You are on page 1of 7

March - April 2020

ISSN: 0193-4120 Page No. 15573 - 15579

Service Quality in Southern Railway – Are


Passengers Satisfied with the Services?
Dr. S. Shalini1, Dr.R.Karthikeyan2, Dr.P.S.Venkateswaran3
1
Guest Lecturer, Entrepreneurship Studies, Madurai Kamaraj University, Madurai.
2
Assistant Professor, Department of Management Studies,
Kalaignar Karunanidhi Institute of Technology, Coimbatore.
3
Professor, Department of Management Studies, PSNA College of Engineering and Technology,
Dindigul. venkatespsna07@gmail.com

Article Info Abstract


Volume 83 The present research tries to know the types of services marketed and how the
Page Number: 15573 - 15579 Southern Railway can improve its services to suit the customer/rail user’s needs
Publication Issue: by matching with its service product offer. The study deals with all the services
March - April 2020 offered and facilities provided by the Southern Railway (SR) along with the
satisfaction level and suggestions of the passengers to improve the services and
facilities in the Southern Railway. The present research tries to know the types of
services marketed and how the Southern Railway can improve its services to suit
the customer/rail user’s needs by matching with its service product offer.
Article History Passenger satisfaction towards the southern railway was dependent on service
Article Received: 24 July 2019 quality and rail service quality.
Revised: 12 September 2019
Accepted: 15 February 2020 Keywords: RAILQUAL, Tangibility, Reliability, Responsiveness, Assurance,
Publication: 26 April 2020 Empathy, Passenger satisfaction, Southern railway, Coimbatore.

1. INTRODUCTION enterprise in India, and contributes about 1


Today, many developments have per cent of India’s Gross Domestic Product
taken place in the transport industry. (GDP) (White Paper on IR).
Development in the Southern Railway has
also been rapid. Modernization and 2. REVIEW OF LITERATURE
technological up-gradation of its services According to Parasuraman (1985),
have made the Southern Railway (SR) satisfaction level of passengers is derived
occupy the prime place in the Indian from the level of services they received from
Railway. The Indian Railways (IR) is the the service providers. Perceiving the
oldest service provider in India. Indian services and evaluating the quality of service
railway is one of the leading job providers in varies differ (Devi Prasad, 2010). Customer
India. India railway is called the life line of satisfaction is highly depended on the
the nation because it connects each and service quality and which has a strong and
every parts of the country. IR is the major positive effect with customer satisfaction
contributor of Indian economic system. (Venkateswaran et al. (2017). Quality of
Majority of the suburban used the IR services makes the customers into a
services. It is also the biggest state-owned complete satisfaction in the case of

Published by: The Mattingley Publishing Co., Inc. 15573


March - April 2020
ISSN: 0193-4120 Page No. 15573 - 15579

construction industries (Venkateswaran et ease of access to home station, personal


al. 2018). safety in train, availability of seats at train,
willingness to help, smoothness of ride on
The service dimensions in the train, understanding passenger’s needs
Southern Railways are classified into queries, personal safety at station,
product related services, prices of the goods comfortable seats in train, clarity of
and services, promotional aspects of services information given in time tables, providing
and distribution of services (Surat Kumari, on time train services, ease of access to
2005; Venkateswaran et al. 2015). work place, courtesy-staff at ticket office,
Improving the service quality will increase dependability in handling service problems,
the customer satisfaction (David Rajesh et frequency of trains that meet needs, having
al, 2015). Service quality is a strong the knowledge to answer questions,
predictor of customer (student) satisfaction. convenient office hours at ticket office, a
neat and professional appearance of staff at
These service quality variables are: ticket counter, prompt service, traveling
Speed of the train, safety, availability of first time on train, modern appearance of station,
aid, arrival and departure of train in time, cleanliness of train, providing information
free from breakdown and accident, about all, connection network of train,
displaying name chart in reserved clarity of time tables given at stations,
compartments, touch screen facility, public service performance, comfortable
address system, provision for making temperature on train, Having best interests at
complaints, sitting facilities at station, heart, cleanliness of station, availability of
comfortable seating arrangement in the staff in handling requests and overall
coach, comfortable moving space, less jerk appearance of train.
and vibration, catering service at station and
in train, drinking water facility at station and 3. RESEARCH METHODOLOGY:
in train, cloak room facility, bathroom The current study is descriptive in
facility at waiting room, licensed nature. Simple random sampling was
porters/trolley service, availability of mobile adopted for the current study. The primary
shops, lighting facility at station and in train, data were collected through an interview
online booking facility, train fare, schedule using a structured questionnaire
reservation and cancellation charges and from the passengers. Secondary data was
concession ticket facilities. collected from internet, magazines and
journals. The passengers are selected from
Similarly, from the past reviews, rail the southern railway (SR). A sample of 25
service quality (RAILQUAL) were passengers was identified and the sample
identified and listed below. These variables questionnaires were tested. After receiving
are courtesy of staff on train, availability of the sampled questionnaire, certain
parking facilities at station, maintenance of modifications were made based on the
time of trains as scheduled, ease of access to passenger and experts recommendations.
travel information, being informed if there The final interviews were decided to
are delays, ease of buying tickets, a neat conduct from 400 passengers from 6 train
and professional appearance of staff at train, route from Coimbatore to Chennai. But
dealing with passengers in a caring fashion, researcher received a proper response from

