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The New New Way of Working Series

BOOSTING PERFORMANCE
THROUGH ORGANIZATION
DESIGN
By Fabrice Roghé, Andrew Toma, Stefan Scholz, Alexander Schudey, and JinK Koike

C ompanies of all sizes are grappling


with accelerating challenges brought
on by shifting economic pressures, market
•• Clearly delineated profit and loss (P&L)
responsibilities

conditions, and customer preferences, as •• A flat management structure with a


well as by technological innovation. In strong frontline focus
response, many are changing the design of
their organizations in order to make them •• Effective use of shared services
more flexible, enable them to offer new
services, and unlock the value hidden in •• Strong support for people and collabo-
existing operations and thereby boost ration
financial performance.
Agile ways of working is the most critical of
But change for its own sake isn’t enough. these factors. Agile companies are up to
In a BCG survey, two-thirds of respondents five times more likely than their peers to
told us that their enterprises had reorga- become top performers. They are also
nized recently, but only half deemed the more likely to include the other elements,
effort mostly or very successful. Analysis which is significant because a company
of the same survey results suggests that six that incorporates all six will benefit from a
specific factors in organization design can multiplier effect: its chance of becoming a
make a company more likely to become a top performer increases to more than 50%.
top performer, with faster growth and
higher profits than its peers. The six fac-
tors are: Reorganizing for Flexibility
We undertook our survey in order to under-
•• Agile ways of working stand the elements of organization design
that unlock value, thereby making compa-
•• A value-adding corporate center nies more successful. (See the sidebar.) The

For more on this topic, go to bcgperspectives.com


surveyed companies were organized by ganization of the Future—Designed to Win:
product (29%), region (22%), function (21%), Flipping the Odds for Successful Reorganiza-
customer (15%), and other criteria (13%). tion, BCG Focus, April 2012.)
Within each category were top performers
that are growing quickly and have above- We should note that three of these fac-
average margins, average performers, and tors—a value-adding corporate center,
underperformers that trail their competitors. clearly delineated P&L responsibilities, and
effective shared services—are considered
Our study confirmed the common wisdom classic elements of good organization de-
that a company’s success does not depend sign. Agile ways of working and support
on any specific organizational model, which and collaboration are much newer con-
is determined primarily by the enterprise’s cepts. Flat organizations that focus on
underlying strategy. Rather, the difference frontline operations partake of some of the
between organization designs that work classic elements of successful organization
and those that don’t lies in the presence or design as well as some newer traits.
absence of the six factors listed above. (See
Exhibit 1.) Organizations that incorporate Below we take a more in-depth look at
those ingredients of design are likelier than these critical ingredients of organization
their peers to be flexible and ready to re- design.
spond to changing business conditions.

Companies that want to take advantage of Agile Ways of Working


the six factors so critical to success should Companies use these business methods to
evaluate their current position and design respond more quickly to changes in cus-
a tailored program to overcome the identi- tomer demand or market opportunities.
fied shortfalls. Such a review is in keeping Agile ways of working help save time, sim-
with the changes many organizations are plify decision making, and engage and em-
considering in response to the forces revo- power individual employees and teams.
lutionizing the way work gets done. (BCG is (See “Five Secrets to Scaling Up Agile,”
examining those forces in its New New Way BCG article, February 2016.)
of Working Series. See Twelve Forces That
Will Radically Change How Organizations Agile ways of working also enable the oth-
Work, BCG Focus, March 2017. Also see Or- er five factors. In our survey, more than

