Strat Man Final Project

SOUL FOODS LIMITED STRATEGIC PLAN 1
Assignment Cover Sheet
STUDENT DETAILS
Assignment: Individual Assignment: Group Assignment:
Name: ID# Programme/Department:
Anisha Kirlew-Clemmings 20151820 Bsc. in Accounting
Jody-Ann Thompson 20122510 Bsc. in Accounting and Financial
Maurice McLeod 20162073 Management
Shernett Bennett 20161956 Bsc. in Accounting and Financial
Julene Henry 20083319 Management
James Johnson 20041986 Bsc in Business Administration
Bsc in Business Administration
Bsc in Business Administration
COURSE DETAILS
Course Code: (eg. HRM306) Course Title: (eg. Human Relations in
MGT 400 Organisation)
STRATEGIC MANAGEMENT
Lecturer: (eg. First Name Last name)
ANDREW EDIE
ASSIGNMENT DETAILS
Assignment title: (Title of the essay, project or the question)
GROUP ASSIGNMENT
Word Count/Length: (If required) Submission Due: (day, month year)
MARCH 8, 2021
DECLARATION:
I/we certify that I have read and understood the implications of the Academic Integrity and
Copyright guidelines on my Course Outline. I certify that the assignment submitted is my own
work and that all materials used from reference sources have been fully acknowledged. Click to
agree
Question # CLO CLO 2 CLO CLO 4 CLO 5 CLO 6 Lecturer’s ▪Vetter’s or

1 3 Total ▪2nd Marker’s
Total
Total
Lecturer’s/Examiner’s Comments: Comments: 2nd Marker: [ ] Vetter:
[ ]
Name: Name:
Signature: Date: Signature: Date:
Student’s Name: Anisha Kirlew- Clemmings
Student’s ID#: 20151820
Module: MGT400 Strategic Management
What did I read for this Journal Articles and Strategic Management by Gupta, Nitish Sen
course (apart from the
notes)?
What was the most The most important thing I have read is that the Strategic
interesting thing I read Management process also covers formulating the organization’s
for this course . Why overall vision for present and future objectives. This is interesting
because make me understand that without going through the
was that interesting?
Strategic Management process one may not have a clear objective
of the organization. It is also interesting for me who is an aspiring
entrepreneur to be clear of the processes to have a successful
business.
What were three (3) Three main things that I learned from this course is
main things I learned
from this course?  How to create a strategic management plan
 How important is Corporate Social Responsibility to an

organization.
 What is the difference between a strategic manager and a

manager.
One (1) thing that I One thing that I have learned from this course that can be applied
learned that can be immediately to work or school is that with proper strategic
immediately applied to planning the attainment of objectives are easier.
work or school is…
What are some of the The internet in my area was down for a while hence, most of the
challenges experienced work had to be done while at the office. I had to strike a balance
in doing this activity?
with work and school. Those were some of the challenges I faced
while doing this activity.
How has this activity This activity has positively impacted my thinking of strategic
impacted your thinking management practices. This activity has enlighten me on the fact
of strategic
that a business is not only successful through only marketing. It
management practices
in business. takes proper formulation, implementation and evaluation
Rubric for Individual Meta Reflection
Criteria Maximum Score Lecturer’s Score

Name of student: 10
Self-Reflection:
 Evidence of learning
 Impact of learning on life
Grammar/Mechanics/Organizatio 5
n
Total 15
Student’s Name: Julene Henry

What did I read for For this course I have read articles on the internet in order to gain
this course (apart more information and a better understanding of strategic
from the notes)? management. Articles such as
Bracker, J. (1980). The historical development of the strategic

management concept. Academy of management review, 5(2), 219-
224.
Pavitt, K. (1990). What we know about the strategic management of

technology. California management review, 32(3), 17-26.
//0David, F. R., David, F. R., & David, M. E. (2013). Strategic

malnagement: Concepts and cases: A competitive advantage
approach. Upper Saddle River: Pearson.
David, F., & David, F. R. (2016). Strategic management: A

competitive advantage approach, concepts and cases. Florence:
Pearson–Prentice Hall.
Sakas, D., Vlachos, D., & Nasiopoulos, D. (2014). Modelling

strategic management for the development of competitive advantage,
based on technology. Journal of Systems and Information
Technology.
What was the most The most interesting thing that I have read for this course is
interesting thing I https://www.managementstudyguide.com/strategic-management.htm
read for this course? and other articles. This document has provided me with information
Why was that in gaining a clearer understanding of strategic management and the
interesting? different concepts.
What were three (3) Three main things that I have learned from this course is; the
main things I learned strategic management process, how to conduct an environmental
from this course? analysis and how to formulate functional tactics.
One (1) thing that I One thing that I have learnt that can be applied to work or school is
learned that can be the SWOT analysis.
immediately applied
to work or school is…
What are some of the Some of the challenges experienced in doing this activity was
challenges gathering enough or suitable information relating to this project. The
experienced in doing information is a lot and requires a concise study and review of
this activity? information in order to keep in line with the requirements of the
project. I also was faced with internet challenges.
How has this activity It has allowed me to gain more knowledge on strategic management
impacted your hence I can now relate to some of the decisions that are made by the
thinking of strategic top management in my organization. Also it has helped me as an
management practices individual to be able to apply these strategic processes or practices in
in business? my small business, which will result in a positive outcome in the
future.
I am now able to see when the management team make certain long
term decisions about recruiting, selection, training, liquidation within
my workplace the long term benefit of it to the life of the business.

Name of student: 10
Self-Reflection:
n
Total 15
Student’s Name: James Johnson
What did I read for this In order to get a broader understanding of Strategic
course (apart from the Management, I used the google scholar as the primary tool for
notes)? me to obtain critical information for my understanding. I have

listed a number of articles that were instrumental in my
understanding of the program.
The articles are:
1. Ansoff, H. I., Kipley, D., Lewis, A. O., Helm-Stevens,

R., & Ansoff, R. (2018). Implanting strategic management.
Springer.
2. Bracker, J. (1980). The historical development of the

strategic management concept. Academy of management
review, 5(2), 219-224.
3. Hubbard, G., Rice, J., & Galvin, P. (2014). Strategic

management. Pearson Australia.
4. Bettis, R. A. (1991). Strategic management and the

straightjacket: An editorial essay. Organization Science, 2(3),
315-319.
5. Hunger, J. D. (2020). Essentials of strategic

management.
6. Pavitt, K. (1990). What we know about the strategic

management of technology. California management review,
32(3), 17-26.
7. David, F. R., David, F. R., & David, M. E. (2013).

Strategic management: Concepts and cases: A competitive
advantage approach. Upper Saddle River: Pearson.
8. David, F., & David, F. R. (2016). Strategic

management: A competitive advantage approach, concepts
and cases. Florence: Pearson–Prentice Hall.
9. Gamble, J., Thompson Jr, A., & Peteraf, M. (2019).

