A STUDY ON

Mini Project Report

Submitted to CHRIST (Deemed to be University) in partial Fulfillment of the

requirements for the award of the degree of Bachelor of Business
Administration (FIB)

By

Shweta Shivani 1627254

Sheryl Kurian 1627253
Subrat Panda 1627231

Under the guidance of

Dr.
School of Business Studies and Social Science

SCHOOL OF BUSINESS STUDIES AND SOCIAL SCIENCES

CHRIST (DEEMED TO BE UNIVERSITY)

NCR CAMPUS

BANNERGHATTA ROAD, HULIMAVU

BENGALURU - 76

2020 – 2021
 DECLARATION

I, ……………. (Reg. No. ), hereby declare that this project report titled “A Study on”,
submitted to CHRIST (Deemed to be University), Bengaluru in partial fulfillment of the
requirements for the award of the degree of Bachelor of Business Administration (Finance
and International Business) is a record of original work carried out by me during the
academic year 2020- 21 under the guidance of ………………has not been previously formed
the basis for the award of any Degree, Diploma or any other similar title of recognition to any
candidate of this or any other University or Institution.

Place: Bengaluru

Date: Reg. No.

 CERTIFICATE BY GUIDE

This is to certify that this project report titled “……………….”, submitted to CHRIST
(Deemed to be University), Bengaluru in partial fulfillment of the requirements for the
award of the degree of Bachelor of Business Administration (Finance and International
Business) is a record of original work carried out by …………..(Reg. No. ) during the
academic year 2020-21 under my guidance and it has not been previously formed the basis
for the award of any Degree, Diploma or any other similar title of recognition to any
candidate of this or any other University or Institution.

Place: Bengaluru
………………………
Date:
Assistant Professor

School of Business Studies and Social Sciences

CHRIST (Deemed to be University)

Table of Contents
1.1 INTRODUCTION:...............................................................................................................2
1.2 Need for electric vehicles:....................................................................................................2
1.3 Necessary for shift towards Electric Vehicles:....................................................................7
2.1 LITERATURE REVIEW...................................................................................................10
2.1.1 Environmental Concern:..............................................................................................12
2.1.2 Infrastucture................................................................................................................12
2.1.3 Range of Driving:........................................................................................................13
2.1.4 Cost:............................................................................................................................13
2.1.5 Social and cultural influences:....................................................................................14
2.1.6 Customer awareness and purchase preferences:........................................................14
2.1.7 Switching impact on employment and economy:.......................................................16
2.1.8 Myths on Electric Vehicles:........................................................................................18
2.1.9 Brand awareness on electric vehicles:.........................................................................24
3.1 Statement of the Problem:..................................................................................................33
3.2 Scope of the Study:............................................................................................................33
3.3 Objectives of the study:.....................................................................................................33
3.4 Methodology:.....................................................................................................................33
3.5 Population:.........................................................................................................................34
3.6 Data collection method:.....................................................................................................34
3.7 Statistical tools for analysis:...............................................................................................34
3.8 Limitations of the study:....................................................................................................35
4.1 Frequencies:.......................................................................................................................37
Reliability analysis:..............................................................................................................53
Interpretation:.......................................................................................................................55
Correlation:...........................................................................................................................57
Interpretation:.......................................................................................................................58
Regression:...........................................................................................................................61
Interpretation:.......................................................................................................................62
5.1 Findings:.............................................................................................................................64
5.2 Suggestions:.......................................................................................................................64
5.3 Future scope of research:....................................................................................................65
5.4 Conclusion:.........................................................................................................................65
Bibliography.............................................................................................................................68
Chapter – 1
INTRODUCTION

1
1.1 INTRODUCTION:

1.2 Need for electric vehicles:

1.3 Necessary for shift towards Electric Vehicles:

Chapter - 2
REVIEW OF
LITERATURE
2.1 LITERATURE REVIEW:

2.1.1 Environmental Concern:

2.1.2 Infrastructure:
Chapter – 3
RESEARCH
METHODOLOGY
 RESEARCH METHODOLOGY:

3.1 Statement of the Problem:

In Indian automobile industry is slowly shifting from conventional fuel vehicles to
Electric vehicles. It has many challenges as people are not accepting electric
vehicles as they did as conventional vehicles. It is important to know if people are
willing to accept and adopt electric vehicles.

3.2 Scope of the Study:

The study is all about finding and evaluating the consumer brand awareness levels
and their intention to switch from fuel vehicles to electric vehicles. And
government intervention may have impact on purchase intention/behaviour of
consumer towards electric vehicles. And customer brand awareness levels as it
shows if people are interested in electric vehicles. This will help to understand the
consumer perception /opinion on electric vehicles in India.

3.3 Objectives of the study:

1) To find the consumer purchase intention of E-vehicles
2) To study and find the factors that influence consumers to purchase E-vehicles
3) To evaluate brand awareness levels of consumers on E-vehicles
4) To understand the impact of government initiatives towards E-vehicles and E-
transportation.