METHODOLOGY
In the fourth quarter of 2016, BCG questions about each company’s
surveyed approximately 1,100 executives industry as well as about the company’s
and other employees at companies with size, financial performance, organization
more than 1,000 employees, represent- design, and how many of the six factors
ing ten industries in more than 40 were incorporated into the design. In the
countries. The survey was conducted survey results, top performers were
online in collaboration with Gesellschaft defined as growing faster and maintain-
für Organisation (Society for Organiza- ing higher profit margins than their
tion), Österreichische Vereinigung für competitors. To make the data compara-
Organisation und Management (Austrian ble, results were weighted to compare
Association for Organization and equal numbers of successful and
Management), Schweizerische Ge- unsuccessful companies and the data
sellschaft für Organisation und Manage- normalized accordingly. Since every
ment (Swiss Society for Organization organization is unique, results are
and Management), and the Japan offered for guidance only.
Management Association. It included

| Boosting Performance Through Organization Design 2



Exhibit 1 | Six Essential Success Factors in Organization Design

WHEN A COMPANY INCORPORATES …ITS CHANCES OF BEING A TOP PERFORMER


THESE SUCCESS FACTORS... INCREASE UP TO FIVE TIMES

Organization adopts agile techniques, and agile 5x


Agile ways of working principles are embedded in HR and governance

Headquarters plays a strategic role, shares best


Value-adding corporate center practices, supports functional excellence 3x

Clearly delineated P&L responsibilities Ownership is simple, clear, and empowered and 3x
supports the company’s overall strategy

Flat management structure with Flat management structure supports frontline 2x


a frontline focus1 decision makers and develops effective leaders

End-to-end processes are well defined, setup


Effective use of shared services is multifunctional, and work may be offshored 2x

Support for people and collaboration Leaders, policies, and KPIs affirm and reward 2x
collaboration and teamwork

Source: BCG research.


Note: Success is defined as above-average profit margins and growth rates.
1
Success further defined as country-based offices that report directly to the corporate center instead of to a regional office.

half the companies that had adopted agile Truly agile companies take a holistic ap-
ways of working also manage corporate proach. They may start by adopting com-
functions efficiently, have clearly delineat- mon agile practices, such as scrum teams,
ed P&L responsibilities, develop flat orga- sprints, standup meetings, and agile soft-
nizations that focus on frontline opera- ware delivery. But they don’t stop there.
tions, make better use of shared services, Rather, they build agility into the whole or-
and foster collaboration. ganization. For example, they may create
agile leadership models in which line man-
However, it is easier to appreciate the bene- agers become coaches and teams have suf-
fits of agile ways of working than to put the ficient autonomy to reach set targets. Or
concept into practice. While 73% of survey they may hardwire agility into HR process-
respondents agreed that agility is import- es, such as by establishing an agile talent
ant, only half said that their companies platform and making sure agility-related
have adopted agile management and prin- KPIs are incorporated into performance
ciples. management practices.

Most companies believe that agile ways of


working are important in responding to A Value-Adding Corporate
changing customer needs, reducing time to Center
market, creating value, and gaining a bet- Headquarter functions are often seen as a
ter return on their investments. Top per- burden, but companies with an effective
formers also believe that such practices in- corporate center are three times as likely to
crease transparency throughout the be top performers as their peers.
organization and improve effectiveness by
removing siloed business functions and The precise role of the center and its specif-
minimizing the handoffs that can create ic value-adding activities may vary accord-
bottlenecks. Finally, agility enhances em- ing to the organization’s underlying strate-
ployee engagement and helps attract and gy. (See Designing the Corporate Center: How
retain talent. to Turn Strategy into Structure, BCG Focus,

