Business plan for a

CrossFit studio
“Gymnastic”
Introduction
As a fitness enthusiast, I always wanted to have my own fitness studio.
Gymnastics has a training program includes a combination of different
movements from the sports of weightlifting, gymnastics or body weight
training, all put together in various combinations to give you a highly
intense functional workout.
The fitness industry in India largely messy, uneven and shapeless sector.
The fitness sector has travelled a long journey from the local ‘akhadas’
and now the fitness trend is moving towards Resistance training, MMA,
kick boxing and functional trainings.
VISION AND MISSION
Our mission is divided into three categories that all focus on Health and
Happiness, Inspire, Educate, Empower.
1. Inspire - We recognize that people lack in self-confidence,
physically and mentally. Many of us have not had positive
experience when trying to exercise more and eat healthy. We
know, at Gymnastic, that we can help anyone who steps through
our doors achieve life changing results.
2. Educate – We want people to experience life lasting changes.
Although we want our members to stay with us for as long as
possible. Therefore, it’s our focus to educate as many people as
possible with as much knowledge as possible in all things health,
fitness and nutrition.
3. Empower – Nothing makes us proud or happier to see our
members confidently programming their own fitness sessions. The
more people that we help reach this stage, the more people we can
inspire to come and go through the same process. A win win loop.
Business model
Location -Powai, central avenue
Area-2500 sqft
The location of this fitness studio has 3 players present
already but due to their unaffordable prices, less training
sessions per year and narrow target audience focus has given
us an opportunity to this industry. Revenue in fitness industry
amounts to US$1640mn in 2019 and the revenue is expected
to grow with CAGR 6.6%.
Differentiation in my fitness studio and existing competitors
is going to be the price. Our yearly membership is priced at
16500rs, around 10000rs cheaper. As compared to the
competitors we are offering 30 extra session with the annual
membership. We are focusing also monthly, Quarterly,
semiannual memberships also so that even Middle-class
families can also show up an interest.

SERVICES
• CrossFit functional training
• Mixed martial arts
• Nutritional consulting
• Bootcamps
• Group trainings
• WOD
 Ratios
Particulars 2019 2020 2021 2022 2023

Gross Profit Margin 100% 100% 100% 100% 100%

Net Profit Margin -69% -22% 36% 58% 67%

Total Asset Turnover 0.93 2.50 2.61 2.81 1.64

Financial Leverage 1 1 1 1 1

Operating Profit -91% -30% 48% 77% 89%

Int Burden 1 1 1 1 1

Tax Burden 0.75 0.75 0.75 0.75 0.75

ROE -49% -24% 43% 134% 97%