University of Sargodha

Noon Business School

Assignment (Spring 2021)

Subject:
Operations Management
Submitted to:
Mr. Zubair Tariq
Submitted by:
Hamza Shahzad
Roll no.
MBBF19M038
Program:
BBA After 14 years
Semester:
Spring 2021
Submission Date:
30th March, 2021
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Core competencies are the resources and capabilities that comprise the strategic
advantages of a business. A modern management theory argues that a business must define,
cultivate, and exploit its core competencies in order to succeed against the competition.

Nestle's core competencies are innovation & renovation, operational efficiency etc. Its
value chain has been reshaped to provide 'Shared Value' to all its stakeholders. The
company's weaknesses are huge product portfolio- sometimes hard to control, regular product
renovation etc.

Google’s core competencies comprise of scalable hardware infrastructure and high-end

software engineering. The company’s amazing office culture and thirst for innovation can
also be considered as a core competence.

Honda’s core competencies include powertrains and superior engines. These

competencies have propelled Honda into becoming one of the most renowned automobile
companies in the world.

Apple - used a core competency of design to “attack all types of hardware and software”
and disrupt multiple industries, like the music industry.

Netflix - expanded a core competency of content delivery to include not only physical
and digital content but also create their own original content.

Nike - used a core competency of product development to burst through manufacturing

shoes and widen their circle of competency to a digital platform.

Samsung's core competencies are “new technology”, “innovative product”, and

“creative solution”. Samsung uses the new technologies to create the innovative products and
the creative solutions. It also looks for creative people, technology leadership, innovative
culture and customer value creation.

Amazon: A Customer-Centric Company

While Amazon does many things well, some of its most significant core competencies are:
Distribution and Logistics. Creating Self-Sustaining Platforms. Leveraging Technology.

Coca Cola -The total core competencies of Coca Cola can be summarized as strong
brand value, franchise network, cost controls, distribution network and administrative control.
The figure below shows the method Coke uses to interface between strategy and firm. ...
Thus, the competitive advantage of Coke is its 'Brand'.

Walmart's primary core competencies are its buying power and supply chain
management. The size of Walmart's operations allows them to buy products in massive bulks
at prices lower than their competitors can receive.