Essentials of Strategic Management: The Quest for
Competitive Advantage, 6e.
10. Sakas, D., Vlachos, D., & Nasiopoulos, D. (2014).

Modelling strategic management for the development of
competitive advantage, based on technology. Journal of
Systems and Information Technology.
What was the most In understanding how to craft plans that will have a positive
interesting thing I read outcome on the life of your business three interesting things I
for this course? Why was covered are:
that interesting?
1. The Strategic Management Process: Sakas, D., Vlachos,
D., & Nasiopoulos, D. (2014). Modelling strategic

management for the development of competitive advantage,
based on technology. Journal of Systems and Information
Technology.
2. Industry Analysis: Wheelen, T. L., Hunger, J. D.,

Hoffman, A. N., & Bamford, C. E. (2017). Strategic
management and business policy (p. 55). Boston, MA:
pearson.
3. Strategic Management and Entrepreneurship: Kraus, S.,

& Kauranen, I. (2009). Strategic management and
entrepreneurship: Friends or foes?. International Journal of
Business Science & Applied Management (IJBSAM), 4(1), 37-
50.
What were three (3) Value Chain Analysis, SWOT, PEST, and PESTLE
main things I learned
from this course? Strategy and Strategic Management
Strategic Management Process
One (1) thing that I The idea of a personal SWOT analysis is the one thing I have
learned that can be already applied to my life. In order it identify my
immediately applied to entrepreneurial spirit, doing a SWOT has exposed me to
work or school is… things I never knew about myself.
What are some of the The biggest challenge I experienced in this course was doing a
challenges experienced PEST analysis on an industry from a global standpoint. The
in doing this activity? information is vast and it requires patience and attention to
detail in order to find information specific to what is needed.
How has this activity I am now able to see when the management team make
impacted your thinking certain long term decisions about recruiting, selection,
of strategic management training, liquidation within my workplace the long term
practices in business? benefit of it to the life of the business.

Name of student: 10
Self-Reflection:
n
Total 15
Student’s Name: Jody Ann Thompson

What did I read for this Rothaermel, F., McDonnough, R. (2012). Strategic Management:
course (apart from the Concepts and Cases.Boston, MA. McGraw-Hill Education.
notes)?
What was the most The most interested thing I read fort this course is the Competitive
interesting thing I read Advantages and Strategic Choices in Growing Industries and
for this course . Why Declining Industries. Why, because as an aspiring entrepreneur, I
was that interesting? believe it is important to understand the differences of both
industries and the different features of both.
What were three (3) Three things I learned:

main things I learned 1. A code of business ethics is a document that provides
from this course? behavioral guidelines that cover daily activities and decisions
within an organization. Merely having a code of ethics is not
sufficient to ensure ethical business behavior. To ensure that the
code is read, understood, believed, and remembered, periodic
ethics workshops are needed to sensitize people to workplace
circumstances in which ethics issues may arise.
2. A Mission Statement of a company consist of;
l Customer-market
l Product-service
l Geographic Domain
l Technology
l Concern for Survival
l Philosophy
l Self-concept
l Concern for Public Image
l Consumers
l Quality
3. Product life cycle is a concept that describes a product’s sales,
profitability, and competencies that are key drivers of the success
of that product as it moves through a sequence of stages from
development, introduction to growth, maturity, decline, and
eventual removal from market.
One (1) thing that I I can most definitely apply a SWOT analysis to every aspect of my
learned that can be life, whether school or work.
immediately applied to S-strengths, W-weakness, O-opportunity, T-threats
What are some of the A lot of information to process in a short time span to produce the
challenges experienced a much concise
How has this activity This activity has highlighted the importance of strategic practices
impacted your thinking in business by allowing me to understand the different dynamics,
of strategic management environmental forecast to implement a recovery plan for
practices in business. businesses to survive.

Name of student: 10
Self-Reflection:
n
Total 15
Student’s Name: Shernett Bennett
What did I read for this Lecture Notes

course (apart from the Information online
notes)?
What was the most Competitive intelligence

interesting thing I read It is interesting because I realize in the world of business it helps
for this course. Why them to understand their competitive environment and the
was that interesting? opportunities and challenges that exist. Businesses analyzes the
information to create effective and efficient business practices.
What were three (3) Strategic management process

main things I learned Corporate Social Responsibility
from this course? External Environment
One (1) thing that I I have learnt to easily formulate a Mission and Vision statement.
learned that can be I can at any time assist colleagues and Clients in doing their
immediately applied to mission statement when setting up their company.
What are some of the On doing my various projects at times I was not sure how to make
challenges experienced my essay link and flow, although I had the information.
How has this activity In all activity you endeavor I realize you have to have a strategy
impacted your thinking in mind. Without a strategy in mind as how to get the job done
of strategic effectively, there is going to be failure.
in business.

Name of student: 10
Self-Reflection:
n
Total 15
Student’s Name: Maurice McLeod

What did I read for this Rothaermel, F., McDonnough, R. (2012). Strategic Management:
course (apart from the Concepts and Cases.Boston, MA. McGraw-Hill Education.
notes)?
What was the most The most important thing I read for this course was the concept of
interesting thing I read the PESTLE analysis. It was very interesting to have discovered that
for this course? Why politics, the economic, social structures, technology legal and
was that interesting? environmental factors played such a significant role in organizations
overall strategies.
What were three I learned that strategy in business is similar to strategy in other aspects
(3) main things I of life and that strategy can make or break a business.
learned from this Also, that a strategy is the method by which you achieve an objective
course? whether you are doing the work, someone else is doing the work, or the
strategy itself is doing the work.
How to conduct an effective SWOT analysis.

One (1) thing that I I learned that a well-developed strategy saves time, money, and effort.
learned that can be As a result, I will surely think of strategy in all aspects of by business
immediately applied to conduct going forward.
What are some of the Finding information for the different strategies employed by companies
challenges experienced in various industries proved to be somewhat challenging.
How has this activity This activity has enlightened me on the importance of thinking
impacted your thinking strategically which making business decision since every decision made
of strategic by a organization has future impact for the business going concern.
in business?

