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TEAM SUCCESS
Carole D. Robinson
A DISSERTATION
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Partial Fulfillment of the Requirements for the
Supervisor of Dissertation:
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_______________________________________
Stanton E.F. Wortham, Judy & Howard Berkowitz Professor of Education
______________________________________
Pamela L. Grossman, Dean and Professor
Dissertation Committee:
In the unlikely event that the author did not send a complete manuscript
and there are missing pages, these will be noted. Also, if material had to be removed,
a note will indicate the deletion.
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UMI 3704101
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Published by ProQuest LLC (2015). Copyright in the Dissertation held by the Author.
Microform Edition © ProQuest LLC.
All rights reserved. This work is protected against
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COPYRIGHT
2015
Carole D. Robinson
ACKNOWLEDGEMENTS
milestone encouraged and supported by many. First and foremost, I would like to give
thanks to God - through Him all things are possible. I would like to sincerely express my
gratitude and appreciation to my committee chair Dr. Stanton E.F. Wortham for his
guidance and support. I would also like to thank my committee members, Dr. Peter
Cappelli, Dr. Dana Kaminstein and Dr. Mario Moussa for their time and invaluable
insights. In particular, I would like to thank Dr. Kaminstein for the amount of time he
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and learning throughout the process. To my doctoral program cohort mates - Eric
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Harper, Peppe Auricchio and Rob Robertson - thank you for forming such a strong
cohesive cohort team, standing by each other, checking in weekly and making sure that
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we each reach our goals. I would like to especially thank all the study participants.
Special thanks to Penn CLO colleague Dr. Rosina Racciopi from WOMEN Unlimited,
and other company liaisons, who provided access to volunteers to participate in the study.
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I would also like to thank my family and friends for their motivation, encouragement, and
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ABSTRACT
Carole D. Robinson
The goal of this exploratory qualitative dissertation study was to broaden researcher
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differences between the factors that contribute to virtual team and face-to-face team
success. A second goal of this study was to explore member perceptions about the
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factors and behaviors that positively or negatively impact virtual team effectiveness.
This study included twenty-four research participants currently working in virtual teams
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qualitative interviews, the study identified three virtual team success factors:
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The majority of research participants revealed that many factors that contribute to virtual
team and face-to-face team success are similar, with the primary difference being impact
to the team if the three identified factors (collaboration, communication technology, and
communication) are not present. Factors that contribute to virtual team success that have
communication. Additionally, this study found that virtual team members engage in
sidebar interactions as an adopted behavior to mimic the water cooler effect that occurs in
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face-to-face teaming environments. Sidebar is a form of informal communication, one-
on-one dialogue between two virtual team members conducted pre-meeting either to
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TABLE OF CONTENTS
ABSTRACT....................................................................................................................... iv
Chapter 1: INTRODUCTION............................................................................................. 1
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Summary .......................................................................................................................................... 8
Collaborative Behaviors................................................................................................................. 32
Influence ........................................................................................................................................ 39
Code Development......................................................................................................................... 63
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Study Limitations and Threats to Validity ..................................................................................... 65
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Chapter Summary .......................................................................................................................... 68
Sidebar ........................................................................................................................................... 83
Sub-Finding to Research Question One: Perceived Similarities and Differences ....................... 119
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Sub-Finding - Research Question One: What Worked Well ....................................................... 122
Perceived Similarities with Explanation (and What Has Worked Well) ..................................... 123
Perceived Differences with Explanation (and What Has Worked Well) ..................................... 125
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Openness to Consider Other Perspectives ................................................................................... 134
Is Engaged.................................................................................................................................... 136
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Updates the Team ........................................................................................................................ 138
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Finding Five: Non-Collaborative Behaviors ................................................................................ 140
Communication............................................................................................................................ 171