3.4 Methodology:
The questionnaire used for the study. Research design involves both primary and secondary
data. The primary data for the study was collected by using a survey questionnaire through
which quantitative and qualitative responses about consumer’s intention and awareness
towards electric vehicles.

The questionnaire used for the study is being segregated into three components:
demographics, consumer purchase intention, consumer brand awareness levels, and
government intervention.
3.5 Population:
This survey was to collect data from people randomly of total population. Data is collected by
the general public of different age groups, gender, educational qualifications. This study will
help to study awareness on electric vehicles and purchase intention of electric vehicles,

3.6 Data collection method:

Data has been collected through primary sources. The primary source of data collection has
been through distributing questionnaire people. Different scales were chosen for constructing
the questionnaire. Questionnaire was sent through emails and other social media platforms.
The responses were collected through Google forms, and the responses were recorded. There
are 164 Reponses that has been collected.

3.7 Statistical tools for analysis:

For the data analysis of the primary data collected, Statistical Package for the Social Sciences
(SPSS) was used; since the data was qualitative in nature. The following analysis tools were
used to derive the required results:

 Descriptive Analysis - Frequency Table, Cross Tabulation:

Descriptive statistics summarizes a given data set which is either a representation of
an entire sample of the population. These tools help to find the number of respondents
who opted for a particular optimization technique and the relation between the
problem and solution. This technique is very useful in identifying the exact number of
respondents who opted for the question. This tool helped in identifying the number for
respondents. Descriptive statistics are used to describe the basic features of the data in
a study.
 Reliability analysis:
Reliability test is to see if variables are free from any errors. Here, internal
consistency test that is measured by Cronbach’s coefficient alpha.
 Regression analysis:
The regression is one of the techniques which are used to describe the relationship
between one dependent variables and many other independent variables. In this study
it shows the relationship between Indian consumer purchase intention and with other
independent variables
 Correlation:
 Correlation is a used to measure the relation between two random variables. Here it is
used to find the relation between government interventions and purchase intentions.

3.8 Limitations of the study:

 The data collected is limited to small sample size
 There are other factors which also influence switching intention/purchase intention of
consumers like, willingness to pay, fuel prices. Which are not taken in this research
study?
Chapter – 4
ANALYSIS
4.1 Frequencies:

Age group:

Age
Frequen Percen Valid Cumulative
cy t Percent Percent
Val 18-25 72 44.2 44.2 44.2
id 25-35 44 27.0 27.0 71.2
35-45 34 20.9 20.9 92.0
45-55 12 7.4 7.4 99.4
above 1 .6 .6 100.0
55
Total 163 100.0 100.0

Table4.1: Frequency, Age group

Chart 4.1: chart based on responses from questionnaire

Interpretation:
Majority of the respondents belong to the 18-25 age groups, followed by the 25-35 age
groups and 35-405 age group and the 45-55 groups. The questionnaire was distributed
equally among the above age groups.

Gender:

Gender
Frequen Percen Valid Cumulative
cy t Percent Percent
Val male 79 48.5 48.5 48.5
id fema 84 51.5 51.5 100.0
le
Total 163 100.0 100.0

Table 4.2: frequency table- Gender

Chart 4.2: chart based on Reponses

The ratio of male to female respondents in this study is 48:52. The gender is not considered
as a variable in this study but is collected from the respondents for record purposes.

Education:

Education
Frequen Percen Valid Cumulative
cy t Percent Percent
Valid diploma 10 6.1 6.3 6.3
under 60 36.8 37.5 43.8
graduate
graduate 31 19.0 19.4 63.1
post 59 36.2 36.9 100.0
graduate
Total 160 98.2 100.0
Missi System 3 1.8
ng
Total 163 100.0

Table 4.3: frequency table-education

Chart 4.3: chart based on responses
This question which records the respondent’s educational qualification, quite records an
important aspect Most of the respondents were Diploma, post graduates, falling graduates and
under graduates. Education factor may play a role in the awareness about electric vehicles,
and government intervention.