Published by: The Mattingley Publishing Co., Inc. 15574


March - April 2020
ISSN: 0193-4120 Page No. 15573 - 15579

371 passengers. After scrutinizing the research is percentage analysis, reliability


interview scheduled questionnaires, 364 analysis, ‘t’ statistics, Correlation,
usable questionnaires were identified and regression and ANOVA.
used for data analysis. Tools used for the

4. ANALYSIS AND INTERPRETATIONS


Table 4.1 - The Influence of passenger satisfaction on Service quality perceived
S.No Service Expected service Perceived Exp - Per Service ‘t’
quality Mean scores service Mean service score gap statistics
variables scores score
Male Female Male Female Male Female
1. Tangibility 3.744 3.868 3.451 3.628 0.293 0.241 0.052 0.149
2. Reliability 3.621 3.943 3.535 3.773 0.086 0.172 -0.086 -0.086
3. Responsiveness 3.735 3.872 3.243 3.637 0.492 0.233 0.259 4.894*
4. Assurance 4.016 3.939 3.315 3.732 0.701 0.207 0.494 8.051*
5. Empathy 3.915 4.036 3.482 3.865 0.433 0.171 0.262 4.907*
6 Overall service
quality 3.806 3.931 3.405 3.811 0.401 0.204 0.197 3.118*
*Significant at 5 percent level

Table 4.2 shows that passenger satisfaction the customers and motivates them to be
is highly rely on the SQ variables such as loyal (Muthupandian.T et al, 2019).
responsiveness, assurance and empathy and Reliability on the services provided by the
overall service quality is significant at 5 SR is satisfactory. Assurance,
percent level. Assurance, empathy and responsiveness and empathy gap scores are
responsiveness were having the highest high. i.e the expectation are high on these
service gap. All the service gap scores are service quality factors. These are the factors
positive except reliability score which railway has to look immediately to minimize
indicates that expected services are greater the service gap. Also, it predicts that the
than the actual perceived service by the expectation among the female passengers is
passengers. By providing, the service quality greater than the male passenger towards the
in effective manner has a positive impact on services offered by the railway station.

Table 4.2 - The Influence of passenger satisfaction on rail service quality (RAILQUAL)
perceived
S.No RQ Variables Expected service Perceived Exp –Per. Service ‘t’
Mean scores service Mean Service Mean gap statistics
scores scores
Male Female Male Female Male Female
1. Facility in the
4.113 4.125 3.395 3.762
train 0.718 0.363 0.355 6.109*
2. Online booking 4.083 3.889 3.395 3.622 0.688 0.267 0.421 7.014*

Published by: The Mattingley Publishing Co., Inc. 15575


March - April 2020
ISSN: 0193-4120 Page No. 15573 - 15579

3. Safety &
3.892 3.734 3.203 3.457
security 0.689 0.277 0.412 6.938*
4. Ticket fare 3.673 3.989 3.341 3.553 0.332 0.436 -0.104 -1.482
5. Value added
3.224 3.918 3.672 3.686
services 0.266 0.232 0.034 0.315
6 Overall rail
3.679 4.105 3.517 3.554
service quality 0.5386 0.315 0.2236 3.931*
*Significant at 5 percent level

