Research methodology explains the methods by which you may continue with your

research and it involves the learning of the several techniques that can be used in the conduct of

research and in the conduct of tests, experiments, surveys and studies. Research methodology is

a way of solving process systematically. It is also a science of how you will study research that

will be carried out. Consequently, the procedures by which researchers go about their work of

describing, explaining and predicting phenomena are called research methodology. It is also

defined as the study of methods by which knowledge is gained. (Goundar, S. 2012).

Positivism and Interpretivism are two major research philosophies that are used by

researchers commonly. Positivism provides objectivity and validity to the research and also it has

the ability to support the research with objective and statistical data. Positivism is also called as

quantitative study. Interpretivism provides different options and also from various point of view

which are healthy for society. Interpretivism allows researchers to access different aspects of

reality (Denzin and Lincoln, 2008)1. Interpretivism is also known to researchers as qualitative

study.

Qualitative research is generally characterized by main aim and objectives of any

research which are related to some aspects of social life, its methods and then it generates words

as data for analysis rather than numbers. In general, qualitative methods aim to understand about

the attitudes and experiences of respondents and also it answers to the questions such as ‘why’,

‘how’ and ‘what’ (Patton and Cochran, 2002) 2. Quantitative research has its own origin in the

natural sciences and generally it depends on the measurements and also it utilizes different

variety of scales. Quantitative methods intend to answer the questions such as ‘how much’ or

how many’.
RESEARCH DESIGN

The research design is the most important process after defining research problem. The

research design helps researcher to take steps upon research issues like when, what, where, by

what means, and how much and so on with respect to research study.

This part shows the research methods to be utilized, including the techniques of data

gathering (Dacles, et.al., 2013).

RESEARCH ENVIRONMENT

It is where the research is to be conducted. The word locale simply means a place or area;

you use the word when you are talking about events or actions connected to the place. So, a

research locale is simply the place where research takes place - for example, for a medical study

the locale may be a hospital. It's very similar to the word location (Wells, 2015).

RESEARCH RESPONDENTS

It is a part where the researcher describes the respondents in their study in details.

Characteristic may include all of their personal information such as age, name, gender,

socioeconomic status, education, and more.

RESEARCH INSTRUMENTS

This is the instruments that will be use to gather the needed data. A description of the

data instrument is done including its reliability and validity (Dacles, et.al., 2013).
TREATMEN OF DATA

This part includes the classifications made, the tallying and the statistical tools used in the

study. It is advisable (Dacles, et.al., 2013). The correct treatment of data in research is important

in maintaining the authenticity, reliability, and accuracy of the research. Inaccurate treatment of

data can be done in many forms and in different intensity. A data that has been totally altered or

produced without any real experiments is called a fraudulent data.

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