CHAR CHILI ENTERPRICES

MARKETING SCHEME

XYZ
2 key factors or trends from the external macro environment:

 Creating partnerships and companies with food suppliers, corporate clients, restaurants,
hotels, stores, manufacturers, wholesalers, and other supply chain representatives.
 Trade shows and small farmer markets will help accomplish this goal. Used distinction
features and advantages (premium content, entirely organic, no preservatives, made from
local fare) to appeal to customers.

2 characteristics of the external micro-environment:

 As the country faces food production challenges such as a lack of irrigation water, poor
soil quality, and unpredictable climatic conditions. In 2018, the country had a QAR 4.4
billion (US$) agricultural trade deficit. To counter this, Qatar started to adopt efficient
technology in order to develop a long-term commitment to food security, introducing the
Qatar National Food Security Program (QNFSP) in 2008.
 This programme became even more important when the other GCC countries
implemented an embargo in 2017. Not only can the initiative assist with the production of
guidelines for food security strategies, but it also plans to work with foreign agencies and
other organizations.

The typical target customer (incorporating profile, psychographic and behavioral

characteristics)

We can target our customers by:

 Customer base research and carry out customer interviews.

 Carry out market analysis to recognize trends in the industry.
 Competitors Analysis.
 Create people.
 Define who is the objective audience.
 Review constantly.
 Use the Google Analytics functionality.
 Some behavioural characteristics:
Conductual properties are dependent on a person's behaviour. The features of
 Voice
 Signature
 Keystrokes
 Dynamics
 Gaits

Key potential competitors (you should consider direct, indirect and replacement
competitors)

This would have a major effect on our distribution plans. Our product selection falls into the
category of repetitive reaction behaviors, in which consumers invest no time, attention, or
analysis before making a purchase decision and purchasing our product. Several other brands
will be appropriate, but we'll make sure there are plenty of them, and if there aren't, consumers
will conveniently and rapidly order comparable items. As a result, whether the store or our
retailers run out of our offering, customers will almost immediately switch to another. As a
result, we will work hard to ensure that our commodity is available in large amounts.

Product design (features and core benefits)

Phase for Product Acceptance We would use separate contact media for each of the 5 phases of
the recovery process (consciousness, interest, assessment, research, adoption). Stadium of
consciousness For the first point, mass communications and promotions, such as TV
advertisement, the internet, social media and magazines, would be utilized in order to radiate
visibility among many unknown clients. I hope that this will generate product interest in a wide
number of consumers as soon as possible. The pandemic that caused people of all ages to spend
longer time indoors, in the face of television, the internet also facilitates this.

Pricing (approach taken and recommended retail price)

Our pricing strategies would represent our company's goals. Even if it hurts our original ROI,
earnings, or market share, we must maintain the status quo and product consistency. We'll stick
to our word. Our pricing priorities must be in accordance with the mission, vision, and goals of
our organization. the price We will choose to set prices marginally below total costs in the
beginning to produce cash flow, win investor and bank interest, and then break even in the long
run. This poor profit margin would most likely deter others from competing with us or attracting
widespread recognition.

Distribution plan

To distinguish ourselves, we should provide programs such as open days and preparation for
young children in the kitchen. We may also use social media to gain a strategic edge, but our
emphasis will not be solely on generating revenue and earnings, but also on promoting good
lifestyle attitudes such as eating well, being environmentally friendly, lowering carbon footprint,
and so on. As a result, people see us as both a business company and a service product. So we
can put our brand in this way, teaching foodies how to cook, writing descriptions and live
cooking sessions using our product, and so on

Marketing communication plan

The users of our product, specifically people between the ages of and are the primary recipients
of our communication messages. Our business customers would also include wholesalers and
retailers. Our mass-market ads will seek to entice and stir curiosity, then attention, evaluation,
testing, and eventually acceptance in order to generate interest in our business segment. We well
set up trial booths to give our customers a sense of our product in order to speed up the
acceptance of our new product, particularly among a large number of similar products.

Q 1 : What type of needs are your target consumers aiming to fulfil, and what types of
value do they seek, when consuming packaged food or drink? Which of these needs and
types of value does your marketing offering aim to fulfill?

