TABLE OF CONTENTS

PART 1

Executive Summary
1. Introduction and Company Background

2. Research Methodology and Limitations

3. Mission and Vision
3.1. Company Mission
3.2. Company Vision
3.3. Review of Mission / Vision
3.4. Recommendations
4. External Assessment
4.1. General Environment
4.2. Economic Forces
4.2.1. Factor 1
4.2.2. Factor 2
4.3. Political Forces
4.3.1. Factor 1
4.3.2. Factor 2
4.4. Technological Forces
4.4.1. Factor 1
4.4.2. Factor 2
4.5. Social-demographic Forces
4.5.1. Factor 1
4.5.2. Factor 2
4.6. Legal Forces
4.6.1. Factor 1
4.6.2. Factor 2
4.7. Competitor Analysis
4.7.1 Competitive Intelligence Program
4.7.2 Five Forces Competition Model
4.7.2.1. Threat of New Entrants
4.7.2.2. Bargaining Power of Buyers
4.7.2.3. Threat of Substitutes
4.7.2.4. Bargaining Power of Suppliers
4.7.2.5. Rivalry among Competitors
 4.7.2.6. Industry Attractiveness
4.7.3. Main Competitor
4.7.3.1. Main Competitor Profile
4.7.4. Competitive Profile Matrix
5. External Factor Evaluation Matrix (EFE Matrix)
5.1. External Critical Issues
6. Internal Assessment
6.1. Culture
6.1.1. Style
6.1.2. Ethics / Shared Values
6.2. Management
6.2.1. Corporate Image
6.2.2. Strategy
6.2.3. Organization / Structure
6.2.4. Staffing and Motivating
6.3. Marketing
6.3.1. Product
6.3.2. Differentiating Attribute
6.3.3. Pricing
6.3.4. Promotions
6.3.5. Distribution
6.4. Operations
6.5. Information Systems
6.6. Research and Development
7. Internal Factor Evaluation Matrix (IFE Matrix)
7.1. Internal Critical Issues

PART 2
8. Strategy Formulation
8.1. TOWS Matrix (Threats-Opportunities-Weaknesses-Strengths)
8.2. SPACE Matrix (Strategic Position and Action Evaluation)
8.3. BCG Matrix (Boston Consulting Gro
9. Summary of Matrices and Analyses
10. Prioritization of Strategies
10.1 QSPM Quantitative Strategic Planning Matrix
11. Critical Strategic Issues
12. Proposed Objective and Strategies
12.1. Strategic Objective
 12.2. Business Strategy
12.1. Key Strategies per Business Unit
13. Action Plans and Programs
14. Strategy Evaluation and Control
14.1. Strategy Map – Balanced Scorecard
15. Contingency Planning
15.1. Downside – Potential Events
15.2. Upside – Potential Events
References
Appendices (if applicable)
Appendix A – Industry Market Shares (Years)
Appendix B – List of Tables and Figures
Appendix C – Interview Script