BUSINESS PROPOSAL TEMPLATE

Cover Page

Table of content

Executive Summary

1. Introduction
1.1 Background of the study
1.2 Problem statement
1.3 Topic Introduction
1.4 Pros and cons
1.5 Significance of the project
1.6 Conclusion
2. Company description
2.1 Hierarchy of the company
3. Business Model
3.1 Core strategy
3.1.1 Mission Statement
3.1.2 Basis of differentiation
3.1.3 Target market
3.1.4 Product scope
3.2 Resources
3.2.1 Core Competency
3.2.2 Key Assets
3.3 Financials
3.3.1 Revenue stream
3.3.2 Cost structure
3.3.3 Financing/funding
3.4 Operations
3.4.1 Production
3.4.2 Channels
3.4.3 Key partners
4. Marketing
4.1 4P’s
4.2 Market segmentation
4.3 Target Market
4.4 Advertisement
4.5 Market growth Strategies
5. Industrial Analysis
5.1 PESTEL analysis
5.1.1 Political
5.1.2 Economic
5.1.3 Social
5.1.4 Technological
5.1.5 Environmental
5.1.6 Technological
5.2 SWOT Analysis
5.2.1 Strength
5.2.2 Weakness
5.2.3 Threat
5.2.4 Opportunity
5.3 Porter Five forces
6. Recommendations
7. Conclusion
8. References