Name of student: 10
Self-Reflection:
n
Total 15
Strategic Business Recovery Plan
2022
Executive Summary
The operations of Soul Foods Limited have been greatly affected due to the devastating
impact of corona-virus. The organization is on the brink of closing its doors, amidst various
efforts to pivot and to restructure the company. We as strategists seek to formulate a strategic
plan for Soul Food Limited that will assist the organization to gain a competitive advantage
in the market, which will boost sales and result in greater returns. We believe that an effective
strategy can only be implemented through proper analysis of different sectors of the market.
This analysis will allow us to select a strategy that will effectively build and improve a
sustainable competitive advantage for the organization.
In order, to select a strategy that will effectively build and improve a sustainable competitive
advantage for the organization, the following evaluations were conducted. An industry
analysis in which the Porter’s Five Forces was used to identify Soul Foods market position
with its competitors. A competitive analysis that compared the organization against strongest
competitors. We performed a PESTLE at both the local and global level, which highlights the
key external factors that are affecting the organization. An environmental forecast and an
internal analysis were also performed which outlines the strength and weaknesses of the
organization.
Each of the above-mentioned analyses were performed by different strategists hence, we
could readily identify the cross similarities which aids in the decision making process. The
analyses conducted identified the areas of Soul Foods Ltd that are critical to the business
continuity and growth. The strategists then find an appropriate grand strategy for the
organization, which coordinated with a suitable organizational structure and is ready to be
implemented.
Executive Summary.............................................................................................................................15
Overview.............................................................................................................................................19
Vision Statement..........................................................................................................................20
Mission Statement........................................................................................................................20
Core Values..................................................................................................................................20
Current Business Position....................................................................................................................22
Market Shares and Financial Details............................................................................................22
Grace Kennedy.....................................................................................................................22
Lasco Distributors.................................................................................................................23
Industry Analysis.................................................................................................................................24
Competitive in the industry..........................................................................................................24
Potential of new entrants into the industry...................................................................................25
Bargaining power of suppliers......................................................................................................25
Bargaining power of buyers.........................................................................................................25
Threats of substitute.....................................................................................................................26
Domestic Environmental Analysis.......................................................................................................33
PEST JAMAICA..........................................................................................................................33
Global Environmental Analysis...........................................................................................................36
PESTLE USA & Global Market..................................................................................................36
Environmental Forecast: Del Monte....................................................................................................39
Del Monte Product Strategy.........................................................................................................39
Del Monte Price/Pricing Strategy.................................................................................................41
Del Monte Place & Distribution Strategy.....................................................................................42
Del Monte Promotion & Advertising Strategy.............................................................................42
Internal Analysis (SWOT)...................................................................................................................44
Potential Business Recovery Strategies...............................................................................................46
Objectives....................................................................................................................................46
Soul Food Business Recovery Strategy and Implementation Plan......................................................47
Assessment of business objectives..................................................................................................52

Long-Term...................................................................................................................................52
Short-Term...................................................................................................................................52
Projected Growth.................................................................................................................................54
Functional Tactics................................................................................................................................55
Organizational Structure......................................................................................................................57
Conclusion...........................................................................................................................................58
Reference.............................................................................................................................................59
Overview
Soul Foods Limited is a canned food distributing company started in 2009 by Jimmy and
Melissa Jones. It is located at 121 Old Hope Road in Kingston, Jamaica. The company
currently supports both local and global markets with a wide variety of canned food items.
Some of the products that are distributed are fruits, vegetables, beans, soups, meats, and
seafood. Each product line is carefully developed to avoid major allergic or medical
conditions. The products offered by the company are primarily sold to retail stores and
supermarkets in Jamaica, the US, Canada and parts of Central America. Primary customers in
Jamaica are Mega Mart Food store, Progressive, Shoppers Fair, Island wide Boxing, Lee’s
Food Fair Ltd, Brooklyn Supermarket, Hi-Lo supermarket amongst others. Customers in
North America are Walmart, Costco Wholesale Corp., The Kroger, Publix, and Empire
Company Limited. Major customers in Canada are Metro, Sobeys, Safeway, No Refills and
Real Canadian Superstore. Customers located in Central America are OXXO, SHV Makro,
Cencosud, Casino, and SMU.
The company currently occupies roughly 25 percent of the local market and around 15
percent on the international market. Some major competitors that supply these markets are
Del Monte (canned foods), GraceKennedy Limited (canned seafood, meat and vegetables),
and Lasco Distributors Limited (canned seafood, meat and vegetables).

Vision Statement
Soul Foods Limited vision statement “Access to organic food in every household” This
statement outlines that the company wants to have world wide reach and have its customers
consuming the healthiest produce on the market
Mission Statement
The organization mission is to "To produce and distribute healthy food choices and
facilitate access to food around the world”
Core Values
The company has outlined a number of core values which forms the foundation on which
they perform work and conduct themselves. These are values includes:
● Customer Commitment
We develop and promote positive relationships with our customers to make a lasting positive
impact on their lives.
● Quality
We care about our customers and their customers’ health, hence, we produce outstanding
products and unparalleled service that will believe in world-class value to our customer.
● Integrity
We strive to maintain the highest standard in all we do.
● Respect for People

We value people in our community, country, and the world, we acknowledge their efforts,
promote their development and reward their work.
● Good Citizen
We are good citizens in our communities, country and the world. We are for the people,
supported by the people servicing the people.
● Team Work
We are a unity and we work collectively for the satisfaction of our customers.
● Personal Accountability
We are personally accountable for delivering on every commitment.
● A Will to Win
We exhibit a strong will to win in the marketplace and in every aspect of our business.
Current Business Position
Market Shares and Financial Details
Del Monte
This company is one of the world’s leading vertically integrated producers, marketers
and distributors of high-quality fresh and fresh-cut vegetables as well as a primary
supplier to Europe, Africa and the Middle East in fruits, vegetables, juices, beverages
and snacks. Del Monte occupies 19 percent of the market of bananas in the world with
an estimated 19 percent global share. Thus making them the third largest company
operating in the canned food distributing industry. In 2020, for the first quarter of
2020 was $13.0 million, compared with net income attributable to Fresh Del Monte
Produce Inc. of $36.1 million in the first quarter of 2019. Adjusted net income was
$16.4 million in the first quarter of 2020, compared with adjusted net income of $22.5
million in the first quarter of 2019.
Grace Kennedy
Grace Kennedy is one of the Caribbean’s largest and most dynamic conglomerates
providing food and financial services to the Caribbean, UK and the Americas. They
employ over 3000 people worldwide and offer products ranging from corned beef, tin
mackerel, and coconut milk in a can and in a bag along with a wide rate of food items
to suit any need. This company is one of the primary distributors of canned foods in
Jamaica, the Americas and parts of the UK. Their current market percentage is
approximately 50 percent of the Jamaican market, 20 percent in the Americas and
roughly 20 percent for the UK market. This has made a local company a force to be
reckoned with in the global canned food industry. Profit before other income
increased by 82% over prior year, from J$3.7 billion to J$6.8 billion. There was a
notable increase of 58.5% in profit before tax for 2020, totalling J$9.7 billion, while
profit after tax totalled J$6.9 billion compared to J$5.1 billion in 2019, an increase of
J$1.8 billion or 34.5%.
Lasco Distributors
Lasco is a member of the Lasco Affiliated group of companies. The primary activities
are that of distribution of consumer and pharmaceutical products. The company
currently has a market value of over five billion Jamaican dollars as at financial year
ending March 31, 2013. Lasco is ranked one of Grace Kennedy biggest competitors
within the Jamaican market. The total percentage of the market that is occupied by
Grace is approximately forty percent and this is growing as the group is actively
working on acquiring other distribution giants in the business. For the six-month
period ended September 30, 2020, the company said its net profit was $737 million,
an increase of 31 per cent over the previous corresponding period. Revenue grew to
$4.1 billion, up by seven per cent over the same period of last year, while operating
profit at $914 million was up by 28 per cent.