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May 2013.) But a general pattern can be ob- sibility are empowered to influence results,
served across organizations. The traditional including for the top-line and underlying
responsibilities of the corporate center in- cost structures.
clude allocating external and internal funds
and overseeing strategy development. At Our research found that another way com-
top-performing companies, however, the panies can make the responsibility for P&L
corporate center also provides functional clearer is by tying it to the corresponding
expertise, creates and promotes standards business unit and rather than to the corpo-
and best practices, identifies opportunities rate center.
for business units to work together, and en-
sures that employee performance reviews
line up with company goals. It also provides A Flat Management Structure
a reasonable level of operational engage- with a Strong Frontline Focus
ment to improve business performance. Companies that minimize the operational
distance between the corporate center and
Despite the advantages that a value-adding customer-facing, or frontline, business units
corporate center offers, only 60% of respon- are twice as likely as their peers to become
dents said that their headquarters function top performers.
adds value to their business. Corporate cen-
ters add the most value in strategy devel- A company can do this by reducing man-
opment (according to 64% of respondents), agement layers, thus improving its under-
functional excellence improvements (62%), standing of local markets and support for
performance management (62%), business customer-facing operations. A flatter man-
synergies (60%), operational engagement agement structure also results in greater
(58%), and funding allocation (53%). cost effectiveness, enhances communica-
tion between the center and the frontline,
The most effective corporate centers im- and expands managers’ accountability. An-
prove their company’s performance other way to reduce the distance between
through specific organization design deci- the center and the frontline is to eliminate
sions, such as those intended to avoid mul- a management tier by linking country-
tiple reporting lines in support functions based operations directly to the corporate
and set clear KPIs. They also build plat- center rather than to regional offices.
forms and communities for sharing best
practices and develop a strong talent pool Today’s organizations are not there yet: al-
to improve the quality of employees in most 40% do not support frontline opera-
headquarter functions. tions effectively, which hinders their ability
to react quickly to changing market needs.
By contrast, delayered organizations main-
Clearly Delineated P&L tain a close connection between the center
Responsibilities and the frontline and have expanded spans
Companies with clearly delineated P&L re- of control. As a result, decision makers can
sponsibilities are three times more likely to better anticipate developments and act on
have faster growth and higher profits than them earlier.
their competitors.

Top performers clarify P&L responsibility Effective Use of Shared Services


in two ways. First, they ensure that it Companies able to move transaction-heavy
matches the company’s overall strategy administrative functions from individual
and can be implemented in accordance business units to centralized shared ser-
with that strategy. For example, if a compa- vices are more than twice as likely as their
ny’s operations are divided by geography, competitors to become top performers.
then P&L responsibility should be struc-
tured the same way. Second, they make Seventy-four percent of our respondents
sure that the leaders who bear the respon- outsource shared-service operations from

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divisions or business units to dedicated cen- being top performers. Nevertheless, about
ters. They use shared-service centers for IT 40% of our respondents said that their
(68% of respondents), finance and account- company’s day-to-day efforts to support
ing (58%), human resources (52%), procure- people and collaboration are deficient in
ment (38%), legal services (32%), communi- some way.
cation and marketing (29%), and real estate
services (26%). Sixty percent of those that Organizations can take meaningful steps to
use shared services run them as individual hardwire a trust-filled, collaborative envi-
entities, while 40% move multiple services ronment into their operations. Top-per-
to cross-functional shared-service centers. forming companies give individuals clearly
Companies rarely make use of low-cost op- defined responsibilities, both for their own
tions: more than 50% of respondents said jobs and for work that they do in teams. In
their company has a quarter or less of its addition, top-performing companies use
shared-services resources in offshore loca- simple decision-making processes, reward
tions; only 8% have three-quarters or more collaboration, and make sure meetings
of their shared services offshore. have clear objectives. Finally, leaders at top
performers are committed to collaboration
Shared services are not guaranteed to and employee engagement, and they in-
make a company more efficient. Although clude policies and KPIs that support these
nearly 75% of respondents use shared-ser- principles in performance management
vice centers, only half believe that they add goals and corresponding HR practices.
value. Multiple challenges can hamper ef-
fectiveness, including inadequately defined
processes and poor implementation. Other Incorporating the Six Factors
problems can stem from the lack of a clear While organization design must be tailored
understanding of who owns the process to an individual company’s needs, enter-
and failure to meet the needs of business prises that incorporate at least one of the
unit clients. six ingredients described above are likely
to see above-average growth and profits.
Professional management can help compa- And companies that incorporate all six in-
nies make better use of transactional and crease the likelihood of a becoming top
other types of shared services. But getting performer to more than 50%. (They do this,
there can take time. It often involves trans- in part, by reducing the overall complicat-
forming the service center from a purely edness that can impede financial perfor-
transactional-service operation for a dedi- mance. For more on this topic, see Master-
cated function to an efficient full-service ing Complexity Through Simplification: Four
provider. Effective professional manage- Steps to Creating Competitive Advantage,
ment can require decisions about structural BCG Focus, February 2017.) By contrast,
design, such as the introduction of a multi- companies that incorporate just one of the
functional shared-service center that pro- six ingredients have only a 20% chance of
vides several functions under one roof, and becoming a top performer—and a 44%
about offshoring. Making the most of chance of underachieving. (See Exhibit 2.)
shared-service centers also requires integrat-
ed IT solutions, end-to-end processes with Some company leaders will need to be con-
dedicated process owners, strong gover- vinced that their current organization de-
nance mechanisms, and performance man- sign is not working. In our survey, for ex-
agement that rewards proper delivery and a ample, 82% of executives and 72% of top
strong focus on service and customers. managers said their company is already fo-
cused on frontline operations, but only 40%
of frontline employees felt that way.
Support for People and
Collaboration To help bring top executives around, com-
Organizations with a collaborative, peo- panies should analyze those aspects of
ple-focused culture double their chance of their organization design that may be fall-