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Major Findings ............................................................................................................................. 174
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LIST OF TABLES
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........................................................................................................................................... 78
Table 10. Sidebar Collaboration as a sub component of Sidebar and Success Factor in 84
Table 11. Sidebar Influence as a sub component of Sidebar and Success Factor in ....... 87
Table 12. Sidebar Influence and Participant Use of Two or More Influence Approaches
........................................................................................................................................... 90
Table 14. Visual Interfaces as a sub theme of Communication Technology and Success
......................................................................................................................................... 101
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Table 15. Group Chat/IM as a sub-theme of Communication Technology, across
Industries......................................................................................................................... 109
Table 16. Communication as a Success Factor in Virtual Teams, across Industries..... 115
Table 17. Examples of Conceptualized Membership and Varied Definitions of Virtual 120
Table 18. Similarity/Difference and What Has Worked Well ......................................... 123
Table 19. Similarity/Difference and What Has Worked Well, across Industries............ 123
Table 20. What Has Worked Well and Perceived Similarities with Explanation ........... 124
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What Has Worked Well and Perceived Similarities with Explanation ........................... 125
Table 21. What Has Worked Well and Perceived Differences with Explanations ......... 125
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Table 21. continues ......................................................................................................... 126
What Has Worked Well and Perceived Differences with Explanations ......................... 126
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Table 22. Communicates as a Collaborative Behavior in Virtual Teams, across .......... 128
Industries......................................................................................................................... 128
Table 26. Shares Openly as a Collaborative Behavior in Virtual Teams, across Industries
......................................................................................................................................... 132
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Research Participant Examples of Shares Openly as a Collaborative Behavior in ....... 133
Table 29. Research Participant Examples of Has an Opinion as a Collaborative ........ 134
Table 30. Openness to Consider Other Perspectives as a Collaborative Behavior in ... 135
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as a Collaborative Behavior in Virtual Teams ............................................................... 135
Table 34. Updates the Team as a Collaborative Behavior in Virtual Teams, across
Industries......................................................................................................................... 138
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Table 37. continues ......................................................................................................... 143
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Table 42. Summary of Research Findings ...................................................................... 152
Table 43. Collaborative Behavior in Virtual Teams and Brief Description ................... 173
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Table 44. Non-collaborative Behavior in Virtual Teams and Brief Description............ 174
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LIST OF FIGURES
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Chapter 1: INTRODUCTION
organizations to become more responsive to market demands have spurred the virtual
team trend. These environmental factors require that organizations become more
and increasing customer demands. As a result, many organizations are using virtual
teams as a cost-effective way to access and distribute knowledge expertise across the
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organization.
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Traditional, co-located, or face-to-face teams are those teams whose members are in
close proximity to each other, typically in the same physical location and who primarily
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communicate face-to-face (Furst, Blackburn, & Rosen, 1999). Virtual teams, on the
other hand, operate beyond the barriers and boundaries of geographic space and distance,
spanning various time zones (Bengt, 2005). Through virtual teams, organizations are able
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to quickly assemble a diverse pool of talent and service based on specific situations or
company goals, thereby enabling them to actively compete in the global marketplace
(Bergiel, Bergiel, & Balsmeier, 2008). However, virtual teams also create unique
Virtual teams differ from traditional teams on a variety of dimensions, including (1)
physical proximity, (2) ability to coordinate tasks, distribute expertise and disseminate
information, and (3) the availability of visual, verbal/non-verbal, contextual, social, status
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and other paralinguistic cues. The differences between these contexts and the
characteristics of the virtual team setting may make collaboration challenging (Hinds &
Weisband, 2003; Nemiro, Beyerlein, Bradley, & Beyerlein, 2008; Piccoli, Powell, &
Ives, 2004). With more organizations relying on virtual teams to accomplish their goals,
we must understand the factors that contribute to or hinder the success of virtual teams.
Thus, the primary purpose of this dissertation study was to examine virtual team member
perception about the factors that contribute to virtual team success and how those factors
are similar to or different from the factors that contribute to success in teams that meet
face-to-face. A second goal of this study was to examine virtual team member perception
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about the factors that positively or negatively impact virtual team effectiveness with
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specific emphasis on the behaviors that support and do not support collaboration in
virtual teams.
