Aussie Pooch Mobile

Introduction

This case is about the Aussie Pooch mobile franchisees whose territory covers mostly the
countries like Australia. The company was founded in the year 1991 and it is continuously
expanding and growing in the market from long term. The introduction of its franchisee in the
market builds up the huge market in the country and the company quickly started building the
successful franchisee strategy. This brand was known well and was considered strong brand in
the international markets and also it was expanding its market successfully and well. Thus, it
started increasing high level of competition with the help of proper awareness and possibilities in
important countries. Today this brand is known as the Australia’s largest and the successful
brand of the dog wash and the care company.

The problem

The major problems associated with the company are based on controlling the problems and also
with the recruitment problems in the country such as U.S. market. There were two major
competitors in the same business known as Jim’s Dog wash and Hydro dog. The strategy was to
create the smaller territories and low prices with new franchisees. Both the competitors did not
use any type of special offer so according to the author, the company should try to maximize the
profitability as well as it should operate efficiently in generating the non-revenue producing
activities. Today the company is operating in different countries like Australia, New Zealand,
Malaysia and United Kingdom etc so the management is also deciding to focus on the
international markets through which the company is facing high number of challenges. Till the
year 2002, the company stayed in the regions of Australia and it carried lot of advantages with
the home country and the home market. The company found that there is a big problem in the
region of Malaysia and it started facing huge difficulties. The company faced increased
competition which was the bigger challenge for the company and also the extra services and
costs, pricing as well as increased amount created the reasons of stress for the company. They
were facing lot of financial issues to expand the business internationally. This created the
disadvantage for the company to pay the constant fees for the franchiser and to reduce the risks.

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Thus, there were different issues in the process of expansion. Aussie Pooch mobile is the
Australia’s largest mobile dogs wash as well as Care Company. It offers important services that
enable to operate and clean the dogs more thoroughly. They experienced the special bath and
improve the skin conditions as well as their major goals are to create the niche market for
international presence. Thus, there were problems associated with cash flow and also it offers
high amount of training and support. It offers credible, reputable brand as well as strong
marketing support.

Case Analysis

The Aussie pooch mobile should try to expand its markets in different other countries which will
help the company to lead successfully and also it will help to expand the business and operations
internationally. If the company Aussie Pooch Mobile stays in the discussed countries, it will
increase the number of customers in the quick and easy manner. It will also be able to retain a
greater number of customers. This way, there is a requirement of examining the proper regions
with better services and profitable business. The bigger cities should consider the important
countries known as United Kingdom, Malaysia and New Zealand because of the high value
added and major important services such as dog washing and caring services. This way, the
behavior of the people will create the important benefits and advantages for Aussie Pooch mobile
and also it will lead to the profitable market. It will also offer the important services and high
quality as well as added value for better satisfaction and retention of clients. Thus, it will be the
better selection of Aussie Pooch mobile and the company should try to offer the best practices
and high value to the clients who will help to gain the more value and volume of customers.

The United States will be the major and the important market for the expansion of the business
and also it will meet with the Australian market and its business with respect to its size as well as
it will create the strong market with the number of people in the country. Thus, there is the
higher number of potential customers associated with this market and business. Thus, it is
recommended to consider the number of households in the country such as United States for
growing steadily and also it is importantly required to manage the market because of the
competitor’s market and their ideas as well as strategies. This way, it will be able to set up the

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increased focus of customers in the same business. As one and all knows that the biggest
competitor of this business is Jim’s group in country like United States, there is a requirement to
enter the same market with the help of proper set up of business with the careful ideas and
approaches with the major competitors. This way, the franchisees should be set up in the selected
area and region to meet the high level of attraction and retention of customers and also to meet
with the potential customers.

The major target market for this expansion strategy will be the households and the company will
be able to position itself with the low prices and low cost. Thus, the low cost will lead the
company to reach the competitive edge and to maintain the strong relationship in the market. The
proper segmentation for this company is based on the people who could afford the amount of 15$
– 30$ of money.

Product: The Company offers aromatherapy for the best dog wash and also it leads to the most
important professionals with dog nail cutting, dog brushing, and dog flea free to wash the dog.

Place: The major important location for this product is Australia that will contain the importance
of customer’s demand and their choices. This way, it will embrace the important support for
Australians and also it will contain the important support of skills and experience. The product
will be available in the distribution network and also in the wholesalers and retailers shop for
easy convenience of the potential customers.

Price: The Company focused on the low cost and the affordable price to attract and to maintain
as well as to retain the customers for long term.

Promotion: With regards to promotion, the company should try to create awareness and also it
should try to deal with the great promotional strategy for attracting the new customers and for
meeting with the new franchisees. This way it will be able to grow and expand the market with
the help of billboards and hoarding etc. The company should also try to meet with the
importance of great strategy of word-of-mouth advertising that will help in attracting and
retaining the huge number of customers. This process and design of business will be able to
deliver high quality and efficient services. Word of mouth advertising will be the successful
strategy for the promotion. The company focused on the importance of public relations, expert
advices, yellow pages and newsletters.

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