Name: Black Friday Internet Market Research (Wise consumers do their research)

Objective: To gain a better understanding of Black Friday marketing strategies

1. Review the site http://www.theblackfriday.com/ Select two businesses that are listed. Describe in
detail the target market they are attempting to reach with their ads?

1) Name of business/advertiser:

Target Market:

2) Name of business/advertiser:

Target Market:

2. What is the appeal of Black Friday?

3. How has Black Friday changed from last year and previous years?

4. Why do businesses participate?

5. Why is it called “Black Friday?”

7. What item would you consider the “best deal” that you see advertised.

8. What do you think are the hottest trends predicted for Black Friday 2020?

1)

2)

3)

Next http://blackfriday.com/ View several Black Friday ads

9. List some retailers that are not opening their doors on Thanksgiving day?

10. How are online retailers competing with the brick and mortar retailers for Black Friday sales?
Next visit http://en.wikipedia.org/wiki/Cyber_Monday

11. What is Cyber Monday?

12. Why is Cyber Monday becoming more popular?

13. Is Cyber Monday only common in the US or worldwide?

Next visit http://www.cybermondaycentral.com/

14. List two deals from this site you consider to be “great deals”.

1)

2)

15. What free items could you get on Cyber Monday?

16. Do you think Cyber Monday will hurt Black Friday? Explain why or why not?

17. Will you shop Black Friday sales or wait for Cyber Monday? Why?

Black Friday Internet Marketing Research (Wise consumers do their research)

Search “Black Friday FAQ” to answer questions below and some are directly related to you.

1. Why is the day after Thanksgiving called “Black Friday”

2. Why do consumers get excited?

3. Why do business participate?

 4. Do you participate in Black Friday shopping? If yes, do you go out on Thanksgiving?

5. Do you have to work on Thanksgiving?

Review the site https://www.bradsdeals.com/black-friday#tips.

Using the website above, list 5 deals that you could buy a family member and 2 items for yourself. Your
limit is $600.00. What is the price per item? Where is it sold? Is this a door buster? If yes, what time is
the door buster?

1.

2.

3.

4.

5.

Now that you have your 7 items, create a google tour of your route to get to these stores. In the
side bar of the google tour, list the store name, address, and products you are buying. Also, add a
picture of the item you are buying and who is it for??