2.

SWOT Analysis
2.1. Strength
 Neat and clean
Neat and clean environment are one of the biggest qualities that a restaurant can have to
attract.no one wants to sit in dirty place and eat in dirty dishes. As restaurant owners, we will
make sure it is neat and clean, by doing this everybody would love to visit our restaurant and
also catch everyone eyes ,usually the restaurants and hotels are dirty at airport passenger
lounge everyone is in hurry to catch there flight in doing so sometimes they create a mess.
Our focus will be to make sure our tables and dishes are clean. This is the most obvious
reason of less customer coming to restaurant. We make sure to provide our customers neat,
clean, and stimulating environment
 Affordable 
One of key strength of our business is providing top-notch hospitality at low rates. We want
our customers to have five stars restaurant food experience at very reasonable prices. It does
not mean we are doing any compromise on our final product it is just we are keeping our
profit margins low just to attract more customers.
 Improved Customer Service
A restaurant is mainly judge by its customer service and then secondly by its food. Our
restaurant is going with zero tolerance policy on staff in term of providing best customer
service and hospitality. Waiters will make sure of attending all the customers on time and
taking and delivering there orders on time. After finishing their meals, customers can fill their
opinions and put them in suggestion box, so that we can make further improvements.
 Variety Of Products
The thing that people usually do not like about traditional restaurants are that they have only
limited number of verity in dishes. In our restaurant that’s not going to be case because we
are going to offer vast number of dishes almost 3 to 4 items from every province of Pakistan
our customers will think that our restaurant is very capable and has a lot of trained people to
provide them quality service
2.2 Weakness
 New Venture
Nowadays people become very brand conscious and fussy. They do not feel comfortable in
eating in new place. Some people believe in sticking to one place and being loyal to them.
New restaurant will not attract them.in start to build our brand name and customer loyalty it’s
going to take some time. People doesn’t trust new trust new brands so quickly
 Limited Resources
TO offer clients a top-class experience of visiting our place. A lot of investment is required in
the location, hotel grounds, staff, chief and many more things. This can be tough when the
resources and capital is limited
 Offering only traditional food 
One of our weakness is that we only offer traditional food but some people have taste
for western food and fast food. Traditional food also take more time to prepare as
compare to fast food
 Location
Location is strength and at the same time is weakness of our business. If it is located away
from the boarding gate of the passenger, they will not prefer coming to our restaurant.
Flights timing will be also going to be issue as we are located on the airport some days
there more flights and some they are less which mean we will face some fluctuation in
customer numbers on daily basis
2.3 Opportunities
Opportunity of our business is that it is going to be only one of its kind at airport whose
core focus is traditional food it will attract many customers when they will see their
favorite dish on the menu. Our business will make sure to stay upto date with the latest
trends. Learn about what people love to eat these days.In winters we will provide soups
and in summer we provide lassi almond milk and other Pakistan traditional drinks.
2.4. Threats
The main threat in restaurant is other restaurants or rivalry with existing food business. In
food business there is high competition and on airport terminal it can be more challenging
when there is only limited number of customers available. Customer mood can be also
one factor some time a person like to eat one food and sometimes other. Some other
threats are delay in supply of ingredients. Dependency on head chief is also a very
challenging