Industry Analysis
Now that we have properly analyzed the organization, it is time to take a deeper look at the
industry in which it operates. According to (Barksdale, 2021) the Canning industry started in
France after government officials hosted a competition to find a way to preserve food for
soldiers at war. Nicolas Appert came up with the great innovation of preserving food in
champagne bottles and wide-necked glass. In 1804, he found another innovative way to store
meat, which was in cans. After this test was successful the canned food industry was official
accepted as a means of preserving any food kind. Currently, the canned food industry is
dominated by three major competitors, which Soul Foods Limited is seeking to gain a
competitive advantage.
In order for Soul Food Ltd to be a top tier within this competitive industry, they must be
analyzed using the Porter’s Five Forces Model. According to (Scott, 2020) Porter's Five
Forces is a model that identifies and analyzes five competitive forces that shape every
industry and helps determine an industry's weaknesses and strengths. Five Forces analysis is
frequently used to identify an industry's structure to determine corporate strategy. This
analysis will be done on five areas: Competition in the industry, Potential of new entrants into
the industry, Power of suppliers, Power of buyers, Threat of substitute products.
Competitive in the industry
The industry holds numerous competitors both local and international who are deemed Souls
Foods Ltd rivals. There are currently three major competitors Grace Kennedy Ltd, Lasco
Distributors, and Del Monte. According to (Industry Analysis, n.d) Tough competition leads
to reduced profit potential for companies in the same industry. The analysis shows that brand
loyalty is a major factor and industry leaders are diversified. Grace Kennedy produces high
quality products and has a household name; Lasco Distributors also has a household name
and Del Monte possesses quality for customers. The industry growth shows that in 2019 Del
Monte 1.2%, Grace Kennedy 2.1% and Lasco Distributors 2%.
Potential of new entrants into the industry
Barriers to entry act as a deterrent against new competitors. The economies of scale shows
the market share that each competitor holds. Grace Kennedy 4.25%, Lasco 3.7%, and Del
Monte 6.7%. These key players have strong brands and tend to produce in high quality, the
canned food industry is vertically integrated. This means they are more than a moderate
threat to new entrants. Vertical integration benefits companies by allowing them to control
the processes, reduce costs, and improve efficiencies(Hayes, 2021).
Bargaining power of suppliers
Suppliers of the industry supplied too many different customers and buyers' threat of
backward integration was negative as capital requirements were too high. The number of
buyers in the industry shows a large number of fragmented retailers. Substitution was not
easily accepted due to brand loyalty. Suppliers in the industry have little to no power, as the
securing of raw materials for productions was available from many different sources.
Powerful suppliers can demand premium prices and limit profit.
Bargaining power of buyers
The individual buyer has little to no pressure on Soul Foods Ltd. Food retailers are the main
consumers who generally have the buying power. This power heightens when they are a
chain of retail stores. According to (Jones, 2006) powerful buyers have a significant impact
on prices. Consumers could shop at a competitor who offers comparable products at
competitive prices but substitutes are not easily accepted due to brand loyalty.
Threats of substitute
When it comes to the canned food industry, there are many substitutes that offer convenience
and low pricing. A consumer has the choice of going to many specialty stores to get their
desired canned food. According to (Jones, 2006) availability of substitute products will limit
a company’s ability to raise prices. Soul Foods Ltd must stay within range, as substitutes
value for money is high.

SOUL FOOD LIMITED COMPETITIVE ANALYSIS
We have carefully reviewed the canned food industry and found out that it is generally on a
high-low demand margin. This section will provide a competitive analysis that compares
Soul foods Limited to its major competitors. According to (Jones, 2006) the purpose of the
competitive analysis is to determine the strengths and weaknesses of the competitors within
your market, strategies that will provide you with a distinct advantage, the barriers that can be
developed in order to prevent competition from entering your market, and any weaknesses
that can be exploited within the product development cycle. The strategist used a SWOT
Analysis and eleven objectives to evaluate each organization ,which is outlined in the
competitive matrix below.
COMPETITIVE ANALYSIS MATRIX
Objectives Direct Competitors
Soul Food Limited GraceKennedy Lasco Del Monte
Company Founded in 2009, Launched in Founded in Largest canner

Profile
producing and 1922, largest 1988, later for fruits and
distributing canned Caribbean incorporated in vegetables in the
food items. distributor and 1994, USA. Started
financial distributes trading on the
company. packaged and NYSE in 2011.
canned foods
worldwide.
● Human Product variety

Key Brand, Product line up,
Capital Pricing
Competitive production pricing,
● Technology Human Capital
Advantage cost, product production cost.
variety.
Target Households, Consumers of Consumers of Health food

Market
restaurants, any food food items, food items, stores,
establishments remittance, people remittance, restaurants,
paying bills, etc. people paying wholesalers,
bills, etc. retailers, etc.
Market Share Around 15% of the 50% domestic, Approximately Approximately
overall domestic and and approx. 20% 40% 19% of the
International market in the UK and US international
space. market share
Marketing Facebook, IG, Product sampling, Strategic Facebook, IG,

Strategy
TickTock, paid ads, price-off, promos, alliances, TickTock, paid
TV commercial, giveaways, export sales, ads, TV
digital marketing Facebook, TV and TV, social commercials,
paper ads, digital media, direct digital
marketing. selling, digital marketing.
marketing.
Products and Canned food, Canned food, Canned foods, Canned food,
Services
seafood, fruits, seafood, fruits, remittances, fruits, juices,
juices, etc. juices, financial packaged etc.
services, etc. foods.
Pricing Pricing ranges from Value based and Value based Value based and
USD $2.00 up to competitive and competitive
$75.00. Competitive pricing. competitive pricing.
strategy. pricing.
Distribution Direct, wholesale, Supermarkets, Supermarkets, Supermarkets,

Channels
retailers, ecommerce wholesales, some wholesales, wholesales,
partners, affiliates. stores, direct some stores, some stores,
selling. direct selling, direct selling,
exportation exportation
Trends Online e-commerce Global expansion Remittance Health food is
platform. the new norm.
A SWOT analysis was also performed on each of the competitors.
GRACE KENNEDY
STRENGTHS WEAKNESSES
· Diversified revenue stream, 1/3 of Majority of revenue in Jamaica which is a
revenue in 2013 generated overseas struggling economy, majority of pre-tax
profits are generated by subsidies
· Strong capital
· Rapid growth in food division in the
UK and Africa.
OPPORTUNITIES THREATS
· The REIT parquet provides · Depreciation in the JMD
revenue diversification.
· Decline in customer disposable
· Energy collaborated with UWI income
could reduce cost

