QUALITATIVE SCORES Article 1 Article 2

25 Type of Source 25 25
25 Type of Mention* 25 25

Prominence of Avengers:
25 Endgame in the Story 25 25
25 Photo/Media Presence 25 25
100 TOTAL 100 100

Tone 100 100

TOTAL RAW SCORE 100 100

If Type of mention is a social meida post, this includes:

25 Feature Full tweet with more than 10k retweets o
15 Round Up Full tweet with less than 10k retweets or l
5 Mention Full tweet with less than 5k retweets, or b
 Article 3 Article 4 Article 5 Article 6 Article 7
25 15 15 25 15
25 25 25 15 25

25 25 25 15 15
15 15 25 25 15
90 80 90 80 70

100 100 100 100 100

95 90 95 90 85

includes:
re than 10k retweets or likes, postd by a verified popular content creator or posted by
s than 10k retweets or likes but more than 5k, account may or may not be verified
s than 5k retweets, or by someone unverified
 Article 8 Article 9 Article 10 Article 11 Article 12
15 25 25 25 15
15 15 15 25 25

25 15 15 25 25
15 5 15 0 25
70 60 70 75 90

100 100 50 50 50

85 80 60 62.5 70

nt creator or posted by an official company social media account

may not be verified
Article 13 Article 14 Article 15 Article 16 Article 17
25 5 25 25 25
25 15 25 15 15

15 25 25 5 5
25 25 25 25 15
90 70 100 70 60

50 50 50 0 0

70 60 75 35 30
Article 18 Article 19 Article 20 Article 21
25 5 15 25
5 25 5 15

5 15 5 25
5 25 15 5
40 70 25 70

0 0 0 0

20 35 12.5 35 AVERAGE SCORE

VERAGE SCORE: 65.9524