Sabrina Islam ID 1730802

Ans to the ques no 1

Caterpillar produced over 300 different kind of machinery for sales around the world. Its products give
solution to eight industries such as residential, nonresidential, industrial, infrastructure, mining and
quarrying, energy, waste and also forestry. Besides that, the use of Caterpillar’s trademark farm treads
on the Army tank in World War 1 and World War 2. The huge postwar construction and also strong
overseas demand made the sales of Caterpillar’s products increased. Due to the recession of the early
1980s, Caterpillar lost about $6.5 billion and the company was forced to laid off thousands employees.
Other than that, the company also divided its product strategy into three segments: World Class, Mid-
Tier and also Low End. The company is also focused on innovating high-tech machinery for the growing
World Class segment and leaving the Low-End segment to local competitors that will eventually be
consolidated. The business model practiced by Caterpillar also made contribution to its dominance in
the market. Caterpillar provides machines support and support for a wide range of industries. The
Global Dealer Network which is a specially trained independent CAT dealers who can provide services on
a local basis, giving the global company a personal feel.

Southwest airlines is ranked United the most admired airline since 1997, the motto of
the company was LUV airline, they featured a bright red heart as its logo and relied on
outrageous antics t generate word of mouth. They served Love Bites (peanuts) and Love Potions
(drinks). It is acknowledged by its unique market niche for serving only over 35 states in United
States especially in cities that has fewer airports and lower gate fees and less congestion.
Southwest is a low-cost airline that focuses on fast, no frills service. It has never served meals,
does not have advanced seat reservations, and flies only specific type of Boeing airplanes. These
decisions have helped them to be flexible. Southwest is one of those airlines who are consistently
earning profits despite the problems the industry is facing. With such stability, the corporation is
able to make decisions and adjust policies, which other heavily burned airlines may not be able
to imitate. Following are the steps taken by Southwest to save money and pass to customers
through low fares;Flies over 3100 short and point to point trips in a day, Fast turnaround service,
Unique boarding pass. Southwest Airlines is also well-known for having a very productive a
loyal workforce. Such loyalty and productivity among the employees were brought by the way
Southwest’s management treats them. The company also plans for the future and is not afraid to
take risk necessary to stay ahead of the competition.
Southwest airlines is ranked United the most admired airline since 1997, the motto of
the company was LUV airline, they featured a bright red heart as its logo and relied on
outrageous antics t generate word of mouth. They served Love Bites (peanuts) and Love Potions
(drinks). It is acknowledged by its unique market niche for serving only over 35 states in United
States especially in cities that has fewer airports and lower gate fees and less congestion.
Southwest is a low-cost airline that focuses on fast, no frills service. It has never served meals,
does not have advanced seat reservations, and flies only specific type of Boeing airplanes. These
decisions have helped them to be flexible. Southwest is one of those airlines who are consistently
earning profits despite the problems the industry is facing. With such stability, the corporation is
able to make decisions and adjust policies, which other heavily burned airlines may not be able
to imitate. Following are the steps taken by Southwest to save money and pass to customers
through low fares;Flies over 3100 short and point to point trips in a day, Fast turnaround service,
Unique boarding pass. Southwest Airlines is also well-known for having a very productive a
loyal workforce. Such loyalty and productivity among the employees were brought by the way
Southwest’s management treats them. The company also plans for the future and is not afraid to
take risk necessary to stay ahead of the competition.
Ans to the ques no 2

Southwest airlines is ranked United the most admired airlines since 1997,the motto of the company
was LUV airline, they featured a bright red heart as its logo and relied on outrageous antics generate
word of mouth. They serve love love bites and love potions. It is acknowledge by its unique by its
unique market service only over 35 states in United States especially in cities that has fewer airports
and lower gate fees and less congestion. Southwest is a low cost airline that focuses on fast, no frill
service. It has never several meals,does not have advance seat reservation and flies only specific types
of Boeing airplanes. This decisions helps them to be flexible. Southwest is one of those airlines who
are consistently earning profits despite the problem the industry is facing. With such stability the
corporation is able to make decisions and adjust policies, which other airlines may not be able. This
company is also do future planning and afraid to take risk.