· High energy cost
· Expansion into US coast and

· Saturated food business segment
Russia
in Jamaica
· Growth in the fin service segment.
LASCO DISTRIBUTORS
STRENGTHS WEAKNESS
 Wide distribution network Exchange rate fluctuation
 Profitable position
 Innovation
 Reputation
OPPORTUNITY THREATS
Expansion of remittance division into key ● Contraction in economy could lead to
markets. deterioration in company's loan
● High competition from Grace Kennedy
● Risk of consumers not meeting loans
obligations
● Decline in customer disposable income
● High energy cost
● Saturated food business segment in
Jamaica
DEL MONTE
STRENGTHS WEAKNESSES
· A globally recognized brand · Has not been able to completely
· Loyal customer base penetrate the emerging economies as
· Strong financial muscle compared to other leaders
· Unique products on offer

· Narrow product range as
· Popular subsidiary brands like Del
compared to some other leading
Monte, S&W, Contadina, College Inn,
companies
Meow Mix, Kibbles 'n Bits, 6Lives,
Milk-Bone, etc., Successful marketing
and advertising strategies
· Market leadership in most of its
segments of operation.
OPPORTUNITIES THREATS
 Advertise and market itself aggressively  Rise in cost of raw material
 Introduce new products,  Strong competition
 Acquisitions and Expansion in untapped  Economic slowdown and Eurozone
markets crisis
Domestic Environmental Analysis
This research will provide a general view of Jamaica and its interaction on a global level.
These factors play a significant role in the way the company is running and the impact it will
have on businesses operating locally.

PEST JAMAICA
Political Factors Tighter reins on credit, limits the access to mortgages which in
turn lower property demand, Legislations limiting securing
mortgages, limits the loan turnover rate of lending institutions,
and Tax credits, deductions and subsidies can be used by
governments to temporarily boost the demand for real estate. This
was used by the US government in 2009 to stem the slide in the
housing market (Henthorne, George & Smith, 2013).
Economic Factors Any slowing of economic recovery could negatively impact the
demand for properties, Higher unemployment and shrinking
disposable incomes could lead to a softening of rental rates, and
lower occupancy levels for KPREIT‟s properties, Lower interest
rates (IR) reduce financing costs and increase the opportunities for
debt financed property acquisitions (Logan & Gooden, 2014).
Social Factors Demographic factors such as population growth and size,
influence the demand for real estate, which impacts the projected
earnings of REITS. It is projected that the US population could
increase in June 2012 by 4Mn and The performance of apartment
REITs are susceptible to shifts in consumer preferences from
rentals to home ownership (Honig, 1998).
Technological Given the link between construction activity and the

Factors
real estate market, technological advancements
and innovation could further increase real estate supply.
Commensurate demand could limit the upside potential for
price and Higher building standards have been cited as a factor in
boosting tenant retention, which positively impacts the
performance of REITS (Barrett & Walsham, 1995)
This shows that there is a potential for businesses that provide essential services to the
country to be profitable. Having a clear understanding of the marketing structure, legislation
and trends existing in the economy will aid in the effective positioning of business for
success. With an overall understanding of the business environment in Jamaica, it is critical
that this be understood from a global perspective.

Global Environmental Analysis
This analysis will provide general information about the business environment primarily in
the US and other part of the world.
PESTLE USA & Global Market
Political Factors The USA has a strong democratic setup and effective rule of law,
with elections that are considered fair and transparent. The
country enjoys massive political and economic influence over
both national and global policymaking, and is recognized as the
leading superpower in the world (Tempalski et. al., (2007).

However, the country faces international criticism for its
interventionist policies regarding the ‘War on Terror’ which is
souring foreign relations, and at the same time fueling terrorist
groups, increasing the threat of terrorism (Hail, Leuz & Wyscocki,
2010).
Economic Factors With a GDP of over $16.760 trillion, the US is the largest
economy in the world. The economic system is well-developed
and gathers its strength from its services and manufacturing
industries (Spedding & Rose, 2007). The recession in 2009
adversely affected the economy of the country and unemployment
rates soared to an alarming point. But the economy bounced back
with a growth of around 4% in the third quarter of 2014 as
consumers and businesses have stepped up spending. However,
the increasing budget deficit puts the economic prosperity of the
country at grave risk as the deficit currently amounts to a
staggering $506 million (Ghosh, 2015).
Social Factors Like most developed countries, the US faces the problem of an
aging population which can lead to a serious labor shortage and
rising tax rates in the future. Nonetheless, the education and
healthcare system is one of the best in the world. A majority of the
population has a liberal mindset, but rising racial intolerance is a
serious concern. Additionally, increasing illegal immigration is
another concern, as there are currently more than 11.7 million
people living illegally in the US, further increasing the risk of

racial discrimination (Rokhman & Ahamed, 2015).
Technological Innovation and technology are the cornerstones of the US
Factors economy. Since its inception, the country has been leading in
terms of adapting and applying technology. Though the country
faces strong competition from rising economies, it is expected it
will continue to retain a technology supremacy over its
competitors (Nguyen, Newby & Macaulay, 2015). Additionally,
the US has also been at the forefront in enhancing and developing
technologies in areas such as nanotechnology, environmental
technology and biotechnology, which opens up massive
opportunities for companies with expertise in the mentioned
fields. IT is another field the US has been excelling in. However,
it has also been facing intense competition from countries like
China and India (Gutierrez, Boukrami & Lumsden, 2015).

Environmental Forecast: Del Monte
Del Monte is one of the major international competitors of company. According to an
analysis conducted by Ojala (2019) the company utilizes a Cost Leadership structure as its
international strategy. In an analysis of the 4Ps of Del Monte, the following were the
findings.
Del Monte Product Strategy
Del Monte is recognized for the quality processed food and a unique taste. Del Monte offers
around 200 products in its marketing mix from about 40 different types of vegetables,
tomatoes and fruits, where 100% of vegetables and tomatoes and approximately 90% of fruits
are grown in the United States in the best growing regions to ensure the consistent quality of
the foods. The majority of the produce is picked and packed on the same day about 95% of it
without preservatives. The canned fruits, vegetables and tomato products maintain the same
nutrient value as fresh when provided in cans. The following are provided in cans as:
Vegetables
· Canned beans
· Corns
· Peas
· Carrots
· Potatoes
· Spinach
· Mixed vegetables
Fruits
· Peaches
· Mangoes
· Pineapple
· Mandarin oranges
· Cherries
· Mixed fruits
· Pears
Tomatoes
· Diced
· Stewed
· Whole
· Wedges
· Sauce
· Paste sauce
· Juice
· Condiments
· Sloppy joe sauce.
Snacks & juices
· Fruit refreshers
· Fruit and chia
· Fruit cup snacks
· Fruit veggie fusions
· Snack sized can
· Refrigerated fruit snacks
Del Monte Price/Pricing Strategy
Del Monte while deciding the price of the products, analyze various factors like global
economic environment, inflation and foreign exchange rates, consumer’s willingness to pay
and affording capacity and competitors like ConAgra foods, Nestle, Mars pricing strategy.
The company follows the competitive pricing strategy in its marketing mix wherein they keep
the price of the products at par with the rivals. Del Monte puts most of their products in the
affordable price range to make the sale in huge volumes and capture market.
Del Monte Place & Distribution Strategy
Del Monte believes in farming with care and these farms are being with them for
generations. Most of these are community farms across the U.S. About 95% of the food
produced in these farms travel less than 100 miles from farm to the manufacturing plant. Del
Monte has an employment of 8,100 with a workforce of 2,700 full-time and 5,400 seasonal
workers. The production takes place at 12 facilities and 7 distribution centers across the U.S.,
and 2 production facilities in Mexico. It has a research Centre located in Walnut Creek, CA
approximately four miles away from the Headquarters. The research Centre focuses on
product development, packaging, quality assurance, food safety, and sustainability programs.
Del Monte products have a global presence and are available in different retails shops, super
markets and various e-commerce websites.
In addition, their official website provides the consumers an option to find the nearest store
available for purchasing the product.
Del Monte Promotion & Advertising Strategy
Del Monte decided to invest in mass advertising and its first advertisement was published in
Saturday Evening Post considering the target audience as the middle and upper class segment
of the society. Since then it is utilizing electronic and print medium for promotion and
marketing. Its advertisements are aired on radio, television, published in newspapers,
magazines, hoardings and displayed on billboards and hoardings. Del Monte is also
promoting with the help of Social media. The company has social media influencers like
bloggers taking care of the company’s reputation.

