Management

An ultimate parking solution application through which a parking slot can be booked online easily at
feasible price. The application will be known as <com name>.

Objectives of the Management Plan

<com name>will manage the car park in accordance with the following objectives:

 To provide adequate and safe provision for staff and visitors;

 To provide a safe and secure environment for users;

 To minimize any potential conflict with other road users as a result of unauthorized on street parking
and queuing or congestion at the car park entrance; and

 Provide unobstructed access, egress, loading and unloading for service vehicles.

Our Business Structure

We intend starting our valet parking service with a handful of full time employees, and some
of the available driving roles fill be handled by qualified contract drivers. Adequate provision
and competitive packages has been prepared for all our employees. Below are the roles
that will be available at <com name>

 Chief Operating Officer (Owner)

 Admin and HR Manager
 Sales and Marketing Manager
 Accountant
 Professional Drivers (Valets)
 Client Service Executive/Front Desk Officer

Roles and Responsibilities

Chief Executive Officer – CEO:

 Increases management’s effectiveness by recruiting, selecting, orienting, training,

coaching, counseling, and disciplining managers; communicating values, strategies,
and objectives; assigning accountabilities; planning, monitoring, and appraising job
results
 Creates, communicates, and implements the organization’s vision, mission, and
overall direction – i.e. leading the development and implementation of the overall
organization’s strategy.
 Accountable for fixing prices and signing business deals
 Responsible for providing direction for the business
 Responsible for signing checks and documents on behalf of the company
  Evaluates the success of the organization

Admin and HR Manager

 Maintains office supplies by checking stocks; placing and expediting orders;

evaluating new products.
 Defines job positions for recruitment and managing interviewing process
 Carries out induction for new team members
 Responsible for training, evaluation and assessment of employees
 Responsible for arranging travel, meetings and appointments
 Oversees the smooth running of the daily office activities.

Sales and Marketing Manager

 Manages external research and coordinate all the internal sources of information to
retain the organizations’ best customers and attract new ones
 Identifies, prioritizes, and reaches out to new partners, and business opportunities et
al
 Identifies development opportunities; follows up on development leads and contacts
 Documents all customer contact and information
 Represents the company in strategic meetings
 Helps to increase sales and growth for the company

Accountant

 Responsible for preparing financial reports, budgets, and financial statements for the
organization
 Provides managers with financial analyses, development budgets, and accounting
reports
 Responsible for financial forecasting and risks analysis.
 Performs cash management, general ledger accounting, and financial reporting for
one or more properties.
 Responsible for developing and managing financial systems and policies
 Responsible for administering payrolls
 Ensures compliance with taxation legislation
 Handles all financial transactions for the company

Professional Drivers (Valets)

 Park cars on behalf of our clients in public and business facilities such as airports,
stadiums, shopping malls, theaters, restaurants, stores, and other businesses
facilities
 Maintains a logbook of their parking activities to ensure compliance with the facility
rules and regulation
 Keeps a record of vehicles parked and makes sure the vehicles and keys are safe.
 Reports accidents or violations to the management
Client Service Executive

 Welcomes/receive clients by greeting them in person or on the telephone; answering

or directing inquiries.
 Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides
the client with a personalized customer service experience of the highest level
 Consistently stays abreast of any new information on the organization’s services,
promotional campaigns etc. to ensure accurate and helpful information is supplied to
clients when they make enquiries
 Receives parcels/documents for the organization
 Distributes mails in the organization
 Handles any other duties as assigned by HR and Admin Manager.

SWOT Analysis
We are quite aware that there are several valet parking businesses all over the country and even in the
same location where we intend starting ours which is why we are following the due process of
establishing a business. We know if a proper SWOT analysis is conducted for our business, we will be
able to position our business to maximize our strength, leverage on the opportunities that will be
available to us, mitigate our risks and be equipped to confront our threats.

This is the summary of the SWOT analysis that was conduct for <com name>

Strength:

Our strengths are in our highly experienced management team, robust business network with key
stakeholders in the company, reliable drivers, costumer’s loyalty and strong reputation amongst
domestic company players.

Weakness:

Our weakness could be keeping the best hands during our teething period, price structure, lack of scale
compared to our peers who have already gained ground in the p9arking lots and garage industry.

Opportunities:

The opportunity that are available to us in the Bashundhara residential area is massive considering the
fact that valet parking servicing is an accepted service in Bangladesh.

Threat:

Just like any other business, one of the major threats that we are likely going to face is a breakdown of
business relation with our hosts <operators of public facilities>. Another challenge is economic
downtime, id the economy is in bad shape, history has it that businesses such as valet parking services
usually struggle to get their costumer to p9ay valets because they would prefer to source for parking
lots themselves.

Essential for Parking Management

 people should have viable parking option

 Motorists should have information on their parking and travel option
 parking facilities should serve multi ple users
 parking facilities should be sized and managed so s pace are frequently occupied
 Parking plans should be accommodate uncertainly and change
 Special efforts should be made to deal with peak demand