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Institute of Business Administration, Karachi

MBA Executive Program
Name: Assignment No. 3 ID #:

Supply Chain Management

Mr. Faisal Jalal

Important Dates
Assignment: 2nd December, 2020
Soft Copy (DOC file and JPG/PNG) on LMS : 20th December, 2020
Points: 10.0
(NOTE: Late submission ZERO Marks)

Q#1 The goal of this assignment is to demonstrate that you are able to build a Supply Chain network. 10.0
You will imagine that you run a company that markets a product on Amazon and you need to stock
your product at various locations throughout the United States. A successful assignment will
illustrate that you are able to use transportation modes, warehouses and overall understanding of
efficiency to create a logistics network that could be implemented in real-life.

Step-By-Step Assignment Instructions

Assignment Topic:

You are the seller of a product on Amazon.com. This product represents your country, region,
city, etc. or something you really enjoy. In order to start selling the product, you will have to
design a logistics network. Now, let's get started!

How to submit:

The format of your work must adhere to the following guidelines...

You will be required to submit your assignment using two files. These are:

1. An image file (.jpg or .png) containing a map of your proposed logistics network.
2. A table showing the transit times from your warehouse to each sample customer (please
save the file as .doc).

Make sure to include the following:

1. A description of your product.

2. Documentation of your warehouse locations and the time to customers.
3. A justification of why your warehouse network is ideal for your product and the current
economic situation.

There is no need to include any cost calculations, but if you believe there is value in that you can
certainly do so to impress the teacher.
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How to create your assignment:

Follow the instructions below to prepare your assignment:

1. Decide how many warehouses you will need. You can only use existing Amazon
warehouses. For a list of warehouse locations, please see the document List of Amazon
Distribution Centers.pdf. A good reference to the implications of more or less warehouses
is an annual study on the best warehouse networks in the US. Of course there are trade-offs
between having more warehouses of less warehouses. It will be up to your judgment to
decide.
2. Once you decide on how many warehouses you will use and where they are located, I want
you to visualize it on a map. You can use various tools, but I would use Google Maps as it
would be freely accessible to most. Here is an example of how you can add multiple
locations to a map. In case you are not sure how it could look, here is an example of a map I
created.

1. Now let's look at possible customers. To get your product marketed, you will send a sample
to the mayors of the ten largest metro areas. You hope that they will like it so much, that
they will tell everyone they know. Please see the list of city halls addresses, where the
mayors work.
2. You must also decide from which of your warehouses to send the sample to each mayor. I
want you to determine the lead time from your warehouse to each customer. You can use
resources by UPS and FedEx to determine the transit time from your warehouse to each
customer (in days).
3. Please justify why your logistics network is the best you can make it for now and the
foreseeable future. Be sure to talk about what the expectations of your customers will be;
what the current economic environment looks like; and, where you expect interest rates and
fuel prices to go in the future.

Finally, please write a short memo about the following topics:

1. What did you find most surprising in this assignment?

2. What was the most difficult part of this assignment?
3. Which part of the assignment was the most fun?

Grading Criteria Overview

Your assignment will be graded based on a successful demonstration of the concepts covered in
this course. Specifically, you will be assessed on your ability to put together a cohesive logistics
network.

You will be required to include at least a map of your warehouse network, a table showing your
lead time calculations, and an overall justification of the viability of your logistics network.

We recommend that you also think about what the implications are of the network that you have
designed. That part is to create an exchange between you and teacher, rather than an objective
evaluation.

Please note that you will not be penalized grades based on transit times or the number of
warehouses. There are many different logistics networks and the goal of the assignment is to go
through the steps, rather than picking one specific example.
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Example Submissions
Here are some examples to help you understand what your assignment should look like.

This example is a good illustration of a map depicting three warehouses I created:

Notice how the learner has selected three locations covering the majority of the population in the
United States. The warehouse in California two warehouses are more towards the east coast, as
it represents where the more densely populated areas are.

Now let's look at the customers:

Notice how the using a warehouse in California would not be very efficient? We should move the
west coast warehouse to Texas to remedy this problem.
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Here is a map with customers and warehouses:

In this example, the learner has created a network with three warehouses located in proximity to
most of the customers. I hope this example made it easier to understand the assignment guidelines
more thoroughly. All that is left to do now is to calculate the distances from each warehouse to
each customer. I hope you enjoy the assignment as much as I do!

Note: Copy Paste, and Internet Downloaded files will give you “-10” Marks
All assignments should be properly typed and formatted
Assignments shall be assessed for plagiarism also.

INNOVATION: Participants are encouraged to develop innovative (showing extra mile and originality)
reports. [10% Weightage]

Schematics (flowcharts /supply chain stages etc.) and tables (see below) will be preferable over narration
/text. [10% Weightage]

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