The company also focused on content marketing and came up with social campaigns like
Thanksgiving Green Beans and Fruit Burst Squeezers Back to School campaigns, which were
initiated in 2013-2014 to promote the brand. Two more social campaigns “Don’t Be a Sucker
for fruit drinks” (with singer Baba Sehgal) and “Del Monte Mayonnaise: Works Every Time”
in 2016 were launched. Social media campaign has helped the company to engage with the
existing customers and to create awareness to the potential customers. Del Monte came up
with the concept of putting recipes, which can be prepared using the company’s products, this
is the exclusive thing introduced by them. The company has announced to continue with
digital medium for consumer engagement and brand building plans in the future as well.
Hence, this completes the Del Monte marketing mix.

Internal Analysis (SWOT)
Pulling on the information obtained from the industry analysis, the below is the SWOT
analysis for Soul Foods Limited as it reserves its space in the domestic and global market.
Soul Foods Limited Analysis
Strength 1.Products produced naturally
2.No GMO.
3.Hires domestic.
4. Manufactured and Packaged locally
5. Food quality
Weaknesses 1. Not enough content,
2. similar products to other distributors
3. insufficient human resources
4. insufficient machinery
5. High labour cost
Opportunities 1. Appealing to seafood lovers because of our variety of seafood
choices.
2. More canned flavored meat and vegetables, which makes cooking

easier ,quickier and more delicious .
3.Global markets
Threats 1. Governmental regulations in foreign country,
2.Importation taxes,
3.Tarifs,
4. Political unrest.
Potential Business Recovery Strategies
Objectives
Long Term:
1. Become a dominant force in the canned food industry by 2025 occupying
approximately 52 percent of market shares.
2. Average sales overall by 2026 of USD one billion dollars.
3. Establish storage, production and distribution sites in Puerto Rico, Florida,
Portland, Wales and Newfoundland by June 2025.
Short Term:
1. Assume a total of 35 percent market share collectively in the US and
Jamaican market by December 2021.
2. Introduce online shopping and home delivery services to major towns and
cities close to each store by May 2021 and introduce shoppers to pick up
orders and deliver.
3. Enter the UK market and assume approximately 10 percent of market
share by January 2022.
4. Add to the product line-up canned vegetables and halal chicken September
2021.
SOUL FOODS LIMITED STRATEGIC PLAN
Soul Food Business Recovery Strategy and Implementation Plan
The following strategy and implementation plan was developed for Soul Foods Limited to
assist the organization in recovery and strategies to balance the immediate needs of your
customers, employees and communities with a return to long-term competitiveness.
1. Innovation
Strategies
i. Introduce Halal Chicken to the line up
ii. Adding more vegetable variation
Action Plan
i. Conduct market research of the US and UK market to assess the population
needing Halal chicken canned
ii. Market product with dominant culture signature to appeal to target
groups
iii. Provide sampling and taste testing at local and regional outlets for
products
Indicators
i. The number of customers demanding the product
ii. The number of online inquiries for the product
Timeline
August2021
Expectation
Net Sales of chicken will average 50 million JMD
2. Market Development
Strategies
i. Target the Hispanic community by advertising in the Spanish papers and
promoting on the Latin channels and social and digital media
ii. Target the French community with similar strategies
Action Plan
i. Brand products in Spanish and French
ii. Target these markets in their native language
iii. Partnering with prominent Spanish and French distribution companies to
supply products to the population
iv. Provide specific benefits to culture the use of each Product
Indicators
Increase customer base in the French and Latin communities

Timeline
October 2021
Expectation
Net Increase in Sales in the Latin and Spain Community by approximately 30 million JMD
3. Horizontal Integration
Strategies
Acquire similar distribution companies Mac Distributors and Distribo de Casa and use
revenue from US mainland sales to revive market position.
Action Plan
I. Launch social and digital media effort to rebrand the companies
II. Transform sub outlets for Mac Distribution to holding houses to store
supplies to be used in main stored in Texas, South Dakota and Florida
Indicators
Increase Latin customers
Timeline
October 2021
Expectation
Net Increase in Sales in the Latin and Spain Community by approximately 30 million JMD
4. Concentric Diversification
Strategies
Acquire Costo Food stores in Main Donats in Texas and Glokal in Alabama to distribute
products
Action Plan
i. Businesses are located in land, far from major cities, acquiring these would give
the company access to the communities surrounding the stores
ii. Build storage units on each store and truck products that are high in demand on
a weekly basis
iii. Monitor sales at store through weekly conferences audits
Indicators
Increased demand for the products supplied to each store
Number of new customer per week
Timeline
November 2021
Expectation
Net Increase in Sales 75percent in newly acquired stores
5. Turnaround
Strategies
i Boost brand online through social and digital media such as Facebook,
Instagram, Tick Tok and Linkedin
ii. Launch E- Commerce platform an promote it on the various social and digital
platforms
Action Plan
i. Provide weekly post on products, its uses and outline the benefits,
ii. Outline the store where the products can be obtained
iii. Conduct promotional activities to encourage brand awareness
iv. Promote products by giveaways and marrying goods
Indicators
I. Number of traffic to company’s website, online purchases and in store purchases
Timeline
December 2021
Expectation
Net Sales of 100 million JMD in all markets from online shopping
ASSESSMENT OF BUSINESS OBJECTIVES
Long-Term
❖ Become a dominant force in the canned food industry by 2025 occupying approximately 52 percent of
market shares.
❖ Average sales overall by 2026 of USD one billion dollars.
❖ Establish storage, production, and distribution sites in Puerto Rico, Florida, Portland, Wales, and
Newfoundland by June 2025.
The purpose of this objective will be to position the Soul Food Limited brand in the minds of international
consumers. Through the use of social media and popular digital media platform, as well as the use of specific
tags that is frequently searched, most searches will have the brand name as a possible hit for the search. Tags
such as #eating, #healthy, #Shopping COVID Free, etc. will be used in social media initiatives to enforce the
brand as the dominant force amidst COVID.
With the introduction of shoppers and shopping online, consumers will join the ranks of companies such as
Instacart, which offers customers the opportunity to order products online, communicate with in store personnel
who will handpick the products and deliver them to the specifications of the customer.
With the presence of new instore and delivery shoppers, there will be the need for more goods as more and
more people will be shipping from the comfort of their home. This will increase the general demand for goods,
which will translate, to more profit, more business, and the creation of more business sites.
Short-Term
❖ Assume a total of 35 percent market share collectively in the US and Jamaican market by December
2021.
❖ Introduce online shopping and home delivery services to major towns and cities close to each store by
May 2021 and introduce shoppers to pick up orders and deliver.
❖ Enter the UK market and assume approximately 10 percent of market share by January 2022.
❖ Add to the product line-up canned vegetables and halal chicken September 2021.
The attainment of the short-term goals for the company will be critical in the long run of the company. As such,
through consistent marketing initiatives and the introduction of instore and delivery shopping solutions, the
company will start to gain a wider reach of the Jamaica and American market. The same service will be
introduced to the UK population but on a smaller scale as this will be done as a pilot. The addition of more
vegetables to the lineup and halal chicken for the Arabic population will reach a wider range of the population.
The short-term goals done consistently will show a gradual growth in the company's profitability over the next
five years.
Projected Growth
With the implementation of the marketing and strategic interventions, the company is expected to see consistent
growth in market shares, customer base and revenue over the next five years.
Figure 1: showing projected Net sales for 2021
Figure 2: showing revenue in billions over the next six years

