the blog posts. If

you click on the pictures in the slideshow, that also is linked

to whatever that picture corresponds to. For example, if it is a

information about women’s ministry.

Functionality: The audience has the capability to click through

b. Student Ministries Page

Title “Student Ministries” stands out, especially because of the

picture behind it. This could also be a slideshow, as there are

so many ministries that could be displayed.

Images: There is an image at the top to bring attention to the

what these ministries are all about.

Text: Text is used to provide information, as shown above with

and social media is also given in text.

Navigation Bar: The navigation bar links back to the homepage.

ministries. There are also links to the various social media

accounts depending on the ministry.

Functionality: Users can scroll through the page, click to see

more, contact, and get in touch through social media links.

Title: The title is “About Us”.

Images: There is an image displayed behind the title and also

there could be pictures added at the bottom of page. They are

also viewable through the link to view more information.

mission is and history. As well as with contact information at