NAMES REGISTRATION NUMBER

ALI LUARA KUNDAI C20143083R

MHLANGA RUTENDO CHANTELLE C20143102M
CHIKANDE TATENDA C20143109R
MAKORE KUDAKWAASHE C20141764N
MUTANA MALVERN C20141919N
MAYOYO LISTAR C20142712C
MASHOKO TAFADZWA C20141238Y
TAGWADA KUDAKWASHE C20141018B
MUTANDIRI TALENT C20141820C
MUKWIDZWA JUNIOR C20141685U

PROGRAM CODE : BSSCM

MODULE CODE : CUEB104
DUE DATE : 23 OCTOBER 2020
QUESTION : CARRY OUT A SWOT ANALYSIS ON ANY
ESTABLISHED ZIMBAMWEAN ORGANISATION OPERATIONAL IN THIS
VOLATILE ECONOMY.

SWOT analysis for Econet Wireless

According to UkEssays November 2018, SWOT analysis is a powerful technique to

assess the current situation of a business organization and to predict the future
business life using strengths ,weakness, opportunities and threats. Econet wireless is
one of the many established Zimbabwean organization which is operating in a volatile
economy. The SWOT analysis technique in this business identifies it's strength,
weakness , opportunities and threats.

When we discuss strengths we're referring to a company's competitive advantage and

distinctive competencies that is what the company does really well. Brand image is
one of the strengths that Econet have. Brand image is the perception of the brand in
the eyes of the customers. It's brand image gives it competitive advantage over other
telecomunication companies. It is in this volatile economy that Econet is rising above
problem because of it's brand image. Econet's wireless is building it's foundation
basing on strong brand image. Econet also provide awide range of services which
makes it easy for it's survival in such an economy. Econet offer services lokey life
assurance ( Ecosure) , Econet mover for vehicle insurance, banking services like
Steward bank and other services like Ecocash. All these enables it to spread risk that
is if one service fail the others may cover for those losses.

Econet has got resources , assets and people that are skilled , this strength is very
important inorder for a business to survive in an ever changing economy. Assets
ranging from technologically advanced equipment and network boosters that are
almost everywhere in even remote area. Customers also became loyal to the brand
especially in remote or rather in villages because it is the one and only company that
is able to provide those services. Econet is filled with skilled people that are
innovative , they are able to respond to market changes. They introduced Ecocash,
Ecosure , Econet WiFi etc.
Econet developed an application called Yomix on which one could buy cheaper data
buyers, sms and voice bundles, this shows the extent to which Econet is innovative.

Though it has some strengths it has aslo some weaknesses. Weaknesses are any
resources that a business lacks ,but need to succeed. Weaknesses limit a companies
ability to reach it's full potential. The weaknesses that Econet is experiencing is
inconvenience network occurance. This is due to network upgrade which can occur at
anytime of the day. When Econet upgrades it's system most people complain because
soon after they upgrade the system does not work effectively . This then
inconveniences those that are in business involving sending and receiving of money
through Ecocash. This may result in business gradually lossing it's ground and then
wonder why revenue and profits plummet. According to Laura Bassett a series of little
inconveniences , stung together consistently over time, can drive away customer
satisfaction , loyalty and ultimately, excellent lifetime customer value.

There are various opportunities for Econet.Opportunities conditions presented outside

the organization for it's survival and growth. Econet is now entering into the
international market this is very important for it's growth and development. For
example was kwese tv was lauched in Kenya,this presented an opportunity for Econet
to advertise other services that it provide. Econet also has found a new market in
Bostwana. Technology is becaming better and better each day so the opportunity
presented to Econet is for it to develop it's technology and innovate . This give it an
upper hand in this volatile economy.
Through the technology the business is able to research and find information on how
to improve the services that it offers.

In business analysis, Threats are anything that could cause damage to your
organization, venture, or product. This could include anything from other companies
who might intrude on your market, to supply shortages which might prevent you from
manufacturing a product. Econet business operations was threatened recently by the
government legislation when they banned agents who did cash and cash out is
different area, with that claim that it was causing a rise in inflation dues to an increase
in money supply. It was a big blow to Econet bacause it make profit out of the
business of cashing and cashing out from Ecocash agents. This also affected the
people who were Ecocash agents.

Econet competitors like Netone and Telecel are proving to be huge threats to the
operation of Econet. Companies like Netone have a stable internet connection or
access as compared to Econet.Econet may face the threat of losing its customers to
network because sometimes Econet has poor network connection.Also the night
bundles introduced by Telecel and Netone in 2019 got the attention of of many
students because it was cheap as compared the high data tarrifs charged by Econet.

The inflation rate that has been rising affected many established businesses including
Econet. This caused Econet to increase it's data tarrifs , sms and voice bundles.The
ever rising inflation rate caused most of the people that bought Econet bundles to
swith to other cheaper service providers as the majority could not afford the higher
price offered by Econet. The infaltion rate proved to affect the way Econet operates.

SWOT is a simple yet comprehensive way of assessing the positive and negative
forces within and without your organization, so you can be better prepared to act
effectively. The more stakeholders involved in preparing the SWOT, the more
valuable the analysis will be.Whatever courses of action you decide on, the four-
cornered SWOT analysis prompts you to move in a balanced way throughout your
program. It reminds you .to,build on your strengths minimize your weaknesses ,seize
opportunities and counteract threats.A SWOT analysis will be most helpful if you use
it to support the vision, mission, and objectives you have already defined. The SWOT
will at least provide perspective, and at best will reveal connections and areas for
action.

Reference
Eric Priezkalns
Zoller C, Bruyins C ( 2007 ). Ohio State University

MarketLine (2016, February ) . Best Guy Co,Inc.SWOT analysis