Functional Tactics
In Order to meet the Strategic goals of the company, the following functional areas must execute the following
steps consistently:
Marketing
i. Run a quarterly customer behaviour service on major brands to assist Research and
Development in improving the consistency of their offerings
ii. Monitor social and digital media platform daily to traffic
iii. Post a new product video every other day and promote video to enhance reach
iv. Manage advertisement and comment box as a brand image control
v. Work with senior leadership on business directions
Human Resource Management
i. Maintain a close eye on corporate strategies to ensure that symbolic relationships

between employees and managers are maintained.
ii. Attract, train, and maintain talent to improve the company's brand.
iii. Assist operation with performance evaluation and compensation of staff
Finance
i. Provide funding to projects at the approval of the senior management team
Operational/Production
i. Monitor consumer demands and produce items meeting orders
ii. Inventory management and order fulfilment
Sale
i. Lead sales intervention with Shoppers and delivery experience
ii. Sell the benefits of each items being sold
iii. Show customers comparison with major brands
iv. Use first time subscription, bonus points and a point earning system to support sales
v. Use competitive pricing strategies for the development of customer base

Research and Development
Conduct product testing based on information on consumer behavior obtained from marketing
Organizational Structure
Conclusion
In the canned food industry, Soul Food Distributors has the potential to become a household name. To achieve
its 2026 vision, the organization will need to take a creative strategic approach that includes vertical and
horizontal acquisitions as well as engaging in e-commerce to expand into new markets and gain market share.
This will require the efforts of all organizational units performing unique tasks that are aligned with the
company's strategic vision. The organization will achieve its 2026 vision with careful execution, tracking, and
control.
Reference
Barksdale, N. (2021, February 16). How Canned Food Revolutionized The Way We Eat.
HISTORY.https://www.history.com/news/what-it-says-on-the-tin-a-brief-history-of-canned-food
Barrett, M., & Walsham, G. (1995). Managing IT for Business Innovation. Journal of Global Information
Management, 3(3), 25–33. https://doi.org/10.4018/jgim.1995070103
Ghosh, A. (2015). Banking-industry specific and regional economic determinants of non-performing loans: Evidence
from US states. Journal of Financial Stability, 20, 93–104. https://doi.org/10.1016/j.jfs.2015.08.004
Gutierrez, A., Boukrami, E., & Lumsden, R. (2015). Technological, organisational and environmental factors
influencing managers’ decision to adopt cloud computing in the UK. Journal of Enterprise Information
Management, 28(6), 788–807. https://doi.org/10.1108/jeim-01-2015-0001
Hail, L., Leuz, C., & Wysocki, P. (2010). Global Accounting Convergence and the Potential Adoption of IFRS by the
U.S. (Part II): Political Factors and Future Scenarios for U.S. Accounting Standards. Accounting Horizons,
24(4), 567–588. https://doi.org/10.2308/acch.2010.24.4.567
Hayes, A. (2021, February 20). Vertical Integration. Investopedia.

https://www.investopedia.com/terms/v/verticalintegration.asp#:%7E:text=Vertical%20integration%20is
%20when%20a,its%20value%20or%20supply%20chain.&text=Backward%20integration%20is%20when
%20a,the%20production%20path%20into%20manufacturing.
Henthorne, T. L., George, B. P., & Smith, W. C. (2013). Risk Perception and Buying Behavior: An Examination of
Some Relationships in the Context of Cruise Tourism in Jamaica. International Journal of Hospitality &
Tourism Administration, 14(1), 66–86. https://doi.org/10.1080/15256480.2013.753808
Honig, B. (1998). What determines success? examining the human, financial, and social capital of jamaican
microentrepreneurs. Journal of Business Venturing, 13(5), 371–394. https://doi.org/10.1016/s0883-
9026(97)00036-0
ndustry Analysis. (n.d.). Civil Service India. Retrieved April 13, 2021, from
https://www.civilserviceindia.com/subject/Management/notes/industry-analysis.html
ones, J. (2006, August 1). Competitive Analysis. Entrepreneur. https://www.entrepreneur.com/article/25756
ogan, T. M., & Gooden, D. (2013). Corporate Governance in Jamaica: A Risk Management Approach. International
Journal of Business and Management, 9(1), 101. https://doi.org/10.5539/ijbm.v9n1p101
Nguyen, T. H., Newby, M., & Macaulay, M. J. (2013). Information Technology Adoption in Small Business:
Confirmation of a Proposed Framework. Journal of Small Business Management, 53(1), 207–227.
https://doi.org/10.1111/jsbm.12058
Ojala, A. M. (2019). Business schools’ competitive strategies: whose goals, which aims? Management Research
Review, 42(8), 954–970. https://doi.org/10.1108/mrr-06-2018-0232
Rokhman, W., & Ahamed, F. (2015). The Role of Social and Psychological Factors on Entrepreneurial Intention
among Islamic College Students in Indonesia. Entrepreneurial Business and Economics Review, 3(1), 29–42.
https://doi.org/10.15678/eber.2015.030103
cott, G. (2020, February 22). Porter’s 5 Forces. Investopedia. https://www.investopedia.com/terms/p/porter.asp

pedding, L. S., & Rose, A. (2007). Business Risk Management Handbook: A sustainable approach (1st ed.). CIMA
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empalski, B., Flom, P. L., Friedman, S. R., Des Jarlais, D. C., Friedman, J. J., McKnight, C., & Friedman, R. (2007).
Social and Political Factors Predicting the Presence of Syringe Exchange Programs in 96 US Metropolitan
Areas. American Journal of Public Health, 97(3), 437–447. https://doi.org/10.2105/ajph.2005.065961
Group Member’s Contribution
STUDENT’S NAME & DESCRIPTION OF LECTURER’S