Table 4.3 shows that passenger satisfaction except ticket fare score which indicates that
is highly rely on the RQ variables such as expected services are greater than the actual
Facility in the train safety & security, online perceived service by the passengers. Also, it
booking and Overall rail service quality is predicts that the expectation among the
significant at 5 percent level. Online female passengers is greater than the male
booking, Safety & security and Facility in passenger towards the services offered
the train were having the highest service inside the train.
gap. All the service gap scores are positive

Table 4.3 - Correlations between service quality, rail service quality and passenger
satisfaction
Variables Service quality Rail service quality Passenger
satisfaction
Service quality 1.00 0.519* 0.703*
Rail service quality 0.519* 1.00 0.411*
Passenger satisfaction 0.703* 0.411* 1.00
*Significant at 5 percent level

The results show that correlation analysis 0.703, p< 0.01) and moderately correlated
was performed between service quality, rail with rail service quality (r= 0.519, p< 0.01).
service quality and passenger satisfaction. Rail service quality is positively and
The r-value indicates that correlation value moderately correlated with service quality
and p-value and its significance at 5% level. (r= 0.519, p< 0.01) and passenger
Service quality is positively and strongly satisfaction (r= 0.411, p< 0.01).
correlated with passenger satisfaction (r=

Table 4.4 - Regression result for service quality (SQ) and passenger satisfaction (PS)
Model R R Adjusted Std. Error Change Statistics Durbin-
Square R Square of the F df1 df2 Sig. F Watson
Estimate Change Change
a
1 .937 .877 .876 .354 676.524 5 474 .000 2.140
a
ANOVA
Model Sum of Squares df Mean Square F Sig.
Published by: The Mattingley Publishing Co., Inc. 15576
March - April 2020
ISSN: 0193-4120 Page No. 15573 - 15579

Regression 423.629 5 84.726 676.524 .000b


1 Residual 59.362 474 .125
Total 482.992 479
a. Dependent Variable: PS
b. Predictors: (Constant), Emp, Rel, Res, Tan, Ass
Coefficientsa
Model Unstandardized Standardized ‘t’ Sig.
Coefficients Coefficients statistics
B Std. Error Beta
(Constant) .235 .056 4.196 .000
Tan .322 .037 .373 8.786 .000
1 Rel .269 .025 .282 10.729 .000
Res .198 .031 .215 6.502 .000
Ass .045 .038 .055 1.162 .246
Emp .110 .030 .120 3.670 .000
a. Dependent Variable: PS

From the above table 4.4, SQ dimensions (tangibility, reliability, responsiveness and
and PS are positively and significantly empathy explained about 87.7% of the
associated for all the SQ dimensions except variation in passenger satisfaction. This
assurance (t=1.162; p>0.05). A statistical result indicates that passenger satisfaction
significance (F-value = 676.524; p= 0.01) towards the southern railway was dependent
was determined. R2 was 0.877 or 87.7% on SQ. Durbin-Watson (2.140) results also
which was significant at 0.001 levels. This indicate a positive and above the value of
shows that service quality dimensions +2.

Table 4.5 - Regression result for rail service quality(RSQ) and passenger satisfaction (PS)
Model R R Adjusted Std. Error of Change Statistics Durbin-
Square R Square the Estimate Watson
F df1 df2 Sig. F
Change Change
1 .468a .219 .211 .824 26.628 5 474 .000 2.450
a
ANOVA
Model Sum of Squares df Mean Square F Sig.
Regression 90.337 5 18.067 26.628 .000b
1 Residual 321.611 474 .679
Total 411.948 479
a. Dependent Variable: PS

Published by: The Mattingley Publishing Co., Inc. 15577


March - April 2020
ISSN: 0193-4120 Page No. 15573 - 15579

b. Predictors: (Constant), Rvas, RFac, Rsase, Rfare, Rbook


Coefficientsa
Model Unstandardized Coefficients Standardized t Sig.
Coefficients
B Std. Error
(Constant) 1.266 .239 5.290 .000
RFac .104 .048 .089 2.177 .030
Rfare .085 .041 .105 2.084 .038
1
Rsase .296 .064 .269 4.640 .000
Rbook .128 .060 .126 2.122 .034
Rvas .056 .058 .050 .967 .334

From the above table 4.5, rail service quality which was significant at 0.001 levels. This
dimensions and passenger satisfaction are shows that rail service quality dimensions
positively and significantly associated for all (RFac, Rsase, Rfare, Rbook) explained PS
the RSQ dimensions except rail value added satisfaction towards the southern railway
services (t=0.967; p>0.05). A statistical was dependent on RSQ. Durbin-Watson
significance (F-value = 26.628; p= 0.01) (2.450) results also indicate a positive and
was determined. R2 was 0.219 or 21.9% above the value of +2.