The product is wrapped in a container with the brand logo, name of the product, date of origin
and expiration and ingredients used.
Fabrication

Using the elements of the promotional mix, our primary purpose in marketing communications is
to Differentiate, Remind, Inform, and Persuade.With a focus on the promotional mix, which
includes advertisement, public relations, personal selling, brand promotion, endorsement, the
internet, and mobile marketing, an Integrated marketing communications IMC can organize,
harmonies, and incorporate all of these marketing contact platforms in order to efficiently
minimize costs. However, as our spectrum grows, the management and synchronization of these
multi-channel systems will entail the establishment of separate Sub to help manage each channel.

Sheth, J.N., Newman, B.I. and Gross, B.L., 1991. Why we buy what we buy: A theory of
consumption values. Journal of Business Research, 22(2), pp.159-170.

Q :2 How will elements of your marketing plan (e.g. brand identity/image, product
features, core benefits, pricing, distribution and marketing communication) fulfil these
needs and deliver the types of value your target consumers seek?

ANS :

The perfect business guy in Levitt was someone who fed up hype and displayed an
unsatisfactory demand for experience by his clamor for meetings, phone call, inventory alerts,
regular articles, weekly magazines and consultants' presentations. "Harvard Busty Review is a
convincing sound of professional thinking, meaning, and experts who make key choices on
important issues in the corporate world," Levitt said in a 1987 editor's letter. "This is the
authority for Harvard business Review. This is what we think thinking entrepreneurs need and
desire in this unstable, clever and celebrated world.

The business will publicize and remind consumers what happens and where on the Facebook
page. By organizing regular sales at the coffee shop, the chosen student announced the Facebook
page. Facebook page discounts and free samples were offered to customers who began following
coffee shops. The Facebook is a key advertising tool which the coffee shop, for almost all young
students use Facebook. When you follow the subscriber tab, you will get all the updates and
deals on the front page of your Facebook. It is easy for them to observe the deals the coffee shop
puts weekly bases and the days to visit the coffee shop.
Customers will use the coffee shop to chat and share data through the Facebook page. The
enterprise has been able to collect over 140 pupils, who join the official Facebook page and the
number increases every day. By means of these students it is possible to meet thousands of
people every day through their social networks and in the best case scenario.

. The main recipients of our message are our product customers, in particular people between us .
the industry buyers will also be retailers, wholesalers.

Our mass-market ads will seek to attract and raise visibility, then curiosity, evaluation, trial and
then acceptance, to generate interest in our market segment. We have set up test stands to offer
our customers a sense of our product to accelerate the acceptance of our new product particularly
in the case of a considerable number of similar products.

Levitt, T. Harvard business review, 84(10), 126-37. (2006). What business are you in? Classic
advice from Theodore

Q 3 Why will your target consumers ‘want’ this new solution you are offering as a means of
fulfilling their needs and obtaining the value they seek, instead of the alternative solutions
that are already offered by competitors:

ANS .

We will choose to set prices marginally below total costs in the beginning to produce cash flow,
win investor and bank interest, and then break even in the long run.

 This poor profit margin would most likely deter others from competing with us or
attracting widespread recognition.
 variable in the campaign mix
 Relationship between cost and value
 Price distribution is a term used to describe the distribution of products and services at
various prices.
 amount of rival brands of rice
We will provide resources for positioning through open days, preparation for children to prepare
meals to distinguish us.

We will make use of social marketing even for strategic advantages, but our emphasis is not just
on revenue and benefit but also on fostering good behaviors, such as healthy living,
environmentally consciousness, carbon footprint reduction, etc. So, in addition to being a
corporate entity, people consider us as a service product. Then we can set up our brand, teach
food lovers to cook food, write descriptions and live meal sessions using our product etc.
Establish brand campaigns for non-profit

In this regard, we will also take into account the widest concept of price (value), which is cost of
opportunity, which is provided by choosing the second best alternative.

 Further marketing blend components as a service

 Environment physically
 Outdoor events, meetings
 Teach people how to prepare food
 Evaluation of marketing effectiveness
 Hits, phone calls and registrations for our activity on our website

Target pricing

Our price efforts represent the accomplishments of our company. Status quo and consistency of
the goods, despite impacting our initial ROI or benefit or market share. We're going to honor our
pledges. Our price targets must be aligned with the mission, vision and goals of our organization.