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Exhibit 2 | Incorporating Multiple Success Factors Improves the Likelihood of Top Performance

Likelihood of being
a high performer (%) 20
29
41
56
Likelihood of being an 37
average performer (%)
41
33
21

Likelihood of being an 44
underachiever (%)
30 26 24

0 or 1 2 or 3 4 or 5 All 6

Number of organization design characteristics included

Source: BCG research.


Note: High performers achieve above-average profit margins and growth rates. Underachievers achieve below-average profit margins
and growth rates. Because of rounding, not all percentages add up to 100.

ing short and then prioritize areas for im- The new realities of business make it im-
provement. This can be accomplished by portant for companies to adopt organiza-
conducting a systematic survey of the exist- tion designs that can help them respond
ing design based on reliable benchmark quickly to changing market conditions, roll
data and using the results as the founda- out new services, and find value that was
tion for an upgrade plan. Once a plan for previously hidden in existing operations.
improvement has been mapped out, deter- The best way to do that is to address the
mine which areas to work on first and de- six factors that play such a large role in in-
sign a pilot project to test the concept and creasing a company’s chances of becoming
see how well it works before rolling out a top performer.
more comprehensive changes.

About the Authors


Fabrice Roghé is a senior partner and managing director in the Düsseldorf office of The Boston Consult-
ing Group. He is a coleader of the People & Organization practice and a global coleader of the organiza-
tion design topic. You may contact him by email at roghe.fabrice@bcg.com.

Andrew Toma is a senior partner and managing director in the firm and a global coleader of the organi-
zation design topic, including shared services. You may contact him by email at toma.andrew@bcg.com.

Stefan Scholz is a principal in BCG’s Berlin office. He is a core member of the People & Organization
practice and an expert on organization design. You may contact him by email at scholz.stefan@bcg.com.

Alexander Schudey is a principal in the firm’s Moscow office. He is a core member of the People &
Organization practice and an expert on organization design. You may contact him by email at
schudey.alexander@bcg.com.

JinK Koike is a senior knowledge expert in BCG’s Los Angeles office. He is a global manager of the orga-
nization design topic and the digital people and organization topic. You may contact him by email at
koike.jink@bcg.com.

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The Boston Consulting Group (BCG) is a global management consulting firm and the world’s leading advi-
sor on business strategy. We partner with clients from the private, public, and not-for-profit sectors in all
regions to identify their highest-value opportunities, address their most critical challenges, and transform
their enterprises. Our customized approach combines deep in­sight into the dynamics of companies and
markets with close collaboration at all levels of the client organization. This ensures that our clients
achieve sustainable compet­itive advantage, build more capable organizations, and secure lasting results.
Founded in 1963, BCG is a private company with 85 offices in 48 countries. For more information, please
visit bcg.com.

© The Boston Consulting Group, Inc. 2017.


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