Table 4.6 - Regression result for OSQ, ORSQ and PS


a
ANOVA
Model Sum of Squares df Mean Square F Sig.
Regression 88.771 2 44.385 53.705 .000b
1 Residual 394.221 477 .826
Total 482.992 479
a. Dependent Variable: PS
b. Predictors: (Constant), OSQ ORSQ,
Model Unstandardized Standardized ‘t’ Sig.
Coefficients Coefficients statistics
B Std. Error Beta
(Constant) 1.373 .187 7.321 .000
1 OSQ .467 .049 .395 9.472 .000
ORSQ .093 .030 .127 3.052 .002

From the above table 4.6, service quality, 5. RESULTS:


rail service quality and passenger  Reliability in rail services is satisfactory.
satisfaction are positively and significantly The expectation among the female
associated (t=9.472; t=3.052; p>0.05). A passengers is greater than the male
statistical significance (F-value = 53.705; p= passenger towards the services offered
0.01) was determined. This result indicates by the railway station and services
that PS towards the southern railway was offered inside the train. RSQ is
dependent on OSQ, SQ and RSQ
Published by: The Mattingley Publishing Co., Inc. 15578
March - April 2020
ISSN: 0193-4120 Page No. 15573 - 15579

positively and moderately correlated Sivakumar, Dr. M. Selvaraj (2018),


with service quality and passenger Brand image, service quality,
satisfaction. Passenger satisfaction householder’s satisfaction and
towards the southern railway was loyalty towards the construction
dependent on SQ and RSQ. builders in Coimbatore. International
 Passenger satisfaction towards the journal of civil engineering and
southern railway was dependent on technology (IJCIET). Volume 9,
overall service quality, SQ and RSQ. Issue 12, pp. 229–236
Hence, the railway department has to 7. Mathurajothi S, Subramani S and
take care of the above said factors to Venkateswaran P. S.(2018), a study
satisfy their passengers. on the impact of service quality on
student satisfaction towards the
6. REFERENCES: university libraries in Dindigul
1. White paper on Indian railways, district, Tamilnadu, India. Asian
Railway Board Publication (RPB), Journal of Information Science and
2009. Technology, Vol. 8 No. 3, pp. 63-66.
2. Parasuraman, (1985), A Conceptual 8. Surat Kumari (2005), Services
Model of service quality and its Marketing of South Western
implications for future research, Railway(SWR), p.1.
Journal of Marketing, 49, pp.41-50. 9. Venkateswaran P.S., Arun B.,
3. David Rajesh, S.Manimaran, Sakthivel S and Earnest Paul (2015),
P.S.Venkateswaran (2015). A study a study on the influence of perceived
on the linkage between service quality, purchase intention and
quality, service loyalty and customer customer satisfaction towards brand
satisfaction in commercial banks in loyalty for branded coffee powders
Madurai, Tamilnadu, India. (instant) in Madurai. International
International Journal of Journal of Applied Engineering
Contemporary Research in Research (IJAER), Vol. 10 No.28.
Humanities and Social Sciences, 10. Venkateswaran P.S., Nithya M.,
Vol.2, No.1, pp.89-103. Ranjeetha S., Santhiya B (2017), a
4. Devi Prasad M. and Raja Shekhar B., study on Service quality, Customer
(2010), Measuring service quality of satisfaction and Brand Loyalty
Indian railway passenger services towards Cellular Phone Industry in
using RAILQUAL model”, IEEE Madurai. SSRG International Journal
ICMIT10, pp 292-296. of Economics and Management
5. Dr.T.Muthupandian, Studies, Special issue. pp 10-14.
Dr.A.Sabarirajan, Dr.B.Arun,
Dr.P.S.Venkateswaran and
Dr.S.Manaimaran (2019). Service
Gap In Hospital Industry- A Patient
Centric Analysis. Restaurant
Business, Vol-118-Issue-6.pp.80-90.
6. Dr. P.S. Venkateswaran, Dr. G.
Sivakumar, Dr. K. Subramani, R.

Published by: The Mattingley Publishing Co., Inc. 15579

You might also like