McDonald’s

Resources
Overview
 Creative Excellence Hub
What’s in here?

Interested in learning more?

• Best work from the McDonald’s system in the following categories: Coffee,
Delicious Food News, Design, Ease & Convenience, Family, Feel-Good Moments,
Food Quality, Media, Shamelessly Stolen, Trust and Value
• Feel Good Marketing Awards Shortlist and Finalists (2019 and 2020)
• Contagious I/O Creative Catch-up Reels
• Trainings & Webcasts including Arch to Arch series, Global Creative Effectiveness
Webcasts and more

Login: Universal
Username: McDcreativeexcellence
Password: CEhubmcd!

Design Hub
What’s in here?
• Feel-Good Design Updates
• Design Guidelines and Cheatsheets on Masterbrand, Happy Meal, Premium,
MyMcDonald’s McDelivery, McCafé and Packaging
• Webcast Recordings from Design System Launch, Year One and Two VIS, System
Updates, Happy Meal VIS and more
• Gallery with design animations and photography

Login: Universal
Username: McDdesign
Password: visidhub2018!

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 Feel-Good Marketing Site
What’s in here?
• Feel-Good Marketing Vision, Roll-out, Presentations
• Guided Tours for the Feel-Brief and McDonald’s Creative Scale
• Feel-Brief Template
• McDonald’s Connections Way Training Materials including Webcasts, Templates and Media
Playbooks
• Creative Testing and Research Playbooks and Presentations

Login: eID needed (Reach out to local McD client/IT support)

SeeIt
What’s in here?
• Brand, Delivery, Food & Menu, EOTF updates from the system
• Creative Corner and Campaign Library featuring inspiring creative work,
campaign articles, creative assets and contact information
• Global Insights, trends and research
• Media & CRM, updates on strategies and initiatives

Login: eID + permission needed (Reach out to Tamanika Hardy)

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 Make it Happy!
What’s in here?
• Updates on Happy Meal including packaging, promotional windows, sustainability,
kid’s food & nutrition goals and creative work from the system

Login: eID needed

@mcd
What’s in here?
• McDonald’s Intranet intended mainly for McDonald’s employees
• Featured stories and updates from the system
• Includes links to various other McD sites (Corporate Website, Global
Functions including Finance, Impact, Marketing, Legal, etc., )
• Please note that there will be links within the intranet that are not
accessible to agency teams

Login: eID/McID needed

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 Burgey
What’s in here?
• Digital Asset Management site for accessing global and local digital assets
• Trending and latest assets from recent global and/or local campaigns
• Advanced Search function allows for easy access to assets that can be downloaded for
use

Login: eID needed

Digital Hub
What’s in here?
• Digital Brand Guidelines for maintaining
consistency across the following digital
channels: Global Web Site, Global Mobile App
and Kiosk

Login:
Food Footage Library
Username: Digital
What’s in here?
Password: BigMac1967
• Food and film assets showcasing iconic McDonald’s food, beautiful food photography
with sound effects
• Browse footage by product (Big Mac, Chicken McNuggets, etc.) or by category
(Ingredients, Promotional Beverages, etc.)
• Check out to purchase footage and/or photography
No login required