Frizzy Hair

LORIE
LORIE V.A
V.A
Skin Hair & Skin Care Makeup
Dehydration Shampoo Conditioner Hair Treat

Skin Blemish

Pimples
Chapped Lips EVERPURE MOISTURE SHAMPOO
Php 350.00 RSP
Target
OUR TARGET GROUP WILL BE THOSE PEOPLE WHO
ARE CURRENTLY USING L’OREAL PRODUCTS AND
ALSO THOSE WHO MIGHT TAKE INTEREST IN
USING L’OREAL PRODUCTS. SINCE WE VALUE
EVERYONE’S SAFETY, L’OREAL’S CURRENT
CONSUMERS CAN USE THIS SITE TO PURCHASE
L'OREAL PRODUCTS AT THE COMFORTS OF THEIR
HOME ESPECIALLY NOW THAT WE ARE UNDER A
PANDEMIC. FOR NON-L’OREAL CONSUMERS,
THEY CAN ALSO USE THIS SITE SINCE IT SERVES
AS A VIRTUAL STORE WITH A VIRTUAL
ASSISTANT THAT WOULD HELP THEM FIND WHAT
THEY ARE LOOKING FOR.
Distribution Channel
L'ORÉAL CONSUMER PRODUCTS
DIVISION. BEAUTY TRENDS ARE ON
THE RISE IN THE CURRENT
SITUATION, ESPECIALLY IN
SKINCARE. NEW GENERATIONS'
BEHAVIOR FOCUSES ON EXPERTS'
RECOMMENDATIONS AND WHAT IS
ON TREND
Point of Purchase
THE PANDEMIC MAKES OUR MOVEMENT
LIMITED, BUT OUR WANTS AND NEEDS DO NOT
STOP THERE. A VIRTUAL STORE WITH A
VIRTUAL ASSISTANT ALLOWS THE CONSUMER
TO HAVE AN ENJOYABLE AND INTERACTIVE
SHOPPING EXPERIENCE. THE VIRTUAL
ASSISTANT WOULD RECOMMEND TO THE
CONSUMER TO CATER TO THEIR WANTS AND
NEEDS. AS CONSUMERS FEEL CONNECTED TO
THE COMPANY THROUGH THE SHOPPING
EXPERIENCE, THEY WOULD SPEND MORE TIME
SCANNING THE VIRTUAL STORE. WITH THIS, IT
IS MORE LIKELY FOR THE CONSUMER TO BUY
PRODUCTS. THUS, A POSITIVE IMPACT ON THE
ONLINE SALES CHANNEL.
COST BREAKDOWN
COST BREAKDOWN:
Our Team:
Custom-Built Data Analysis
Proof-of-Concept DETERALA, Hazel Jean M. (UST-AMV)
Cost $15,500
MVP Cost DINGLASAN, Christine Joy M. (UST-AMV)
27,500
Release Cost 150,000
GIANAN, Lianne Grace D. (UST-AMV)
Maintenance Cost 107,000
$300,000