CONTRIBUTION SCORE (20)
ID NUMBER
Maurice McLeod Assessment of business objectives
20162073 Conclusion
Shernett Bennett Implementation plan
20161956 Functional tactics
Jody-Ann Thompson SWOT analysis
20122510 Potential business recovery

strategies
Organizational structure
James Johnson Overview
20041986 Current business position
Projected growth
Julene Henry PEST Global Environment
20083319 Environmental Forecast
Anisha Kirlew- Clemmings Executive Summary
20151820 Industry Analysis
Competitive Analysis
PEST Domestic Level
Category Unacceptable Acceptable Good Excellent Lecturer’s

Score
(Below (Meets Standard) (Occasionally (Exceeds Standards)
Standard) Exceeds)
Organization and May have May list ideas or The purpose was clear, The purpose was
Coherence (5) random arrange them concise and organized. extremely clear, concise,
organization randomly rather Points show logical well organized. Points
lacking internal than using any progression and can be show logical progression
paragraph evident logical identified. Transitions and were easy to follow
coherence and structure. May use between sections were because of the
using few or transitions but they mostly smooth and organization. Transitions
inappropriate are likely to be coordinated. between sections were
transitions. sequential rather smooth and coordinated.
Paragraph may than logic based.
be too general or
too specific to be
effective.
Level of Content Most or all Demonstrated Demonstrated mastery Displayed an excellent
(15) subject areas mastery of some of content, application grasp of the material.
presented with main content areas, and implications. Demonstrated excellent
insufficient applications and Demonstrated in-depth mastery of content,
application and implications. research and application and
implication. Evidence of application of strategic implications.
Limited evidence research and management principles Demonstrated in-depth
of research. application of through the use of research and application
strategic examples and of strategic management
management explanations. Good principles through the use
principles through linkage of subject areas. of examples and
the use of explanations. Excellent
examples and linkage of subject areas.
explanations.
Linkage of most
subject areas.
Strategic Weak Clear Clear Excellent

recommendations recommendation, recommendations, recommendations, recommendations, strong
and conclusion conclusion or call strong conclusion strong conclusion or conclusion or call for
(20) for actions or call for action call for action based on action based on all points
based on most all points emphasized. emphasized.
points emphasized.
Analysis Analysis and Analysis supported Analysis supported by Analysis supported by all
including use of Literature is by main theories as most theories, concepts theories, concepts and
Supporting absent or evidence (relevant and discussions discussions (relevant
Literature (15) irrelevant. literature). (relevant literature). literature).
Grammar and Grammatical Very few Grammatical errors or The paper is free of
Mechanics (5) errors or spelling grammatical, spelling and grammatical errors and
and punctuation spelling or punctuation are rare spelling and punctuation.
substantially punctuation errors and do not detract from
detract from interfere with the paper.
paper. reading the paper.
Citations and Reference and Two references or One reference or All references are
References (5) citation errors citations missing or citation missing or correctly written and
detract incorrectly written. incorrectly written. present.
significantly
from paper.
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SOUL FOODS LIMITED STRATEGIC PLAN 1

Assignment Cover Sheet

Question # CLO CLO 2 CLO CLO 4 CLO 5 CLO 6 Lecturer’s ▪Vetter’s or

Student’s Name: Anisha Kirlew- Clemmings

Student’s ID#: 20151820

Module: MGT400 Strategic Management

 How important is Corporate Social Responsibility to an

 What is the difference between a strategic manager and a

Rubric for Individual Meta Reflection

Criteria Maximum Score Lecturer’s Score

Student’s Name: Julene Henry

Student’s ID#: 20083319

Module: MGT400 Strategic Management

Bracker, J. (1980). The historical development of the strategic

Pavitt, K. (1990). What we know about the strategic management of

//0David, F. R., David, F. R., & David, M. E. (2013). Strategic

David, F., & David, F. R. (2016). Strategic management: A

Sakas, D., Vlachos, D., & Nasiopoulos, D. (2014). Modelling

Rubric for Individual Meta Reflection

Criteria Maximum Score Lecturer’s Score

Student’s Name: James Johnson

Student’s ID#: 20041986

Module: MGT400 Strategic Management

notes)? me to obtain critical information for my understanding. I have

The articles are:

1. Ansoff, H. I., Kipley, D., Lewis, A. O., Helm-Stevens,

2. Bracker, J. (1980). The historical development of the

3. Hubbard, G., Rice, J., & Galvin, P. (2014). Strategic

4. Bettis, R. A. (1991). Strategic management and the

5. Hunger, J. D. (2020). Essentials of strategic

6. Pavitt, K. (1990). What we know about the strategic

7. David, F. R., David, F. R., & David, M. E. (2013).

8. David, F., & David, F. R. (2016). Strategic

9. Gamble, J., Thompson Jr, A., & Peteraf, M. (2019).

10. Sakas, D., Vlachos, D., & Nasiopoulos, D. (2014).

D., & Nasiopoulos, D. (2014). Modelling strategic

2. Industry Analysis: Wheelen, T. L., Hunger, J. D.,

3. Strategic Management and Entrepreneurship: Kraus, S.,

Strategic Management Process

Rubric for Individual Meta Reflection

Criteria Maximum Score Lecturer’s Score

Student’s Name: Jody Ann Thompson

Student’s ID#: 20122510

Module: MGT400 Strategic Management

What were three (3) Three things I learned:

Rubric for Individual Meta Reflection

Criteria Maximum Score Lecturer’s Score

Student’s Name: Shernett Bennett

Student’s ID#: 20161956

Module: MGT400 Strategic Management

What did I read for this Lecture Notes

What was the most Competitive intelligence

What were three (3) Strategic management process

Rubric for Individual Meta Reflection

Criteria Maximum Score Lecturer’s Score

Student’s Name: Maurice McLeod

Criteria Maximum Score Lecturer’s Score

Strategic Business Recovery Plan

sustainable competitive advantage for the organization.

Each of the above-mentioned analyses were performed by different strategists hence, we

organization, which coordinated with a suitable organizational structure and is ready to be

Assessment of business objectives..................................................................................................52

Cencosud, Casino, and SMU.

and Lasco Distributors Limited (canned seafood, meat and vegetables).