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Virtual Teams
enabled greater use of virtual teams in organizations (Saunders, Van Slyke, & Vogel,
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2004). The formation and growth of virtual teams in organizations indicates major shifts
perform and manage the work (Cohen & Gibson, 2003). Suchan and Hayzak (2001)
(p. 175). While a universal definition does not exist, most researchers agree that a virtual
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cultural, and organizational) to accomplish various interdependent tasks (Beyerlein,
Freedman, McGee, & Moran, 2003; Martins, Gilson, & Maynard, 2004; Piccoli et al.,
2004). Several types of virtual teams exist in organizations and have permeated many
project teams, account teams, product development teams, global teams, management
teams, networked teams, etc.) (Duarte & Snyder, 2006). Regardless of industry or
function however, the future appears to include the virtual team as an important
organizational form (Arnold, 2008). Each form of virtual teams has one important
common characteristic: the need to collaborate to accomplish tasks (Duarte & Snyder,
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2006).
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Through virtual teams, organizations achieve many key business objectives, such as
reduced operational costs, increased productivity, higher profits, greater access to global
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markets, increased speed, and flexibility and adaptability to respond to customers
(Arnold, 2008; Cascio, 2000; Duarte & Snyder, 2006; Sutanto, Tan, Battistini, & Phang,
2011). A chief benefit of virtual teams is that talent and expertise can be sourced quickly
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from anywhere in the world based on need rather than location and without the added
costs or time associated with relocation or travel (Lurey & Raisinghani, 2001).
Additionally, as virtual team members span several time zones and geographies, the
added benefit of virtual teams is having resources available nearly twenty-four hours a
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Although virtual teams offer organizations many strategic and competitive benefits,
the dispersion and flexibility offered by operating in this context creates challenges to the
success of these teams. Often cited disadvantages of virtual teams include a lack of team
Chidambaram, 1996; McDonough, Kahn, & Barczak, 2001), lower levels of trust
(Jarvenpaa & Leidner, 1999; McDonough et al., 2001), feelings of social isolation
(Cascio, 2000; Robey, Schwaig, & Jin, 2003), cost of virtual workplace setup (Cascio,
2000), cultural and/or time zone differences (Kayworth & Leidner, 2000; Piccoli et al.,
2004), and lack of career progression or visibility (Furst et al., 1999). Whether the
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advantages of virtual teams in organizations outweigh the disadvantages is debatable.
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Prevalence of Virtual Teams in Organizations
Largely underpinning the trend towards virtual teams is the influx of collaborative
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work that spans temporal, functional, geographic, social, cultural and organizational
boundaries, making virtual teams a key attribute of a successful organization (Misiolek &
Heckman, 2005; Piccoli et al., 2004). Thus, the use of virtual teams in organizations is
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increasing at a phenomenal rate (Anu, 2006; Arnold 2008). Martins, Gilson, and
Maynard (2004) state that virtual team interactions are so ubiquitous that it is unlikely
that teams in organizations will interact without the use of some form of communication
technology. According to Furst, Reeves, Rosen, and Blackburn (2004), more than 13
million employees in the United States participate in one or more virtual project teams.
collaboratively through virtual teams according to the Gartner Group (2011). By 2034,
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Bass (2005) asserts that virtual teams and virtual leadership (also referred to as e-
leadership) “will be the rule rather than the exception” (p. 383). Unfortunately however,
researchers have also predicted that more than half of virtual teams will be unsuccessful
collaboration within this context (Gartner Group, 2000). Previous studies suggest that
with effective leadership and the appropriate infrastructure within organizations to sustain
traditional face-to-face teams (Gartner Group, 2000; Webster & Wong, 2008). Therefore,
the Gartner Group has cautioned organizations to not ignore the impact that distributed
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collaboration has on virtual teams (Gartner Group, 2011). Given the predicted growth of
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virtual teams and the emphasis on distributed collaboration in organizations, we need to
better understand the factors that affect the team’s ability to be successful. Further, the
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impact of collaboration on virtual team success emphasizes its importance and the need
interdependent tasks. The aim of this dissertation study was to broaden researcher
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productivity (Alsharo, 2013; Qureshi, Liu, & Vogel, 2006). Collaboration in virtual
conflict, and accomplishing team goals (Hinds & Weisband, 2003; Nemiro et al., 2008).