Expenditure

Initially, we might choose to set rates below the total costs just marginally to raise cash flow, to
win investors' and banks' interest and at least even split over the long run. This poor profit
margin would possibly deter or draw many interest from competing with us.

Additional factors brand blend

Relationship between price and quality

Distribution of prices

Competitive brands price figure, The benefits of aggressive marketing to participants of the
marketing-channel. If the commodity is manufactured nationwide, marketing channel
representatives such as Al Meera and others will collaborate and develop alliances to facilitate
and pledge marketing. And it will be easier to help them, Perception of buyer, Internal
benchmark price. With regard to co-operation between Baladna's cooperation and products
manufactured in Qatar, an appraisal of the product by consumer will be internally referenced.

Levitt, T.Harvard business review, 84(10), 126-37. (2006). What business are you in? Classic
advice from Theodore

Part 3

What are the key components of your intended brand identity?

Ans:

Key components for our identity are:

Each of the main components of an organism's corporate identity is an emblem or wordmark.

There was a mistake.

1) Speech or logo.

2) Business fountain

3) Continuity in theme.

4) Structure and shape.

5) Theme rows/day rows

6) Optical Elements Other.

Nandan, S., Journal of Brand Management, 12(4), pp.264-278. 2005. An exploration of the
brand identity–brand image linkage: A communications perspective.
How does each element of your proposed marketing mix support/communicate your
intended brand identity or positioning?

Ans;

1) Sign or Logos 1)

One of the main features of the company's corporate name is an emblem or wordmark. It is
essentially a name of the business that uses a distinct typographical text treatment which
corresponds to a graphical icon. More and more businesses are switching to clean, modern terms
because they conveniently provide a professionally identifiable brand without the need for other
graphical elements.

2) Business fountain

You have to determine which fonts on your website and your other marketing promises you want
to use. You also pick a typeface for the logo the brand design agency does. However, if the
emblem is too decorative, no proposal or letter will be used.

3) Coherence in theme

Style quality is especially important and must be consistent in appearance and feeling for
photographs. Your photographs, for example, can be brilliantly colored, so you see the camera
directly, or you can use a perceptive color palette in which people do not look at the camera but
are interested.

4) Form and shape

The shape and type of various elements that reflect your brand is another essential feature of the
brand identity. It can be used for branding purposes for this powerful yet subtle feature. If your
logo has soft edges and curves, for example, people respond differently to your logo relative to a
square and sharp logo.

5) Lines of the topic/tag lines

Tag lines or topic lines may be used to facilitate brand identification. If the trend becomes
famous, the brand name is incorporated and people seem to remember it for a long time.
6) Additional visual items

Other graphic elements can help create and reinforce your brand identity when built
appropriately. The dynamic ribbon Coca-Cola, Louis Vuitton's floral model and the pattern used
by Cs Coach are some examples.

Kotler, P., Cunningham, M. & Keller, K. 2008. A framework for marketing management.
Toronto: Pearson Prentice Hall.

iii. Evaluate how insight from the 'prosumer' concept can be utilized to develop the firm's
communications with the market and/or target consumers.

Ans:

Marketing can generate trust in individual consumers through the support of individual
consumers in various phases of their co-production processes, within a customer co-production
network. We incorporate the consumption creation journey to determine the opportunity for
generating marketing value in this process. The journey of market creation represents the process
of coproduction rather than the conventional model of consumer demand and broadens the idea
of consumer journey in order to take account specifically of the fact that consumers produce
value for others.

The more importantly, because of activities, and increased perceived autonomy, we allow the
work component of domestic production to be valued positively for production activities. We
evaluate marketing value development opportunities at network level by merging and optimizing
consumer output travel in networks involving multiple customers. This study is based on
marketing actions that can maximize mutual payoffs for customers (above and beyond support
for any particular customer) and discusses the difficulties encountered by consumers when
transitioning from more conventional marketing arrangements to consumer coproduction
networks.

Dobbs, M. 2014. Guidelines for applying Porter’s five forces framework: a set of industry
analysis templates. Competitiveness Review, 24(1) 32-45.