Which stage in the product life cycle is represented by concentrated effort on

promotional services?
A. Introduction
B. Growth
C. Maturity
D. Decline
ANSWER: A

Adding or enhancing capacity may be necessary in this stage

A. Introduction
B. Growth
C. Maturity
D. Decline
ANSWER: B

Unless product makes a special contribution to the organization, must plan to

terminate offering
A. Introduction
B. Growth
C. Maturity
D. Decline
ANSWER: D

In this stage High volume, innovative production may be needed.

A. Introduction
B. Growth
C. Maturity
D. Decline
ANSWER: C

Effective forecasting of capacity becomes necessary at this stage.

A. Introduction
B. Growth
C. Maturity
D. Decline
ANSWER: B

This may involve modification of an existing product or its presentation.

A. Product enhancement
B. Product development
C. Product improvement
D. AOTA
ANSWER: B

The creation of products with new or different characteristics that offer new or
additional benefits to the customer.
A. Product enhancement
B. Product development
C. Product improvement
D. AOTA
ANSWER: B

The following are issues in developing a product except

A. Value analysis
B. Robust design
C. Competition
D. NOTA
ANSWER: D
Faster developers of new products gain on slower developers and obtain a
competitive advantage.
A. Value analysis
B. Robust design
C. Competition
D. NOTA
ANSWER: C

This feature adds flexibility to both production and marketing

A. Value analysis
B. Robust design
C. Competition
D. Modular design
ANSWER: D

All characterizes CAD except:

A. Shorter design time
B. Database availability
C. Same capabilities
D. Reduced cost
ANSWER: C

Seeks improvements leading either to a better product or a product which can be

more economically produced?
A. Value analysis
B. Robust design
C. Competition
D. NOTA
ANSWER: A

Focuses on design improvement during production.

A. Value analysis
B. Robust design
C. Competition
D. NOTA
ANSWER: A

Competitors now established

A. Introduction
B. Growth
C. Maturity
D. Decline
ANSWER: C

Improved cost control, reduction in options, paring down of product line

A. Introduction
B. Growth
C. Maturity
D. Decline
ANSWER: C