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However, for collaboration to successfully occur within virtual teams, team members
must share knowledge, have a shared understanding of team goals and purpose, and
shared team success (Hinds & Weisband, 2003; Nemiro et al., 2008; Peters & Manz,
2007). Knowledge sharing is the act of sharing information that allows for diverse, new
coordinate work, and perform effectively (Hinds & Weisband, 2003, p.21). Thus, from
prior research we know that collaboration within virtual teams facilitates teamwork and
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collaboration is exercised within virtual teams, i.e., what collaborative behaviors emerge,
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are expressed and are sustained by the members that contribute to team success.
2013). Teams whether traditional face-to-face or virtual require collaboration for the
coordinate tasks, and accomplish goals. Thus, traditional face-to-face teams and virtual
teams share similar reasons for why they collaborate; however, they differ significantly in
how they collaborate (Lipnack, 2000). Peters and Manz (2007) suggest that how virtual
teams collaborate is through the use of mutual influence between team members that
While this broadened definition of collaboration has not been widely examined, it is
useful for this study because it acknowledges the use of mutual influence as the
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interactive behavior that facilitates collaboration between virtual team members and
Influence has been studied considerably for centuries (e.g., Hobbes, 1651;
that has seen increasing emergence over the last two decades (Elron & Vigoda-Gadot,
researchers have sought to better understand how individuals and teams exercise
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(Gattiker & Carter, 2010). Thus, interest in understanding how influence operates in
individuals and teams (Hinds & Weisband, 2003; Montoya-Weiss, Massey, & Song,
2001; Nemiro et al., 2008; Peters & Manz, 2007). Although previous studies have
examined various aspects of influence in organizations (e.g., Drory & Romm, 1988;
Vigoda, 2002), few empirical studies have explored how influence manifests
have found that it facilitates joint decision making, innovation, commitment, cooperation
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and creative resource allocation (e.g., Boughton, 2011; Elron & Vigoda-Gadot, 2006;
Falbe & Yukl, 1992). Therefore, influence is an important characteristic of virtual teams.
Summary
Prior research on effectiveness in virtual teams highlights the need to understand the
associated with organizational change and innovation (Aram & Morgan, 1976). More
recently, researchers examining global virtual teams have found that successful
collaboration is positively associated with team success (e.g., Alsharo, 2013; Montoya-
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Weiss et al., 2001; Nemiro et al., 2008; Peters & Manz, 2007). In addition, prior research
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on collaboration within virtual teams provides an understanding of its requirements,
team goals. However, researchers have not yet studied how collaboration is manifested
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This present study investigated the experience and perception of several virtual team
members from various organizations and industries about virtual team success factors and
the perception of similarity or difference between the factors that contribute to virtual
team success and face-to-face team success. This study considered virtual team member
perception about the factors that support collaboration in virtual teams. The study
included male and female virtual team members from fourteen global organizations
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across five industries, including technology, healthcare, consumer products, professional
services, and financial services. This study was conducted by way of qualitative
interviews. The length of each interview was between 60 and 90 minutes, and each
interview was recorded and transcribed. The goals of this dissertation study were two-
fold. The first goal of this dissertation study was to broaden researcher understanding of
virtual teams in organizations and the perceived similarity or difference between the
factors that contribute to success in virtual teams and the factors that contribute to success
in face-to-face teams. The second goal of this dissertation study sought to better
understand the behaviors that support or do not support collaboration in virtual teams.
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Based on these goals, the dissertation is organized into five chapters. Chapter 2
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presents a synthesis of literature – concepts and theories – particularly relevant to the
research of virtual team effectiveness and collaboration to address the two research
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questions:
(1) Based on virtual team member perception, what makes a virtual team successful
(2) Based on virtual team member perception, what behaviors affect team
Chapter 3 reviews the methodological choices and structured approach to the research
design for the study. Chapter 4 presents the study’s major findings. Chapter 5 presents a
discussion related to the research findings and implications for future research.