Table 4.15: Reliability Analysis

Interpretation:
Reliability test is to see if variables are free from any errors. Here,
internal consistency test that is measured by Cranach’s coefficient alpha.
The highest value among the independent variables shown in table 4.15 is
0.772 and lowest being 0.711. All Alpha values are above
0.7, it means that all of the independent variables are acceptable as
alpha above 0.7 are all acceptable.
Government intervention and purchase intention: Chi-

Square:

Crosst
abs
Clear communication on the new technology Total
crucial very important not
important
important
136
I Agree Count 52 59 21 4
prefer Expected 58.4 55.9 17.5 4.2 136.0
Count
to buy
% within I 38.2% 43.4% 15.4% 2.9% 100.0%
an E-
prefer to
Vehicl
buy an E-
e in
Vehicle in
near
near future
future
Disa Count 18 8 0 1 27
gree Expected 11.6 11.1 3.5 .8 27.0
Count
e
% within I 66.7% 29.6% 0.0% 3.7% 100.0%
prefer to
buy an E-
Vehicle in
near future
Total Count 70 67 21 5 163
Expected 70.0 67.0 21.0 5.0 163.0
Count
% within I 42.9% 41.1% 12.9% 3.1% 100.0%
prefer to
buy an E-
Vehicle in
near future
Table 4.16: cross tabs – purchase intention

Chi-Square Tests
 Value d Asymp. Sig. (2-sided)

f
a
Pearson Chi-Square 9.489 3 .023
Likelihood Ratio 12.526 3 .006
Linear-by- 6.437 1 .011
Linear
Association
N of Valid Cases 163

Table 4.17: Chi square

Interpretation:
For the Chi square test, it can be observerd that there is a significant
relationship between two categorical variables. From the table 4.16, there
are 5 people think that there shouldn’t be clear communication about
technology by government. From this we can say that the clear
communication by government impacts the purchasing behavior of
consumers.

Correlation:
 Correlations

Standardi I prefer to
zation on buy an E-
of Vehicle in
charging near future
infrastruct
ure

Spearman's Standardization of Correlation 1.000 -.164*

rho Coefficient
charging
Sig. (2-tailed) . .037
infrastructure
N 163 163
*
I prefer to buy an Correlation -.164 1.000
Coefficient
E- Vehicle in near
Sig. (2-tailed) .037 .
future
N 163 163

Table 4.18: correlation

Interpretation:
Correlation method which is used to measure the relation between the two
variables. Form the above table it is understood that there is significant relation
between the government intervention in standardizing charging infrastructure and
purchase intention. The significant value is less than 0.05; hence there is relation
between the two variables.
Correlation:
Correlation
s
I prefer to Slow
buy an E- charging
Vehicle in stations
near future alongside
the
road
Spearman's I prefer to buy an Correlation 1.000 -.210**
rho Coefficient
E- Vehicle in near
Sig. (2-tailed) . .007
future N 163 163
Slow charging Correlation -.210** 1.000
Coefficient
stations alongside Sig. (2-tailed) .007 .
the road N 163 163
Table 4.19: correlation

Interpretation: Correlation method which is used to measure the

relation between the two variables. Form the above table it is understood
that there is significant relation between the government intervention in
slow charging stations along side road and purchase intention. The
significant value is less than 0.05 that is 0.007 hence there is relation
between the two variables. If government has come up with many
charging stations alongside the road then purchase of electric vehicle
also like to increase
Correlation:
There is significant relationship between awareness on electric
vehicles and purchase intention

Table 4.20: correlation

Interpretation: from the above table that there is a significant relation
between awareness of consumers on electric vehicles and their purchase
intention.
Regression:

Model Summary
M R R Adjusted R Std. Error of the Estimate
o Square Square
d
el
1 .297a .088 .053 .363

Table 4.21 model summary

ANOVA
Model Su do M F Sig.
m ea
of n
Sq Sq
uar uar
es e
1 Regression 1.992 6 .332 2.522 .023b
Residual 20.536 156 .132
Total 22.528 162

Table 4.22: Anova

Coefficientsa
Model Unstandardized Coefficients Standardize t Sig.
d
Coefficients
B Std. Error Beta
1 (Constant) 1.021 .199 5.142 .000
I am environment .088 .157 .044 .559 .577
conscious and if given a
chance will take initiatives
for better environment
Reduce the dependency .179 .067 .216 2.687 .008
on fossil fuels
initial cost to purchase -.054 .063 -.068 -.863 .389
Standardisation of -.082 .047 -.160 -1.746 .083
charging infrastructure
 Financial incentive when .057 .047 .122 1.211 .228
purchasing a E-vehicle
Financial incentive when -.029 .044 -.069 -.661 .509
installing slow charger at
home
a. Dependent Variable: I prefer to buy an E- Vehicle in near future

Table 4.23

Interpretation:
The regression is one of the techniques which are used to describe the
relationship between one dependent variables and many other independent
variables. The above tables show the relationship between Indian consumer
purchase intention and with other independent variables. P-value for F statistics
should be less than 0.05, in the above table 4.19, sig.value 0.023 , which is less
than 0.05 .So, the model is statistically significant.
Chapter – 5
FINDINGS AND
SUGGESTIONS
 5.1 Findings:

 Based on the above analysis, Indian government should work more on

acceptance of electric vehicles. And they should invest more in
Infrastructure development ,technology, charging stations, financial
incentives for electric vehicles so that they can create trust for consumers

5.2 Suggestions:
5.3 Future scope of research:

5.4 Conclusion:

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ANNEXURES